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Opinion: Tesla has a service problem, and it needs to get addressed as soon as possible

(Credit: Tesla)

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Just recently, Tesla CEO Elon Musk was reminded of the fact that the company needs to expand its network of physical service centers. This is a point that needs to be highlighted these days, especially as Tesla’s vehicle production and deliveries reach new records. With Tesla poised to start producing vehicles by the millions in the near future, it is time for the company to acknowledge its service issues and ensure that its service network expansion sees the same level of dedication as its Supercharger Network ramp. 

Tesla may be evolving into a robotics and AI company, but at the end of the day, it is also an electric car maker. And while EVs require far less service than their combustion engine-powered counterparts, they still need service and maintenance from time to time. This is especially true in cases of physical repairs such as the replacement of upper control arms, which are better suited for actual service centers. 

It should be noted that while Tesla’s mobile service team is excellent and universally appreciated, they cannot address every single concern and repair. This could become a pain point for owners today, especially those who require repairs and maintenance that could not be accomplished by the mobile service team. Some Tesla owners have shared on social media that at times, they could end up traveling for hours just to get to the nearest service center. This system creates a negative ownership experience that could be detrimental to Tesla in the long run. 

Credit: Tesla

“Good Service” is Better Than “No Service” — At Least for Now

The company, after all, is producing vehicles at a scale that would have scared the pants off EV skeptics just a handful of years ago. Tesla will likely produce and deliver over a million vehicles per year within the next year or two, and by that time, the repair and maintenance needs of customers would likely be more substantial. A good portion of the company’s fleet would also be comprised of older vehicles then, some of which would likely require more maintenance and repairs. 

The issue of the company’s lack of service centers has been brought up in past earnings calls, and most of the time, Tesla’s executives would respond by pointing to the growth of the company’s mobile service network, which could address an increasing number of repairs and issues from the comfort of owners’ homes or workplaces. Tesla also adopts the idea of the “best service” being “no service” at all. These goals would likely be attained in the future — especially as its factories become more automated and batteries become more advanced — but for now, Tesla has to focus on ensuring that existing customers, both new and old, are supported in the near-term. 

Granted, the margin of error for physical service centers is substantial. There is a big human factor that determines if customers are provided a negative or positive experience during a service center visit, after all. This was highlighted recently by @JeffTutorials, the Model 3 owner Elon Musk recently responded to on Twitter, who reported that his experience with the company’s Princeton, NJ Tesla Service Center was nothing short of horrible due to the site’s staff. Such negative experiences could be prevented, however, provided that Tesla adopts strict policies for its service employees. 

(Photo: Andres GE)

A $360 Billion Upside

Ultimately, there seems to be little downside to Tesla ramping its service centers at a similar pace as its Supercharger Network, which is already one of, if not the, best rapid charging system in the world. Apart from improving its customers’ overall ownership experience, expanding its service network would also allow Tesla to tap into a large, lucrative market. In Europe, for example, Tesla could breach the company car segment, which is worth $360 billion annually. Company cars are huge in Europe, with 60% of all new vehicle sales being made through corporate channels. 

SAP SE, a German software maker and one of Europe’s largest tech companies, noted back in May that its employees are actually very interested in Tesla’s electric cars. And while it provides vehicles to its workers, SAP SE simply cannot commit to Teslas just yet because of the company’s poor service center network in the region. The same was true for chemicals giant BASF SE, which noted that it could not offer Teslas as a company car option for its 50,000 German employees until service centers are expanded. 

It’s important to note is that improving service is not an “either/or” situation. Yes, mobile service could be ramped to address an increasing number of issues, but the company could also expand its physical service centers at the same time, and just as aggressively. Fortunately, Tesla does seem to have this in its plans, as confirmed by Elon Musk on Twitter. And if Tesla is indeed expediting its service center openings, then the company would effectively address one of its customers’ most persistent pain points.  

Plus, in the long-term, wouldn’t service centers be a good site for Tesla Bots to practice their physical work capabilities?

Don’t hesitate to contact us with account tips. Just send a message to tips@teslarati.com to give us a heads up. 

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Elon Musk

SpaceX announces new Starbase for ‘thousands of Starship launches annually’

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Credit: SpaceX

SpaceX announced today that it would expand its launch capabilities into a new U.S. state: Louisiana.

Today, SpaceX, in conjunction with the Louisiana Economic Development Office, said that it will establish a new launch facility, which it will call Starbase, Louisiana. It will be located near Vermilion Parish, supporting thousands of launches each year, at least eventually.

CEO Elon Musk commented by stating, “Starbase Louisiana will ultimately have over a dozen launch towers, enabling more than 30 Starship flights per day and making it the biggest launch site on Earth!”

The expansion is SpaceX’s latest move to push its launch cadence to be more frequent than ever. SpaceX said that Starbase, Louisiana, will be built to “support thousands of Starship flights a year,” with the first coming in 2029.

SpaceX announced the new facility in partnership with the Louisiana Economic Development Office as it will bring a major influx of jobs and investments into the area. Currently, it will produce more than 3,000 new jobs in Louisiana, and SpaceX plans to invest at least $100 billion into the entire facility, ensuring that many jobs are created as a result.

Environmental Responsibility

SpaceX acknowledges the impact launches could have on marshlands, local wildlife, and water sources. Here’s how the company plans to help with the issues in Vermilion Parish:

  • Restoring the Shoreline: “In Vermilion Parish, the shoreline is eroding between 3.3 and 23 feet per year. We’re partnering with state and federal agencies to expand Louisiana’s Coastal Master Plan and Coastal Wetlands Planning, Protection and Restoration Act projects, including Gulf shoreline protection breakwaters designed to reduce wave energy and slow loss along the Gulf edge.”
  • Rebuilding the Marshlands: “In working with the state, we’re planning thousands of acres of marsh creation using beneficial-use placement of dredged material and offshore sediment sources. Restoration will also include interior marsh bank stabilization and rebuilding marsh in remnant canals. These projects can reconnect fragmented wetlands, restore natural buffers against storms, and return habitat that has been lost to erosion and historic canalization.”
  • Preserving Coastal Wildlife: “Pecan Island and nearby wetlands are high-value habitat for migratory waterfowl, shorebirds, wading birds, and other coastal wildlife. SpaceX is not developing the full footprint of the land and will preserve wetlands and wildlife habitat. At existing launch sites, waterfowl and other birds continue to use nearby habitat during operations. Working with wildlife agencies, landowners, and conservation groups, SpaceX will support monitoring and management so this habitat stays productive and hunting, fishing, birding, and other recreational activities that are part of this coast’s culture can continue.”

SpaceX shares rose about 2.5 percent on the news.

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Cybertruck

Tesla just made Cybertruck more expensive

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Credit: Tesla

Tesla Cybertruck trims saw a big price change, at least on two of the three available to consumers, as demand for the all-electric pickup appears to be increasing.

Tesla bumped up its Base All-Wheel-Drive trim level up to $74,990 from $69,990 and the Premium All-Wheel-Drive configuration from $79,990 to $84,990. The Cyberbeast price remains unchanged at $99,990.

Despite questions of demand for the truck, Tesla is bumping its two least expensive trims up $5,000 to signal that there are plenty of buyers. Although SpaceX has been buying Tesla Cybertruck units to utilize as company vehicles, it is no secret that the Cybertruck is among the most sought-after Tesla models out there.

The issue has always been pricing, at least for the most part. When Tesla initially launched the Cybertruck AWD at $59,990 a few months back, the company stated that price would remain intact for just ten days due to the influx of orders it received.

Cybertruck Sales: Is It the Product or Pricing?

Depending on who you ask, you will likely hear one of two explanations for relatively low Cybertruck sales: either the product itself or the pricing.

Yes, this is the best-selling all-electric pickup on the market. However, there are people who simply hate the look of it, which I understand, but do not agree with. Look is totally subjective, and I love the look of the Cybertruck.

Some people will not buy the Cybertruck because of the look, but I am under the impression that sales would be much better if this truck were priced lower; something that might not be possible considering Tesla’s need to make money on its products. When it was unveiled in 2019, its most expensive trim level was $69,990. Now, the cheapest trim level is more expensive than that.

I would be in a Cybertruck if it were more affordable. I LOVE my Model Y, but Cybertruck is the best vehicle Tesla makes, and it’s not particularly close. Even in the base model, the steer-by-wire, the space, storage, and performance make it more desirable than the Model Y to me. I cannot be the only Tesla owner without a Cybertruck who feels this way.

If you’re interested in buying a Tesla vehicle, use my referral link.

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Energy

Tesla Semi factory is getting a celebration nobody expected

Tesla will inaugurate its Nevada Semi factory September 24, five months after production quietly began ramping.

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Tesla says it will officially inaugurate its new Semi factory in Nevada next month. The Tesla Semi account posted the announcement on X, sharing a graphic titled “Semi Rollout” with a date of September 24. No further details were given about the format of the event or who would attend.

While Tesla’s dedicated Semi plant in Sparks, adjacent to Gigafactory Nevada, opened back in April, with the first trucks rolling off the high volume line on April 29, the timing for the factory inauguration comes at a surprise. The ribbon cutting event five months into production is a break from how Tesla has usually handled its other factories, where the first truck or car off the line typically served as the milestone moment.

The 1.7 million square foot factory was built as part of a $3.6 billion expansion Tesla announced in early 2023, and it shares a site with the battery cell lines that feed the Semi’s structural pack, a decision meant to remove the supply bottleneck that delayed the truck for years. The plant is designed for 50,000 trucks a year at full ramp. Semi program director Dan Priestley has said production “is now ramping” rather than claiming it has reached scale.

Nine years passed between the Semi’s 2017 unveiling and this stage of production, with the truck slipping from an original 2019 target through hand built pilot units for PepsiCo and a slow build out of the Nevada plant. An inauguration event now gives Tesla a stage to talk up that ramp and reset expectations for how many trucks it can begin delivering at scale.

The September date also lines up with the Semi’s next milestone. Tesla confirmed the truck is heading to Europe with a full unveiling at the IAA Transportation trade show in Hannover, Germany, running September 15 through 20. Between the Nevada event and the Hannover reveal, Tesla has roughly a week and a half in September to make the case that the Semi is now a truck being built and sold on two continents rather than tested in a handful of fleets.

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