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Tesla talks with Samsung for camera modules: report
Samsung Electro-Mechanics (SEM) is discussing a potential supply deal with Tesla for camera modules. SEM is based in Chachoengsao, Thailand and mainly produces electronic components for smartphones, automobiles, and smart home appliances.
As per Reuters, Samsung Electro-Mechanics did not disclose any more details about its potential supply deal with Tesla. However, the multinational components company did state in a regulatory filing that it would work on advancing and diversifying its camera modules. SEM also develops automotive Multilayer Ceramic Capacitors (MLCCs) that work with advanced driver assistance systems and infotainment setups.
SEM’s Automotive Camera Modules
Samsung Electro-Mechanics produces camera modules for autonomous driving, including viewing cameras, sensing cameras, and interior cameras. SEM has outlined the different applications each of its camera modules can perform.
The company’s viewing cameras function much like the cameras that surround the exterior of Tesla’s cars. SEM’s viewing cameras provide a view of the car’s surroundings and a rear view. These camera modules can aid with park assist features and may also replace mirrors–which might come in handy for vehicles like the Tesla Cybertruck. Samsung Electro-Mechanic’s viewing cameras are available in VGA, HD, and full HD versions.
SEM’s sensing cameras would enhance the safety features of a vehicle. They can aid with automatic emergency braking, lane departure warning, forward collision warning, adaptive cruise control, traffic sign recognition, and blind spot detection. Samsung notes that its sensing cameras are optimized for “accurate machine vision applications,” which seem like the perfect fit for Tesla Vision.
Then there are SEM’s interior cameras, which seem to function similar to Tesla’s in-cabin cameras. Both Samsung and Tesla’s interior cameras monitor the car’s cabin.
Interior cameras can be used to identify passengers, similar to Face ID on Apple’s iPhone. They can also be used for video conferencing for an in-vehicle office setup.
Potential Tesla Applications for SEM Camera Modules
In a 2016 video, SEM stated its camera modules and other components could combine users’ mobile experiences with traditional automotive experiences.
For instance, SEM camera modules could identify potential ride-share passengers using a mobile smart key access feature that connects devices like key fobs, phones, and smartwatches to the vehicle. Tesla drivers can already use key fobs and smartphones to access their vehicles. They are also the only ones that can remotely summon their cars. SEM’s face recognition idea for ride-share customers could make Tesla’s Robotaxi fleet safer for car owners.
SEM also discussed a wireless charging pad that synced users’ smartphones to the car’s infotainment screen. Syncing mobile features to the car’s dashboard would make functions like video conferencing seamless. Add SEM’s interior cameras into the mix, allowing users to have an in-office vehicle instantly. Apple showcased a similar idea at WWDC 2022 with its next-gen Apple CarPlay.
Watch SEM’s video below!
The Teslarati team would appreciate hearing from you. If you have any tips, contact me at maria@teslarati.com or via Twitter @Writer_01001101.
News
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
News
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
