

Investor's Corner
Tesla’s (TSLA) growth gets it two new price targets from Morgan Stanley
Tesla (NASDAQ: TSLA) has received a new raised price target of $1,050 with an Underweight rating from Wall Street firm Morgan Stanley. The electric automaker also has received a revised bull case price target of $2,500 from the investment firm.
Morgan Stanley’s Adam Jonas gave Tesla the increased price target based on a combination of the electric automaker’s growth, its forecast until the year 2030, and the recent release of the Q2 Earnings Call results. Tesla’s Q2 results were announced on Wednesday, July 22.
“It’s becoming increasingly obvious that Tesla is going to become a very large company,” Jonas wrote in a note to investors. “For the first time during our 10 years of coverage, we’re starting to model this company as a very, very large automaker.”
Jonas’ last price target for Tesla was $740, and his previous bull case PT was $2,070.
* TESLA PT RAISED TO $1,050 BY MORGAN STANLEY; BULL CASE RAISED TO $2,500
🤯🤯$TSLA pic.twitter.com/4Fej1bSocq
— David Tayar (@davidtayar5) July 29, 2020
Jonas believes that Tesla could approach and exceed Toyota and Volkswagen’s revenues during the next ten years. Morgan Stanley’s forecasted models that project Tesla’s growth until 2030 indicate that the electric automaker could see around $170 billion of revenues.
If Tesla can make this estimation a reality, it could become “a substantially larger company by revenue than Ford or GM.”
Tesla’s surge in stock price over the past few months has made it the most valuable automaker in the world, surpassing Volkswagen and Toyota. Both companies hold massive valuations based on their worldwide market and popularity.
However, Tesla is beginning to surge into global superstardom as an automaker. The company’s reign as the supreme mass-market automaker started in 2017 when the company unleashed the Tesla Model 3, an affordable sedan with multiple variants that would fit any driver’s range or performance preferences.
Since then, the company has worked to expand its fleet of affordable vehicles, while also offering an array of new styles and body types that will fit the lifestyle or occupation of nearly anyone on Earth.
Jonas stated in his letter to investors that the company’s Q2 results, along with the company’s expanding vehicle fleet, influenced the analyst to restructure Tesla’s revenue model.
“We have restructured our revenue model to include greater model granularity (Cybertruck, Semi, Multipurpose Van, etc.), raising our 2030 volume forecast to 3 million. Our forecasts give Tesla credit for nearly an additional three full factories of production, which we can see as reasonable give the company’s demonstrated strategy of rapid capacity expansion,” he said.
By 2030, Tesla will have at least four production facilities that will be churning out the company’s electric vehicles. The company’s main production facility is located in Fremont, California. However, Tesla’s Giga Shanghai plant is currently manufacturing the Made in China Model 3 and will soon expand to Model Y production.
Additionally, Tesla has two manufacturing plants that are under construction. In Germany, Giga Berlin will be completed in July 2021 and will begin manufacturing the Model Y for the vast European market.
During the Q2 call, CEO Elon Musk indicated that the company had already started construction at its newest U.S.-located production plant, which is located just outside of Austin, Texas.
Disclosure: I have no ownership in shares of TSLA and have no plans to initiate any positions within 72 hours.
H/t: @DavidTayar5 on Twitter
Investor's Corner
Tesla could save $2.5B by replacing 10% of staff with Optimus: Morgan Stanley
Jonas assigned each robot a net present value (NPV) of $200,000.

Tesla’s (NASDAQ:TSLA) near-term outlook may be clouded by political controversies and regulatory headwinds, but Morgan Stanley analyst Adam Jonas sees a glimmer of opportunity for the electric vehicle maker.
In a new note, the Morgan Stanley analyst estimated that Tesla could save $2.5 billion by replacing just 10% of its workforce with its Optimus robots, assigning each robot a net present value (NPV) of $200,000.
Morgan Stanley highlights Optimus’ savings potential
Jonas highlighted the potential savings on Tesla’s workforce of 125,665 employees in his note, suggesting that the utilization of Optimus robots could significantly reduce labor costs. The analyst’s note arrived shortly after Tesla reported Q2 2025 deliveries of 384,122 vehicles, which came close to Morgan Stanley’s estimate and slightly under the consensus of 385,086.
“Tesla has 125,665 employees worldwide (year-end 2024). On our calculations, a 10% substitution to humanoid at approximately ($200k NPV/humanoid) could be worth approximately $2.5bn,” Jonas wrote, as noted by Street Insider.
Jonas also issued some caution on Tesla Energy, whose battery storage deployments were flat year over year at 9.6 GWh. Morgan Stanley had expected Tesla Energy to post battery storage deployments of 14 GWh in the second quarter.
Musk’s political ambitions
The backdrop to Jonas’ note included Elon Musk’s involvement in U.S. politics. The Tesla CEO recently floated the idea of launching a new political party, following a poll on X that showed support for the idea. Though a widely circulated FEC filing was labeled false by Musk, the CEO does seem intent on establishing a third political party in the United States.
Jonas cautioned that Musk’s political efforts could divert attention and resources from Tesla’s core operations, adding near-term pressure on TSLA stock. “We believe investors should be prepared for further devotion of resources (financial, time/attention) in the direction of Mr. Musk’s political priorities which may add further near-term pressure to TSLA shares,” Jonas stated.
Investor's Corner
Two Tesla bulls share differing insights on Elon Musk, the Board, and politics
Two noted Tesla bulls have shared differing views on the recent activities of CEO Elon Musk and the company’s leadership.

Two noted Tesla (NASDAQ:TSLA) bulls have shared differing views on the recent activities of CEO Elon Musk and the company’s leadership.
While Wedbush analyst Dan Ives called on Tesla’s board to take concrete steps to ensure Musk remains focused on the EV maker, longtime Tesla supporter Cathie Wood of Ark Invest reaffirmed her confidence in the CEO and the company’s leadership.
Ives warns of distraction risk amid crucial growth phase
In a recent note, Ives stated that Tesla is at a critical point in its history, as the company is transitioning from an EV maker towards an entity that is more focused on autonomous driving and robotics. He then noted that the Board of Directors should “act now” and establish formal boundaries around Musk’s political activities, which could be a headwind on TSLA stock.
Ives laid out a three-point plan that he believes could ensure that the electric vehicle maker is led with proper leadership until the end of the decade. First off, the analyst noted that a new “incentive-driven pay package for Musk as CEO that increases his ownership of Tesla up to ~25% voting power” is necessary. He also stated that the Board should establish clear guidelines for how much time Musk must devote to Tesla operations in order to receive his compensation, and a dedicated oversight committee must be formed to monitor the CEO’s political activities.
Ives, however, highlighted that Tesla should move forward with Musk at its helm. “We urge the Board to act now and move the Tesla story forward with Musk as CEO,” he wrote, reiterating its Outperform rating on Tesla stock and $500 per share price target.
Tesla CEO Elon Musk has responded to Ives’ suggestions with a brief comment on X. “Shut up, Dan,” Musk wrote.
Cathie Wood reiterates trust in Musk and Tesla board
Meanwhile, Ark Investment Management founder Cathie Wood expressed little concern over Musk’s latest controversies. In an interview with Bloomberg Television, Wood said, “We do trust the board and the board’s instincts here and we stay out of politics.” She also noted that Ark has navigated Musk-related headlines since it first invested in Tesla.
Wood also pointed to Musk’s recent move to oversee Tesla’s sales operations in the U.S. and Europe as evidence of his renewed focus in the electric vehicle maker. “When he puts his mind on something, he usually gets the job done,” she said. “So I think he’s much less distracted now than he was, let’s say, in the White House 24/7,” she said.
TSLA stock is down roughly 25% year-to-date but has gained about 19% over the past 12 months, as noted in a StocksTwits report.
Investor's Corner
Cantor Fitzgerald maintains Tesla (TSLA) ‘Overweight’ rating amid Q2 2025 deliveries
Cantor Fitzgerald is holding firm on its bullish stance for the electric vehicle maker.

Cantor Fitzgerald is holding firm on its bullish stance for Tesla (NASDAQ: TSLA), reiterating its “Overweight” rating and $355 price target amidst the company’s release of its Q2 2025 vehicle delivery and production report.
Tesla delivered 384,122 vehicles in Q2 2025, falling below last year’s Q2 figure of 443,956 units. Despite softer demand in some countries in Europe and ongoing controversies surrounding CEO Elon Musk, the firm maintained its view that Tesla is a long-term growth story in the EV sector.
Tesla’s Q2 results
Among the 384,122 vehicles that Tesla delivered in the second quarter, 373,728 were Model 3 and Model Y. The remaining 10,394 units were attributed to the Model S, Model X, and Cybertruck. Production was largely flat year-over-year at 410,244 units.
In the energy division, Tesla deployed 9.6 GWh of energy storage in Q2, which was above last year’s 9.4 GWh. Overall, Tesla continues to hold a strong position with $95.7 billion in trailing twelve-month revenue and a 17.7% gross margin, as noted in a report from Investing.com.
Tesla’s stock is still volatile
Tesla’s market cap fell to $941 billion on Monday amid volatility that was likely caused in no small part by CEO Elon Musk’s political posts on X over the weekend. Musk has announced that he is forming the America Party to serve as a third option for voters in the United States, a decision that has earned the ire of U.S. President Donald Trump.
Despite Musk’s controversial nature, some analysts remain bullish on TSLA stock. Apart from Cantor Fitzgerald, Canaccord Genuity also reiterated its “Buy” rating on Tesla shares, with the firm highlighting the company’s positive Q2 vehicle deliveries, which exceeded its expectations by 24,000 units. Cannacord also noted that Tesla remains strong in several markets despite its year-over-year decline in deliveries.
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