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Tesla Top 5 Week in Review: Utah Bans Tesla Sales, Controversy Over Drivers Data, Model 3 Sensors, and More
What a week it was for Tesla! Reaching all-time trading highs was certainly an achievement to celebrate. So, too, was the 2017 Q1 earnings report, in which Tesla excelled in deliveries versus same month, previous year. Teslarati gets the first scoop a Model 3 release candidate in the wild, with reports of new sensors being spotted. Tesla’s company practice of divulging individual driver data became a contested topic, as did the Utah Supreme Court’s decision to prohibit Tesla direct sales to customers. Here are those stories and more on our Teslarati Top 5 Week in Review.
Tesla steamrolls US automakers to become #1 by market cap
Source: Courtesy Yahoo Finance
Tesla, Inc. (TSLA) stock, which had previously traded at $280 in February, achieved its all-time high this week, up from the March 31, 2017 close of market mark of $291.74. Tesla’s performance pushed the company’s market capitalization past that of Ford for the first time ever. Ford’s market capitalization at about $44.8 billion stood just about $3 billion under Tesla’s. Next in line for Tesla is GM’s $51.4 billion market cap. Tesla sold only a fraction of Ford’s 6.7 million cars and GM’s 10 million cars in 2016; both offer investors the comfort of healthy balance sheets and steady profits. However, Tesla investors seem willing to hold out for the company’s future potential for still higher growth ahead. Historical malaise over missed delivery targets may be dissipating.
Tesla delivers a record 25,000 Model S, X in Q1 2017, 69% increase over Q1 2016
With Model S deliveries at 3,450 and Model X deliveries at 11,550, Tesla achieved a new quarterly record to start 2017. Selling just over 25,000 vehicles in Q1 represented a 69% increase over the same month, Q1 2016. Tesla argues that vehicle deliveries symbolize only one measure of the company’s financial performance; quarterly financial results, they say, depend on a variety of factors, including the cost of sales, foreign exchange movements, and mix of directly leased vehicles.
New sensors spotted on Tesla Model 3: Autopilot 2.0 could have 10 cameras
Up until Tuesday, the Model 3 was assumed to have eight cameras: three facing forwards, two in the B-pillar between the front and rear doors, two in the front fenders, and one in the rear by the hatch latch. (Radar and ultrasonic sensors will also provide the computer with contextual data.) The recent sighting indicates that two additional sensors are located by the C-pillars between the rear door and back. This is significant because Tesla CEO Elon Musk has repeatedly stated that the Model 3 design is meant to include autonomous driving. With a dashboard that lacks a speedometer on the driver’s side and, instead, will fade in and out of opacity on the central control screen, the Model 3 technology evolution will be fascinating. Its sensors and cameras will provide crucial data about the vehicle’s surroundings, bringing the future to today.
Tesla defends its right to release individual driver data to disprove claims
Tesla’s company policies about owner privacy has been under scrutiny this week, with accusations that it divulges drivers’ performance information in order to protect its self-driving car technology. Unlike other research institutions, Tesla does not acquire permission from its drivers, who are supplying data about self-driving technology system responses. Moreover, while the company has disseminated specific driver information to the media following crashes, it has refused thus far to share that same data with the drivers. Some accidents involving Tesla all-electric vehicles have involved the Tesla Autopilot system, but in 2016 the U.S. National Highway Traffic Safety Administration cleared Tesla of any wrong-doing in a fatal crash in which Autopilot was engaged.
Tesla loses 5-0 battle in Utah over right to sell direct to consumers
The Utah Supreme Court this week has upheld a previous ruling which prohibits Tesla and other automakers from selling directly to customers. Tesla contested Utah’s claim of manufacturers and dealer owners being one and the same, saying its direct sales to customers distinguish it from independent dealerships. In essence, the Utah Supreme Court justices chose not to address when Utah law does or does not block an automaker from direct sales.
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Tesla puts Giga Berlin in Plaid Mode with new massive investment
The facility, Tesla’s first in Europe, opened in 2022 and has become a cornerstone for Model Y production and, increasingly, in-house battery manufacturing. Recent announcements highlight a dual focus on scaling vehicle output and advancing vertical integration through 4680 battery cells.
Tesla is pushing forward with significant upgrades at its Gigafactory Berlin-Brandenburg in Grünheide, Germany, signaling renewed confidence in its European operations despite past market challenges.
The facility, Tesla’s first in Europe, opened in 2022 and has become a cornerstone for Model Y production and, increasingly, in-house battery manufacturing. Recent announcements highlight a dual focus on scaling vehicle output and advancing vertical integration through 4680 battery cells.
In April, plant manager André Thierig announced a 20 percent increase in Model Y production starting in July, following a record Q1 output of more than 61,000 vehicles. To support the ramp-up, Tesla plans to hire approximately 1,000 new employees beginning in May and convert 500 temporary workers to permanent positions.
The move is expected to lift weekly production significantly, addressing rebounding demand in Europe after a challenging 2025.
Today, we announced a $ 250m investment for our Giga Berlin Cell factory. This will enable 18GWh of annual 4680 cell production and create more than 1500 new jobs. Good news during challenging times for the German industry. pic.twitter.com/ou4SWMfWh9
— André Thierig (@AndrThie) May 12, 2026
The expansion builds on earlier progress. In 2025, Tesla secured partial approvals to add roughly 2 million square feet of factory space, raising potential annual vehicle capacity from around 500,000 toward 800,000 units, with longer-term ambitions approaching one million vehicles per year. Logistical improvements, new infrastructure, and battery-related facilities are already underway on company-owned land.
Battery production is the latest major focus. On May 12, Thierig revealed an additional $250 million investment in the on-site cell factory. This more than doubles the planned 4680 battery cell capacity to 18 gigawatt-hours annually—up from the 8 GWh target set in December 2025—while creating over 1,500 new battery-related jobs.
Total cell investments at the site now exceed previous figures, bringing the factory closer to full vertical integration: cells, packs, and vehicles produced under one roof. Tesla describes this as unique in Europe and a step toward stronger supply chain resilience.
The plans come amid regulatory and community hurdles. Earlier expansion proposals faced protests over environmental concerns and water usage, leading to phased approvals beginning in 2024. Tesla has navigated these by emphasizing sustainable practices and economic benefits, including thousands of local jobs in Brandenburg.
With nearly 12,000 employees already on site and production steadily climbing, Gigafactory Berlin is poised for growth. The combined vehicle and battery expansions position the plant as a key hub for Tesla’s European ambitions, potentially making it one of the continent’s largest manufacturing complexes if local support continues.
As EV demand recovers, these investments underscore Tesla’s commitment to scaling efficiently in Germany while addressing regional supply chain needs.
News
Honda gives up on all-EV future: ‘Not realistic’
Mibe believes the demand for its gas vehicles is certainly strong enough and has changed “beyond expectations.” As many drivers went for EVs a few years back, hybrids are becoming more popular for consumers as they offer the best of both worlds.
Honda has given up on a previous plan to completely changeover to EVs by 2040, a new report states. The company’s CEO, Toshihiro Mibe, said that the idea is “not realistic.”
Mibe believes the demand for its gas vehicles is certainly strong enough and has changed “beyond expectations.” As many drivers went for EVs a few years back, hybrids are becoming more popular for consumers as they offer the best of both worlds.
Mibe said (via Motor1):
“Because of the uncertainty in the business environment and also the customer demand, is changing beyond our expectation and, therefore, we have judged that it’ll be difficult to achieve. That ratio [100-percent electric in 2040] is not realistic as of now. We have withdrawn this target.”
Instead of going all-electric, Honda still wants to oblige by its hopes to be net carbon neutral by 2050. It will do this by focusing on those popular hybrid powertrains, planning to launch 15 of them by March 2030.
Honda will invest 4.4 trillion yen, or almost $28 billion, to build hybrid powertrains built around four and six-cylinder gas engines.
There are so many companies abandoning their all-electric ambitions or even slowing their roll on building them so quickly. Ford, General Motors, Mercedes, and Nissan have all retreated from aggressive EV targets by either cancelling, delaying, or pausing the development of electric models.
Hyundai’s 2030 targets rely on mixed offerings of electric, hybrid & hydrogen vehicles
Early-decade pledges from multiple brands proved overly ambitious as infrastructure lags, battery costs remain high in some markets, and many buyers prefer hybrids for their convenience and range. Toyota has long championed hybrids, while others have quietly extended internal-combustion timelines.
For Honda—historically known for reliable gasoline engines—this shift leverages its core strengths while buying time to refine electric technology. Whether the hybrid-heavy strategy will protect market share in an increasingly competitive landscape remains to be seen, but one thing is clear: the gas engine is far from dead at Honda, unfortunately.
Elon Musk
Delta Airlines rejects Starlink, and the reason will probably shock you
In a pointed exchange on X, Elon Musk defended SpaceX’s uncompromising approach to Starlink’s in-flight internet service, explaining why Delta Air Lines walked away from a deal.
SpaceX frontman Elon Musk explained on Wednesday why commercial airline Delta got cold feet over offering Starlink for stable internet on its flights — and the reason will probably shock you.
In a pointed exchange on X, Elon Musk defended SpaceX’s uncompromising approach to Starlink’s in-flight internet service, explaining why Delta Air Lines walked away from a deal.
Delta rejected Starlink because it insisted on routing all connectivity through its branded “Delta Sync” portal rather than allowing a simple Starlink experience.
Instead, the airline partnered with Amazon’s Project Kuiper—rebranded as Amazon Leo—for high-speed Wi-Fi on up to 500 aircraft, with rollout targeted for 2028. At the time of the announcement, Kuiper had roughly 300 satellites in orbit, while Starlink operated more than 10,400.
The use of the “Delta Sync” portal would not work for SpaceX, as Musk went on to say that:
“SpaceX requires that there be no annoying ‘portal’ to use Starlink. Starlink WiFi must just work effortlessly every time, as though you were at home. Delta wanted to make it painful, difficult and expensive for their customers. Hard to see how that is a winning strategy.”
Musk doubled down in a follow-up post:
“Yes, SpaceX deliberately accepted lower revenue deals with airlines in exchange for making Starlink super easy to use and available to all passengers.”
Not exactly. SpaceX requires that there be no annoying “portal” to use Starlink.
Starlink WiFi must just work effortlessly every time, as though you were at home.
Delta wanted to make it painful, difficult and expensive for their customers. Hard to see how that is a winning…
— Elon Musk (@elonmusk) May 13, 2026
SpaceX has structured its airline agreements to prioritize zero-friction access—no captive portals, no SkyMiles logins, no paywalls or ads blocking basic connectivity.
While this means forgoing higher-margin deals that would let carriers monetize the service more aggressively, it ensures Starlink feels like home broadband at 35,000 feet. Passengers on partner airlines such as United, Qatar Airways, and Air France have already praised the service for enabling seamless video calls, streaming, and work mid-flight without interruptions.
Delta’s choice reflects a different philosophy. By keeping Wi-Fi behind its Delta Sync ecosystem, the airline aims to drive loyalty program engagement and control the digital passenger journey. Yet, critics argue this short-term control comes at the expense of immediate competitiveness.
Airlines already installing Starlink are pulling ahead in customer satisfaction surveys, while Delta passengers face years of reliance on slower, legacy systems until Leo launches.
SpaceX’s decision to trade revenue for simplicity will pay off in the longer term, as Starlink is already positioning itself as the default high-speed option for carriers that value passenger satisfaction over incremental fees.
Musk’s focus on creating not only a great service but also a reasonable user experience highlights SpaceX’s prowess with Starlink as it continues to expand across new partners and regions.
Tesla puts Giga Berlin in Plaid Mode with new massive investment
Honda gives up on all-EV future: ‘Not realistic’
