Tesla deliveries in Denmark spiked during the year’s first quarter, indicating a very strong delivery number overall, which is expected to be confirmed later today.
Tesla stock has been slowly recovering over the past two or three months, shortly after nearing an all-time low of $100 per share. But as part of this continuing recovery, investors are hopeful that the automaker can present a continuing upward trend of deliveries, showing that both demand and supply capabilities remain strong. Now, an indicator of that overall success has been seen in Denmark, where Tesla sales exploded in the first quarter of the year.
Twitter user Mathias Fonz was first to point out the incredible sales success, tweeting that not only had Tesla sold more cars in Denmark during Q1 than it had in all of 2022 but also noting that the Model Y had become the best-selling vehicle of all time in the country. Tesla sold a total of 3,209 Model Ys in March of this year.
Tesla sold more cars last month in ?? than it did in all of 2022!
The Tesla Model Y became the best-selling Danish vehicle in a month of all time:
?Model Y (March ’23): 3,203
?Ford Kuga (July ’20): 1,688
?VW Up! (Nov. ’12): 1,642Model Y was ~1/5 of last month’s ?? car sales pic.twitter.com/0K7PwCNsBr
— Mathias Føns (@FonsDK) April 1, 2023
Compounding this success, Tesla Club Denmark pointed out that the American automaker had also become the best-selling brand in the Scandinavian country, handily beating out traditional market leaders Volkswagen and Toyota.
BREAKING: @Tesla was Denmark’s ?? best-selling car brand in all of Q1 2023 with a market share of 13,08% ?@Tesla sold 5.225 vehicles overall in Q1 and has how overtaken Peugeot, VW & Toyota ⚡️@TroyTeslike @piloly @SawyerMerritt pic.twitter.com/2fAd8PDuC0
— Tesla Club Denmark (@Tesla_Club_DK) April 1, 2023
As noted above, this success couldn’t come at a more critical time for Tesla, but this is not just due to the company’s stock recovery. The global economy, pulled down by recent events in the banking sector in both the United States and Europe, could prove to be a hurdle for Tesla as it looks to double down on its growth targets, which have become a hallmark of the brand’s overall strategy.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
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Tesla Semis to get 18 new Megachargers at this PepsiCo plant
PepsiCo is set to add more Tesla Semi Megachargers, this time at a facility in North Carolina.

Tesla partner PepsiCo is set to build new Semi charging stations at one of its manufacturing sites, as revealed in new permitting plans shared this week.
On Friday, Tesla charging station scout MarcoRP shared plans on X for 18 Semi Megacharging stalls at PepsiCo’s facility in Charlotte, North Carolina, coming as the latest update plans for the company’s increasingly electrified fleet. The stalls are set to be built side by side, along with three Tesla Megapack grid-scale battery systems.
The plans also note the faster charging speeds for the chargers, which can charge the Class 8 Semi at speeds of up to 1MW. Tesla says that the speed can charge the Semi back to roughly 70 percent in around 30 minutes.
You can see the site plans for the PepsiCo North Carolina Megacharger below.

Credit: PepsiCo (via MarcoRPi1 on X)

Credit: PepsiCo (via MarcoRPi1 on X)
READ MORE ON THE TESLA SEMI: Tesla to build Semi Megacharger station in Southern California
PepsiCo’s Tesla Semi fleet, other Megachargers, and initial tests and deliveries
PepsiCo was the first external customer to take delivery of Tesla’s Semis back in 2023, starting with just an initial order of 15. Since then, the company has continued to expand the fleet, recently taking delivery of an additional 50 units in California. The PepsiCo fleet was up to around 86 units as of last year, according to statements from Semi Senior Manager Dan Priestley.
Additionally, the company has similar Megachargers at its facilities in Modesto, Sacramento, and Fresno, California, and Tesla also submitted plans for approval to build 12 new Megacharging stalls in Los Angeles County.
Over the past couple of years, Tesla has also been delivering the electric Class 8 units to a number of other companies for pilot programs, and Priestley shared some results from PepsiCo’s initial Semi tests last year. Notably, the executive spoke with a handful of PepsiCo workers who said they really liked the Semi and wouldn’t plan on going back to diesel trucks.
The company is also nearing completion of a higher-volume Semi plant at its Gigafactory in Nevada, which is expected to eventually have an annual production capacity of 50,000 Semi units.
Tesla executive teases plan to further electrify supply chain
News
Tesla sales soar in Norway with new Model Y leading the charge
Tesla recorded a 54% year-over-year jump in new vehicle registrations in June.

Tesla is seeing strong momentum in Norway, with sales of the new Model Y helping the company maintain dominance in one of the world’s most electric vehicle-friendly markets.
Model Y upgrades and consumer preferences
According to the Norwegian Road Federation (OFV), Tesla recorded a 54% year-over-year jump in new vehicle registrations in June. The Model Y led the charge, posting a 115% increase compared to the same period last year. Tesla Norway’s growth was even more notable in May, with sales surging a whopping 213%, as noted in a CNBC report.
Christina Bu, secretary general of the Norwegian EV Association (NEVA), stated that Tesla’s strong market performance was partly due to the updated Model Y, which is really just a good car, period.
“I think it just has to do with the fact that they deliver a car which has quite a lot of value for money and is what Norwegians need. What Norwegians need, a large luggage space, all wheel drive, and a tow hitch, high ground clearance as well. In addition, quite good digital solutions which people have gotten used to, and also a charging network,” she said.
Tesla in Europe
Tesla’s success in Norway is supported by long-standing government incentives for EV adoption, including exemptions from VAT, road toll discounts, and access to bus lanes. Public and home charging infrastructure is also widely available, making the EV ownership experience in the country very convenient.
Tesla’s performance in Europe is still a mixed bag, with markets like Germany and France still seeing declines in recent months. In areas such as Norway, Spain, and Portugal, however, Tesla’s new car registrations are rising. Spain’s sales rose 61% and Portugal’s sales rose 7% last month. This suggests that regional demand may be stabilizing or rebounding in pockets of Europe.
News
Tesla to open first India experience center in Mumbai on July 15
The event is scheduled for July 15 at the Bandra Kurla Complex, a premier business district in Mumbai.

Tesla is officially entering India with the opening of its first showroom and experience center in Mumbai next week. The event is scheduled for July 15 at the Bandra Kurla Complex, a premier business district in Mumbai.
Tesla imports to India signal an early-stage market entry strategy
According to Indian customs data, Tesla has imported approximately $1 million worth of vehicles, charging equipment, and merchandise into the country between January and June. The shipments include six Model Y comprised of five standard variants valued at $32,500 each and one long-range model valued at $46,000. Several Superchargers and related accessories were also imported into the country, as noted in a Yahoo Finance report.
These vehicles are expected to serve as display models and test units as Tesla gauges interest and navigates India’s high import duties, which hover around 70% on fully built vehicles. Despite the significant tariffs in the country, Tesla has opted to begin its India expansion with imported cars.
An invitation to the Tesla India launch event has been making the rounds online. As could be seen in the document, Tesla noted that July 15 would be the launch of Tesla in India through the opening of a Tesla experience centre at Bandra Kurla Complex in Mumbai.
Tesla India’s hiring and expansion efforts are underway
Tesla has filled a number of key roles from the 30+ positions it advertised earlier this year. Recent hires include store managers, service executives, and sales staff, while ongoing recruitment is focused on supply chain engineers and vehicle operators to support the company’s Autopilot program.
Indian officials have been open about their intention to encourage Tesla to establish a manufacturing hub in the country. Tesla does seem open to the idea, at least, with reports last year hinting that Elon Musk was set to visit the country to discuss or even potentially announce a domestic project. The trip, however, was ultimately canceled.
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