News
Tesla Top 5 Week in Review: Utah Bans Tesla Sales, Controversy Over Drivers Data, Model 3 Sensors, and More
What a week it was for Tesla! Reaching all-time trading highs was certainly an achievement to celebrate. So, too, was the 2017 Q1 earnings report, in which Tesla excelled in deliveries versus same month, previous year. Teslarati gets the first scoop a Model 3 release candidate in the wild, with reports of new sensors being spotted. Tesla’s company practice of divulging individual driver data became a contested topic, as did the Utah Supreme Court’s decision to prohibit Tesla direct sales to customers. Here are those stories and more on our Teslarati Top 5 Week in Review.
Tesla steamrolls US automakers to become #1 by market cap
Source: Courtesy Yahoo Finance
Tesla, Inc. (TSLA) stock, which had previously traded at $280 in February, achieved its all-time high this week, up from the March 31, 2017 close of market mark of $291.74. Tesla’s performance pushed the company’s market capitalization past that of Ford for the first time ever. Ford’s market capitalization at about $44.8 billion stood just about $3 billion under Tesla’s. Next in line for Tesla is GM’s $51.4 billion market cap. Tesla sold only a fraction of Ford’s 6.7 million cars and GM’s 10 million cars in 2016; both offer investors the comfort of healthy balance sheets and steady profits. However, Tesla investors seem willing to hold out for the company’s future potential for still higher growth ahead. Historical malaise over missed delivery targets may be dissipating.
Tesla delivers a record 25,000 Model S, X in Q1 2017, 69% increase over Q1 2016
With Model S deliveries at 3,450 and Model X deliveries at 11,550, Tesla achieved a new quarterly record to start 2017. Selling just over 25,000 vehicles in Q1 represented a 69% increase over the same month, Q1 2016. Tesla argues that vehicle deliveries symbolize only one measure of the company’s financial performance; quarterly financial results, they say, depend on a variety of factors, including the cost of sales, foreign exchange movements, and mix of directly leased vehicles.
New sensors spotted on Tesla Model 3: Autopilot 2.0 could have 10 cameras
Up until Tuesday, the Model 3 was assumed to have eight cameras: three facing forwards, two in the B-pillar between the front and rear doors, two in the front fenders, and one in the rear by the hatch latch. (Radar and ultrasonic sensors will also provide the computer with contextual data.) The recent sighting indicates that two additional sensors are located by the C-pillars between the rear door and back. This is significant because Tesla CEO Elon Musk has repeatedly stated that the Model 3 design is meant to include autonomous driving. With a dashboard that lacks a speedometer on the driver’s side and, instead, will fade in and out of opacity on the central control screen, the Model 3 technology evolution will be fascinating. Its sensors and cameras will provide crucial data about the vehicle’s surroundings, bringing the future to today.
Tesla defends its right to release individual driver data to disprove claims
Tesla’s company policies about owner privacy has been under scrutiny this week, with accusations that it divulges drivers’ performance information in order to protect its self-driving car technology. Unlike other research institutions, Tesla does not acquire permission from its drivers, who are supplying data about self-driving technology system responses. Moreover, while the company has disseminated specific driver information to the media following crashes, it has refused thus far to share that same data with the drivers. Some accidents involving Tesla all-electric vehicles have involved the Tesla Autopilot system, but in 2016 the U.S. National Highway Traffic Safety Administration cleared Tesla of any wrong-doing in a fatal crash in which Autopilot was engaged.
Tesla loses 5-0 battle in Utah over right to sell direct to consumers
The Utah Supreme Court this week has upheld a previous ruling which prohibits Tesla and other automakers from selling directly to customers. Tesla contested Utah’s claim of manufacturers and dealer owners being one and the same, saying its direct sales to customers distinguish it from independent dealerships. In essence, the Utah Supreme Court justices chose not to address when Utah law does or does not block an automaker from direct sales.
A Tesla upfitter has offered to take over Cybertruck lines from the company in a last-ditch effort to save the all-electric pickup from being completely canceled in the middle of 2027.
Unplugged Performance, the Hawthorne, California-based Tesla aftermarket specialist, has publicly offered to take over Cybertruck production from Tesla, funding the effort “through a consortium of investors.”
An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands.
We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn.
Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built.
We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond.
Worth a conversation?— UP (@UnpluggedTesla) November 10, 2026
The proposal comes as Tesla prioritizes its Cybercab Robotaxi program and prepares to wind down Cybertruck assembly at Gigafactory Texas around mid-2027.
Founded in 2013 by Ben Schaffer and located adjacent to Tesla’s Design Studio and SpaceX, Unplugged Performance has become a leading provider of premium upgrades for Tesla vehicles, including extensive Cybertruck packages under its UP INVINCIBLE line.
Through its UP.FIT division, the company has also developed purpose-built police and fleet versions of the Cybertruck, including deliveries to agencies such as the Las Vegas Metropolitan Police Department.
In an X post on Tuesday, Unplugged said:
“An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands. We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn. Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built. We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond. Worth a conversation?”
The arrangement would free Tesla resources and manufacturing capacity for Cybercab while allowing continued production of the stainless-steel pickup and expanded variants. Unplugged Performance indicated it would wait for battery cells after Cybercab needs are met and would generate ongoing revenue for Tesla through licensing and software/network services on the vehicles it produces.
Following strong initial interest, Unplugged Performance posted a follow-up inviting potential investors and strategic partners to email cyber@unpluggedperformance.com. The company clarified that the outreach is solely to gauge interest and does not constitute an offer to sell securities or acceptance of funds at this stage.
The proposal arrives shortly after Elon Musk indicated that Cybertruck production in Texas would be phased out by roughly the middle of 2027 to expand Cybercab output.
Whether Tesla engages with the offer remains to be seen, but the public overture highlights both the aftermarket specialist’s deep experience with the Cybertruck platform and the growing focus on autonomy within Tesla’s manufacturing plans.
Elon Musk said the Tesla Cybercab will perform “a majority of all passenger miles” where it is allowed to operate and that point is “obvious to anyone with eyes and a brain.”
Musk used the point to double down on the company’s decision to ax the cult-favorite Cybertruck, as its production space will be removed and transitioned into additional Cybercab lines. The move has catalyzed a polarizing conversation on whether its right or wrong.
Whatever side you are on — it’s happening.
Dodge ended the Viper.
Audi retired the R8.
Mitsubishi said goodbye to the Lancer Evo.
Ford bid farewell to the Bronco (at one point).
Chevrolet sunset the Camaro.Tesla is ending the Cybertruck. I’m pissed. I’m upset.
Fans of those five automakers mentioned did the same thing. It happens. It sucks. I don’t like it.
But I still love Tesla. I love my Model Y. I hoped to be in a Cybertruck in a little under two years.
I won’t be. But I still won’t put my family in anything else. Too safe. Too advanced. Too much better than everything else.
— TESLARATI (@Teslarati) November 10, 2026
Regardless, Musk seems to be getting to the point that he is done talking about the choice. At some point, you have to think that this was truly a difficult decision for him and the company as well, and this is not something he took lightly. In fact, he’s probably a little bit disappointed with it, too.
But the point remains that the Cybertruck is gone. Musk’s focus is purely on developing an autonomous platform that the world will utilize for transportation, and he’s telling you that anyone “with eyes and a brain” can see it:
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is betting that all of its passengers in the future will be okay with not owning their own personal cars and will be fine with ride-hailing for the rest of their lives. Every dinner, every errand, every trip to the airport and transportation thereafter, will all be operated by ride-sharing, and in Tesla’s perfect world, it will happen in a Cybercab.
As of now, Cybercab is only active in Austin, but it has been spotted all over the country with a driver behind the wheel in those prototypes. In Austin, the car has no steering wheel or pedals for people to control the vehicle.
The Cybertruck dilemma is one that has truly come across the entire Tesla community and while it seems to be a great idea to keep it because people love it, the business side of things is steering Musk and Tesla in another direction.
Tesla has slimmed its Cybertruck offerings to offer only its most expensive trim: the Cyberbeast.
After announcing that the Cybertruck would no longer be produced and the company would wind down manufacturing sometime in the middle of 2027, Tesla started to eliminate some of the configurations offered to customers.
Tesla has stopped taking orders for the Cybertruck Premium AWD.
The Cyberbeast is now the only trim you can order, and its price went up $7,500 to $109,990.
Estimated deliveries have also slipped to March–June 2027 as the Giga Texas line heads toward its mid-2027 wind-down. https://t.co/o28epA0ZQl
— TESLARATI (@Teslarati) November 10, 2026
Now, only one remains: the $109,990 Cyberbeast. This is truly what seems like Tesla’s last effort to deter any remaining orders from coming in: eliminate the cheap trims and leave only the high-dollar vehicle within the lineup of Cybertruck options.
Those who want to take advantage of this last-ditch opportunity to own Tesla’s symbolic pickup have to pay to play.
Tesla says the reason for the wind down is truly because of Cybercab and its importance to the future.
Despite cries for Tesla to continue production of the pickup, Musk says it is too difficult to ramp a high-volume line instead of ending the truck altogether. He also says Cybercab is what will take passengers around for the “majority of all miles in any jurisdiction where it is not prohibited by law.”
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is going all in on autonomy, and that’s never been a secret. But the commitment to a two-door, two-seat Cybercab truly limits people from having options for labor or hobbies. It also limits people from having their entire family in a single car.
Parents with even a single child will be required to take multiple vehicles if Cybercab is truly the only option Tesla plans to have.
Elon Musk keeps justifying Tesla Cybertruck’s cancelation, but it’s confusing
Tesla has stated the Robovan will also be in production eventually, but it still does not seem like the most ideal vehicle to own. It seems like it is geared more toward commercial uses, but Tesla might have something in the pipeline for families.
Tesla upfitter offers to keep Cybertruck alive
Elon Musk says Tesla Cybercab future is ‘obvious to anyone with eyes and a brain’
