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Tesla rolls out Sentry Mode update for Model X and Model S
Tesla’s Sentry Mode has finally arrived for Model X and Model S owners under version 2019.8.3. The all-electric car maker’s latest security offering was released first for Model 3 vehicles, and an image posted by Model X owner u/frank_datank_ on Reddit confirms the feature has been expanded to the all-electric SUV.
Sentry Mode was recently launched by Tesla via over-the-air updates to improve and complement the existing security features and options for its vehicles such as GPS tracking and the Enhanced Anti-Theft Device cabin motion sensor. When activated, the owner is alerted via the Tesla mobile app, video footage is recorded, and in the event of an intrusion, full-volume music is played to attract attention to the car.
A picture of the Model X Sentry Mode display can be seen below. The only difference apparent between the it and the Model 3 version is that the driver’s display is also turned on along with the center touchscreen, something likely to be corrected in future software updates.
Sentry Mode is a robust security system utilizing Tesla vehicles’ suite of sensors, lights, and speakers to not only provide enhanced vehicle safety, but to address the serious issue of targeted break-ins. A rise in theft reports by Tesla owners over the last year led to the suspicion that the vehicles were being selected due to the highly valuable content left inside, especially in the San Francisco Bay Area. The California-manufactured electric cars had a particular weak spot enticing the activity — the rear quarter window — which eventually led to the launch of Sentry Mode.
The serious nature of Tesla’s latest security feature was still significantly influenced by the company’s fun-loving CEO Elon Musk. As an avid science fiction and pop culture fan, Musk had a HAL-9000 Easter Egg included as part of Sentry Mode’s functionality in tribute to the villainous artificial intelligence system featured in the movie 2001: A Space Odyssey. When Sentry Mode is turned on, the Tesla center touchscreen displays the famed computer, complete with its ominous red “eye.”
Additionally, the decision for Sentry Mode to play Bach’s Toccata and Fugue in D Minor at full volume after detecting an intrusion is also keeping with Musk’s goal of making Tesla’s “the most fun thing (people) could possibly ever buy.” Both Sentry Mode and its alarm’s musical selection were announced by Musk via Twitter.
Sentry Mode’s arrival in the Model X and Model S is a welcome one even if its theft events aren’t as common as Tesla’s sedans. The feature additionally helps identify and mitigate other security issues such as hit and run incidents. Once a vehicle enters the “Alarm” state following event detection, owners receive an alert from their Tesla mobile app after which a video beginning 10 minutes prior to the event can be downloaded. Tesla also rolled out the ability to send Sentry Mode’s footage to company servers for temporary backup, ensuring video capture even if thieves manage to remove the external USB used to save footage during a robbery.
Here’s a video of Sentry Mode for the Model S and Model X.
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Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
SpaceX aired its first-ever Super Bowl commercial on Sunday, marking a rare move into mass-market advertising as it seeks to broaden adoption of its Starlink satellite internet service.
Starlink Super Bowl advertisement
SpaceX used the Super Bowl broadcast to promote Starlink, pitching the service as fast, affordable broadband available across much of the world.
The advertisement highlighted Starlink’s global coverage and emphasized simplified customer onboarding, stating that users can sign up for service in minutes through the company’s website or by phone in the United States.
The campaign comes as SpaceX accelerates Starlink’s commercial expansion. The satellite internet service grew its global user base in 2025 to over 9 million subscribers and entered several dozen additional markets, as per company statements.
Starlink growth and momentum
Starlink has seen notable success in numerous regions across the globe. Brazil, in particular, has become one of Starlink’s largest growth regions, recently surpassing one million users, as per Ookla data. The company has also expanded beyond residential broadband into aviation connectivity and its emerging direct-to-cellular service.
Starlink has recently offered aggressive promotions in select regions, including discounted or free hardware, waived installation fees, and reduced monthly pricing. Some regions even include free Starlink Mini for select subscribers. In parallel, SpaceX has introduced AI-driven tools to streamline customer sign-ups and service selection.
The Super Bowl appearance hints at a notable shift for Starlink, which previously relied largely on organic growth and enterprise contracts. The ad suggests SpaceX is positioning Starlink as a mainstream alternative to traditional broadband providers.
Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”
Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.
However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.
Apple canceling its EV has drawn a wide array of reactions across tech
It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.
Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”
Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.
In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”
Musk said in full:
“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”
Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.
Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.
There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.
However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.
To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:
“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”
Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.
SpaceX officially acquires xAI, merging rockets with AI expertise
Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”
It’s not impossible
— Elon Musk (@elonmusk) February 6, 2026
Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.
Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.
Starlink goes mainstream with first-ever SpaceX Super Bowl advertisement
Tesla engineers deflected calls from this tech giant’s now-defunct EV project
