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Tesla clashes with Chinese e-commerce giant Pinduoduo over Model 3 promo

Tesla's Made-in-China Model 3. (Credit: JayInShanghai/Twitter)

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Tesla and Chinese e-commerce Giant Pinduoduo are not seeing eye to eye over a recent group buying promotion that the latter company ran for the electric car company’s Model 3 sedan.

In July, Pinduoduo offered a group buying flash sale alongside Chinese car deal Yiauto. The sale gave five randomly selected buyers of the Model 3 a 40,000 yuan, or $5,770 discount on the purchase of the vehicle if at least 10,000 people signed up for the promotional campaign.

However, a statement from Tesla on its Weibo page stated that Pinduoduo and Yiauto’s promotion was not approved by the automaker and did not sell vehicles to the company for the event. Tesla noted that Pinduoduo was conducting the payment of the vehicle after speaking with a buyer. The electric car maker based in California determined that the promotion violated its terms regarding the resale of its cars, and terminated the order.

“If consumers have any disputes or damages to their rights due to the above group buying activities, our company will not bear any responsibility,” Tesla said in the posting on its Weibo account, the South China Morning Post reported.

In a quote to the South China Morning Post, the company said, “Tesla China has publicly stated on multiple channels that the official Tesla website is the only formal purchase channel for new cars, and it has never commissioned other platforms or merchants to conduct sales activities.”

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Reports indicate that Pinduoduo nor Yiauto had purchased the vehicles up front, chosen the winners of the contest, and then delivered the cars. Instead, the companies ordered the vehicles through Tesla’s website using personal information that the promo’s signees provided when entering the contest.

A Tesla sales representative denied one winner of the contest delivery of a Model 3 after media outlets started to report on Pinduoduo’s campaign.

“We found that the customer’s car purchase order on the official website was not operated by himself/herself, but by Pinduoduo, which used the customer’s personal information to place the order,” also said to the Post in a statement on August 17.

Pinduoduo said that it is disappointed in Tesla’s decision because the carmaker has “made it difficult for some of their fans to get their dream car.”

However, a Hangzhou-based lawyer named Zhang Yanlai states that what Pinduoduo did diverted Tesla’s sales channel negatively. “Tesla has always insisted on a direct sales model, but the intervention of third parties has affected its one-to-one sales channel and diverted its user traffic,” Yanlai said.

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Yanlai does not believe that Pinduoduo’s promo showed malicious intent to gain a profit from the sale of Tesla’s vehicles. “It is difficult to say the deal constituted a violation,” he said.

Chinese news site iFeng stated that Pinduoduo might be considering a lawsuit against Tesla, but nothing has been confirmed as of the time of writing.

Pinduoduo is one of the largest e-commerce platforms in the world, with over 628 million active buyers. The company uses subsidy programs and promotional campaigns to attract more users in China’s premium segment, which is dominated by Alibaba, another online commerce company.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla rival’s CEO makes shock suggestion to customers about Model Y

“The Model Y is a great car, and Tesla also announced a number of promotions yesterday, so you might want to consider it.”

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(Credit: Tesla)

Tesla rival Xiaomi is experiencing demand that is off-the-charts with its new YU7 crossover, which competes with the Model Y. The company’s CEO has stated that demand is truly outpacing what it can build, and that customers in limbo should consider the Model Y because “it’s a great car.”

The Xiaomi YU7 has already gained an incredible number of orders so far. Its launch a few months ago had consumers busting down doors to place an order before others, and demand has been so high that customers will wait, on average, between 56 and 59 weeks for delivery.

Tesla Model Y meets new competition from Xiaomi 

Within 18 hours, Xiaomi received about 240,000 orders, CarScoops reported. Some customers are truly interested in the vehicle, but cannot wait the extended period to take delivery as they might need a car now.

Xiaomi CEO Lei Jun said on social meida that there are other cars out there that would be suitable as a replacement to the YU7:

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“If you need to buy a car quickly, other China-produced new energy vehicles are pretty good.”

He explicitly mentioned the Model Y, Xpeng G7, and Li Auto i8.

Regarding the Model Y, he said:

“The Model Y is a great car, and Tesla also announced a number of promotions yesterday, so you might want to consider it.”

The Model Y has been the best-selling car in the world over the past two years, and it still leads in many markets as the most sought-after EV. However, in China, there are so many formidable competitors that customers are seemingly going for whatever they can get to first.

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Of course, a car is a car, but Tesla has gained a more notable reputation for its industry-leading tech and driver assistance systems, including City Autopilot, which has been used in China for a few months now.

Tesla China owners share first impressions of FSD-style “City Autopilot”

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Tesla offers tasty Supercharging incentive as Q3 push continues

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Credit: Tesla

Tesla is offering a tasty Supercharging incentive on inventory Model 3 units in Canada as it continues to push sales in the third quarter.

In the United States, Tesla is preparing for the end of the $7,500 electric vehicle tax credit. While it is offering a multitude of incentives in the U.S. to help push sales of its vehicles before the credit goes away, it is not saving the deals for Americans exclusively.

Yesterday, the company announced it is now offering Free Supercharging for life on all Model 3 inventory in Canada, a massive incentive for those who would use the vehicle as a daily driver:

The deal would normally only apply to Superchargers located in Canada, meaning if a Canadian drove over the border into the United States and Supercharged, they would have to pay for it.

However, Tesla also confirmed that the charging deal would extend to the U.S. Canadians will be able to drive across the U.S. and Supercharge for free for the life of the vehicle.

Free Supercharging is such a great perk because the money an owner saves on charging factors directly into what they are saving if they were to own a gas car. While Supercharging and home charging are, on average, cheaper than filling up with gas, the savings are not massive.

When Supercharging is free, it can save consumers hundreds of dollars per month, especially if they plan to use the Tesla for their daily commute. Some people could fill their gas cars up two times a week to get to work, spending $80-$100 every five days on gas.

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Tesla has been using incentives like this to push vehicles into customers’ hands. Q3 could be one of the best three-month spans in recent memory with the push it is making.

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Tesla is preparing to take on autonomy’s final boss

India’s city streets are notorious for their complexity and congestion.

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Credit: Whole Mars Catalog/YouTube

If there is any sign that Tesla is now confident about its self-driving program, it would be this. As could be seen on Tesla’s Careers page, the company is now hiring Autopilot Vehicle Operators in Delhi and Mumbai, India. 

As far as real-world traffic is concerned, one could argue that India’s city streets are the final boss of autonomous driving systems due to their complexity and congestion.

Tesla job openings

As per Tesla in its recent job openings, Prototype Vehicle Operators will be responsible for driving an engineering vehicle for extended periods and conducting dynamic audio and camera data collection for testing and training purposes. In both its job listings for Mumbai and Delhi, Tesla noted that successful applicants will be gathering real-world data on the weekends and around the clock. 

Considering the job openings in India, Tesla seems to be intent on rolling out its advanced driver-assist systems like FSD in the country. This is quite interesting, as Tesla is not hiring Prototype Vehicle Operators in other territories that recently launched, such as the Philippines. Perhaps Tesla intends to tackle FSD’s final boss of sorts before rolling out FSD in other territories.

FSD’s rollout

Tesla’s autonomous driving program uses the company’s Full Self-Driving system, which is currently available on vehicles in North America and China. Tesla, however, has a more advanced version of FSD called Unsupervised FSD, which is currently being used in vehicles that are part of the Robotaxi pilot in Austin and the Bay Area.

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Elon Musk has also recently announced on X that Tesla will be releasing FSD V14 in the coming weeks. He also shared a number of improvements that can be expected from FSD V14. “The FSD release in about 6 weeks will be a dramatic gain with a 10X higher parameter count and many other improvements. It’s going through training & testing now. Once we confirm real-world safety of FSD 14, which we think will be amazing, the car will nag you much less,” Musk wrote in his post. 

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