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Tesla Model 3 spotted with “pedestrian noise maker” ahead of NHTSA mandate

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It looks like Tesla may have already begun getting its newer manufactured vehicles ready for compliance with an upcoming National Highway Traffic Safety Administration (NHTSA) requirement for electric and hybrid electric vehicles to make noise when traveling at slow speeds. In a video posted by Tesla community’s resident DIY expert, Erik, or otherwise known as DÆrik from his YouTube channel, the undercarriage panel of his Performance Model 3 has what appears to be a speaker grill – the front paneling is adorned with a series of holes in a hexagonal shape. Once the paneling is removed, three mounting points are revealed to be molded into the same area, hinting at a future device to come.

The video was made in response to inquiries about a photo of the Tesla’s undercarriage posted to Erik’s Instagram account where someone noted the series of holes in the plastic panel below the front bumper. Tesla’s parts catalog doesn’t currently show the grill cutout, but As Erik notes in the video, he found a Model S diagram three years ago showing a layout including a future noise maker labeled “Speaker Pedestrian Noise”.

We’ve reached out to Tesla for comment about the new “speaker grill” found in the underside of the Model 3 and will provide updates as we receive them.

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Blind pedestrians rely heavily on auditory clues to anticipate traffic patterns and know a vehicle is near, and that means the quiet nature of electric and hybrid vehicles at low speeds may pose a greater danger to them than traditional internal combustion engine (ICE) vehicles. Bicyclists and other pedestrians also utilize usual car sounds as part of their personal safety awareness, so there’s a population of travelers that could be significantly impacted by the influx of EV/HEV vehicles on the roads. The potential danger has not gone unnoticed by those in charge of public safety.

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This concern was elevated to the federal level by the NHTSA, and the eventual result was a 2010 law (Pedestrian Safety Enhancement Act of 2010) requiring electric and hybrid vehicle manufacturers to install devices which emit noise while traveling slower than about 19 mph. Higher speeds have tire and wind noise that’s sufficient for pedestrian needs. The implementation rules were finalized in February last year, and manufacturers have until September 1, 2020, to be fully compliant, with half of the vehicles equipped by September 1, 2019.

While the proposal may not be popular with all parties involved, the NHTSA points to its October 2009 report entitled “Research on Quieter Cars and the Safety of Blind Pedestrians, a Report to Congress” as a primary basis for its rulemaking. In the report, the agency found an increased rate of accidents involving pedestrians with hybrid-electric vehicles compared to ICE vehicles in roadways and zones with low-speed limits, during the type of weather or any time of day. By implementing the rules as passed, the NHTSA expects to prevent 2,400 injuries and reduce the $250-$320 million costs which result annually due to limited ability to detect quiet EVs/HEVs.

POPULAR: DIY Tesla Model S Pedestrian Alert: “Horn” for the Oblivious

Another coming requirement is that the noise emitted must be identifiable as a vehicle, a limitation that will likely only inspire creativity. If manufacturers want to take a fun route with the noise options, i.e, license the Jetson family’s flying car sound from Hanna Barbara as suggested by Erik, they’ll have to make sure it’s consistent among their vehicles – or at least consistent among package options. Also, drivers cannot be allowed to modify the sound themselves.

Manufacturers are free to modify the sounds from the factory end, though, an option Tesla’s CEO Elon Musk has previously capitalized on for other noise-centric features in the electric car company’s vehicles. However, letting drivers determine their car’s noise via app or button push is still in the air. The NHTSA will publish a separate document at a later date to determine whether driver-selectable sounds are a good idea, or at least compliant with the purpose of the law.

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Watch the video below to see Erik’s Model 3 inspection:

Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Tesla’s advertising strategy takes a drastic turn, but some are questioning it

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Credit: Tesla

Tesla’s advertising strategy has taken a drastic turn as the company’s upcoming Shareholder Meeting will feature perhaps the most crucial vote in its history: the approval of CEO Elon Musk’s new pay package.

For years, the issue of Tesla’s advertising and marketing strategy has been a major point of conversation for investors in fans. It seems to be split right down the middle, with half wanting Tesla to set aside some money for advertising. The other half, just the opposite.

Tesla has been transparent that the money it would spend on advertising, marketing, and public relations is better set aside for the development of future products.

However, it has recently adopted a different tone in advertising, pushing some commercials on social media platforms like X and Instagram.

For the first time, an ad was seen on streaming services like Paramount+, but it wasn’t promoting Tesla’s products directly. Instead, it was more of a message for shareholders to vote on Musk’s pay package, something Tesla feels is a necessity:

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“The future of Tesla is in your hands,” the ad reads at the end. It seems as if Tesla is taking whatever steps it needs to accomplish the task of getting Musk a new pay package and retaining him as its CEO.

On September 5, Tesla officially outlined its plans for a CEO Performance Award for Musk. It would require him to lift Tesla’s market capitalization to about $8.5 trillion, up from the $1.36 trillion it sits at today.

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Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

It is obvious that Tesla is really hoping to get the pay package passed and is willing to shift some of its budget to encourage shareholders to vote.

However, there are some interesting perspectives on the move, and it’s sort of strange to see Tesla not advertising its vehicles or products, but only its pay package that would get its CEO paid.

Some of those who saw the ad are questioning the strategy:

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Tesla begins validating Robotaxi in a new area, hinting at expansion

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Credit: Tesla

Tesla is validating Robotaxi in a new area, and as the company has continued to gain some additional permissions to begin testing in new states, it seems its Full Self-Driving-based ride-hailing project is moving toward a larger footprint.

Two Robotaxi units with LiDAR validation equipment were spotted in Gilbert, Arizona, recently, showing that Tesla is aiming to launch its ride-hailing service in the state soon:

Another unit was spotted in Tempe, Arizona:

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These types of validation vehicles have been spotted in several areas ahead of their launch as a public ride-hailing service for passengers. Tesla first launched Robotaxi in Austin, Texas, back in late June, and since then, it has expanded to the Bay Area of California.

However, Tesla has continued to attempt to expand Robotaxi to other areas as well, including Nevada and Arizona. It has also been working toward approvals in other states based on job postings, as Tesla is hiring for Autopilot Vehicle Operators in New York and Florida, as well.

The expansion of the Robotaxi ride-hailing service has been an effort that Tesla has been spending a lot of time on over the past few months. CEO Elon Musk said the expansion aims to bring Robotaxi to at least half of the U.S. population by the end of the year, but there is still plenty of work to be done.

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Tesla Robotaxi heads to a new major Texas city for the first time

Tesla did make its Robotaxi app public in recent months, allowing more members of the public to experience the suite for themselves, as long as they could get to Austin or the Bay Area.

In the coming months, it seems more apparent that Tesla will take a broader focus on expanding Robotaxi, especially with the fact that these validation vehicles are being spotted throughout different parts of the United States.

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Tesla mulls revamping $25k car, strange report claims

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Credit: Tine Rusc

Tesla is reportedly mulling the potential revamp of its $25,000 vehicle project, a strange report claims.

It seems unlikely, especially since Tesla launched two new, more affordable models last week with the Model 3 and Model Y Standard trims.

However, a report from European media outlet 36kr claims Tesla has started to advance two vehicle projects, internally codenamed E41 and D50, in China.

People familiar with the matter reportedly told the outlet that “some design and verification reports of the new projects are inherited from the current Model Y and Model 3.”

Tesla axed one of the Model Y’s best features in ‘Standard’ trims: here’s why

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These new simplified models would be priced between $5,000 and $5,500 cheaper than what the new ‘Standard’ trims cost. The report also claims that these vehicles would be launched only if the new ‘Standard’ models “fall short of sales expectations.”

This report suggests that potentially more affordable models are being offered, but this seems unlikely, considering Tesla launched the two Standard models just last week, and the only truly affordable model it is working on will be the Cybercab.

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However, there is potential for a car to launch that undercuts the newest configurations of the Model 3 and Model Y. As of now, it just seems as if it is something that is far-fetched.

When Tesla’s patent for the unboxed process was published just last month, it seemed more than obvious that the vehicle it would be used for was the Cybercab.

The language used in the patent itself was geared toward more streamlined and quality production and manufacturing, which Tesla must implement to meet the likely demand for the vehicle.

It will be easier to scale vehicles with the unboxed process, and the Cybercab has been routinely mentioned with the sub-$30,000 price tag, even by CEO Elon Musk.

He said during the Q3 2024 Earnings Call:

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“I think having a regular 25K model is pointless. It would be silly. Like it would be completely at odds with what we believe…It’s fully considered cost per mile is what matters. And if you try to make a car that is essentially a hybrid, manual, or automatic car, it’s not going to be as good as a dedicated autonomous car. So, yes, Cybercab is just not going to have steering wheels and pedals.”

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