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Tesla clashes with Chinese e-commerce giant Pinduoduo over Model 3 promo

Tesla's Made-in-China Model 3. (Credit: JayInShanghai/Twitter)

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Tesla and Chinese e-commerce Giant Pinduoduo are not seeing eye to eye over a recent group buying promotion that the latter company ran for the electric car company’s Model 3 sedan.

In July, Pinduoduo offered a group buying flash sale alongside Chinese car deal Yiauto. The sale gave five randomly selected buyers of the Model 3 a 40,000 yuan, or $5,770 discount on the purchase of the vehicle if at least 10,000 people signed up for the promotional campaign.

However, a statement from Tesla on its Weibo page stated that Pinduoduo and Yiauto’s promotion was not approved by the automaker and did not sell vehicles to the company for the event. Tesla noted that Pinduoduo was conducting the payment of the vehicle after speaking with a buyer. The electric car maker based in California determined that the promotion violated its terms regarding the resale of its cars, and terminated the order.

“If consumers have any disputes or damages to their rights due to the above group buying activities, our company will not bear any responsibility,” Tesla said in the posting on its Weibo account, the South China Morning Post reported.

In a quote to the South China Morning Post, the company said, “Tesla China has publicly stated on multiple channels that the official Tesla website is the only formal purchase channel for new cars, and it has never commissioned other platforms or merchants to conduct sales activities.”

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Reports indicate that Pinduoduo nor Yiauto had purchased the vehicles up front, chosen the winners of the contest, and then delivered the cars. Instead, the companies ordered the vehicles through Tesla’s website using personal information that the promo’s signees provided when entering the contest.

A Tesla sales representative denied one winner of the contest delivery of a Model 3 after media outlets started to report on Pinduoduo’s campaign.

“We found that the customer’s car purchase order on the official website was not operated by himself/herself, but by Pinduoduo, which used the customer’s personal information to place the order,” also said to the Post in a statement on August 17.

Pinduoduo said that it is disappointed in Tesla’s decision because the carmaker has “made it difficult for some of their fans to get their dream car.”

However, a Hangzhou-based lawyer named Zhang Yanlai states that what Pinduoduo did diverted Tesla’s sales channel negatively. “Tesla has always insisted on a direct sales model, but the intervention of third parties has affected its one-to-one sales channel and diverted its user traffic,” Yanlai said.

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Yanlai does not believe that Pinduoduo’s promo showed malicious intent to gain a profit from the sale of Tesla’s vehicles. “It is difficult to say the deal constituted a violation,” he said.

Chinese news site iFeng stated that Pinduoduo might be considering a lawsuit against Tesla, but nothing has been confirmed as of the time of writing.

Pinduoduo is one of the largest e-commerce platforms in the world, with over 628 million active buyers. The company uses subsidy programs and promotional campaigns to attract more users in China’s premium segment, which is dominated by Alibaba, another online commerce company.

Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Production-ready Tesla Cybercab hits showroom floor in San Jose

Tesla has implemented subtle but significant updates to both the Cybercab’s exterior and interior elements.

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Tesla has showcased what appears to be a near-production-ready Cybercab at its Santana Row showroom in San Jose, California, giving visitors the closest look yet at the autonomous two-seater’s refined design. 

Based on photos of the near-production-ready vehicle, the electric vehicle maker has implemented subtle but significant updates to both the Cybercab’s exterior and interior elements, making the vehicle look more polished and seemingly more comfortable than its prototypes from last year.

Exterior and interior refinements

The updated Cybercab, whose photos were initially shared by Tesla advocate Nic Cruz Patane, now features a new frameless window design, an extended bottom splitter on the front bumper, and a slightly updated rear hatch. It also includes a production-spec front lightbar with integrated headlights, new wheel covers, and a license plate bracket. 

Notably, the vehicle now has two windshield wipers instead of the prototype’s single unit, along with powered door struts, seemingly for smoother opening of its butterfly doors. Inside, the Cybercab now sports what appears to be a redesigned dash and door panels, updated carpet material, and slightly refined seat cushions with new center cupholders. Its legroom seems to have gotten slightly larger as well. 

Cybercab sightings

Sightings of the updated Cybercab have been abundant in recent months. At the end of October, the Tesla AI team teased some of the autonomous two-seater’s updates after it showed a photo of the vehicle being driven through an In-N-Out drive-through by employees in Halloween costumes. The photos of the Cybercab were fun, but they were significant, with longtime Tesla watchers noting that the company has a tradition of driving its prototypes through the fast food chain’s drive-throughs.

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Even at the time, Tesla enthusiasts noticed that the Cybercab had received some design changes, such as segmented DRLs and headlamps, actual turn signals, and a splitter that’s a lot sharper. Larger door openings, which now seem to have been teasing the vehicle’s updated cabin, were also observed at the time. 

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Investor's Corner

Tesla analyst realizes one big thing about the stock: deliveries are losing importance

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Credit: Joe Tegtmeyer | YouTube

Tesla analyst Dan Levy of Barclays realized one big thing about the stock moving into 2026: vehicle deliveries are losing importance.

As a new era of Tesla seems to be on the horizon, the concern about vehicle deliveries and annual growth seems to be fading, at least according to many investors.

Even CEO Elon Musk has implied at times that the automotive side, as a whole, will only make up a small percentage of Tesla’s total valuation, as Optimus and AI begin to shine with importance.

He said in April:

“The future of the company is fundamentally based on large-scale autonomous cars and large-scale and large volume, vast numbers of autonomous humanoid robots.”

Levy wrote in a note to investors that Tesla’s Q4 delivery figures “likely won’t matter for the stock.” Barclays said in the note that it expects deliveries to be “soft” for the quarter.

In years past, Tesla analysts, investors, and fans were focused on automotive growth.

Cars were truly the biggest thing the stock had to offer: Tesla was a growing automotive company with a lot of prowess in AI and software, but deliveries held the most impact, along with vehicle pricing. These types of things had huge impacts on the stock years ago.

In fact, several large swings occurred because of Tesla either beating or missing delivery estimates:

  • January 3, 2022: +13.53%, record deliveries at the time
  • January 3, 2023: -12.24%, missed deliveries
  • July 2, 2024: +10.20%, beat delivery expectations
  • October 3, 2022: -8.61%, sharp miss due to Shanghai factory shutdown
  • July 2, 2020: +7.95%, topped low COVID-era expectations with sizeable beat on deliveries

It has become more apparent over the past few quarters that delivery estimates have significantly less focus from investors, who are instead looking for progress in AI, Optimus, Cybercab, and other projects.

These things are the future of the company, and although Tesla will always sell cars, the stock is more impacted by the software the vehicle is running, and not necessarily the vehicle itself.

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Tesla removes Safety Monitors, begins fully autonomous Robotaxi testing

This development, in terms of the Robotaxi program, is massive. Tesla has been working incredibly hard to expand its fleet of Robotaxi vehicles to accommodate the considerable demand it has experienced for the platform.

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Credit: @Mandablorian | X

Tesla has started Robotaxi testing in Austin, Texas, without any vehicle occupants, the company’s CEO Elon Musk confirmed on Sunday. Two Tesla Model Y Robotaxi units were spotted in Austin traveling on public roads with nobody in the car.

The testing phase begins just a week after Musk confirmed that Tesla would be removing Safety Monitors from its vehicles “within the next three weeks.” Tesla has been working to initiate driverless rides by the end of the year since the Robotaxi fleet was launched back in June.

Two units were spotted, with the first being seen from the side and clearly showing no human beings inside the cabin of the Model Y Robotaxi:

Another unit, which is the same color but was confirmed as a different vehicle, was spotted just a few moments later:

The two units are traveling in the general vicinity of the South Congress and Dawson neighborhoods of downtown Austin. These are located on the southside of the city.

This development, in terms of the Robotaxi program, is massive. Tesla has been working incredibly hard to expand its fleet of Robotaxi vehicles to accommodate the considerable demand it has experienced for the platform.

However, the main focus of the Robotaxi program since its launch in the Summer was to remove Safety Monitors and initiate completely driverless rides. This effort is close to becoming a reality, and the efforts of the company are coming to fruition.

It is a drastic step in the company’s trek for self-driving technology, as it plans to expand it to passenger vehicles in the coming years. Tesla owners have plenty of experience with the Full Self-Driving suite, which is not fully autonomous, but is consistently ranked among the best-performing platforms in the world.

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