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Tesla is ending the era of half-hearted, compliance electric cars
Carried forward by the momentum of electric vehicles like the Tesla Model 3, upcoming EVs from experienced carmakers such as Porsche and Volvo are showing a trend in the auto industry — from this point on, the automotive market will be fought with electric cars, and there will be no turning back.
It might be difficult to imagine today considering the success of the Model 3 and the influx of electric vehicles from veteran carmakers, but there was once a time when EVs were mostly half-hearted attempts whose primary purpose was to meet the mandates set by the California Air Resource Board (CARB). The EVs produced during this period even earned a very appropriate moniker — compliance cars. Among these were the Ford Focus EV, GM’s Spark EV, the Fiat 500e, the RAV4 EV, and the Honda Fit EV, all of which were adequate vehicles, but are costly and compromised in range and cargo compared to their gas-powered counterparts.
During the height of the compliance car era, some companies opted to pursue a different path. Among these is Nissan, whose all-electric vehicle, the Leaf, was sold across the United States. The Leaf would go on to be one of the best-selling EVs in the market. Tesla also saw a lot of growth in but a few years, bringing to market the Model X SUV and the Model 3 midsize sedan. Just like the Leaf, Tesla’s electric cars sold well, finding a strong following among consumers for who prefer the company’s no-compromises approach when it comes to the safety, performance, tech, and features of its vehicles. Tesla’s momentum never really stopped, as seen in the earlier-than-expected launch of the $35,000 Standard Model 3 recently.
It could be said that Elon Musk’s tenacity and his stubborn refusal to give up when faced with large challenges is a reason behind Tesla’s success. With Tesla all but proving that there is a demand for well-designed electric vehicles, other carmakers followed suit. In 2018 alone, several electric cars from established manufacturers were released, headlined by the Jaguar I-PACE, the Audi e-tron SUV, and the Mercedes-Benz EQC. Unlike compliance cars of years past, these vehicles were hyped as essential entries into their respective companies’ shift towards electric mobility. Nevertheless, some of these vehicles, such as the EQC, still carried over much of its gas-powered siblings’ characteristics, such as a front trunk full of components.
More recent electric vehicles from experienced carmakers seem to be better-designed. The Polestar 2 from Volvo, for one, proved impressive during its launch. With its dual motors that produce 408 hp, its deep integration of Google’s Android software, and a starting price of $45,000, the Polestar 2 can serve as an alternative for buyers who do not wish to purchase a Model 3. The Porsche Taycan, which is expected to be unveiled later this year, was also carefully designed from the ground-up as a high-performance electric car. Porsche has fully committed to electrification, with the company retiring its diesel lineup in favor of greener options. In the same way that the Polestar 2 can be an alternative to the Model 3, the Taycan can also be the perfect vehicle for buyers who wish to purchase a large sedan that is not a Tesla Model S.
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- Porsche Taycan rendering via TaycanForum.com
The Polestar 2 and the Porsche Taycan. (Photo: Polestar, TaycanForum.com)
If there is anything more that experienced automakers can do, it is to produce their premium electric vehicles in large quantities. Porsche, despite being a low-volume carmaker, is adopting this strategy, with the Taycan’s initial 20,000 a year output being changed to 40,000 per year. Volvo is planning to produce a decent number of Polestar 2 every year as well, with the company planning on an output “north of” 50,000 units per year. This is something highlighted by Elon Musk in a tweet earlier this year, when he noted that Tesla’s competition is “not the small trickle of non-Tesla electric cars being produced, but rather the enormous flood of gasoline cars pouring out of the world’s factories every day.”
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Elon Musk will be the first person to remind anyone that Tesla’s primary goal has always been to accelerate the advent of sustainable transport. Considering the influx of electric vehicles from veteran carmakers, as well as seemingly solid entries from younger companies like Rivian, it appears that finally, after years of swimming against the current, the auto industry is finally getting on board with Tesla’s mission. For Elon Musk, at least, it appears that his Master Plan, which outlines his vision for sustainable transportation, is coming together.
Elon Musk shed two new bits of detail on Starship following its 13th test launch, which was an overwhelming success.
SpaceX launched Starship for the 13th time last Friday after two delays: one on Monday when several Raptor engines did not ignite, and another on Thursday due to unfavorable weather conditions in Starbase, Texas.
The launch was overwhelmingly successful. SpaceX was able to complete a necessary test of the heat shield tiles by increasing the acceleration of Starship from launch throughout the flight; 20 Starlink v3 satellites were released with no issue; the Super Heavy Booster landed safely in the Gulf of America, Ship successfully reignited engines while in space; and it also splashed down without incident in the Indian Ocean.
SpaceX Starship just nailed something it’s never done before
Nevertheless, more details are coming out about Starship, and Musk is doing the talking.
Starship Will Be Retrieved in the Ocean
Musk revealed on Tuesday night that Starship would be recovered by a ship in the Indian Ocean. SpaceX routinely tries to recover Starship after splashdown in an effort to find out more about the flight by examining the spacecraft afterward.
We’re sending a ship out to recover Starship https://t.co/fUqUZTITO9
— Elon Musk (@elonmusk) July 28, 2026
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This helps engineers find out more about why things might have happened, allows them to examine any potential damage or anomalies that might have occurred, and increases the chances of an even more successful flight next time thanks to the additional information recovered.
Ship Could Have Been Caught by Tower Arms, Musk claims
Musk has already indicated that SpaceX will plan to attempt a catch of Starship with the 14th test flight. While this would be a major accomplishment, it would be an expected next step, considering the fact that the Super Heavy Booster has already been caught by the chopsticks on numerous occasions.
The ship landing was precise, meaning that it would have been caught by the tower arms https://t.co/6nbNrRfX9P
— Elon Musk (@elonmusk) July 29, 2026
A ship catch would be a great indication of where SpaceX stands in terms of reusability and launch cadence. A successful catch with relatively no incidents would be a good sign that SpaceX is nearing a more frequent launch of Starship, but also that the reusability of the massive rocket would be something many would expect in the near future.
It is a necessity to make life multiplanetary.
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Elon Musk has updated his timeline for when humans will walk on Mars and for when ships will simply get there.
The objective of getting to Mars has been one of Musk’s biggest goals since becoming a serial entrepreneur and realizing that time on Earth is limited. Musk has said several times he hopes to die on Mars, and not by impact.
Musk now believes that people will be on Mars in “roughly 5 to 7 years.” He said that a Mars lander will get there “a few years sooner.”
People on Mars in roughly 5 to 7 years.
Mars lander a few years sooner.
— Elon Musk (@elonmusk) July 29, 2026
The response from Musk comes after NASA Administrator Jared Isaacman said that SpaceX’s biggest priority is the Moon and not Mars. Because of this, Isaacman conceded that he believes nuclear power and propulsion investments will provide “potentially the pathway with the fewest miracles required to put four people on Mars in the next 10 to 15 years.”
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Of course, this is what NASA can do through taxpayer funding and nuclear investments, he added.
Musk’s grand ambitions are much more optimistic than most, and it is certainly a double-edged sword. This is not the first time timelines for Mars have been somewhat lofty, especially to those normal thinkers like you and me, not super geniuses like Musk.
In fact, the SpaceX and Tesla frontman has said on at least a dozen occasions that we could be on Mars in the coming years. Musk said 2020 would be the big year as early as 2009. In 2020, he was “highly confident” of a landing in 2026, and had even said 2024 in a best-case scenario.
The point is, the range has varied, and it’s anyone’s guess when we’ll get there. This latest adjustment to the timeline is typical of Musk, and while the Moon has seemingly taken priority over Mars, it is still worth mentioning that the ultimate goal is to make life multiplanetary, and it starts potentially with the Red Planet.
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
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The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.
Elon Musk sheds two new bits of detail on Starship after 13th test launch
Elon Musk updates the SpaceX timeline for Mars
