News
The Tesla Semi’s recent Giga 1 sighting highlights its difference from other concept trucks
To say that the Tesla Semi ruffled some feathers when it was unveiled last year is an understatement. Prior to the reveal of all-electric truck, questions were abounding about its viability as an alternative to conventional diesel-powered long-haulers. Even after the Semi’s specs and performance were announced, the vehicle still attracted a lot of skepticism.
During an event for Daimler’s e-Actos electric truck, for example, the company’s Head of Trucks, Martin Daum, noted that Elon Musk’s claims about the Semi’s 300 and 500-mile range are farfetched. Citing limitations in battery tech, Daum stated that “If Tesla really delivers on this promise, we’ll obviously buy two trucks — one to take apart and one to test because if that happens, something has passed us by. But for now, the same laws of physics apply in Germany and in California.” Jon Mills, a spokesman for engine maker Cummins Inc. noted back in August that while electrification is in the future of the trucking industry, the vehicles are not viable in their current state.
Since it was unveiled, the Tesla Semi has been spotted traveling across the United States. Tesla unveiled two working prototypes of the Semi – one painted silver and the other matte black – when it unveiled the vehicle, and so far, both have been spotted testing on US roads. Both trucks were also sighted delivering cargo from Gigafactory 1 in NV to the Fremont factory in CA. Most recently, the silver Tesla Semi was sighted in Gigafactory 1, hauling a trailer and seemingly ready to transport cargo.
Tesla is not the only manufacturer coming up with a zero-emissions truck. As the transport industry starts accelerating its shift towards electrification, even prominent truck companies are coming up with their own green vehicles. Most of these vehicles exist as concepts for now, but they do give an idea of how veteran truckmakers are approaching the industry’s transition to the electric age.
Ford, for one, recently revealed the F-Vision concept, which is loaded to the teeth with cutting-edge tech, including an adaptable windshield that can lower and rise depending on the driver’s preference, as well as front lights that can be fully customized. Last month, Volvo introduced the Vera, its next-generation semi-trailer concept. Unlike Tesla and Ford’s truck, Volvo’s vehicle does not even have a driver’s cabin, as it is designed fully for autonomy. Startup trucking companies are also showcasing their offerings. Nikola Motors, for one, made headlines when it unveiled its long-range sleeper hydrogen-electric truck – the Nikola One – back in December 2016, and the company has since teased its next offering, a day cab called the Nikola Two.
There is little doubt that the upcoming electric truck concepts that have been unveiled so far are exciting vehicles in their own right. Inasmuch as this is the case, though, many of these impressive concepts feature technology that is still yet to be developed or refined. During the F-Vision’s unveiling, for one, Ford clarified that the truck is strictly a concept for now. Volvo’s Vera is a perfect fit for short-haul trips thanks to its 300 kWh battery that gives it a 187-mile range, but the vehicle can’t be deployed anytime soon since self-driving tech is still under development (even autonomous tech leader Waymo is reportedly struggling with its fleet’s real-world testing). Nikola’s hydrogen-electric trucks are powerful and boast long-range, but they would need a network of H2 refilling stations before they can be a viable alternative to diesel trucks. As a result, most zero-emissions truck concepts, including the Nikola One prototype, are yet to be sighted doing real-world tests on public roads.
-
- The Volvo Vera. [Credit: Volvo]
-
- The Ford F-Vision concept. [Credit: Ford]
-
- The Nikola One
This is where the Tesla Semi is different. Among the upcoming electric trucks in the market, the Semi is the one undergoing consistent, intensive real-world testing. The vehicle has been spotted in multiple states since its unveiling, at times even visiting the sites of reservation holders like UPS, J.B. Hunt and PepsiCo. As it conducts its extensive real-world tests, the vehicle undergoes a consistent process of improvement. This was highlighted by Tesla’s Head of Automotive Jerome Guillen during the Q2 2018 earnings call, when he stated that several improvements have already been introduced to the electric truck since it was unveiled last year. Elon Musk even teased on Twitter that the Semi would likely have closer to 600 miles of range per charge. With this, it seems safe to infer that the production version of the Tesla Semi would be better than the prototype that is currently traveling across the country today.
The Tesla Semi balances its features without overdoing it as well. It does not have the cloud-based autonomy of concepts like the Vera or the flashy variable front design of the Ford F-Vision, but ultimately, it does not need to have all these extra bells and whistles to become effective at what it’s designed to do. Tesla created the Semi to be a viable alternative to diesel-powered long-haulers, and if recent sightings and its consistent road tests is any indication, it appears that the vehicle is poised to be exactly that.
The Tesla Semi is expected to start production sometime in 2019. Recent reports have indicated that Tesla is planning on “earnestly” producing the Semi sometime in 2020.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
