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Tesla continues to establish pole position in Norway

(Credit: Evan Jarecki/Instagram)

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Tesla is continuing to solidify itself in the pole position in Norway. New figures from the Norweigian Information Council for Road Traffic (OFV) show the Tesla Model Y and Tesla Model 3 were the country’s two best-selling vehicles in November, making way for Tesla to become the best-selling car brand in the highly competitive market for electric cars.

The Model Y was the best-selling car in Norway in November, selling 1,013 units during the month, according to OFV information. The Model 3 was second with 771 units solid, and the Volkswagen ID.4 came in third with 725 units sold.

The Tesla Model Y all-electric crossover was Norway’s best-selling vehicle in November. (Credit: Tesla)

Norway is arguably the most challenging market in the world for electric automakers. The concentration of passenger vehicles has overwhelmingly turned toward electric powertrains, with zero-emissions cars making up 64.2% of the market share in 2021 and 73.8% of sales in November alone. So far, petrol engines only make up 4.4% of total vehicle sales in Norway in 2021, while diesel engines account for 4.1%. It is no secret Norwegians are likely the most committed to the transition to electric vehicles.

In September, Tesla saw similar domination of the Norwegian automotive market. The Model Y and Model 3 took first and second place during that month, respectively. Sales were slightly higher, with the Model Y accumulating 3,564 sales in September; the Model 3 was sold 2,218 times that month.

These numbers are likely to increase considerably over the next several months, with sales figures being consistently higher in the coming years. Tesla is set to launch a new manufacturing plant in Germany later this month, with approval being labeled as “imminent,” according to a recent report. Tesla’s Gigafactory Berlin facility will produce the Model Y for the European market, where electric powertrains, especially in crossover body styles, have been increasingly popular over the past few years.

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Tesla is not going to be the only car company to benefit from the widespread adoption of EVs in Europe. Volkswagen, which was the second best-selling brand in Norway in November behind Tesla, will also begin to see the benefits of its timely transition to EVs. Volkswagen is arguably the most committed mass-market automotive entity in terms of electrification, neck-and-neck with American company Ford. Tesla still holds a considerable lead in the sector, but the battle for second place is certainly heating up.

In total, 11,274 new zero-emissions vehicles were registered in November in Norway. Zero-emissions vehicles make up 64.2% of the 2021 market share, with 73.8% of November sales being of environmentally-friendly cars, OFV statistics say.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Elon Musk

Tesla Cybercab coming next to Giga Berlin, Optimus possibly after

“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said.

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Credit: Cybercab

Tesla could add the Cybercab and Optimus humanoid robot to the production lineup at Giga Berlin, as per recent comments from CEO Elon Musk. 

During a recent interview with Giga Berlin plant manager André Thierig, Musk identified the Cybercab as the most likely next major product for the German factory, with Optimus potentially following after.

“From a next major product standpoint, I think most likely is the Tesla Cybercab,” Musk said. He added that there are also “possibilities of Tesla Optimus” being produced in the facility.

Tesla has already begun production of the Cybercab in Giga Texas, with volume production expected to ramp this year. Based on Musk’s comments, it appears that if conditions align in Europe, Giga Berlin could eventually join that effort.

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The CEO’s comments about Optimus coming to Gigafactory Berlin are quite unsurprising too considering that Musk has mentioned in the past that the humanoid robot will likely be Tesla’s highest volume product in the long run. 

Giga Berlin will likely be able to produce mass volumes of Optimus, as the Model S and Model X lines being converted to an Optimus line in the Fremont Factory are already expected to produce 1 million units of the humanoid robot annually. 

Apart from his comments about the Cybercab and Optimus, Elon Musk also confirmed that Giga Berlin has started ramping battery cell production and will continue expanding Model Y output, particularly as supervised Full Self-Driving (FSD) gains regulatory approvals in Europe.

Taken together, the remarks suggest Berlin’s role could evolve beyond vehicle assembly into a broader multi-product manufacturing hub, not just a regional Model Y plant.

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Energy

Tesla Powerwall distribution expands in Australia

Inventory is expected to arrive in late February and official sales are expected to start mid-March 2026.

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Credit: Tesla

Supply Partners Group has secured a distribution agreement for the Tesla Powerwall in Australia, with inventory expected to arrive in late February and official sales beginning in mid-March 2026.

Under the new agreement, Supply Partners will distribute Tesla Powerwall units and related accessories across its national footprint, as noted in an ecogeneration report. The company said the addition strengthens its position as a distributor focused on premium, established brands.

“We are proud to officially welcome Tesla Powerwall into the Supply Partners portfolio,” Lliam Ricketts, Co-Founder and Director of Innovation at Supply Partners Group, stated.

“Tesla sets a high bar, and we’ve worked hard to earn the opportunity to represent a brand that customers actively ask for. This partnership reflects the strength of our logistics, technical services and customer experience, and it’s a win for installers who want premium options they can trust.”

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Supply Partners noted that initial Tesla Powerwall stock will be warehoused locally before full commercial rollout in March. The distributor stated that the timing aligns with renewed growth momentum for the Powerwall, supported by competitive installer pricing, consumer rebates, and continued product and software updates.

“Powerwall is already a category-defining product, and what’s ahead makes it even more compelling,” Ricketts stated. “As pricing sharpens and capability expands, we see a clear runway for installers to confidently spec Powerwall for premium residential installs, backed by Supply Partners’ national distribution footprint and service model.”

Supply Partners noted that a joint go-to-market launch is planned, including Tesla-led training for its sales and technical teams to support installers during the home battery system’s domestic rollout.

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Elon Musk

Tesla Giga Berlin growth could stall if not “free from external influences”: Elon Musk

The comments were delivered in a pre-recorded video discussion.

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Credit: Andre Thierig/X

Tesla CEO Elon Musk has reportedly warned that future expansion of Gigafactory Berlin could be jeopardized if the site does not remain “free from external influences.”

Musk’s comments were delivered in a pre-recorded video discussion with employees and came at a sensitive moment for the facility, where union representation has been a recurring issue.

According to reports from Handelsblatt and Der Spiegel, citing participants at the event, Musk suggested that if Giga Berlin is no longer “free from external influences,” further expansion would become unlikely. He did not, however, hint that the plant would shut down.

While Musk did not name IG Metall directly, his remarks were widely interpreted as referencing the union, which is currently the largest faction on the works council but does not hold a majority, as noted in an electrive report. 

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The video conversation was conducted between Musk in Austin and Grünheide plant manager André Thierig, then played back to the workforce in Germany. Works council elections are scheduled for early March, heightening the tension between management and organized labor.

The CEO has previously voiced concerns that stronger union influence could limit Tesla’s operational flexibility and long-term strategy in Germany.

Despite the warning on expansion, Musk praised the Giga Berlin site during the same address, describing it as one of the most advanced factories worldwide and highlighting its cleanliness and team culture.

The discussion also reportedly touched on battery cell production. According to attendees cited in German media, Musk indicated that Tesla has begun ramping cell production at the site. That would mark a notable shift from earlier expectations that large-scale cell manufacturing in Brandenburg would not begin until 2027.

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