Tesla sales in Europe during February made the American company the fastest-growing automaker on the continent, according to new data from the European Union.
Tesla has long been the dominant EV seller in the United States, but in Europe, it has faced significantly more competition, and the difference in marketshare between the two regions is stark. Tesla still accounts for nearly two-thirds of EV sales in the United States, whereas in Europe, Tesla doesn’t even account for a quarter. Ironically, despite the increased competition in Europe, Tesla seems to be gaining ground, as new data initially reported by Barrons shows that it was the fastest-growing automaker in February.
According to data from the European Union, Tesla sold a total of 19,249 vehicles in February, up by 49.68% compared to February 2022, just shy of Tesla’s infamous 50% growth target. This fantastic growth boosted the automaker’s overall marketshare to 2.4% compared to 1.8% in 2022 and its EV marketshare to 20%.
Tesla’s fantastic growth follows a similar movement in the overall European vehicle market, which grew by 12% during the second month of the year.
Luckily it seems as though Tesla is poised to double down on that growth, as the company’s infamous end-of-the-quarter push is now being seen in many parts of Europe, including in Portugal, where the company is overwhelming its available parking spaces and asking owners to pick up their vehicles as quickly as possible.
As noted by both Barrons and Morgan Stanley, this boost in sales is not simply a supply-side phenomenon, though the company’s added production has certainly helped. More notably, Tesla’s incredibly aggressive price cuts bring in more customers than ever. This price movement has been so profound that countless other brands have been forced to cut prices as well as they look to stay competitive with the current EV market leader.
Adam Jonas of Morgan Stanley calls this market price movement a “trend” instead of a “fad,” which many critics have alleged the price adjustments are.
Mirroring this European success, Tesla sales in China have also climbed considerably, and in turn, the Chinese market has seen much of the same price war as Europe.
What remains unclear is how price cuts will affect the North American market. Due to a less populated EV market and perhaps a more divided opinion of Tesla CEO Elon Musk, prices for EVs in the United States have yet to react as violently, spare Ford, who has slashed prices on the Mustang Mach-E and now plans to offer cheaper LFP battery-powered models in the near future.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
Elon Musk
Tesla’s Omead Afshar, known as Elon Musk’s right-hand man, leaves company: reports
Tesla’s Head of North American sales and European ops, Omead Afshar, has reportedly left the company. He was widely-known as Elon Musk’s right-hand man.
Tesla’s Omead Afshar, who is widely known as CEO Elon Musk’s right-hand man, has reportedly left the company.
Several outlets are reporting that Afshar either left voluntarily or was potentially terminated on Thursday. His LinkedIn profile has not been updated to reflect this, and still states he presently works at Tesla in the “Office of the CEO.”
Afshar was promoted to Head of North American sales and European operations late last year. We reported on his promotion in October, as he was previously a Project Manager in the Office of the CEO before Musk and co. stepped up his responsibilities.
According to the initial report on Afshar’s departure from Bloomberg, the news has been circulating throughout the company in recent days. His name no longer appears in the company’s internal directory.
It is interesting to think about what could have caused this. Tesla has felt some pressure in Europe with struggling sales figures in some markets. It is the second-best-selling EV maker in the region, with Volkswagen performing slightly better for the year, according to EU-EVs.
Tesla’s Model Y is the best-selling EV in the region.
While the company has not directly confirmed the news, it appears to be true based on the reports.
Tesla is usually relatively quick to dispel any headlines that go out from mainstream media that are not factual. This has yet to be responded to by any executive, including Musk.
Afshar has been with Tesla for seven years and ten months, first joining in September 2017 as a Project Manager in the Office of the CEO.
He then became a Project Director, before his job title was updated to a Cowboy hat emoji in July 2020, around the time Tesla started moving some things to Texas.
Forbes is reporting that Afshar was terminated and did not leave voluntarily. This has yet to be confirmed.
News
xAI Colossus pollution concerns in Memphis continue
NAACP & SELC push back against xAI Colossus supercomputer. City tests say air is safe — but activists aren’t convinced.
Politicians in Memphis continue to debate about the pollution concerns arising from the xAI Colossus supercomputer.
The NAACP and the Southern Environmental Law Center (SELC) have already expressed interest in filing a lawsuit against xAI over concerns related to air pollution stemming from its gas-powered turbines. Environmental groups have now raised concerns about water pollutants.
On Tuesday, Memphis released third-party air quality test results from June 13 and 16. The tests were conducted in downtown Memphis, Whitehaven, and Boxtown, two miles from xAI’s site. The city claimed levels of 10 pollutants tested were safe.
However, SELC–which is representing the NAACP in a potential lawsuit against xAI–criticized the omission of a key pollutant called ozone from the air quality tests. SELC also noted that monitors were placed against buildings, contrary to EPA guidance, stating air sensors should be “at least six feet above ground level, rooftop, or other objects and away from obstructions, vegetation, or emissions sources that would interfere with the measurement.”
Local opposition intensified, with State Representative Justin J. Pearson asserting: “I stand firm that nothing matters if you cannot breathe clean air, drink clean water, and plant in clean soil.”
On Wednesday, concerns shifted to the Memphis aquifer, as the Tennessee Department of Environment and Conservation held a virtual meeting on xAI’s wastewater facility.
Activist Pamela Moses criticized xAI. “They are not coming here to uplift or invest in our community. They are here to exploit it. This a distressed and a historically neglected area, and instead of bringing opportunity, Colossal is bringing pollution…secrecy and broken promises,” she said.
xAI’s $80 million Grey Water facility aims to mitigate water concerns. The Colossus Water Recycle Facility, a collaboration between the Tennessee Valley Authority and Nucor Steel, aims to alleviate the strain on the aquifer.
“This project is a game changer in terms of it saving about 4.7 billion gallons of water projected, and about 4.7 billion gallons will remain in the aquifer every year,” said Bobby White of the Greater Memphis Chamber.
As xAI’s Memphis supercomputer continues to be the center of debates, the tension between economic benefits and environmental justice remains unresolved. With ongoing scrutiny and potential legal action, xAI’s efforts to address pollution and water concerns will shape its role in Memphis’ future.
News
Tesla Robotaxi’s biggest challenge seems to be this one thing
That big bright thing in the sky might be Tesla’s biggest challenge in terms of Robotaxi.
Tesla Robotaxi launched just a few days ago to a limited number of riders in Austin, Texas, but its biggest challenge seems to be how the automaker will figure out one thing: the Sun.
Among the company’s unique strategies, its emphasis on using cameras for self-driving is perhaps the most interesting. No other company has adopted the same strategy, as others have relied on cameras with either sensors or LiDAR rigs to accomplish their self-driving deployments.
Tesla, on the other hand, has called LiDAR unnecessary. CEO Elon Musk once called it “a fool’s errand,” stating it was not needed to build an effective self-driving fleet of vehicles.
Musk compared cameras to eyes. Humans don’t need sensors or LiDAR to operate vehicles on the road, so why should cars? This brought up some questions, especially regarding sun glare. Musk said that Tesla would use direct photon counting to see directly into brigt sunlight or even in the darkest conditions at night.
His quote during a recent earnings call was:
“Actually, it does not blind the camera. We use an approach which is direct photon count. When you see a processed image, so the image that goes from the sort of photon counter — the silicon photon counter — that then goes through a digital signal processor or image signal processor, that’s normally what happens. And then the image that you see looks all washed out, because if you point the camera at the sun, the post-processing of the photon counting washes things out.”
So far, this strategy has yielded mixed results. We have seen examples of both:
The Good
We’ve had a handful of people state that they have had no issue using the Robotaxi when it is driving into direct sunlight.
There are plenty of examples:
Robotaxi seems to have no trouble driving into the sun. More to come pic.twitter.com/rZdd3Sya8k
— Dirty Tesla (@DirtyTesLa) June 25, 2025
Tons of direct sun glare during many of my Tesla Robotaxi rides today in Austin. The vehicles handled it with no problem. pic.twitter.com/3kyiQF4RMs
— Sawyer Merritt (@SawyerMerritt) June 24, 2025
Absolutely ZERO issues heading into direct sunlight in our Robotaxi, been going for almost an hour now during golden hour/sunset. As smooth as it always is. pic.twitter.com/iSCp6qdNC0
— Zack (@BLKMDL3) June 25, 2025
The Bad
🚗 Day 1 of Robotaxi testing with 20 initial riders! Caught a rare phantom braking moment on camera during our Waymo vs. Tesla Robotaxi race. 🤖 It’s a one-off glitch in Full Self-Driving mode—most rides were smooth! Drop your thoughts! 👀 pic.twitter.com/liJGSIIHKw
— Kim Java (@ItsKimJava) June 24, 2025
The Verdict
This is obviously a weird case, and it seems that this could be one of the challenges Tesla will face with the deployment of Robotaxi.
While it will get figured out, this is something that could ultimately push back Tesla’s goal of having no safety monitor in the vehicles. However, the instance will be learned and used to improve in the future through its Neural Nets.
The first intervention was captured yesterday, requiring the Tesla safety monitor to stop the vehicle manually on the car’s touchscreen.
Tesla’s Omead Afshar, known as Elon Musk’s right-hand man, leaves company: reports
xAI Colossus pollution concerns in Memphis continue
Tesla Robotaxi’s biggest challenge seems to be this one thing
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