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Opinion: Tesla has a service problem, and it needs to get addressed as soon as possible
Just recently, Tesla CEO Elon Musk was reminded of the fact that the company needs to expand its network of physical service centers. This is a point that needs to be highlighted these days, especially as Tesla’s vehicle production and deliveries reach new records. With Tesla poised to start producing vehicles by the millions in the near future, it is time for the company to acknowledge its service issues and ensure that its service network expansion sees the same level of dedication as its Supercharger Network ramp.
Tesla may be evolving into a robotics and AI company, but at the end of the day, it is also an electric car maker. And while EVs require far less service than their combustion engine-powered counterparts, they still need service and maintenance from time to time. This is especially true in cases of physical repairs such as the replacement of upper control arms, which are better suited for actual service centers.
It should be noted that while Tesla’s mobile service team is excellent and universally appreciated, they cannot address every single concern and repair. This could become a pain point for owners today, especially those who require repairs and maintenance that could not be accomplished by the mobile service team. Some Tesla owners have shared on social media that at times, they could end up traveling for hours just to get to the nearest service center. This system creates a negative ownership experience that could be detrimental to Tesla in the long run.
“Good Service” is Better Than “No Service” — At Least for Now
The company, after all, is producing vehicles at a scale that would have scared the pants off EV skeptics just a handful of years ago. Tesla will likely produce and deliver over a million vehicles per year within the next year or two, and by that time, the repair and maintenance needs of customers would likely be more substantial. A good portion of the company’s fleet would also be comprised of older vehicles then, some of which would likely require more maintenance and repairs.
The issue of the company’s lack of service centers has been brought up in past earnings calls, and most of the time, Tesla’s executives would respond by pointing to the growth of the company’s mobile service network, which could address an increasing number of repairs and issues from the comfort of owners’ homes or workplaces. Tesla also adopts the idea of the “best service” being “no service” at all. These goals would likely be attained in the future — especially as its factories become more automated and batteries become more advanced — but for now, Tesla has to focus on ensuring that existing customers, both new and old, are supported in the near-term.
Granted, the margin of error for physical service centers is substantial. There is a big human factor that determines if customers are provided a negative or positive experience during a service center visit, after all. This was highlighted recently by @JeffTutorials, the Model 3 owner Elon Musk recently responded to on Twitter, who reported that his experience with the company’s Princeton, NJ Tesla Service Center was nothing short of horrible due to the site’s staff. Such negative experiences could be prevented, however, provided that Tesla adopts strict policies for its service employees.
A $360 Billion Upside
Ultimately, there seems to be little downside to Tesla ramping its service centers at a similar pace as its Supercharger Network, which is already one of, if not the, best rapid charging system in the world. Apart from improving its customers’ overall ownership experience, expanding its service network would also allow Tesla to tap into a large, lucrative market. In Europe, for example, Tesla could breach the company car segment, which is worth $360 billion annually. Company cars are huge in Europe, with 60% of all new vehicle sales being made through corporate channels.
SAP SE, a German software maker and one of Europe’s largest tech companies, noted back in May that its employees are actually very interested in Tesla’s electric cars. And while it provides vehicles to its workers, SAP SE simply cannot commit to Teslas just yet because of the company’s poor service center network in the region. The same was true for chemicals giant BASF SE, which noted that it could not offer Teslas as a company car option for its 50,000 German employees until service centers are expanded.
It’s important to note is that improving service is not an “either/or” situation. Yes, mobile service could be ramped to address an increasing number of issues, but the company could also expand its physical service centers at the same time, and just as aggressively. Fortunately, Tesla does seem to have this in its plans, as confirmed by Elon Musk on Twitter. And if Tesla is indeed expediting its service center openings, then the company would effectively address one of its customers’ most persistent pain points.
Plus, in the long-term, wouldn’t service centers be a good site for Tesla Bots to practice their physical work capabilities?
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News
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
There have been many Tesla “Killers” over the years, all of which have either failed to dethrone the automaker from its dominance in the United States, or even make it to the market altogether.
The Sony Honda Mobility (SHM) project, known as AFEELA, is the latest to make it to the grave, as the company announced its intentions to abandon the project earlier this week, Bloomberg reported.
SHM has officially discontinued development of its highly anticipated AFEELA electric vehicles. On March 25, the joint venture between Sony and Honda announced it would halt the AFEELA 1 luxury sedan and a planned SUV model.
🚗 Tesla Killers Graveyard:
Sony-Honda AFEELA
The sleek, AI-packed luxury sedan with PlayStation integration. Officially cancelled in March 2026 after Honda scaled back its EV plans.Fisker Ocean
Stylish SUV with solar roof promises. Company filed for bankruptcy in 2024 amid… https://t.co/Om14UhISOy— TESLARATI (@Teslarati) March 26, 2026
The decision follows Honda’s March 12 reassessment of its electrification strategy, which scrapped several upcoming EV programs amid slowing demand, high costs, and shifting market conditions.
SHM stated that it could no longer rely on key Honda technologies and manufacturing assets, leaving “no viable path forward.” Reservation fees for early buyers in California are being fully refunded, and the joint venture’s future is now under review.
Launched with fanfare in 2022, the AFEELA was positioned as a tech-forward premium EV blending Honda’s engineering reliability with Sony’s entertainment and AI expertise.
Prototypes featured advanced autonomous driving systems, immersive in-cabin displays, and even PlayStation integration, earning it early media labels as a potential “Tesla Killer.”
Priced around $90,000, the sedan was slated for limited production at Honda’s Ohio plant with deliveries targeted for late 2026. Industry watchers saw it as a serious challenger to Tesla’s dominance in software, connectivity, and premium appeal.
Yet, like many ambitious EV projects, it fell victim to broader industry headwinds: softening consumer demand, persistent high interest rates, and intense competition from established players.
The AFEELA joins a long list of vehicles once hyped as “Tesla Killers” that failed to deliver. In the late 2010s, Fisker’s second act, the Ocean SUV, promised stylish design and solid-state battery tech but collapsed into bankruptcy in 2024 after production delays, quality issues, and financial shortfalls.
Faraday Future poured billions into the FF 91 luxury sedan, touting it as a hyper-tech rival with unmatched performance and features; the company delivered fewer than 100 vehicles before fading into obscurity.
Lordstown Motors’ Endurance electric pickup generated massive pre-order buzz and Wall Street excitement but imploded after exaggerated range claims, a factory sale, and eventual bankruptcy.
Even Lucid Motors’ Air sedan, frequently called a Tesla slayer for its superior range and luxury, has struggled with sluggish sales and missed growth targets despite strong reviews.
Rivian’s R1T and R1S trucks enjoyed similar early acclaim and a blockbuster IPO, yet production ramp-up challenges and profitability woes have prevented it from dethroning Tesla.
The AFEELA’s quiet demise underscores a harsh reality in the EV sector. While Tesla’s first-mover advantage in software, charging infrastructure, and brand loyalty remains formidable, legacy automakers and tech newcomers alike continue to underestimate the complexities of scaling affordable, desirable electric vehicles.
As market realities force tough choices, the graveyard of “Tesla Killers” grows longer, another reminder that innovation alone is rarely enough to topple an established leader.
Elon Musk
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
Time Magazine honors Gwynne Shotwell as SpaceX reaches a $1.25 trillion valuation and eyes its IPO.
TIME Magazine has put SpaceX President and COO Gwynne Shotwell on its cover, and the timing could not be more fitting. Published today, the profile of Shotwell arrives at a moment when the company she has quietly run for more than two decades stands at the center of the most consequential developments in aerospace, artificial intelligence, and the future of human civilization.
Shotwell joined SpaceX in 2002 as its seventh employee and has never stopped expanding her role. She oversees day-to-day operations across multiple executive teams spanning Falcon, Starlink, Starship, and now xAI following SpaceX’s February 2026 merger with Elon Musk’s artificial intelligence company, a deal that made SpaceX the world’s most valuable private company at a reported valuation of $1.25 trillion. A highly anticipated IPO is expected in the second quarter of 2026.
Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI
Her track record is historic. She oversaw the first landing of an orbital rocket’s first stage, the first reuse and re-landing of an orbital booster, and the first private crewed launch to Earth orbit in May 2020. She built the Falcon launch manifest from nothing to more than 170 contracted missions representing over $20 billion in business. Under her operational leadership, SpaceX completed 96 successful missions in 2023 alone and has now flown more than 20 crewed Falcon 9 missions. Starlink, which she championed as a financial pillar of the company long before it was a mainstream topic, now connects tens of millions of users worldwide and provided a critical communications lifeline to Ukraine following the 2022 invasion.
Elon Musk has never been shy about what Shotwell means to him and to SpaceX. When she shared her vision for worldwide internet connectivity through Starlink, Musk responded on X with a simple statement, “Gwynne is awesome.” It is a sentiment that has been echoed across the industry. NASA Administrator Bill Nelson once said of Musk: “One of the most important decisions he made, as a matter of fact, is he picked a president named Gwynne Shotwell. She runs SpaceX. She is excellent.”
Gwynne is awesome https://t.co/tiXtMWJmPE
— Elon Musk (@elonmusk) September 28, 2024
Now, with Starship targeting its first crewed lunar landing under the Artemis program by 2028, an xAI integration underway, and a pending IPO that could reshape capital markets, Shotwell’s mandate has never been larger. She told Time that 18 Starships are already in various stages of construction at Starbase. “By 2028,” she said, gesturing across the factory floor, “these should be long gone. They better have flown by then.” If Shotwell’s history at SpaceX is any guide, they will.
Elon Musk
SpaceX’s IPO might arrive sooner than you think
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
Elon Musk’s SpaceX is on the verge of one of the most anticipated Initial Public Offerings (IPO) in history.
However, a new report from The Information indicates the rocket and satellite giant is aiming to file its IPO prospectus with U.S. regulators as soon as this week, or early next week at the latest.
People familiar with the plans told The Information that advisers involved in the process expect the IPO could raise more than 75 billion dollars, potentially making it the largest stock market debut ever and eclipsing Saudi Aramco’s 29.4 billion dollar offering in 2019.
The filing would mark the formal start of what has long been rumored: SpaceX’s transition from a closely held private powerhouse to a publicly traded company.
The timing aligns with earlier signals.
In late February, Bloomberg reported that SpaceX was targeting a confidential IPO filing in March and a possible public listing in June, with a valuation north of 1.75 trillion dollars. At the time, the company’s private valuation hovered around 1.25 trillion dollars.
SpaceX considering confidential IPO filing this March: report
Starlink, SpaceX’s satellite internet constellation, has been the primary driver of that surge, now serving millions of customers worldwide and generating steady revenue. Recent Starship test flights and a record pace of Falcon launches have further bolstered investor confidence.
Musk has hinted for years that an eventual public offering was inevitable, though he has stressed the need to maintain operational focus. Insiders have told outlets that the CEO is pushing for a significant retail investor allocation, reportedly more than 20 percent of shares, and tighter lock-up periods to limit early selling pressure.
A June listing would give SpaceX immediate access to public capital markets at a moment when demand for space-related stocks remains high. It would also allow early employees and long-time investors to cash out portions of their stakes while giving everyday shareholders a chance to own a piece of the company behind reusable rockets, global broadband, and NASA contracts.
Of course, nothing is certain until the SEC filing appears. Market conditions, regulatory reviews, and Musk’s own schedule could still shift timelines.
Yet the latest word from The Information suggests the window has opened. If the filing lands this week, SpaceX’s roadshow could begin in earnest within weeks, setting the stage for what many analysts already call the IPO of the decade.
Tesla ‘Killer’ heads to the graveyard as AFEELA taps out
TIME honors SpaceX’s Gwynne Shotwell: From employee No. 7 to world’s most valuable company
SpaceX’s IPO might arrive sooner than you think
Elon Musk says Tesla is developing a new vehicle: ‘Way cooler than a minivan’
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