News
Tesla Semi production rumors swirl as frequent sightings up the ante on expectations
Rumors surrounding the Tesla Semi are plentiful in this day and age, especially as sightings of the company’s commercial vehicle are becoming more frequent. Expectations for the new Semi are high already, and Tesla aims to deliver the truck in a timely fashion after several delays.
The new Semi has been spotted numerous times over the past week, hinting toward ongoing testing before Tesla starts volume production of the massive, all-electric commercial vehicle. Less than two weeks after Tesla’s Q4 2020 Earnings Call, where CEO Elon Musk and others detailed the ongoing offensive to develop the vehicle, the Semi is being spotted by people on public roads. Although Musk stated battery constraint is the hold-up in the Semi’s production, it isn’t stopping the company from testing several new truck builds.
Speculation regarding when Tesla will finally begin volume production is growing, and more rumors surrounding the initial deliveries to pre-orderers appear on what seems like a daily basis. However, the big bottleneck is batteries, and Tesla plans to combat this issue with wide-scale cell production and purchasing. The real question is, how many cells will be “enough?”
EXCLUSIVE: For a few weeks I’ve been in contact with a source from a U.S Tesla supplier. They supply certain parts for the S,X,3 and Y, but I’m here to reveal some info on Tesla Semi. As always, take these kinds of things with a grain of salt. Things/timelines can change.
1/6
— Sawyer Merritt ?? (@SawyerMerritt) February 4, 2021
Elon Musk’s Earnings Call Comments
Musk, who stated last year that it was time for Tesla to enter volume production of the Semi, had a different tune during the Q4 2020 Earnings Call on January 27th. Battery cell constraint is a major bottleneck in starting the Semi production, as fulfilling the number of orders it has would likely inhibit Tesla from being able to produce its mass-market passenger vehicles, like the Model 3 and Model Y.
Tesla has recently started producing its own battery cells at a plant that sits adjacent to its main production facility in Fremont, California. Known as the “Kato Road Facility,” Tesla is building its new 4680 cells there, a battery that Tesla claims will cut the cost of its vehicles massively, putting it on a crash course to reach price parity with gas-powered vehicles. The Semi will require significantly more cells than any other Tesla vehicle to date, a problem that the company is aiming to solve by producing its own cells and buying additional ones from third-party suppliers like Panasonic.
Tesla’s 4680 Kato Rd. facility has a top 10 capacity, and it’s not even close to finished
During the Earnings Call, Musk said:
“Prototypes are easy. Scaling production is very hard. So a big part of the reason — the main reason we have not accelerated new products is — like, for example, Tesla Semi is that we simply don’t happen our cells group. We — this — if we were to make the Semi like right now, which we could easily go into production with the Semi, but we would not have enough to cells built for it right now. We will have cells group in ourselves for Semi when we are producing the 4680 volume. But for example, Semi would use typically five times the number of cells that a car would use, but it would not sell for five times what a car would sell for. So it kind of doesn’t make — it would not make sense for us to do the Semi right now, but it will absolutely make sense for us to do it as soon as we can address the cell production constraint. The same would go for that.”
Effectively, Musk explained that it makes more fiscal sense to focus on the mass-market consumer products for right now. When the Kato Rd. Facility begins a massive production of the 4680 cells, Tesla can begin the Semi production efforts, but that doesn’t mean prototypes aren’t on the road now.
New Sightings
Following a sighting by The Kilowatts last week, two new sightings of the Semi have surfaced of the all-white Tesla commercial vehicle.
New Tesla Semi with updated windows, door handles, and tail lights spotted in Sacramento
One video from Cory Draper on YouTube shows a four-and-a-half-minute-long walk around of the Semi, getting a close-up look at the vehicle. One of the most striking features is the size of the power cell, as Draper estimates it is between four and five feet in length. A massive truck requires a massive power source, and the Semi’s sizeable battery storage compartment will drive the truck’s 300 or 500-mile range. Another video from Ivaylo Tzintzarsky shows the power cell from the opposite side.
-
- YouTube: Cory Draper
-
- YouTube: Ivaylo Tzintzarsky
There are also numerous sensors that can be seen on the Semi, especially in Draper’s video. The top of the windshield is outfitted with at least five sensors that will help with the autonomous driving functionality of the Tesla Semi. Autonomy could help with the evolution of the trucking industry, as many drivers are currently restricted to 11 hours of travel per day, according to the Federal Motor Carrier Safety Administration (FMCSA).
Fuel savings alone could pay for a Tesla Semi, as the company estimates it will save at least $200,000. Combined with superior aerodynamic performance and, a quad-motor powertrain, and a low center of gravity to prevent rollovers, the Tesla Semi has the potential to revolutionize the trucking industry forever. The question is: When will it begin production, and how long until Tesla can produce the 4680 cells in mass quantities to solve the constraint issue?
Watch the two newest sightings of the Semi below. Let us know what you think in the comments!
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
