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Tesla clashes with Chinese e-commerce giant Pinduoduo over Model 3 promo

Tesla's Made-in-China Model 3. (Credit: JayInShanghai/Twitter)

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Tesla and Chinese e-commerce Giant Pinduoduo are not seeing eye to eye over a recent group buying promotion that the latter company ran for the electric car company’s Model 3 sedan.

In July, Pinduoduo offered a group buying flash sale alongside Chinese car deal Yiauto. The sale gave five randomly selected buyers of the Model 3 a 40,000 yuan, or $5,770 discount on the purchase of the vehicle if at least 10,000 people signed up for the promotional campaign.

However, a statement from Tesla on its Weibo page stated that Pinduoduo and Yiauto’s promotion was not approved by the automaker and did not sell vehicles to the company for the event. Tesla noted that Pinduoduo was conducting the payment of the vehicle after speaking with a buyer. The electric car maker based in California determined that the promotion violated its terms regarding the resale of its cars, and terminated the order.

“If consumers have any disputes or damages to their rights due to the above group buying activities, our company will not bear any responsibility,” Tesla said in the posting on its Weibo account, the South China Morning Post reported.

In a quote to the South China Morning Post, the company said, “Tesla China has publicly stated on multiple channels that the official Tesla website is the only formal purchase channel for new cars, and it has never commissioned other platforms or merchants to conduct sales activities.”

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Reports indicate that Pinduoduo nor Yiauto had purchased the vehicles up front, chosen the winners of the contest, and then delivered the cars. Instead, the companies ordered the vehicles through Tesla’s website using personal information that the promo’s signees provided when entering the contest.

A Tesla sales representative denied one winner of the contest delivery of a Model 3 after media outlets started to report on Pinduoduo’s campaign.

“We found that the customer’s car purchase order on the official website was not operated by himself/herself, but by Pinduoduo, which used the customer’s personal information to place the order,” also said to the Post in a statement on August 17.

Pinduoduo said that it is disappointed in Tesla’s decision because the carmaker has “made it difficult for some of their fans to get their dream car.”

However, a Hangzhou-based lawyer named Zhang Yanlai states that what Pinduoduo did diverted Tesla’s sales channel negatively. “Tesla has always insisted on a direct sales model, but the intervention of third parties has affected its one-to-one sales channel and diverted its user traffic,” Yanlai said.

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Yanlai does not believe that Pinduoduo’s promo showed malicious intent to gain a profit from the sale of Tesla’s vehicles. “It is difficult to say the deal constituted a violation,” he said.

Chinese news site iFeng stated that Pinduoduo might be considering a lawsuit against Tesla, but nothing has been confirmed as of the time of writing.

Pinduoduo is one of the largest e-commerce platforms in the world, with over 628 million active buyers. The company uses subsidy programs and promotional campaigns to attract more users in China’s premium segment, which is dominated by Alibaba, another online commerce company.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla Europe rolls out FSD ride-alongs in the Netherlands’ holiday campaign

The festive event series comes amid Tesla’s ongoing push for regulatory approval of FSD across Europe.

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Credit: Tesla

Tesla Europe has announced that its “Future Holidays” campaign will feature Full Self-Driving (Supervised) ride-along experiences in the Netherlands. 

The festive event series comes amid Tesla’s ongoing push for regulatory approval of FSD across Europe.

The Holiday program was announced by Tesla Europe & Middle East in a post on X. “Come get in the spirit with us. Featuring Caraoke, FSD Supervised ride-along experiences, holiday light shows with our S3XY lineup & more,” the company wrote in its post on X.

Per the program’s official website, fun activities will include Caraoke sessions and light shows with the S3XY vehicle lineup. It appears that Optimus will also be making an appearance at the events. Tesla even noted that the humanoid robot will be in “full party spirit,” so things might indeed be quite fun. 

“This season, we’re introducing you to the fun of the future. Register for our holiday events to meet our robots, see if you can spot the Bot to win prizes, and check out our selection of exclusive merchandise and limited-edition gifts. Discover Tesla activities near you and discover what makes the future so festive,” Tesla wrote on its official website. 

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This announcement aligns with Tesla’s accelerating FSD efforts in Europe, where supervised ride-alongs could help demonstrate the tech to regulators and customers. The Netherlands, with its urban traffic and progressive EV policies, could serve as an ideal and valuable testing ground for FSD.

Tesla is currently hard at work pushing for the rollout of FSD to several European countries. Tesla has received approval to operate 19 FSD test vehicles on Spain’s roads, though this number could increase as the program develops. As per the Dirección General de Tráfico (DGT), Tesla would be able to operate its FSD fleet on any national route across Spain. Recent job openings also hint at Tesla starting FSD tests in Austria. Apart from this, the company is also holding FSD demonstrations in Germany, France, and Italy.

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Tesla sees sharp November rebound in China as Model Y demand surges

New data from the China Passenger Car Association (CPCA) shows a 9.95% year-on-year increase and a 40.98% jump month-over-month.

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Credit: Tesla China

Tesla’s sales momentum in China strengthened in November, with wholesale volumes rising to 86,700 units, reversing a slowdown seen in October. 

New data from the China Passenger Car Association (CPCA) shows a 9.95% year-on-year increase and a 40.98% jump month-over-month. This was partly driven by tightened delivery windows, targeted marketing, and buyers moving to secure vehicles before changes to national purchase tax incentives take effect.

Tesla’s November rebound coincided with a noticeable spike in Model Y interest across China. Delivery wait times extended multiple times over the month, jumping from an initial 2–5 weeks to estimated handovers in January and February 2026 for most five-seat variants. Only the six-seat Model Y L kept its 4–8 week estimated delivery timeframe.

The company amplified these delivery updates across its Chinese social media channels, urging buyers to lock in orders early to secure 2025 delivery slots and preserve eligibility for current purchase tax incentives, as noted in a CNEV Post report. Tesla also highlighted that new inventory-built Model Y units were available for customers seeking guaranteed handovers before December 31.

This combination of urgency marketing and genuine supply-demand pressure seemed to have helped boost November’s volumes, stabilizing what had been a year marked by several months of year-over-year declines.

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For the January–November period, Tesla China recorded 754,561 wholesale units, an 8.30% decline compared to the same period last year. The company’s Shanghai Gigafactory continues to operate as both a domestic production base and a major global export hub, building the Model 3 and Model Y for markets across Asia, Europe, and the Middle East, among other territories.

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Investor's Corner

Tesla bear gets blunt with beliefs over company valuation

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Credit: Tesla

Tesla bear Michael Burry got blunt with his beliefs over the company’s valuation, which he called “ridiculously overvalued” in a newsletter to subscribers this past weekend.

“Tesla’s market capitalization is ridiculously overvalued today and has been for a good long time,” Burry, who was the inspiration for the movie The Big Shortand was portrayed by Christian Bale.

Burry went on to say, “As an aside, the Elon cult was all-in on electric cars until competition showed up, then all-in on autonomous driving until competition showed up, and now is all-in on robots — until competition shows up.”

Tesla bear Michael Burry ditches bet against $TSLA, says ‘media inflated’ the situation

For a long time, Burry has been skeptical of Tesla, its stock, and its CEO, Elon Musk, even placing a $530 million bet against shares several years ago. Eventually, Burry’s short position extended to other supporters of the company, including ARK Invest.

Tesla has long drawn skepticism from investors and more traditional analysts, who believe its valuation is overblown. However, the company is not traded as a traditional stock, something that other Wall Street firms have recognized.

While many believe the company has some serious pull as an automaker, an identity that helped it reach the valuation it has, Tesla has more than transformed into a robotics, AI, and self-driving play, pulling itself into the realm of some of the most recognizable stocks in tech.

Burry’s Scion Asset Management has put its money where its mouth is against Tesla stock on several occasions, but the firm has not yielded positive results, as shares have increased in value since 2020 by over 115 percent. The firm closed in May.

In 2020, it launched its short position, but by October 2021, it had ditched that position.

Tesla has had a tumultuous year on Wall Street, dipping significantly to around the $220 mark at one point. However, it rebounded significantly in September, climbing back up to the $400 region, as it currently trades at around $430.

It closed at $430.14 on Monday.

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