During times of crisis, some members of the auto industry adapt to help out. Such is the case with GM, Ford, and Tesla, all of which have received approval from the US President to help out the country’s medical infrastructure by producing ventilators and other key medical equipment. Other car companies, on the other hand, are opting for a slightly different approach to the crisis.
Unfortunately, some of these approaches do not seem to sit particularly well with the auto community as a whole. A perfect example of this is a recent ad from BMW i, the German automaker’s EV division. The ad featured the division’s i8 hybrid sports car, a vehicle expected to be put to pasture this coming April.
The ad was simple enough, but it included references to the ongoing coronavirus pandemic. The team behind the BMW i8 ad even opted to include the #FlattenTheCurve hashtag, which is currently partly being used to inform and address the online community about the C-19 outbreak. “Be a roadblock of the outbreak and make your own contribution to #FlattenTheCurve. The BMW i8 Coupe Ultimate Sophisto Edition,” the ad read.
Needless to say, BMW’s advertisement prompted a strong response from the online community, including veteran car authorities such as The Drive’s Alex Roy, who urged the German automaker to terminate the ad agency behind the post. In a way, such reactions are understandable, considering the current state of the coronavirus outbreak and how it has disrupted the lives of millions across the globe.
It did not take long before BMW i issued an apology, admitting that its recent ad caused the online car community to be “irritated.” The German automaker followed this up by a pledge to do better. “We are sorry. Our last Tweet caused some irritation, and you were right in your criticism. Our main intention these days is to share optimistic and helpful content to brighten up your days. We are all in this together. We can do better, and we will,” the automaker noted.
Despite the blunder from the BMW i marketing team, the German automaker has actually adopted some proactive measures for its European facilities. In an announcement last week, for example, BMW, together with Japanese carmakers Honda and Toyota, stated that it would be suspending its car production in the UK. BMW noted that the suspension of production would be in effect until April 17, at least for the meantime.
Marketing gaffes aside, some key players in the auto industry are showing remarkable initiative to help out amidst the coronavirus outbreak. In a recent announcement, for example, Ford revealed that it is partnering with GE and 3M to build ventilators, respirators, and face shields at some of its facilities. Tesla, on the other hand, has been hard at work, donating N95 masks and ventilators to cities that require medical supplies.

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Tesla Unveils Model Y RWD 110 customized for Singapore

Tesla unveiled the Model Y RWD 110 for Singapore’s Category A certificate of entitlement (COE) rules. This custom SUV tweaks the updated Model Y, which was launched in Singapore in January.
Tesla tuned the Model 3 RWD 110 for Singapore before, and that customized version’s success spurred this Model Y adaptation. The Model Y RWD 110 runs at 110kW, down from 255kW in the standard RWD. It qualifies for Singapore’s Category A COE, unlike the Model Y 255kW version, which sits in Category B.
Category A COEs are for mass-market cars. They score lower premiums than Category B COEs. BMW and Mercedes-Benz register vehicles as Category A COEs in Singapore as well.
In Singapore, buyers need to pay the COE to register a car. The latest tender showed an SGD 22,388 gap between Category A and B premiums.
The Model Y RWD 110’s road tax is significantly reduced from SGD 3,478 to SGD 1,562 yearly. The Strait Times calculated that the cheaper Model Y in Singapore would save SGD 19,160 over a 10-year COE.
The Model Y RWD 110 matches the 255kW version otherwise. The more affordable Model Y’s battery size holds steady. Its energy use, equipment, and design stay the same.
Tesla prices the Model Y RWD 110 at SGD 103,476 before COE. The Model Y RWD 110 costs SGD 3,026 less than the 255kW version, excluding COE costs. It uses a 62.5kWh lithium iron phosphate battery.
Tesla has released cheaper versions of its cars before. For instance, it rolled out a more affordable Model 3 in Mexico last year. The cheaper Tesla Model 3 in Mexico did not use the same materials and had different features to reduce costs.
Tesla might consider releasing custom, cheaper versions of its vehicles in other countries. Industry sources in China hint at a “lower-priced Model Y” for the Chinese auto market, which keeps the Juniper’s battery and chassis
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Tesla US Gigafactories shields from Trump’s 25% Tariffs
Tesla US Gigafactories Shielded from Trump’s 25% Tariffs

Tesla stocks climbed after U.S. President Donald Trump announced tariffs on imported cars and auto parts, standing out in the United States auto industry.
Automaker stocks tanked after President Trump slapped 25% tariffs on foreign autos and parts. Tesla slightly dodged the tariff blow thanks to local production. Its gigafactories in China and Germany don’t supply Tesla vehicles to the United States market. The company builds all U.S.-sold EVs in Fremont, California, or at Giga Austin in Texas.
TD Cowen analyst Itay Michaeli sees the American EV automaker as a winner in Trump’s tariffs games.
“Tesla [is] a relative beneficiary given [its] 100% U.S. production footprint, substantial U.S. sourcing, and with Model Y competing in a midsize crossover segment where close to ~50% of vehicles could be subject to tariffs,” Michaeli wrote on Thursday.
Rivian and Lucid also make all vehicles sold in the United States domestically. Ford hits 77% U.S. production, while Stellantis sits at 57%. Nissan and GM each clock in at 52%.
Trump’s 25% tariff on non-U.S.-made vehicles kicks in next week, on April 2, 2025. Elon Musk confirmed that Trump’s tariff will still affect Tesla, despite its plants in America.
Musk posted on X about tariff impacts. He said foreign-sourced parts will drive up costs. It’s not a small hit. Tesla warned of this in a letter to the U.S. Trade Representative. “Certain parts and components are difficult or impossible to source within the United States,” the letter stated, even with “aggressive localization.”
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Nikola Motor founder Trevor Milton given full pardon by President Trump

Nikola Motor founder Trevor Milton has been given a full pardon by U.S. President Donald Trump in an unprecedented turn of events.
Trevor Milton Media announced late Thursday that the formerly jailed founder of the all-electric automaker that President Trump had “pledged to end the political weaponization of the Justice Department. This pardon marks a step toward fulfilling that commitment.”
Milton was sentenced to four years in prison in December 2023 after being found guilty of multiple counts of fraud.
Nikola founder Trevor Milton sentenced to four years in prison
“I was not a very seasoned CEO,” Milton said after his sentencing. Questions about the legitimacy of some Nikola product demonstrations and several statements that were found to be misleading regarding the company’s progress on its vehicles brought Milton to U.S. Federal Court to face two counts of wire fraud and one count of securities fraud.
Now, he is free.
Milton said in a statement:
“This pardon is not just about me—it’s about every American who has been railroaded by the government, and unfortunately, that’s a lot of people. It is no wonder why trust and confidence in the Justice Department has eroded to nothing. I wish judges would stop believing whatever the prosecutors feed them so Americans could trust the justice system again. Until that happens, our justice system will continue to erode until there is nothing left. The 90+% conviction rate in New York is appalling and is a result of prosecutors getting whatever they want and putting innocent people in prison. I saw firsthand the tactics they use to achieve those guaranteed convictions. I am incredibly grateful to President Trump for his courage in standing up for what is right and for granting me this sacred pardon of innocence.”
Milton will now launch a documentary that is available for preview here.
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