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Tesla’s competitors are realizing that making good electric cars is not so easy

Tesla's challenges and experiences in the electric car market has blazed a trail for other upstart EV makers to emerge. (Photo: Motortrend Canada)

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For years, Tesla (NASDAQ:TSLA) critics have argued that the electric car maker is nothing special, incompetent even, to the point where any other company, veteran or newcomer, could easily beat the Silicon Valley-based carmaker in their own game. Fast forward to November 2019, and it is starting to become evident that perhaps Tesla is not so easy to overtake after all. 

Take NIO, for example, a company that is perceived as “China’s Tesla” several times in the past. Aggressive and ambitious, NIO was supported by TSLA critics as a rival that has the potential to beat the American electric car maker at its own game. Yet, inasmuch as the greater part of 2019 was cruel to Tesla, so was it difficult for NIO. 

Over the past few months, NIO was hit by a perfect storm including a reduction of government subsidies, trade war uncertainties, and what appears to be decreasing demand in its home country. This has resulted in NIO cutting over 2,000 jobs to optimize its operations. Its shares, which are publicly traded just like TSLA stock, have also plummeted

One could argue that NIO is encountering difficulties since it is still a young company. But even veteran automakers are also running into issues with their respective EV programs. Take the Volkswagen Group’s Audi, for example. The Audi e-tron is a well-reviewed premium electric vehicle with a price that is comparable to the Model X, but it features over 100 miles less range from a battery that is nearly as big as the pack in Tesla’s SUV. Audi’s recall of half of all e-trons sold since the vehicle was launched due to a fire risk further highlights the difficulty of the EV market. 

Even Jaguar with the award-winning I-PACE was no exception. The I-PACE is quite the darling of the motoring industry, having swept over 60 awards since its release. Yet, even the stunningly-designed vehicle is seeing its sales decline, and owners are reporting issues such as less-than-expected range. Similar to the Audi e-tron, the I-PACE was also hit by a recall last June due to issues with its regenerative braking system, which could increase the risk of collisions. 

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Among the veterans, Porsche appears to be the one that is doing the best. The Taycan is well-received by both the pro and anti-Tesla community, but even the track-capable monster from Stuttgart struggles with range and its price. The Taycan is every bit the monster that the sports car maker promised, but the vehicle’s range falls far below the 310 miles that were expected years before its release. Its price has also ballooned, with a well-equipped Taycan Turbo S setting buyers back far above the $200,000 range

The difficulty of the electric car industry could not be highlighted better than Dyson, a British company that made its mark through its innovative, premium fans and vacuum cleaners. Dyson attempted to enter the EV market, but after spending $1.3 billion, the company decided to abandon its efforts, deeming the initiative as commercially unviable. 

Seeing all these challenges, one can almost see why Tesla CEO Elon Musk has described Tesla as an exercise in insanity. A company with nothing but a prototype sports car and an ambition to take on the auto industry in pre-2008 recession America, after all, could only be described as either courageous or absolutely crazy. Yet, beyond all the trials and tribulations, Tesla remains standing, and it is now positioned to lead in the EV market. 

It took a lot of close calls, brushes with potential death, and Elon Musk’s self-inflicted wounds, but it is starting to become evident that maybe, just maybe, Tesla’s long-term bet is finally paying off. In the emerging EV era, it would be difficult to catch a company that has its own rapid charging network, battery technology, a habit of constant software upgrades, and an ecosystem of vehicles and energy products that highlight a key goal — to accelerate the world’s transition to sustainable energy.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Investor's Corner

Tesla tailwinds could drive momentum-filled finish to 2025: analyst

Tesla is heading toward some momentum to finish out the year, one Wall Street firm believes.

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Credit: @heydave7/X

Tesla has some tailwinds that could drive it toward a momentum-filled finish to the year, one Wall Street analyst is predicting.

The tailwinds are joined by some minor risks that have impacted the broader electric vehicle market, but overall, this firm believes Tesla has many catalysts moving forward.

Emmanuel Rosner of Wolfe Research believes that Tesla has plenty of things that could drive the stock upward as we approach the end of the year. With Q3 well underway, Tesla has about five months of catalysts to rely on to erase the roughly 18 percent drop in stock price it has so far this year.

At first glance, it is easy to see the things that would have investors bullish on Tesla for the rest of 2025 and even beyond. Initially, the Robotaxi launch and expansion, which spread to Northern California last night, provide potentially huge tailwinds for the company moving forward.

Tesla expands Robotaxi operation to California’s Bay Area

Along with that, and slightly related, are the advancements in Full Self-Driving that the company has made over the past few months.

This includes the potential launch of the FSD suite in regions like Europe and Australia, where the company believes it will make some progress on regulatory approval in the coming months.

Finally, Wolfe says the company’s Optimus project, which is expected to enter scale production sometime next year, is the third catalyst for Tesla moving forward.

With these three projects in motion, Tesla truly can begin to work on rebounding from a rough 2025 on the market.

Rosner writes:

“This name trades more around the narrative than the numbers. And net-net, we tactically see an improving narrative from here. Tesla has several catalysts coming up w/r/t FSD and Robotaxi, including an expansion of their AV service into several new U.S. markets (San Francisco, Nevada, Arizona, Florida, etc.). The company plans to unlock hands-free/eyes-off autonomy for FSD owners in select U.S. locations by YE25. Supervised FSD in China and Europe is expected to launch over the next ~12 months. And, Optimus is expected to enter scale production in 2026.”

Tesla is currently trading around $310 at around 3:20 p.m. on the East Coast.

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Investor's Corner

Tesla Robotaxi execution should lead to valuation ‘far exceeding current levels’: analyst

RBC Capital bumped its price target on Tesla stock slightly from $319 to $325.

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Credit: @TerrapinTerpene/X

Tesla’s Robotaxi platform is the primary focus for the automaker currently, and based on what has been outlined by the company as goals for the project, one firm is saying that the company’s valuation should “far exceed even current levels.”

The Robotaxi is a self-driving ride-hailing service that Tesla plans to implement in current and future vehicle builds. CEO Elon Musk and other executives have said that “the vast majority of the Tesla fleet that we’ve made is capable of being a Robotaxi,” thanks to its development of Over-the-Air software updates that increase the capability of the vehicle with a simple download.

Currently, the Robotaxi platform is only active in a portion of Austin, Texas, but Tesla is expanding to other markets, including California, Nevada, Arizona, and Florida. California will be the next market to open its doors to the Tesla Robotaxi platform.

But the name of the game is execution, and that’s what Tesla is aiming for in a timely fashion. If it can come through on all of its current goals, its valuation could explode, and one firm is holding steady on that narrative as Tesla continues to work toward expanding Robotaxi.

On Tuesday, RBC Capital analysts bumped their price target on Tesla shares (NASDAQ: TSLA) to $325 from $319, primarily due to the Robotaxi expansion and its success:

“Should Tesla be successful on all of its goals, its valuation could far exceed even current levels. The Austin Robotaxi launch has been better than many feared, and the company is looking to expand in more cities.”

There are some risks to Tesla’s narrative, but they fall outside the scope of what the company can control. In relation to Robotaxi, regulatory hurdles remain. Some regions may be slower than others to give Tesla the proper licensing to operate in their jurisdiction. This could slow the pace of Robotaxi expansion, bringing some overhang to the story.

Additionally, Tesla is fending off narratives of slowing demand, and the White House’s decision to revoke the $7,500 EV tax credit from consumers could temper sales past Q3.

Nevertheless, Robotaxi is where Tesla’s true value seems to be focused. Successfully launching a driverless ride-sharing platform is where the company is putting all of its eggs, and revolutionizing passenger travel is where the focus lies.

RBC Capital’s note continued:

“Regulatory hurdles remain, however. Further, we expect the end of IRA credits and high levels of used EV inventory to pressure the auto business for the next several quarters.”

The slight price target bump puts RBC Capital’s expectations near where the stock is trading, as it is currently priced at around $320 at 9:54 a.m. on the East Coast.

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Investor's Corner

Elon Musk shares details on Tesla AI6 production deal with Samsung

Tesla is already laying the groundwork for the ramp of its next-generation products.

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tesla-supercomputer-pre-dojo
Credit: Tim Zaman/Twitter

Elon Musk has provided some details about Tesla’s AI6 production deal with South Korean tech giant Samsung. As per Musk, Samsung’s upcoming Texas fabrication facility will be dedicated to the production of Tesla’s AI6 chip.

Musk’s update suggests that Tesla is already laying the groundwork for the ramp of its next-generation products like the Cybercab and Optimus.

Samsung AI6 production reports

On Sunday, Bloomberg News claimed that Samsung will be producing semiconductors for Tesla in a $16.5 billion deal. As per the report, Samsung is currently producing Tesla’s AI4 chip, and the deal will help the South Korean tech giant gain some ground back from competitors in the semiconductor market.

Elon Musk confirmed the news on X, stating that the $16.5 billion is actually just the bare minimum. As per Musk, the deal with Samsung will likely be “much more than that.” And in a later comment, Musk clarified that the actual output of Samsung’s Tesla AI6 plant will “likely be several times higher” than what has been reported.

Musk shared a critical detail that would likely allow Samsung to maximize its AI6 output. “Samsung agreed to allow Tesla to assist in maximizing manufacturing efficiency. This is a critical point, as I will walk the line personally to accelerate the pace of progress. And the fab is conveniently located not far from my house,” Musk wrote in his post.

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Elon Musk on AI5 and AI6

Tesla currently produces vehicles with its AI4 chip, which is produced by Samsung. As per the CEO, Tesla’s AI5 chip, which just finished its design, will be produced by TSMC. The AI5 chip will be produced initially in Taiwan, and then in Arizona, the CEO noted.

Elon Musk’s comments about AI6 and Samsung’s output suggest that Tesla is really preparing to enter a stage in its growth that involves production at a scale that’s never been seen before. Tesla’s speed is quite notable, though it seems safe to assume that the actual rollout of AI6 will still be a few years away. 

In a few years, Tesla will probably be mass producing the Cybercab and Optimus, as well as more affordable vehicles that will likely see more adoption from mainstream customers. This means that Samsung’s AI6 ramp will likely be just in time to support Tesla’s outputs for its Optimus bots, its Cybercabs, and its mass market affordable cars.

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