Tesla stock (NASDAQ:TSLA) ended 2023 trading at $248.48 per share. While it may seem like the electric vehicle maker’s shares have been stuck between $200 and $250 per share for months, a closer look at TSLA stock’s performance over the year suggests that the electric vehicle maker actually saw some impressive growth in 2023.
As observed by avid Tesla watchers on social media, TSLA stock closed out 2023 with a total gain of 101.7%. This represented the stock’s third-best yearly gain to date. For context, Tesla grew an impressive 344% in 2013 and a whopping 743% in 2020. Tesla delivered a total of 499,550 vehicles in 2020, a number that the company achieved in but a few months this year.
The 102% gain experienced by Tesla stock is particularly impressive as it shows a strong rebound from 2022. Tesla had a brutal 2022, with the stock taking a 65% drop over the year. This represented TSLA stock’s worst year on record. Tesla saw numerous challenges in 2022, such as the mandatory shutdown of Giga Shanghai due to Covid-19 and Elon Musk’s offloading of shares to fund his takeover of Twitter.
NEWS: $TSLA stock closed out 2023 with a total gain of 101.7%, the stock’s third best yearly gain ever.$TSLA yearly performance:
2011: +7%
2012: +18%
2013: +344%
2014: +48%
2015: +8%
2016: -11%
2017: +46%
2018: +7%
2019: +25%
2020: +743%
2021: +49%
2022: -65%
2023: +102% pic.twitter.com/mebrfUDHVz— Sawyer Merritt (@SawyerMerritt) December 29, 2023
Tesla’s 2023 proved to be a lot smoother than 2022. The company immediately adopted an aggressive stance against its competitors by initiating a series of serious price cuts to its entire vehicle lineup, with some vehicles receiving as much as 20% off their previous price. Tesla’s price cuts became such a notable force that it triggered a price war in China. The company eventually had to sign a truce of sorts with its Chinese rivals to ensure that the country’s EV market remained competitive and fair.
Tesla also successfully launched two new vehicles in 2022. The first is the upgraded Model 3, better known in EV circles as the Model 3 Highland, which is currently produced exclusively in Giga Shanghai. The highly-anticipated Tesla Cybertruck also started its consumer deliveries in late November.
Even Elon Musk’s activities on X, the social media platform formerly known as Twitter, have leveled out. Musk still attracted controversy after controversy in 2023, but he no longer offloaded his personal Tesla shares to fund the social media platform. This was a departure from 2022, when Musk offloaded a total of around $22.9 billion worth of TSLA shares for his acquisition of Twitter.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
Elon Musk
Tesla AI boss reveals how big Optimus is going to get
Tesla’s Optimus chief corrected himself on X, confirming a staggering 10 million robot production target.
Tesla’s Optimus program has a new number attached to it, after Ashok Elluswamy, the executive who has run the humanoid robot program since June 2025, posted a three word correction on X Thursday, “Correction, 10 million robots.”
The line clarifies the long term annual capacity Tesla is building toward its planned second Optimus production line at Gigafactory Texas, a figure Musk has cited repeatedly since last year’s shareholder meeting.
The scale is worth noting, because ten million robots a year would mean Tesla building more units annually than most countries sell in new cars. Tesla has framed this as a second line, not the first. The buildout is happening in two phases: a roughly one million unit per year line inside Tesla’s Fremont factory, installed on the floor space vacated when Model S and Model X production ended earlier this year, and a much larger dedicated facility under construction at Giga Texas that broke ground on its first steel structure in May. That Texas facility is the one Elluswamy’s correction refers to, and is expected to reach volume production sometime in 2027.
Correction, 10 million robots https://t.co/0z4nyQNTzp
— Ashok Elluswamy (@aelluswamy) July 30, 2026
Tesla Optimus project fires up as Musk sees production line progress
Elluswamy took over Optimus from Milan Kovac last summer and has spent the months since talking up the program’s trajectory. Elon Musk has also floated the ten million figure at Tesla’s 2025 shareholder meeting.
Ending Model S and Model X production to make room for the first Optimus line was one of the more consequential manufacturing decisions in the company’s recent history, retiring two flagship vehicles in favor of a robot that has yet to enter mass production. Musk has previously estimated per unit production costs at $20,000 to $25,000 once Tesla reaches a million units a year, though he hasn’t said what that cost looks like at ten times the volume.
Elon Musk
SpaceX scores another massive Pentagon deal to support military satellites
SpaceX just picked up another $1.6 billion from the Pentagon, with the U.S. Space Force awarding two task orders worth $1.6 billion to fly 18 Falcon 9 missions from Vandenberg Space Force Base in California through the end of 2027. The launches will carry satellites for the Space Based Sensing and Targeting portfolio, a set of programs meant to help the military detect and track airborne threats and relay that information across forces in near real time.
The award falls under National Security Space Launch Phase 3 Lane 1, the Space Force’s faster, commercial style procurement track for missions that do not require the military’s most demanding certification process. It is also the largest single order publicly disclosed under that program so far, and the first task order issued since the Space Force nearly tripled Lane 1’s contract ceiling from $5.6 billion to $17 billion on July 17.
SpaceX to become America’s Military data backbone for missiles, drones, and warfighters
Eric Zarybnisky, the Space Force’s acting portfolio acquisition executive for space access, said the entire process, from identifying the requirement to signing the contract, took about two months, including a month set aside for companies to prepare proposals.
SpaceX is not just launching these satellites. It already holds the contracts to build two of the programs within the same portfolio, $4.16 billion for the Space Based Airborne Moving Target Indicator system and $2.29 billion for the Space Data Network Backbone, which Teslarati covered in May. That means SpaceX is now responsible for both building key pieces of the military’s next generation sensing network and getting them into orbit.
With this latest award, SpaceX’s Pentagon contract total for 2026 alone tops $8 billion, adding to a defense portfolio that already includes the Golden Dome missile defense software group SpaceX joined in April and a string of GPS launches it inherited after ULA’s Vulcan rocket ran into a booster anomaly, which we detailed in March.
Lane 1’s vendor pool technically includes seven companies: SpaceX, ULA, Blue Origin, Rocket Lab, Stoke Space, Impulse Space, and Relativity Space. In practice, SpaceX remains the only provider with the combination of launch cadence, flight proven Falcon 9 hardware, and West Coast infrastructure to support a campaign requiring roughly one Vandenberg launch a month for the next year and a half.
Some lawmakers have flagged the growing concentration of national security launches with one company as a risk worth watching. For now, the Space Force keeps backing SpaceX, with it being the company that shows up ready to launch.
Investor's Corner
SpaceX gets an absolutely crazy price target after rough IPO
SpaceX (NASDAQ: SPCX) got an absolutely crazy price target rating from Raymond James after the company experienced a tough first few weeks following its Initial Public Offering (IPO).
Despite the tumultuous start, SpaceX has plenty of believers, and the company’s massively successful Starship launch last Friday, its 13th test flight of the massive rocket, went so smoothly that Raymond James analysts pushed its price target on the company to roughly 7 times its current trading level.
SpaceX Starship just nailed something it’s never done before
The firm officially put a “Strong Buy” rating and an $800 price target on the stock. It currently trades at around $113. Its all-time high is $225.64, reaching this trading level shortly after shares first went public.
Raymond James’ price target is tied to the firm’s confidence after Starship’s 13th test flight. Analysts at the firm said it was an incremental step that reduces engineering risks, citing the widely successful heat shield test that CEO Elon Musk recently detailed, the smooth deployment of Starlink V3 satellites, and a successful in-space engine relight.
SpaceX also managed to see Starship splash down safely in the Indian Ocean, while the Super Heavy Booster fell down to the Gulf of America with no incidents.
It is interesting to see these launches have such a tremendous impact on the stock and what investors think of it. After SpaceX initially delayed the Starship launch last week, shares fell tremendously. Most probably did not realize that the stand-down is a standard practice, especially if everything is not perfect.
The mission was initially aborted due to an issue with Raptor engines. This was resolved, and Starship launched last Friday after another delay on Thursday, which was caused by weather.
Now that analysts have seen what SpaceX launches are capable of and how impressive the feat is, firms are adjusting their price targets accordingly, making it known that they have high expectations for the space exploration company.

