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Tesla says ‘brake failure’ protestor vandalized Model 3, refused third-party testing
Tesla is navigating through a difficult bout with an owner in Shanghai, China, named Zhang Yazhou, who appeared at the Shanghai Auto Show last week in protest of what she claimed was a faulty Model 3 braking system. Tesla has now issued a more lengthy and detailed description of their encounters with Mrs. Zhang, revealing that she not only vandalized her own car with red spray paint, but she also denied any requests made by Tesla to have an independent, third-party company investigate whether the Model 3 had braking issues.
On April 19th, Zhang climbed on top of a Model 3 that was positioned at the Tesla booth at the Shanghai Auto Show. Wearing a shirt that said “Tesla Brake Failure,” Zhang yelled “Tesla brakes failed me” to a crowd of spectators who surrounded the all-electric sedan. As a result, Tesla has released several responses, including data from the accident that showed the driver, who was actually Zhang’s father, was driving at a speed that was above the posted speed limit and engaged the braking system successfully on more than 40 occasions in the half-hour leading up to the accident.
Now, Tesla is making more attempts to reveal the story to the public and is revealing its interactions with Zhang.
The Tesla Model Y is leading China’s electric SUV segment by a wide margin
On Tesla’s official Weibo page, the company stated that Zhang talked to Tesla on April 27th, and the automaker was willing to continue communicating and try to come to a solution. After a five-day stint with the Police following the protest, Zhang returned home and told Tesla reps, “I just came back. I need to adjust. I hope you can show an attitude that really solves the problem. When you have this attitude, we will communicate.”
Tesla revealed that Zhang was in the passenger’s seat during the accident and that traffic police came to the conclusion that the driver, Zhang’s father, was “fully responsible for the accident because he did not maintain a safe distance from the vehicle in front.” After the vehicle arrived at a local service shop for repairs on February 22, Tesla says Ms. Zhang put a seal on the vehicle three days after its arrival so nobody could enter the car. Tesla says that Zhang believed the vehicle’s data could be tampered with, and this was the reason for the seal being placed on the doors. Zhang had the still-wrecked vehicle towed to Tesla’s Zhengzhou Fotamen showroom on March 5th, where it would be sitting in the public for everyone to see.
Zhang’s door seals (Credit: Tesla | Weibo)
The following day, Zhang placed a banner that read “Brake Failure” on the car, and Tesla began offering Zhang the option of having third-party inspectors take a look at the car on their dime. Zhang refused, saying that she was not interested in having the car looked at by “non-accredited third-party testing agencies,” and warned that Tesla should “look for pressure from the media” if the car wasn’t returned.
Zhang placed a banner on the car that said “Brake Failure” as the Model 3 sat in front of its Zhengzhou Fotamen showroom. (Credit: Tesla | Weibo)
Zhang then came back to the showroom where her car was located and spraypainted the exterior of her wrecked Model 3 with red paint. The words once again said, “Brake Failure.”
“The Tesla staff are still actively communicating with Ms. Zhang, trying to find a solution, and negotiating with her husband, Mr. Li, hoping to minimize the impact and help her maximize the benefits within a reasonable range. Mr. Li made it clear that he still has a “team” from Beijing assisting him, and being helped by others in “cooperating” with others can only be obedient,” Tesla added. Zhang resealed her vehicle on March 21st.
Zhang spraypainted her wrecked Model 3 with red paint, with the words “Brake Failure” present on the driver’s side of the car. (Credit: Tesla | Weibo)
According to Tesla, Zhang then had the car towed to the Zhengzhou Dahe Auto Show, where two hired models stood beside the car. Zhang then made her appearance at the Shanghai Auto Show on April 19th. Tesla says that it is still working to iron out the situation and work with Zhang and her husband, who is identified as Mr. Li. Tesla sent a sealed version of the vehicle data that was available 30 minutes before the accident occurred to Zhang’s house.
“Since February, we have been doing our best to actively communicate with Ms. Zhang and her family. We sincerely hope that we can promote vehicle inspection as soon as possible and give a result to the friends who care about Tesla,” the company concluded.
You can read Tesla’s full response here.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
