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Opinion: Tesla has a service problem, and it needs to get addressed as soon as possible

(Credit: Tesla)

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Just recently, Tesla CEO Elon Musk was reminded of the fact that the company needs to expand its network of physical service centers. This is a point that needs to be highlighted these days, especially as Tesla’s vehicle production and deliveries reach new records. With Tesla poised to start producing vehicles by the millions in the near future, it is time for the company to acknowledge its service issues and ensure that its service network expansion sees the same level of dedication as its Supercharger Network ramp. 

Tesla may be evolving into a robotics and AI company, but at the end of the day, it is also an electric car maker. And while EVs require far less service than their combustion engine-powered counterparts, they still need service and maintenance from time to time. This is especially true in cases of physical repairs such as the replacement of upper control arms, which are better suited for actual service centers. 

It should be noted that while Tesla’s mobile service team is excellent and universally appreciated, they cannot address every single concern and repair. This could become a pain point for owners today, especially those who require repairs and maintenance that could not be accomplished by the mobile service team. Some Tesla owners have shared on social media that at times, they could end up traveling for hours just to get to the nearest service center. This system creates a negative ownership experience that could be detrimental to Tesla in the long run. 

Credit: Tesla

“Good Service” is Better Than “No Service” — At Least for Now

The company, after all, is producing vehicles at a scale that would have scared the pants off EV skeptics just a handful of years ago. Tesla will likely produce and deliver over a million vehicles per year within the next year or two, and by that time, the repair and maintenance needs of customers would likely be more substantial. A good portion of the company’s fleet would also be comprised of older vehicles then, some of which would likely require more maintenance and repairs. 

The issue of the company’s lack of service centers has been brought up in past earnings calls, and most of the time, Tesla’s executives would respond by pointing to the growth of the company’s mobile service network, which could address an increasing number of repairs and issues from the comfort of owners’ homes or workplaces. Tesla also adopts the idea of the “best service” being “no service” at all. These goals would likely be attained in the future — especially as its factories become more automated and batteries become more advanced — but for now, Tesla has to focus on ensuring that existing customers, both new and old, are supported in the near-term. 

Granted, the margin of error for physical service centers is substantial. There is a big human factor that determines if customers are provided a negative or positive experience during a service center visit, after all. This was highlighted recently by @JeffTutorials, the Model 3 owner Elon Musk recently responded to on Twitter, who reported that his experience with the company’s Princeton, NJ Tesla Service Center was nothing short of horrible due to the site’s staff. Such negative experiences could be prevented, however, provided that Tesla adopts strict policies for its service employees. 

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(Photo: Andres GE)

A $360 Billion Upside

Ultimately, there seems to be little downside to Tesla ramping its service centers at a similar pace as its Supercharger Network, which is already one of, if not the, best rapid charging system in the world. Apart from improving its customers’ overall ownership experience, expanding its service network would also allow Tesla to tap into a large, lucrative market. In Europe, for example, Tesla could breach the company car segment, which is worth $360 billion annually. Company cars are huge in Europe, with 60% of all new vehicle sales being made through corporate channels. 

SAP SE, a German software maker and one of Europe’s largest tech companies, noted back in May that its employees are actually very interested in Tesla’s electric cars. And while it provides vehicles to its workers, SAP SE simply cannot commit to Teslas just yet because of the company’s poor service center network in the region. The same was true for chemicals giant BASF SE, which noted that it could not offer Teslas as a company car option for its 50,000 German employees until service centers are expanded. 

It’s important to note is that improving service is not an “either/or” situation. Yes, mobile service could be ramped to address an increasing number of issues, but the company could also expand its physical service centers at the same time, and just as aggressively. Fortunately, Tesla does seem to have this in its plans, as confirmed by Elon Musk on Twitter. And if Tesla is indeed expediting its service center openings, then the company would effectively address one of its customers’ most persistent pain points.  

Plus, in the long-term, wouldn’t service centers be a good site for Tesla Bots to practice their physical work capabilities?

Don’t hesitate to contact us with account tips. Just send a message to tips@teslarati.com to give us a heads up. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Model Y gets fresh configuration with three highly requested features

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Credit: Tesla

Tesla has launched a new Model Y configuration in the “Premium” trim, and it comes with three highly requested features that have launched in markets outside of the U.S. and in other trims.

Tesla announced on Monday night that it has officially launched the Model Y Premium in a seven-seat configuration, which also comes standard with a 16″ touchscreen and black headliner, both of which are featured in the Model Y Performance trim.

The seven-seat configuration is highly requested by consumers and helps fill out the more spacious SUV offering that the lineup has missed outside of the Model X, which prices out many consumers. This new upgrade only costs $2,500 extra for all three features, bringing the cash price to $48,990.

The move to add the seven-seat configuration with the black headliner and additional screen size is a welcome addition, as many Tesla fans have asked the company to come out with an SUV with more seating capacity. Although it is not a full-size SUV, the additional seating will certainly attract some buyers with bigger families.

It appears the third row is slightly more spacious than the past iteration of the seven-seat Model Y, which was available in the previous design pre-Juniper:

 

Credit: Tesla

However, it definitely still appears to be pretty cramped in terms of legroom. It will definitely be a seating arrangement for smaller passengers, mostly reserved for children.

The other two upgrades are the black headliner, which was launched in other markets and in the Model Y Performance. Many owners have wanted this change, and Tesla listened, but is only offering it with the seven-seat configuration. It also has a larger 16″ touchscreen, also present in the Model Y Performance exclusively:

Credit: Tesla

It is a nice touch to add these highly requested features to the all-electric crossover, which was the best-selling vehicle in the world for the third consecutive year.

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Tesla expands its branded ‘For Business’ Superchargers

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Credit: Francis Energy

Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.

Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.

It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.

Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.

“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”

The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.

Tesla launches its new branded Supercharger for Business with first active station

The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.

Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.

Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.

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Tesla Cybercab ‘breakdown’ image likely is not what it seems

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Credit: TslaChan | X

Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.

Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.

The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.

However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.

It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.

The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.

It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.

This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.

Tesla reveals its first Semi customer after launch

The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.

Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.

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