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Tesla may underpromise and overdeliver with the Model 3 Highland in the US
Tesla has not really “underpromised and overdelivered” since it started deliveries of the Model Y crossover earlier than expected in March 2020. At the time, Tesla had maintained that Model Y deliveries were due in Fall 2020. This same thing may be happening with the upgraded Model 3, better known in EV circles as the Model 3 Highland, in the United States.
The upgraded Tesla Model 3’s Rear Wheel Drive (RWD) and All Wheel Drive (AWD) versions were unveiled in late August 2022, but it soon became evident that the vehicle would only be available in territories that are supplied by Gigafactory Shanghai. The United States, which gets its Model 3 sedans from the Fremont Factory, still received the previous generation Model 3.
Reports also emerged then that the United States would not be getting the Model 3 Highland for a notable amount of time. Optimistic predictions from Tesla watchers suggested a release date for the upgraded vehicle sometime in 2024, while those who were more conservative suggested that the Model 3 Highland could arrive in the US even later. As of late, however, it is starting to seem that Tesla may be ready to release the upgraded Model 3 sooner than expected.
Sunnyvale, CA ? pic.twitter.com/FbRhvuutlV— Sawyer Merritt (@SawyerMerritt) January 7, 2024
Over the past weeks, sightings of fully uncovered Model 3 Highland vehicles have been reported on social media. The vehicles are quite unique, as they feature a Tesla badge written in Chinese characters, making them seem like they were produced at Giga Shanghai. Observations of the Model 3 Highland units’ VINs suggested that the cars were produced in the Fremont Factory, however. Interestingly enough, some of the upgraded Model 3 units were marked as engineering vehicles.
?NEW YEAR NEW FREMONT MODEL 3 ?
This refresh Tesla Model 3 was spotted with Shanghai badges but the VIN shows it was built in Fremont (F factory designation).
Maybe we will see deliveries in Q1 as called by @Scobleizer. https://t.co/D5j4zwXe31 pic.twitter.com/mFUNeD35pj— Matthew Donegan-Ryan (@MatthewDR) January 1, 2024
What is immediately noticeable from the vehicles that have recently been spotted in the United States is the fact that they are already very finely made. This suggests that if the vehicles are indeed manufactured in the Fremont Factory, the facility is already producing upgraded Model 3 units that are ready for customer deliveries. If this were indeed the case, it would not be surprising if customer deliveries of the Model 3 Highland in the United States start earlier than expected, perhaps as early as Q1 2024.
Tesla Model 3 Highland full walk around. I saw this today at the Firebaugh supercharger. #tesla #tsla #model3 #fyp #viral #cybertruck #teslacybertruck pic.twitter.com/Vi7h3u0FIf— Tesla Owners Silicon Valley (@teslaownersSV) December 29, 2023
A hint at such a timeline may have been dropped by Tesla in late November. At the time, Tesla Australia chief engineer and Model 3 program veteran Daniel Ho reportedly remarked that a revamped Model 3 Performance would make its way to Australia in the first half of 2024. The comments suggested that serious developments could be expected in the Model 3 program in early 2024. One of these may very well be the start of the revamped vehicle’s production at the Fremont Factory.
Tesla has been accused of overpromising and underdelivering as of late. Elon Musk’s FSD promises have proven inaccurate time and time again; the Model S Plaid+ was canceled before it was released; the next-generation Roadster is still nowhere to be found; the Semi is still not ramped; progress on Giga Nevada’s expansion and Giga Mexico has been practically nonexistent; and the Cyberbeast’s range is significantly lower than expected despite its notable price hike. If Tesla manages to release the Model 3 Highland earlier than expected in the United States, it could prove that the company can still exceed expectations, especially when it quietly executes on its goals.
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Tesla Semi Program Director Dan Priestly teased the major improvements to the all-electric Class 8 truck on Thursday night, following the company’s decision to overhaul the design earlier this year.
Priestley said he drove the Semi on Thursday, and the improvements appear to be welcomed by one of the minds behind the project. “Our customers are going to love it,” he concluded.
Just drove the redesigned Semi. Our customers are going to love it. https://t.co/KZ88sf1CDL
— Dan Priestley (@danWpriestley) December 19, 2025
The small detail does not seem like much, but it is coming from someone who has been involved in the development of the truck from A to Z. Priestley has been involved in the Semi program since November 2015 and has slowly worked his way through the ranks, and currently stands as the Director of the program.
Tesla Semi undergoes major redesign as dedicated factory preps for deliveries
Tesla made some major changes to the Semi design as it announced at the 2025 Annual Shareholder Meeting that it changed the look and design to welcome improvements in efficiency.
Initially, Tesla adopted the blade-like light bar for the Semi, similar to the one that is present on the Model Y Premium and the Cybertruck.
Additionally, there are some slight aesthetic changes to help with efficiency, including a redesigned bumper with improved aero channels, a smaller wraparound windshield, and a smoother roofline for better aero performance.
All of these changes came as the company’s Semi Factory, which is located on Gigafactory Nevada’s property, was finishing up construction in preparation for initial production phases, as Tesla is planning to ramp up manufacturing next year. CEO Elon Musk has said the Semi has attracted “ridiculous demand.”
The Semi has already gathered many large companies that have signed up to buy units, including Frito-Lay and PepsiCo., which have been helping Tesla test the vehicle in a pilot program to test range, efficiency, and other important metrics that will be a major selling point.
Tesla will be the Semi’s first user, though, and the truck will help solve some of the company’s logistics needs in the coming years.
Tesla is dominating in the United Kingdom so far through 2025, and with about two weeks left in the year, the Model Y and Model 3 are leading the way.
The Model Y and Model 3 are the two best-selling electric vehicles in the United Kingdom, which is comprised of England, Scotland, Wales, and Northern Ireland, and it’s not particularly close.
According to data gathered by EU-EVs, the Model Y is sitting at 18,890 units for the year, while the Model 3 is slightly behind with 16,361 sales for the year so far.
The next best-selling EV is the Audi Q4 e-tron at 10,287 units, lagging significantly behind but ahead of other models like the BMW i4 and the Audi Q6 e-tron.
GOOD NEWS 🇬🇧 Tesla is absolutely crushing the UK electric vehicle market in 2025 💥
The numbers are in, and the dominance is clear. With an impressive amount of 42,270 vehicles delivered year-to-date, the brand now commands a solid 9.6% market share of the total auto market 🆒… pic.twitter.com/dkiGX9kzd0
— Ming (@tslaming) December 18, 2025
The Model Y has tasted significant success in the global market, but it has dominated in large markets like Europe and the United States.
For years, it’s been a car that has fit the bill of exactly what consumers need: a perfect combination of luxury, space, and sustainability.
Both vehicles are going to see decreases in sales compared to 2024; the Model Y was the best-selling car last year, but it sold 32,610 units in the UK. Meanwhile, the Model 3 had reached 17,272 units, which will keep it right on par with last year.
Tesla sold 50,090 units in the market last year, and it’s about 8,000 units shy of last year’s pace. It also had a stronger market share last year with 13.2 percent of the sales in the market. With two weeks left in 2025, Tesla has a 9.6 percent market share, leading Volkswagen with 8 percent.
The company likely felt some impact from CEO Elon Musk’s involvement with the Trump administration and, more specifically, his role with DOGE. However, it is worth mentioning that some months saw stronger consumer demand than others. For example, sales were up over 20 percent in February. A 14 percent increase followed this in June.
News
Tesla Insurance officially expands to new U.S. state
Tesla’s in-house Insurance program first launched back in late 2019, offering a new way to insure the vehicles that was potentially less expensive and could alleviate a lot of the issues people had with claims, as the company could assess and repair the damage itself.
Tesla Insurance has officially expanded to a new U.S. state, its thirteenth since its launch in 2019.
Tesla has confirmed that its in-house Insurance program has officially made its way to Florida, just two months after the company filed to update its Private Passenger Auto program in the state. It had tried to offer its insurance program to drivers in the state back in 2022, but its launch did not happen.
Instead, Tesla refiled the paperwork back in mid-October, which essentially was the move toward initiating the offering this month.
BREAKING: Tesla Insurance has just officially launched in Florida.
This is the first new state to receive @Tesla Insurance in more than 3 years. In total, Tesla insurance is now available in 13 U.S. states (map in thread below of all the states).
Tesla Insurance in Florida uses… pic.twitter.com/bDwh1IV6gD
— Sawyer Merritt (@SawyerMerritt) December 17, 2025
Tesla’s in-house Insurance program first launched back in late 2019, offering a new way to insure the vehicles that was potentially less expensive and could alleviate a lot of the issues people had with claims, as the company could assess and repair the damage itself.
It has expanded to new states since 2019, but Florida presents a particularly interesting challenge for Tesla, as the company’s entry into the state is particularly noteworthy given its unique insurance landscape, characterized by high premiums due to frequent natural disasters, dense traffic, and a no-fault system.
Annual average premiums for Florida drivers hover around $4,000 per year, well above the national average. Tesla’s insurance program could disrupt this, especially for EV enthusiasts. The state’s growing EV adoption, fueled by incentives and infrastructure development, aligns perfectly with Tesla’s ecosystem.
Moreover, there are more ways to have cars repaired, and features like comprehensive coverage for battery damage and roadside assistance tailored to EVs address those common painpoints that owners have.
However, there are some challenges that still remain. Florida’s susceptibility to hurricanes raises questions about how Tesla will handle claims during disasters.
Looking ahead, Tesla’s expansion of its insurance program signals the company’s ambition to continue vertically integrating its services, including coverage of its vehicles. Reducing dependency on third-party insurers only makes things simpler for the company’s automotive division, as well as for its customers.
Tesla Semi program Director teases major improvements
Tesla dominates in the UK with Model Y and Model 3 leading the way
