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Tesla is ending the era of half-hearted, compliance electric cars
Carried forward by the momentum of electric vehicles like the Tesla Model 3, upcoming EVs from experienced carmakers such as Porsche and Volvo are showing a trend in the auto industry — from this point on, the automotive market will be fought with electric cars, and there will be no turning back.
It might be difficult to imagine today considering the success of the Model 3 and the influx of electric vehicles from veteran carmakers, but there was once a time when EVs were mostly half-hearted attempts whose primary purpose was to meet the mandates set by the California Air Resource Board (CARB). The EVs produced during this period even earned a very appropriate moniker — compliance cars. Among these were the Ford Focus EV, GM’s Spark EV, the Fiat 500e, the RAV4 EV, and the Honda Fit EV, all of which were adequate vehicles, but are costly and compromised in range and cargo compared to their gas-powered counterparts.
During the height of the compliance car era, some companies opted to pursue a different path. Among these is Nissan, whose all-electric vehicle, the Leaf, was sold across the United States. The Leaf would go on to be one of the best-selling EVs in the market. Tesla also saw a lot of growth in but a few years, bringing to market the Model X SUV and the Model 3 midsize sedan. Just like the Leaf, Tesla’s electric cars sold well, finding a strong following among consumers for who prefer the company’s no-compromises approach when it comes to the safety, performance, tech, and features of its vehicles. Tesla’s momentum never really stopped, as seen in the earlier-than-expected launch of the $35,000 Standard Model 3 recently.
It could be said that Elon Musk’s tenacity and his stubborn refusal to give up when faced with large challenges is a reason behind Tesla’s success. With Tesla all but proving that there is a demand for well-designed electric vehicles, other carmakers followed suit. In 2018 alone, several electric cars from established manufacturers were released, headlined by the Jaguar I-PACE, the Audi e-tron SUV, and the Mercedes-Benz EQC. Unlike compliance cars of years past, these vehicles were hyped as essential entries into their respective companies’ shift towards electric mobility. Nevertheless, some of these vehicles, such as the EQC, still carried over much of its gas-powered siblings’ characteristics, such as a front trunk full of components.
More recent electric vehicles from experienced carmakers seem to be better-designed. The Polestar 2 from Volvo, for one, proved impressive during its launch. With its dual motors that produce 408 hp, its deep integration of Google’s Android software, and a starting price of $45,000, the Polestar 2 can serve as an alternative for buyers who do not wish to purchase a Model 3. The Porsche Taycan, which is expected to be unveiled later this year, was also carefully designed from the ground-up as a high-performance electric car. Porsche has fully committed to electrification, with the company retiring its diesel lineup in favor of greener options. In the same way that the Polestar 2 can be an alternative to the Model 3, the Taycan can also be the perfect vehicle for buyers who wish to purchase a large sedan that is not a Tesla Model S.
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- Porsche Taycan rendering via TaycanForum.com
The Polestar 2 and the Porsche Taycan. (Photo: Polestar, TaycanForum.com)
If there is anything more that experienced automakers can do, it is to produce their premium electric vehicles in large quantities. Porsche, despite being a low-volume carmaker, is adopting this strategy, with the Taycan’s initial 20,000 a year output being changed to 40,000 per year. Volvo is planning to produce a decent number of Polestar 2 every year as well, with the company planning on an output “north of” 50,000 units per year. This is something highlighted by Elon Musk in a tweet earlier this year, when he noted that Tesla’s competition is “not the small trickle of non-Tesla electric cars being produced, but rather the enormous flood of gasoline cars pouring out of the world’s factories every day.”
Elon Musk will be the first person to remind anyone that Tesla’s primary goal has always been to accelerate the advent of sustainable transport. Considering the influx of electric vehicles from veteran carmakers, as well as seemingly solid entries from younger companies like Rivian, it appears that finally, after years of swimming against the current, the auto industry is finally getting on board with Tesla’s mission. For Elon Musk, at least, it appears that his Master Plan, which outlines his vision for sustainable transportation, is coming together.
Tesla will increase its Full Self-Driving subscription price, meaning it will eventually be more than the current $99 per month price tag it has right now.
Already stating that the ability to purchase the suite outright will be removed, Tesla CEO Elon Musk said earlier this week that the Full Self-Driving subscription price would increase when its capabilities improve:
“I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve. The massive value jump is when you can be on your phone or sleeping for the entire ride (unsupervised FSD).”
This was an expected change, especially as Tesla has been hinting for some time that it is approaching a feature-complete version of Full Self-Driving that will no longer require driver supervision. However, with the increase, some are concerned that they may be priced out.
$99 per month is already a tough ask for some. While Full Self-Driving is definitely worth it just due to the capabilities, not every driver is ready to add potentially 50 percent to their car payment each month to have it.
While Tesla has not revealed any target price for FSD, it does seem that it will go up to at least $150.
I should also mention that the $99/month for supervised FSD will rise as FSD’s capabilities improve.
The massive value jump is when you can be on your phone or sleeping for the entire ride (unsupervised FSD). https://t.co/YDKhXN3aaG
— Elon Musk (@elonmusk) January 23, 2026
Additionally, the ability to purchase the suite outright is also being eliminated on February 14, which gives owners another reason to be slightly concerned about whether they will be able to afford to continue paying for Full Self-Driving in any capacity.
Some owners have requested a tiered program, which would allow people to pay for the capabilities they want at a discounted price.
Unsupervised FSD would be the most expensive, and although the company started removing Autopilot from some vehicles, it seems a Supervised FSD suite would still attract people to pay between $49 and $99 per month, as it is very useful.
Tesla will likely release pricing for the Unsupervised suite when it is available, but price increases could still come to the Supervised version as things improve.
This is not the first time Musk has hinted that the price would change with capability improvements, either. He’s been saying it for some time. In 2020, he even said the value of FSD would “probably be somewhere in excess of $100,000.”
The FSD price will continue to rise as the software gets closer to full self-driving capability with regulatory approval. It that point, the value of FSD is probably somewhere in excess of $100,000.
— Elon Musk (@elonmusk) May 18, 2020
Tesla has chosen to axe the ability to purchase Full Self-Driving outright from a select group of cars just days after CEO Elon Musk announced the company had plans to eliminate that option in February.
The company is making a clear-cut stand that it will fully transition away from the ability to purchase the Full Self-Driving suite outright, a move that has brought differing opinions throughout the Tesla community.
Earlier this week, the company also announced that it will no longer allow buyers to purchase Full Self-Driving outright when ordering a pre-owned vehicle from inventory. Instead, that will be available for $99 per month, the same price that it costs for everyone else.
The ability to buy the suite for $8,000 for a one-time fee at the time of order has been removed:
NEWS: Tesla no longer allows buyers to purchase FSD outright in the U.S. when ordering a pre-owned vehicle directly from inventory. Tesla now gives you the option to either subscribe for $99/month, or purchase FSD outright after taking delivery (available until February 14th). pic.twitter.com/1xZ0BVG4JB
— Sawyer Merritt (@SawyerMerritt) January 23, 2026
This is a major move because it is the first time Tesla is eliminating the ability to purchase FSD outright for one flat fee to any of its vehicles, at least at the time of purchase.
It is trying to phase out the outright purchase option as much as it can, preparing people for the subscription-based service it will exclusively offer starting on February 14.
In less than a month, it won’t be available on any vehicle, which has truly driven some serious conversation from Tesla owners throughout the community.
There’s a conflict, because many believe that they will now lose the ability to buy FSD and not pay for it monthly, which is an attractive offer. However, others believe, despite paying $8,000 for FSD, that they will have to pay more money on top of that cost to get the unsupervised suite.
Additionally, CEO Elon Musk said that the FSD suite’s subscription price would increase over time as capabilities increase, which is understandable, but is also quite a conflict for those who spent thousands to have what was once promised to them, and now they may have to pay even more money.
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Tesla Robotaxi has a highly-requested hardware feature not available on typical Model Ys
These camera washers are crucial for keeping the operation going, as they are the sole way Teslas operate autonomously. The cameras act as eyes for the car to drive, recognize speed limit and traffic signs, and travel safely.
Tesla Robotaxi has a highly-requested hardware feature that is not available on typical Model Ys that people like you and me bring home after we buy them. The feature is something that many have been wanting for years, especially after the company adopted a vision-only approach to self-driving.
After Tesla launched driverless Robotaxi rides to the public earlier this week in Austin, people have been traveling to the Lone Star State in an effort to hopefully snag a ride from one of the few vehicles in the fleet that are now no longer required to have Safety Monitors present.
BREAKING: Tesla launches public Robotaxi rides in Austin with no Safety Monitor
Although only a few of those completely driverless rides are available, there have been some new things seen on these cars that are additions from regular Model Ys, including the presence of one new feature: camera washers.
With the Model Y, there has been a front camera washer, but the other exterior “eyes” have been void of any solution for this. For now, owners are required to clean them manually.
In Austin, Tesla is doing things differently. It is now utilizing camera washers on the side repeater and rear bumper cameras, which will keep the cameras clean and keep operation as smooth and as uninterrupted as possible:
🚨 Tesla looks to have installed Camera Washers on the side repeater cameras on Robotaxis in Austin
pic.twitter.com/xemRtDtlRR— TESLARATI (@Teslarati) January 23, 2026
Rear Camera Washer on Tesla Robotaxi pic.twitter.com/P9hgGStHmV
— TESLARATI (@Teslarati) January 24, 2026
These camera washers are crucial for keeping the operation going, as they are the sole way Teslas operate autonomously. The cameras act as eyes for the car to drive, recognize speed limit and traffic signs, and travel safely.
This is the first time we are seeing them, so it seems as if Safety Monitors might have been responsible for keeping the lenses clean and unobstructed previously.
However, as Tesla transitions to a fully autonomous self-driving suite and Robotaxi expands to more vehicles in the Robotaxi fleet, it needed to find a way to clean the cameras without any manual intervention, at least for a short period, until they can return for interior and exterior washing.
Tesla to increase Full Self-Driving subscription price: here’s when
Tesla starts removing outright Full Self-Driving purchase option at time of order
