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Norwegian postal service commits to Tesla Semi order in effort to electrify fleet
The Tesla Semi continues to get the attention of companies beyond the United States. Posten Norge, a Norwegian postal service that’s otherwise known as Norway Post, recently placed its order for the Tesla Semi, bolstering its commitment to electrify its fleet of long-haulers.
According to Norway Post press head John Eckhoff, the Tesla Semi meets the needs of the European state-owned firm, which is currently aiming for a full transition towards an emissions-free fleet by 2025. Considering the features and capabilities of the Tesla Semi, the massive long-hauler could play a significant role in ensuring that Norway Post does achieve its goal.
“We see that the future is electric in all vehicle segments. Therefore, it is important for us to test new technology as early as possible. Technology development is very fast, and the future electric vehicles seem to meet our needs in terms of reach, safety, and costs,” Eckhoff said, according to an E24 report.
Norway Post’s transition towards a green trucking fleet dates back as far as 2009 when the Norwegian firm entered into a collaboration with European cargo firm Bring to help reduce the emissions of its trucking fleet by up to 40 percent.
With its recent announcement, Norway Post has become the second Norwegian firm to place orders for the Tesla Semi. Late last December, ASKO, one of the country’s most prominent wholesale chains, ordered a batch of 10 Tesla Semi trucks. Like Norway Post, ASKO had been involved in the green fleet revolution even before the Tesla Semi was released, with the wholesaler already deploying an electric truck on its day-to-day operations.
As noted in a previous Teslarati report, ASKO CEO Tore Bekken was quite optimistic about the premise of the Tesla Semi joining its fleet. The ASKO CEO even took particular notice of the electric long-hauler’s capabilities, many of which exceed those of its conventional diesel counterparts.
Quite interestingly, Norway Post press head John Eckhoff also mentioned the Tesla Semi’s capabilities and features as a primary driver for the state-run firm’s decision to purchase the electric vehicle. A press release distributed by Norway Post explicitly mentioned some of the Tesla Semi’s main design features, such as its low air resistance, automatic emergency braking, Autopilot technology, and its capability to cover up to 500 miles on a single charge.
The Tesla Semi is a Class 8 vehicle that is capable of towing up to 80,000 pounds of cargo. Being equipped with four electric motors that are derived from the Model 3, the electric big rig is capable of accelerating from 0-60 mph in roughly 5 seconds without cargo and 20 seconds with a full load. The electric long-hauler is also capable of climbing up a 5 percent gradient at a consistent 65 mph.
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Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden.
The United Auto Workers (UAW) has publicly expressed solidarity with Swedish union IF Metall as its strike against Tesla continues, adding international attention to the extended labor dispute in the European country.
UAW supports IF Metall’s strike
In a post shared on social media, the United Auto Workers stated that it stands with IF Metall workers who are striking against Tesla Sweden. UAW Region 8 Director Tim Smith stated that the union fully supports IF Metall’s efforts to secure a collective bargaining agreement with the automaker.
“UAW stands with IF Metall workers on strike against Tesla, fighting for a collective bargaining agreement. UAW Region 8 Director Tim Smith pledged the UAW’s full support and solidarity,” the UAW International Union stated in its post.
IF Metall launched its strike against Tesla Sweden in late 2023 over the electric car maker’s refusal to sign a collective agreement. The action has since been supported by other unions through sympathy strikes affecting ports, logistics, and service operations.
Tesla Sweden has maintained that it complies with Swedish labor laws and offers competitive pay and benefits, though the company has not publicly commented on the UAW’s latest show of support.
Tesla owners get union attention
Pro-union groups in Sweden have recently expanded their outreach beyond Tesla’s facilities and workforce. Activists have begun distributing informational leaflets against the EV maker directly on Tesla vehicles parked across Stockholm, as per a report from Swedish outlet Dagens Arbete.
The yellow slips, designed to resemble parking notices, urge regular Tesla owners to pressure the company into signing a collective agreement. Organizers involved in the effort have argued that the leaflets are intended to simply inform consumers rather than single out individual owners. When owners are present, however, activists stated that they explain the dispute verbally.
Tesla has not issued a public response regarding the leaflet distribution campaign as of writing.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
SpaceX strengthens manufacturing base with Hexagon Purus aerospace deal
Tesla’s Sweden standoff draws UAW support as unions widen pressure campaign
