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Tesla, SpaceX enthusiasts embraced at X Takeover this month

Credit: Tesla Owners Silicon Valley

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The X Takeover, formerly called the Tesla Takeover, is coming up later this month, and it’s expanding its scope this year to include more than just the electric vehicle (EV) company’s enthusiasts.

Taking place in San Luis Obispo, California, from July 26-28, the X Takeover has increased its offerings this year to accommodate fans of Tesla, SpaceX, and other tech and digital connectivity themes. Along with group rides, a massive live Tesla light show, and more, the event will include keynote speeches from Tesla Chief Designer Franz von Holzhausen and SpaceX-affiliated entrepreneur and commercial astronaut Jared Isaacman.

The event is being organized by Tesla Owners Silicon Valley at the Madonna Inn, with opening events taking place on Friday, while breakout sessions and keynote speeches will happen on Saturday and Sunday. More than 60 exhibitors will be selling accessories, services, and other products, along with a camping expo, a Super modified Tesla contest, a Cybertruck showcase, and more.

“We are thrilled to unveil X Takeover and provide attendees with a unique opportunity to immerse themselves in the worlds of Tesla, SpaceX, and beyond,” says John Stringer, Tesla Owners Silicon Valley President. “Our event will allow attendees to learn from industry experts, connect with like-minded individuals, and experience Tesla’s and SpaceX’s latest technological advancements, and we can’t wait to share them with the world.”

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Event sponsors include T-Sportline, Tesplus, Michelin, and Tesla, and a portion of the proceeds from the event will also go toward the 17 Strong charity and St. Jude Children’s Research Hospital. Tickets start at $45 for a one-day pass, or $60 for a Saturday-Sunday pass.

Last year’s Tesla Takeover had over 2,000 in attendance, and organizers expect this year to land somewhere between 2,000 and 3,000.

You can see the full schedule for the 2024 X Takeover below, or check out the full Eventbrite page here to buy tickets.

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X Takeover Schedule: Friday, July 26, 2024

  • 5:00 p.m. – Open House at Tesla San Luis Obispo
  • 6:00 p.m. – Pre-Event Central Coast Scenic Ride & Drive
  • 9:00 p.m. – Epic Synchronized Tesla Light Show

X Takeover Schedule: Saturday, July 27, 2024

  • 10:30 a.m. – Welcome and Introductions (ft. John Stringer, Kelvin Gee)
  • 11:10 a.m. – Cyberbull$: Many Opportunities Ahead for Tesla in the Coming Years (ft. Alexandra Merz, Jeff Lutz, Galileo Russell, Herbert Ong)
  • 11:50 a.m. – Enhance Your Tesla Experience: Discover TESPLUS’ Latest Accessories Lineup (ft. Chris Li, Ted Marena)
  • 12:30 p.m. – Charge Ahead: Unlocking the Future of EV Charging with EVject’s Breakaway Adapter (ft. Kreg Peeler, Ted Marena)
  • 1:10 p.m. – Tesla Adventure: Unleashing the Potential of Camping with Your Electric Ride (ft. Matthew Hofmann, Ted Marena)
  • 1:50 p.m. – Living Electric: Exploring the Tesla Lifestyle and Community (ft. Kim Java, Ryan McCaffrey)
  • 2:30 p.m. – Unleashing Efficiency: Michelin’s EV-Ready Product Line and the e.Primacy Tire (ft. Russell Shepherd, Ryan McCaffrey)
  • 3:10 p.m. – Customizing the Future: T Sportline’s Innovations with Cybertruck Modification (ft. Brian Reese)
  • 3:50 p.m. – Into the Future: Exploring Tesla’s Full Self-Driving, Robotics, and Neuralink (ft. Dr. Know It All, Whole Mars Catalog, Ryan Tanaka, Meet Kevin)
  • 4:40 p.m. – Keynote: Shaping the Future of Automotive Innovation (ft. Franz von Holzhausen, John Stringer, Kelvin Gee)
  • 5:30 p.m. – Group Photo, Super Modified Tesla Contest Winner, Passport Drawing, and Wrap Up (ft. Joe Jefferson)

X Takeover Schedule: Sunday, July 28, 2024

  • 10:30 a.m. – Unplugged and Unstoppable: Revolutionizing the Cybertruck and America’s Police (ft. Ben Schaffer, John Stringer)
  • 11:00 a.m. – Journey to the Stars: Exploring SpaceX’s Quest for Space Exploration (ft. Ellie in Space, Felix Schlang)
  • 11:30 a.m. – Powering Perspectives: Discussions with Tesla Influencers (ft. Dirty Tesla, Bearded Tesla, Everyday Chris, Brian White)
  • 12:40 p.m. – Keynote: From Entrepreneurship to the Cosmos: A Journey of Inspiration (ft. Jared Isaacman, John Stringer, Kelvin Gee)
  • 1:30 p.m. – Passport Prize Giveaway and Wrap Up

Over 1,000 Tesla owners host largest light show yet in South Korea

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla Model Y prices just went up for the first time in two years

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Credit: Tesla Asia | X

Tesla just raised Model Y prices for the first time in two years, with the largest increase being $1,000.

The move signals shifting dynamics in the competitive electric vehicle market as the company continues to work on balancing demand, profitability, and accessibility.

The new pricing affects premium trims while leaving entry-level options unchanged. The Model Y Premium Rear-Wheel Drive (RWD) now starts at $45,990, a $1,000 increase.

The Model Y Premium All-Wheel Drive (AWD)—previously referred to in the post as simply “Model Y AWD”—rises to $49,990, also up $1,000. The top-tier Model Y Performance sees a more modest $500 bump, bringing its starting price to $57,990.

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Base models remain untouched to preserve affordability. The entry-level Model Y RWD holds steady at $39,990, and the base Model Y AWD stays at $41,990. This selective approach keeps the crossover accessible for budget-conscious buyers while extracting more revenue from higher-margin configurations.

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After years of aggressive price cuts to stimulate volume amid slowing EV adoption and rising competition from rivals like BYD, Ford, and GM, Tesla appears confident in underlying demand. Recent lineup refreshes for the 2026 Model Y, including refreshed styling and efficiency gains, have helped maintain its status as America’s best-selling EV.

By protecting base prices, Tesla avoids alienating price-sensitive customers while improving margins on the more popular variants.

Tesla Model Y ownership review after six months: What I love and what I don’t

For consumers, the changes are relatively modest—under 3% on affected trims—and still position the Model Y competitively against gas-powered SUVs in the same class. Federal tax credits and potential state incentives may further offset costs for eligible buyers.

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This marks a subtle but notable shift from the deep discounting era that defined much of 2024 and 2025. As the EV market matures into 2026, Tesla’s pricing strategy will be closely watched for clues about production ramps, new variants like the rumored longer-wheelbase Model Y, and broader profitability goals.

In short, today’s adjustment reflects a company that remains dominant yet pragmatic—willing to test higher pricing where demand supports it. It is unlikely to deter consumers from choosing other options.

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Elon Musk explains why he cannot be fired from SpaceX

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Credit: SpaceX

Elon Musk cannot be fired from SpaceX, and there’s a reason for that.

In a blunt post on X on Friday, Elon Musk confirmed plans to structurally shield his leadership at SpaceX, ensuring he cannot be fired while tying a potential trillion-dollar compensation package to the company’s long-term goal of establishing a self-sustaining colony on Mars.

The revelation stems from a Financial Times report detailing SpaceX’s intention to restructure its governance and compensation framework. The moves are designed to protect Musk’s control and align his incentives with the company’s founding mission rather than short-term financial pressures. Musk’s reply left no ambiguity:

“Yes, I need to make sure SpaceX stays focused on making life multiplanetary and extending consciousness to the stars, not pandering to someone’s bullshit quarterly earnings bonus!”

He added that success in this “absurdly difficult goal” would generate value “many orders of magnitude more than the economy of Earth,” though he cautioned that the journey will not be smooth. “Don’t expect entirely smooth sailing along the way,” Musk wrote.

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The strategy reflects Musk’s deep concerns about how public-market expectations could derail SpaceX’s core objective. Founded in 2002, SpaceX has repeatedly stated its purpose is to reduce the cost of space travel and ultimately make humanity a multiplanetary species.

Unlike Tesla, which went public in 2010 and has faced repeated battles over Musk’s compensation and board influence, SpaceX remains privately held. Musk has long resisted taking the rocket company public precisely to avoid the quarterly earnings treadmill that forces most CEOs to prioritize short-term stock performance over ambitious, high-risk projects.

By embedding protections against his removal and linking any outsized pay package to verifiable milestones—such as a functioning Mars colony—SpaceX aims to insulate its leadership from activist investors or board members who might demand faster profits or safer bets.

SpaceX Board has set a Mars bonus for Elon Musk

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Musk has referenced past experiences, including his ouster from OpenAI and shareholder lawsuits at Tesla, as cautionary tales. In those cases, he argued, external pressures risked diluting the original vision.

Critics may view the arrangement as excessive, especially given Musk’s already substantial voting power and wealth. Supporters, however, argue it is a necessary safeguard for a company pursuing goals measured in decades rather than quarters. Achieving a Mars colony would require sustained investment in Starship development, orbital refueling, life-support systems, and in-situ resource utilization—technologies that may deliver no immediate financial return.

Musk’s post underscores a broader philosophical point: true breakthrough innovation often demands tolerance for volatility and a willingness to ignore conventional business wisdom. As SpaceX prepares for increasingly ambitious Starship test flights and eventual crewed missions, the new governance structure signals that the company’s North Star remains unchanged—humanity’s expansion beyond Earth.

Whether the trillion-dollar package materializes depends on execution, but Musk’s message is clear: SpaceX exists to reach the stars, not to chase the next earnings beat. For investors or employees who share that vision, the protections are not a perk—they are a prerequisite for success.

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Tesla discloses two Robotaxi crashes to NHTSA

Newly unredacted data filed with the National Highway Traffic Safety Administration (NHTSA) reveals the two incidents. 

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Tesla has disclosed information on two low-speed crashes that occurred in Austin with its Robotaxi platform. These incidents occurred with teleoperators steering the vehicle, and there were no passengers in the car at the time they happened.

Newly unredacted data filed with the National Highway Traffic Safety Administration (NHTSA) reveals the two incidents.

The first crash took place in July 2025, shortly after Tesla launched its nascent Robotaxi network in Austin. The ADS reportedly struggled to move forward while stopped on a street. A teleoperator assumed control, gradually accelerating and turning left toward the roadside. The vehicle then mounted the curb and struck a metal fence.

In the second incident, in January 2026, the ADS was traveling straight when the safety monitor requested navigation support. The teleoperator took over from a stop, continued forward, and collided with a temporary construction barricade at approximately 9 mph, scraping the front-left fender and tire.

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Tesla Robotaxi service in Austin achieves monumental new accomplishment

Tesla has previously told lawmakers that teleoperators are authorized to pilot vehicles remotely—but only at speeds below 10 mph, as the only maneuvers they were approved to perform were repositioning in awkward areas.

“This capability enables Tesla to promptly move a vehicle that may be in a compromising position, thereby mitigating the need to wait for a first responder or Tesla field representative to manually recover the vehicle,” the company stated in filings earlier this year.

Before this week, Tesla redacted the NHTSA reports, but they decided to reveal all 17 Robotaxi incidents recorded since the launch in Austin last Summer. Most of the other crashes involved the Tesla being struck by other road users and were not caused by the self-driving suite itself.

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There were other incidents, including two additional self-caused accidents involving the ADS clipping side mirrors on parked cars. In September 2025, one Robotaxi struck a dog that darted into the roadway (the dog escaped unharmed), while another made an unprotected left turn into a parking lot and hit a metal chain.

Although Waymo and Zoox have reported more total crashes, Tesla operates at a far smaller scale. The cautious pace reflects the company’s broader safety concerns; it has been very slow with the Robotaxi rollout to ensure the suite is ready for operation.

Last month, CEO Elon Musk acknowledged that “making sure things are completely safe” remains the primary bottleneck to expanding the network, describing the company’s approach as “very cautious.”

The unredacted filings arrive amid heightened regulatory scrutiny of autonomous vehicles. NHTSA recently closed a separate probe into Tesla’s Full Self-Driving software repeatedly striking parking-lot obstacles such as bollards and chains—a problem that also prompted a recall at Waymo last year.

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Tesla Robotaxi has been a widely successful program in its early days of operation, and the transparency Tesla brings here is greatly appreciated. Incidents will happen, of course, but the honesty gives customers and regulators a sense of where Tesla is in terms of developing its self-driving and fully autonomous ride-hailing suite.

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