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Tesla says ‘brake failure’ protestor vandalized Model 3, refused third-party testing
Tesla is navigating through a difficult bout with an owner in Shanghai, China, named Zhang Yazhou, who appeared at the Shanghai Auto Show last week in protest of what she claimed was a faulty Model 3 braking system. Tesla has now issued a more lengthy and detailed description of their encounters with Mrs. Zhang, revealing that she not only vandalized her own car with red spray paint, but she also denied any requests made by Tesla to have an independent, third-party company investigate whether the Model 3 had braking issues.
On April 19th, Zhang climbed on top of a Model 3 that was positioned at the Tesla booth at the Shanghai Auto Show. Wearing a shirt that said “Tesla Brake Failure,” Zhang yelled “Tesla brakes failed me” to a crowd of spectators who surrounded the all-electric sedan. As a result, Tesla has released several responses, including data from the accident that showed the driver, who was actually Zhang’s father, was driving at a speed that was above the posted speed limit and engaged the braking system successfully on more than 40 occasions in the half-hour leading up to the accident.
Now, Tesla is making more attempts to reveal the story to the public and is revealing its interactions with Zhang.
The Tesla Model Y is leading China’s electric SUV segment by a wide margin
On Tesla’s official Weibo page, the company stated that Zhang talked to Tesla on April 27th, and the automaker was willing to continue communicating and try to come to a solution. After a five-day stint with the Police following the protest, Zhang returned home and told Tesla reps, “I just came back. I need to adjust. I hope you can show an attitude that really solves the problem. When you have this attitude, we will communicate.”
Tesla revealed that Zhang was in the passenger’s seat during the accident and that traffic police came to the conclusion that the driver, Zhang’s father, was “fully responsible for the accident because he did not maintain a safe distance from the vehicle in front.” After the vehicle arrived at a local service shop for repairs on February 22, Tesla says Ms. Zhang put a seal on the vehicle three days after its arrival so nobody could enter the car. Tesla says that Zhang believed the vehicle’s data could be tampered with, and this was the reason for the seal being placed on the doors. Zhang had the still-wrecked vehicle towed to Tesla’s Zhengzhou Fotamen showroom on March 5th, where it would be sitting in the public for everyone to see.
Zhang’s door seals (Credit: Tesla | Weibo)
The following day, Zhang placed a banner that read “Brake Failure” on the car, and Tesla began offering Zhang the option of having third-party inspectors take a look at the car on their dime. Zhang refused, saying that she was not interested in having the car looked at by “non-accredited third-party testing agencies,” and warned that Tesla should “look for pressure from the media” if the car wasn’t returned.
Zhang placed a banner on the car that said “Brake Failure” as the Model 3 sat in front of its Zhengzhou Fotamen showroom. (Credit: Tesla | Weibo)
Zhang then came back to the showroom where her car was located and spraypainted the exterior of her wrecked Model 3 with red paint. The words once again said, “Brake Failure.”
“The Tesla staff are still actively communicating with Ms. Zhang, trying to find a solution, and negotiating with her husband, Mr. Li, hoping to minimize the impact and help her maximize the benefits within a reasonable range. Mr. Li made it clear that he still has a “team” from Beijing assisting him, and being helped by others in “cooperating” with others can only be obedient,” Tesla added. Zhang resealed her vehicle on March 21st.
Zhang spraypainted her wrecked Model 3 with red paint, with the words “Brake Failure” present on the driver’s side of the car. (Credit: Tesla | Weibo)
According to Tesla, Zhang then had the car towed to the Zhengzhou Dahe Auto Show, where two hired models stood beside the car. Zhang then made her appearance at the Shanghai Auto Show on April 19th. Tesla says that it is still working to iron out the situation and work with Zhang and her husband, who is identified as Mr. Li. Tesla sent a sealed version of the vehicle data that was available 30 minutes before the accident occurred to Zhang’s house.
“Since February, we have been doing our best to actively communicate with Ms. Zhang and her family. We sincerely hope that we can promote vehicle inspection as soon as possible and give a result to the friends who care about Tesla,” the company concluded.
You can read Tesla’s full response here.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
