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The Tesla Semi’s recent Giga 1 sighting highlights its difference from other concept trucks
To say that the Tesla Semi ruffled some feathers when it was unveiled last year is an understatement. Prior to the reveal of all-electric truck, questions were abounding about its viability as an alternative to conventional diesel-powered long-haulers. Even after the Semi’s specs and performance were announced, the vehicle still attracted a lot of skepticism.
During an event for Daimler’s e-Actos electric truck, for example, the company’s Head of Trucks, Martin Daum, noted that Elon Musk’s claims about the Semi’s 300 and 500-mile range are farfetched. Citing limitations in battery tech, Daum stated that “If Tesla really delivers on this promise, we’ll obviously buy two trucks — one to take apart and one to test because if that happens, something has passed us by. But for now, the same laws of physics apply in Germany and in California.” Jon Mills, a spokesman for engine maker Cummins Inc. noted back in August that while electrification is in the future of the trucking industry, the vehicles are not viable in their current state.
Since it was unveiled, the Tesla Semi has been spotted traveling across the United States. Tesla unveiled two working prototypes of the Semi – one painted silver and the other matte black – when it unveiled the vehicle, and so far, both have been spotted testing on US roads. Both trucks were also sighted delivering cargo from Gigafactory 1 in NV to the Fremont factory in CA. Most recently, the silver Tesla Semi was sighted in Gigafactory 1, hauling a trailer and seemingly ready to transport cargo.
Tesla is not the only manufacturer coming up with a zero-emissions truck. As the transport industry starts accelerating its shift towards electrification, even prominent truck companies are coming up with their own green vehicles. Most of these vehicles exist as concepts for now, but they do give an idea of how veteran truckmakers are approaching the industry’s transition to the electric age.
Ford, for one, recently revealed the F-Vision concept, which is loaded to the teeth with cutting-edge tech, including an adaptable windshield that can lower and rise depending on the driver’s preference, as well as front lights that can be fully customized. Last month, Volvo introduced the Vera, its next-generation semi-trailer concept. Unlike Tesla and Ford’s truck, Volvo’s vehicle does not even have a driver’s cabin, as it is designed fully for autonomy. Startup trucking companies are also showcasing their offerings. Nikola Motors, for one, made headlines when it unveiled its long-range sleeper hydrogen-electric truck – the Nikola One – back in December 2016, and the company has since teased its next offering, a day cab called the Nikola Two.
There is little doubt that the upcoming electric truck concepts that have been unveiled so far are exciting vehicles in their own right. Inasmuch as this is the case, though, many of these impressive concepts feature technology that is still yet to be developed or refined. During the F-Vision’s unveiling, for one, Ford clarified that the truck is strictly a concept for now. Volvo’s Vera is a perfect fit for short-haul trips thanks to its 300 kWh battery that gives it a 187-mile range, but the vehicle can’t be deployed anytime soon since self-driving tech is still under development (even autonomous tech leader Waymo is reportedly struggling with its fleet’s real-world testing). Nikola’s hydrogen-electric trucks are powerful and boast long-range, but they would need a network of H2 refilling stations before they can be a viable alternative to diesel trucks. As a result, most zero-emissions truck concepts, including the Nikola One prototype, are yet to be sighted doing real-world tests on public roads.
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- The Volvo Vera. [Credit: Volvo]
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- The Ford F-Vision concept. [Credit: Ford]
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- The Nikola One
This is where the Tesla Semi is different. Among the upcoming electric trucks in the market, the Semi is the one undergoing consistent, intensive real-world testing. The vehicle has been spotted in multiple states since its unveiling, at times even visiting the sites of reservation holders like UPS, J.B. Hunt and PepsiCo. As it conducts its extensive real-world tests, the vehicle undergoes a consistent process of improvement. This was highlighted by Tesla’s Head of Automotive Jerome Guillen during the Q2 2018 earnings call, when he stated that several improvements have already been introduced to the electric truck since it was unveiled last year. Elon Musk even teased on Twitter that the Semi would likely have closer to 600 miles of range per charge. With this, it seems safe to infer that the production version of the Tesla Semi would be better than the prototype that is currently traveling across the country today.
The Tesla Semi balances its features without overdoing it as well. It does not have the cloud-based autonomy of concepts like the Vera or the flashy variable front design of the Ford F-Vision, but ultimately, it does not need to have all these extra bells and whistles to become effective at what it’s designed to do. Tesla created the Semi to be a viable alternative to diesel-powered long-haulers, and if recent sightings and its consistent road tests is any indication, it appears that the vehicle is poised to be exactly that.
The Tesla Semi is expected to start production sometime in 2019. Recent reports have indicated that Tesla is planning on “earnestly” producing the Semi sometime in 2020.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
