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Tesla sales in Europe rocket past rivals, according to new data

Credit: Esther Kokkelmans

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Tesla sales in Europe during February made the American company the fastest-growing automaker on the continent, according to new data from the European Union.

Tesla has long been the dominant EV seller in the United States, but in Europe, it has faced significantly more competition, and the difference in marketshare between the two regions is stark. Tesla still accounts for nearly two-thirds of EV sales in the United States, whereas in Europe, Tesla doesn’t even account for a quarter. Ironically, despite the increased competition in Europe, Tesla seems to be gaining ground, as new data initially reported by Barrons shows that it was the fastest-growing automaker in February.

According to data from the European Union, Tesla sold a total of 19,249 vehicles in February, up by 49.68% compared to February 2022, just shy of Tesla’s infamous 50% growth target. This fantastic growth boosted the automaker’s overall marketshare to 2.4% compared to 1.8% in 2022 and its EV marketshare to 20%.

Tesla’s fantastic growth follows a similar movement in the overall European vehicle market, which grew by 12% during the second month of the year.

Luckily it seems as though Tesla is poised to double down on that growth, as the company’s infamous end-of-the-quarter push is now being seen in many parts of Europe, including in Portugal, where the company is overwhelming its available parking spaces and asking owners to pick up their vehicles as quickly as possible.

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As noted by both Barrons and Morgan Stanley, this boost in sales is not simply a supply-side phenomenon, though the company’s added production has certainly helped. More notably, Tesla’s incredibly aggressive price cuts bring in more customers than ever. This price movement has been so profound that countless other brands have been forced to cut prices as well as they look to stay competitive with the current EV market leader.

Adam Jonas of Morgan Stanley calls this market price movement a “trend” instead of a “fad,” which many critics have alleged the price adjustments are.

Mirroring this European success, Tesla sales in China have also climbed considerably, and in turn, the Chinese market has seen much of the same price war as Europe.

What remains unclear is how price cuts will affect the North American market. Due to a less populated EV market and perhaps a more divided opinion of Tesla CEO Elon Musk, prices for EVs in the United States have yet to react as violently, spare Ford, who has slashed prices on the Mustang Mach-E and now plans to offer cheaper LFP battery-powered models in the near future.

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Elon Musk and Donald Trump to speak with each other Friday: report

White House aides have scheduled a call between the CEO and U.S. President on Friday.

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The White House, Public domain, via Wikimedia Commons
President Donald J. Trump purchases a Tesla on the South Lawn, Tuesday, March 11, 2025. (Official White House Photo by Molly Riley)

Elon Musk and Donald Trump’s feud seems to be thawing, at least to some degree.

As per a recent Politico report, White House aides have scheduled a call between the CEO and U.S. President on Friday.

Musk vs. Trump

Musk turned into a staunch critic of Trump amidst the administration’s efforts to pass the “Big Beautiful Bill,” which the CEO claimed would add trillions to the country’s deficit. Trump, for his part, claimed that Musk turned on him due to the adverse effects of the proposed bill on his companies.

The spat between the two powerful men became so notable that Musk called for the impeachment of Trump on X. He also claimed that Trump was in the Epstein list. The U.S. President, for his part, threatened to cancel billions of dollars worth of government contracts with Musk’s companies such as SpaceX.

Potential Truce

As per Politico, however, White House aides have stepped in to temper the tensions and broker peace between the two powerful men. When asked by the outlet about his ongoing feud with the CEO, Trump reportedly stated that “it’s okay” and that “it’s going very well, never done better.” The U.S. President also highlighted his favorability ratings, stating that his “numbers are through the roof.”

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While the CEO was very aggressive against Trump in his X posts, he did back down somewhat after some time. When hedge fund manager Bill Ackman argued that Trump and Musk should make peace for the benefit of the United States, the CEO responded with, “You’re not wrong.” Musk also walked back on his decision to decommission SpaceX’s Dragon spacecraft, which is essential to NASA’s operations.

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Investor's Corner

Goldman Sachs reduces Tesla price target to $285

Despite Goldman Sach’s NASDAQ: TSLA price cut to $285, Tesla boasts $95.7B in revenue & nearly $1T market cap.

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(Credit: Tesla)

Goldman Sachs analysts cut Tesla’s price target to $285 from $295, maintaining a Neutral rating.

The adjustment reflects weaker sales performance across key markets, with Tesla shares trading at $284.70, down nearly 18% in the past week. The analysts pointed to declining sales data in the United States, Europe, and China as the primary driver for the revised outlook. In the U.S., Tesla’s quarter-to-date deliveries through May fell mid-teens year-over-year, according to Wards and Motor Intelligence.

In Europe, April registrations plummeted 50% year-over-year, with May showing a mid-20% decline, per industry data. Meanwhile, the China Passenger Car Association (CPCA) reported a 20% year-over-year drop in May, despite a 5.5% sequential increase from April. Consumer surveys from HundredX and Morning Consult also shaped Goldman Sachs’ lowered delivery and EPS forecasts.

Goldman Sachs now projects Tesla’s second-quarter deliveries to range between 335,000 and 395,000 vehicles, with a base case of 365,000, down from a prior estimate of 410,000 and below the Visible Alpha Consensus of 417,000. Despite these headwinds, Tesla’s financials remain strong, with $95.7 billion in trailing twelve-month revenue and a $917 billion market capitalization.

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Regionally, Tesla’s challenges are stark. In Germany, the German road traffic agency KBA reported Tesla’s May sales dropped 36.2% year-over-year, despite a 44.9% surge in overall electric vehicle registrations. Tesla’s sales fell 29% last month in Spain, according to the ANFAC industry group. These declines highlight shifting consumer preferences amid growing competition.

On a positive note, Tesla is making strategic moves. The Model 3 and Model Y are part of a Chinese government campaign to boost rural sales, potentially mitigating losses. Piper Sandler analysts reiterated an Overweight rating, emphasizing Tesla’s supply chain strategy.

Alexander Potter stated, “Thanks to vertical integration, Tesla is the only car company that is trying to source batteries, at scale, without relying on China.”

As Tesla navigates these delivery challenges, its focus on innovation and supply chain resilience could help it maintain its edge in the electric vehicle market despite short-term hurdles.

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Tesla adds useful Model 3/Y feature home chargers will love

Tesla has made it easier for Model 3 and Y owners to unlock the charging cable with certain adapters, chargers, and home chargers.

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Credit: Tesla China

Tesla has recently added a small, albeit useful feature for owners who charge their electric vehicles (EVs) at home, and specifically for those who use third-party chargers.

Although Tesla’s first-party home chargers include a physical latch and unlatch button, many third-party chargers do not. As such, in Tesla’s software update 2025.20 that began rolling out this week, the automaker added a subtle shortcut for the Model 3 and Model Y that allows users to stop charging sessions on third-party charging handles and adapters without the unlatch button (via Not a Tesla App).

To unlock the pin that locks the charging cable in place, Tesla Model 3 and Model Y owners will now be able to pull and hold the rear left door handle near the charging port for three seconds, at which it will unlatch. Owners would previously have had to crawl into the trunk to do this from inside the vehicle, and the addition will simply add another option to open the door.

The feature requires owners to have the vehicle be either unlocked or have the key nearby, and is especially of benefit to owners who regularly use home or other chargers with NACS adapters such as the J1772, which often don’t necessarily unlatch even when pressing the cable’s button or don’t include a button at all.

READ MORE ON TESLA CHARGING FEATURES: Tesla exec shares unique Supercharger team rule that accelerates EV adoption

You can see a short video of the feature at work below, as posted on Thursday by X user Max Bracco.

It’s not clear as of yet whether or not the feature will be added to Tesla’s other vehicles, though it wouldn’t be surprising to see down the road. Tesla writes the following on the Model 3 and Model Y feature in its 2025.20 release notes:

Charging can now be stopped and the charge cable released by pulling and holding the rear left door handle for 3 seconds, provided the vehicle is unlocked or a recognized key is nearby. This is especially useful when the charge cable doesn’t have an unlatch button. You can still release the cable using the vehicle touchscreen or the Tesla app.

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