Connect with us

Investor's Corner

Tesla’s competitors are realizing that making good electric cars is not so easy

Tesla's challenges and experiences in the electric car market has blazed a trail for other upstart EV makers to emerge. (Photo: Motortrend Canada)

Published

on

For years, Tesla (NASDAQ:TSLA) critics have argued that the electric car maker is nothing special, incompetent even, to the point where any other company, veteran or newcomer, could easily beat the Silicon Valley-based carmaker in their own game. Fast forward to November 2019, and it is starting to become evident that perhaps Tesla is not so easy to overtake after all. 

Take NIO, for example, a company that is perceived as “China’s Tesla” several times in the past. Aggressive and ambitious, NIO was supported by TSLA critics as a rival that has the potential to beat the American electric car maker at its own game. Yet, inasmuch as the greater part of 2019 was cruel to Tesla, so was it difficult for NIO. 

Over the past few months, NIO was hit by a perfect storm including a reduction of government subsidies, trade war uncertainties, and what appears to be decreasing demand in its home country. This has resulted in NIO cutting over 2,000 jobs to optimize its operations. Its shares, which are publicly traded just like TSLA stock, have also plummeted

One could argue that NIO is encountering difficulties since it is still a young company. But even veteran automakers are also running into issues with their respective EV programs. Take the Volkswagen Group’s Audi, for example. The Audi e-tron is a well-reviewed premium electric vehicle with a price that is comparable to the Model X, but it features over 100 miles less range from a battery that is nearly as big as the pack in Tesla’s SUV. Audi’s recall of half of all e-trons sold since the vehicle was launched due to a fire risk further highlights the difficulty of the EV market. 

Even Jaguar with the award-winning I-PACE was no exception. The I-PACE is quite the darling of the motoring industry, having swept over 60 awards since its release. Yet, even the stunningly-designed vehicle is seeing its sales decline, and owners are reporting issues such as less-than-expected range. Similar to the Audi e-tron, the I-PACE was also hit by a recall last June due to issues with its regenerative braking system, which could increase the risk of collisions. 

Advertisement
-->

Among the veterans, Porsche appears to be the one that is doing the best. The Taycan is well-received by both the pro and anti-Tesla community, but even the track-capable monster from Stuttgart struggles with range and its price. The Taycan is every bit the monster that the sports car maker promised, but the vehicle’s range falls far below the 310 miles that were expected years before its release. Its price has also ballooned, with a well-equipped Taycan Turbo S setting buyers back far above the $200,000 range

The difficulty of the electric car industry could not be highlighted better than Dyson, a British company that made its mark through its innovative, premium fans and vacuum cleaners. Dyson attempted to enter the EV market, but after spending $1.3 billion, the company decided to abandon its efforts, deeming the initiative as commercially unviable. 

Seeing all these challenges, one can almost see why Tesla CEO Elon Musk has described Tesla as an exercise in insanity. A company with nothing but a prototype sports car and an ambition to take on the auto industry in pre-2008 recession America, after all, could only be described as either courageous or absolutely crazy. Yet, beyond all the trials and tribulations, Tesla remains standing, and it is now positioned to lead in the EV market. 

It took a lot of close calls, brushes with potential death, and Elon Musk’s self-inflicted wounds, but it is starting to become evident that maybe, just maybe, Tesla’s long-term bet is finally paying off. In the emerging EV era, it would be difficult to catch a company that has its own rapid charging network, battery technology, a habit of constant software upgrades, and an ecosystem of vehicles and energy products that highlight a key goal — to accelerate the world’s transition to sustainable energy.

Advertisement
-->

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

Advertisement
Comments

Investor's Corner

Mizuho keeps Tesla (TSLA) “Outperform” rating but lowers price target

As per the Mizuho analyst, upcoming changes to EV incentives in the U.S. and China could affect Tesla’s unit growth more than previously expected.

Published

on

Credit: Tesla China

Mizuho analyst Vijay Rakesh lowered Tesla’s (NASDAQ:TSLA) price target to $475 from $485, citing potential 2026 EV subsidy cuts in the U.S. and China that could pressure deliveries. The firm maintained its Outperform rating for the electric vehicle maker, however. 

As per the Mizuho analyst, upcoming changes to EV incentives in the U.S. and China could affect Tesla’s unit growth more than previously expected. The U.S. accounted for roughly 37% of Tesla’s third-quarter 2025 sales, while China represented about 34%, making both markets highly sensitive to policy shifts. Potential 50% cuts to Chinese subsidies and reduced U.S. incentives affected the firm’s outlook.

With those pressures factored in, the firm now expects Tesla to deliver 1.75 million vehicles in 2026 and 2 million in 2027, slightly below consensus estimates of 1.82 million and 2.15 million, respectively. The analyst was cautiously optimistic, as near-term pressure from subsidies is there, but the company’s long-term tech roadmap remains very compelling. 

Despite the revised target, Mizuho remained optimistic on Tesla’s long-term technology roadmap. The firm highlighted three major growth drivers into 2027: the broader adoption of Full Self-Driving V14, the expansion of Tesla’s Robotaxi service, and the commercialization of Optimus, the company’s humanoid robot. 

“We are lowering TSLA Ests/PT to $475 with Potential BEV headwinds in 2026E. We believe into 2026E, US (~37% of TSLA 3Q25 sales) EV subsidy cuts and China (34% of TSLA 3Q25 sales) potential 50% EV subsidy cuts could be a headwind to EV deliveries. 

Advertisement
-->

“We are now estimating TSLA deliveries for 2026/27E at 1.75M/2.00M (slightly below cons. 1.82M/2.15M). We see some LT drivers with FSD v14 adoption for autonomous, robotaxi launches, and humanoid robots into 2027 driving strength,” the analyst noted. 

Continue Reading

Investor's Corner

Tesla stock lands elusive ‘must own’ status from Wall Street firm

Published

on

Tesla model y with FSD Unsupervised at Giga Texas
Credit: Tesla AI | X

Tesla stock (NASDAQ: TSLA) has landed an elusive “must own” status from Wall Street firm Melius, according to a new note released early this week.

Analyst Rob Wertheimer said Tesla will lead the charge in world-changing tech, given the company’s focus on self-driving, autonomy, and Robotaxi. In a note to investors, Wertheimer said “the world is about to change, dramatically,” because of the advent of self-driving cars.

He looks at the industry and sees many potential players, but the firm says there will only be one true winner:

“Our point is not that Tesla is at risk, it’s that everybody else is.”

The major argument is that autonomy is nearing a tipping point where years of chipping away at the software and data needed to develop a sound, safe, and effective form of autonomous driving technology turn into an avalanche of progress.

Wertheimer believes autonomy is a $7 trillion sector,” and in the coming years, investors will see “hundreds of billions in value shift to Tesla.”

A lot of the major growth has to do with the all-too-common “butts in seats” strategy, as Wertheimer believes that only a fraction of people in the United States have ridden in a self-driving car. In Tesla’s regard, only “tens of thousands” have tried Tesla’s latest Full Self-Driving (Supervised) version, which is v14.

Tesla Full Self-Driving v14.2 – Full Review, the Good and the Bad

When it reaches a widespread rollout and more people are able to experience Tesla Full Self-Driving v14, he believes “it will shock most people.”

Citing things like Tesla’s massive data pool from its vehicles, as well as its shift to end-to-end neural nets in 2021 and 2022, as well as the upcoming AI5 chip, which will be put into a handful of vehicles next year, but will reach a wider rollout in 2027, Melius believes many investors are not aware of the pace of advancement in self-driving.

Tesla’s lead in its self-driving efforts is expanding, Wertheimer says. The company is making strategic choices on everything from hardware to software, manufacturing, and overall vehicle design. He says Tesla has left legacy automakers struggling to keep pace as they still rely on outdated architectures and fragmented supplier systems.

Tesla shares are up over 6 percent at 10:40 a.m. on the East Coast, trading at around $416.

Continue Reading

Investor's Corner

Tesla analyst maintains $500 PT, says FSD drives better than humans now

The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.

Published

on

Credit: Tesla

Tesla (NASDAQ:TSLA) received fresh support from Piper Sandler this week after analysts toured the Fremont Factory and tested the company’s latest Full Self-Driving software. The firm reaffirmed its $500 price target, stating that FSD V14 delivered a notably smooth robotaxi demonstration and may already perform at levels comparable to, if not better than, average human drivers. 

The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.

Analysts highlight autonomy progress

During more than 75 minutes of focused discussions, analysts reportedly focused on FSD v14’s updates. Piper Sandler’s team pointed to meaningful strides in perception, object handling, and overall ride smoothness during the robotaxi demo.

The visit also included discussions on updates to Tesla’s in-house chip initiatives, its Optimus program, and the growth of the company’s battery storage business. Analysts noted that Tesla continues refining cost structures and capital expenditure expectations, which are key elements in future margin recovery, as noted in a Yahoo Finance report. 

Analyst Alexander Potter noted that “we think FSD is a truly impressive product that is (probably) already better at driving than the average American.” This conclusion was strengthened by what he described as a “flawless robotaxi ride to the hotel.”

Advertisement
-->

Street targets diverge on TSLA

While Piper Sandler stands by its $500 target, it is not the highest estimate on the Street. Wedbush, for one, has a $600 per share price target for TSLA stock.

Other institutions have also weighed in on TSLA stock as of late. HSBC reiterated a Reduce rating with a $131 target, citing a gap between earnings fundamentals and the company’s market value. By contrast, TD Cowen maintained a Buy rating and a $509 target, pointing to strong autonomous driving demonstrations in Austin and the pace of software-driven improvements. 

Stifel analysts also lifted their price target for Tesla to $508 per share over the company’s ongoing robotaxi and FSD programs. 

Continue Reading