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Tesla price reductions are causing disruptions in the US auto industry: report

Credit: Tesla Owners Silicon Valley/Twitter

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American electric vehicle maker Tesla has lowered prices on its entire Model S3XY lineup in the United States, with some vehicle variants receiving as much as 20% off their previous price. The strategy has had a ripple effect across the automobile industry, and it has put pressure on competitors in the EV sector.

Tesla’s price reductions have received mixed reactions among investors and Wall Street analysts, with some arguing that the move was a response to declining demand. Others, on the other hand, have noted that Tesla’s lower prices are a strategy that could put pressure on competitors, especially since popular variants of vehicles like the Model 3 and Model Y are now eligible for a $7,500 federal tax credit.

Analysts have noted that it is clear Tesla’s price cuts have resulted in the EV maker undercutting its competition in the other electric vehicle sector. The lower vehicle prices have had a negative impact on the value of used Teslas as well, with some dealers stating that the Teslas in their inventory experienced a decline of several thousand dollars overnight, as noted in a report from The Wall Street Journal

Bank of America analyst John Murphy noted that traditional car manufacturers, particularly those without Tesla’s scale in electric cars, are currently facing challenges in terms of profit margins or are losing money on their respective plug-in offerings. With this in mind, Tesla’s recent price cuts might lead to further cost reduction efforts from rival car companies — or even potentially trigger a price war in the EV segment.

“These price cuts are likely to make business even more difficult, just as they are attempting to ramp production of EV offerings,” Murphy noted. 

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A number of veteran automakers have responded somewhat to Tesla’s price cuts. A spokesman for General Motors has noted that the veteran automaker is keeping an eye on Tesla’s strategy, but the lower prices of the S3XY lineup has not had any significant impact on GM. “It does underscore the value of having a broad EV portfolio at multiple price points, which is exactly what we’re developing,” the GM spokesperson noted. 

A spokesperson for Ford, on the other hand, noted that the veteran automaker reported record sales for its Mustang Mach-E all-electric crossover last year. The spokesperson also noted that the demand for its EV lineup, which includes the F-150 Lightning, has been high, and thus, Ford is keeping a close eye on the electric car market to maintain its competitive edge

Data from research firm Motor Intelligence shows that Tesla accounted for about 65% of the total electric vehicle sales in the United States in 2022. That’s far ahead of Ford’s 7.6% and General Motors’ 3.5%. Despite this, both the GM CEO Mary Barra and Ford CEO Jim Farley have set the goal of eventually surpassing Tesla as the top-selling EV in the country at some point in the future.

Tesla’s price cuts, if any, appear to have caused a rise in interest in the company’s electric cars. As per Edmunds, the number of people researching Tesla vehicles increased significantly after the price cuts were announced. Edmunds noted that the Model Y was the second most researched vehicle on their website for the week ending January 15, a vast improvement from its place as the 70th most researched car the week before. Tenet, a firm that specializes in providing financing services to EV buyers, also observed that applications for Tesla vehicle financing tripled soon after the S3XY lineup’s price cuts in the United States were rolled out. 

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla gets new information request from NHTSA on Robotaxi rollout

Tesla has been contacted by the NHTSA regarding plans for the Robotaxi rollout and how it will handle poor weather.

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Credit: Tesla

Tesla has been contacted by the National Highway Traffic Safety Administration (NHTSA) regarding its planned rollout of a Robotaxi platform in Austin, Texas.

The agency sent a letter to Tesla Field Quality Director Eddit Gates, seeking more information on exactly how the company plans to operate the fleet in poor weather conditions. The NHTSA wants to know how Tesla’s technology and operational use cases will “assess the ability of Tesla’s system to react appropriately to reduced roadway visibility conditions.”

Additionally, the NHTSA said it would like additional information on Tesla’s development of technologies for use in ‘robotaxi’ vehicles to understand how Tesla plans to evaluate its vehicles and driving automation technologies for public roads.

Tesla has already started operating a supervised version of the Robotaxi platform for employees in both Austin and San Francisco. This limited rollout has completed thousands of rides already, but differs from the version it plans to roll out in the coming weeks in Austin, as it currently has a driver sitting in the driver’s seat.

Tesla says it has launched ride-hailing Robotaxi teaser to employees only

They are there to supervise the vehicle and ensure safety early on in the program.

The letter that was sent to Tesla on May 8 is part of a greater investigation that was opened by the NHTSA on October 17, titled “FSD Collisions in Reduced Roadway Visibility Conditions.”

The agency said the purpose of the “Preliminary Evaluation of FSD” was to assess:

  • The ability of FSD’s engineering controls to detect and respond appropriately to reduced roadway visibility conditions;
  • Whether any other similar FSD crashes have occurred in reduced roadway visibility conditions and, if so, the contributing circumstances for those crashes; and
  • Any updates or modifications from Tesla to the FSD system that may affect the performance of FSD in reduced roadway visibility conditions. In particular, this review will assess the timing, purpose, and capabilities of any such updates, as well as Tesla’s assessment of their safety impact.

Tesla is required to respond to the NHTSA’s request by June 19.

INIM-PE24031-62887 by Joey Klender on Scribd

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Potential affordable Tesla “Model 2/Model Q” test car spotted anew in Giga Texas

The recent footage featured an apparent test car that looks very similar to a vehicle that was spotted in the Fremont Factory last month.

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Credit: @JoeTegtmeyer/X

Tesla has been very secretive about the “more affordable models” that it intends to start producing in the first half of 2025, but the company does seem to be quite busy testing something interesting in the Giga Texas complex. This was, at least, as per recent aerial footage from a longtime Giga Texas watcher.

The recent footage featured an apparent test car that looks very similar to a vehicle that was spotted in the Fremont Factory last month. 

New Giga Texas Sighting

In a post on X, longtime Giga Texas watcher and drone operator Joe Tegtmeyer noted that he recently spotted a rather unique test car in the factory complex. The vehicle was under a car cover, but it was evidently missing its body panels and roof. Interestingly enough, it seemed to be shaped like a Model Y (it even had Model Y wheels), though it looked a bit more compact than another Model Y that was parked next to it.

Interestingly enough, a rather similar test car was spotted at another Tesla plant, the Fremont Factory in California, last month. Tesla watcher Met God in Wilderness, who has been posting aerial videos of the Fremont Factory for years, shared some footage from a drone flyover in mid-April. One of the vehicles captured in the flyover was an apparent test car that was parked next to fully-built Model Y and Model S vehicles. The test car in this sighting also looked like a compact crossover, and it was also missing its roof and body panels. 

Tesla’s Affordable Cars

In the Q1 2025 Update Letter, Tesla noted that “plans for new vehicles, including more affordable models, remain on track for start of production in the first half of 2025.” In the Q1 earnings call, Tesla VP of Vehicle Engineering Lars Moravy stated that Tesla’s affordable cars would resemble the company’s existing vehicles, though they will be more affordable.

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These comments suggested that Tesla’s affordable cars, which have been informally dubbed by the EV community as the “Model 2 or Model Q,” will look a lot like its two mass market vehicles, the Model 3 sedan and the Model Y crossover. “Models that come out in the next months will be built on our lines and will resemble, in form and shape, the cars we currently make. And the key is that they’ll be affordable, and you’ll be able to buy one,” Moray stated.

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Elon Musk invited to attend investment summit in Saudi Arabia: report

Musk’s reported invitation comes on the sidelines of United States President Donald Trump’s visit to the Middle East.

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Joel Kowsky, Public domain, via Wikimedia Commons

A planning note reported viewed by Reuters has indicated that Tesla CEO Elon Musk has been invited to a Saudi-U.S. investment forum in Riyadh, the capital of Saudi Arabia. The event is expected to be held on Tuesday.

Musk’s reported invitation comes on the sidelines of United States President Donald Trump’s visit to the Middle East.

Musk’s Invitation

As per Reuters, the upcoming investment forum is expected to be attended by some of the most distinguished people in the investment world. These include the CEOs of high-profile companies such as Blackrock, Citigroup, IBM, Boeing, Delta Airlines, American Airlines, and United Airlines, among others, the publication noted. 

Considering the other attendees of the event, Elon Musk would likely fit right thanks to his leadership of companies like Tesla, SpaceX, and xAI, as well as his close ties with the Trump administration through his work at the Department of Government Efficiency (DOGE).

Musk and Saudi Arabia

Elon Musk’s relationship with Riyadh have notably improved since the start of Trump’s second term as United States president. Highlighting this improvement was Tesla’s launch in Saudi, which was held in April. Tesla’s launch was a notable event based on videos posted of the occasion, with the company showcasing some of its most exciting products, including Optimus, the Cybertruck, and the Cybercab, its self-driving robotaxi.

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Tesla’s launch in Saudi Arabia, as well as his reported invitation to the upcoming investment forum, suggests that the CEO’s feud with Yasir Al Rumayyan, head of the $925 billion Public Investment Fund, has ended. The PIF Head was among the people involved in Elon Musk’s infamous “funding secured” tweet in 2018, which resulted in hefty fines and his removal as Tesla’s Board Chair. The PIF also sold its Tesla holdings and invested in another EV company, Lucid Group Inc.

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