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Tesla takes luxury crown in Kelley Blue Book’s Brand Image Awards for 4th year in a row

Credit: Eva McMillan/Twitter

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Tesla has taken the title of “Best Overall Luxury Brand” in vehicle valuation and automotive research company Kelley Blue Book’s (KBB) 2023 Brand Image Awards. This marks the fourth year in a row that the electric vehicle maker won the title.

KBB noted that Brand Image is not just about whether consumers know that a brand exists. Thus, the winners in the 2023 Brand Image Awards are companies that have brand images capable of inciting excitement among car shoppers. Considering the rise of the EV sector, KBB also opted to add a new award this year — Best Overall EV Brand.

As it turns out, Tesla did quite well in the luxury segment, so much so that the company earned several luxury-based awards. It should be noted that KBB’s winners for its 2023 Brand Image Awards are based on data from the firm’s annual Brand Watch Study.

Tesla won “Best Overall Luxury Brand” in Kelley Blue Book’s 2023 Brand Image Awards. The EV maker also won “Best Value Luxury Brand” and “Best Performance Luxury Brand.” These two awards are impressive but not surprising, considering the bang-for-the-buck nature of vehicles like the Model 3 and the supercar-beating performance of cars like the Model S Plaid.

Interestingly enough, Kelley Blue Book also gave Tesla the “Most Refined Luxury Brand” award, with the firm noting that “Tesla models are clean and elegant inside and out.” One would not be faulted for being quite surprised at this award, considering the mainstream stereotypes attached to Teslas and the refinement of their vehicles, especially when it comes to build quality.

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Considering the numerous awards that Tesla gained, it was not surprising that the company also won the 2023 Brand Image Awards’ “Best EV Brand” title. Such a title is well-justified, considering the sheer dominance of Tesla in the United States’ electric vehicle sector. After all, despite the growing number of competitors in the market, vehicles like the Model Y have maintained their dominance in their respective segments.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla Shanghai Megafactory starts exporting Megapacks, first to Australia

Tesla Asia celebrated the Shanghai Megafactory’s first Megapack exports on X.

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Credit: Tesla Asia/X

Tesla has begun exporting Megapack battery systems from its Shanghai Megafactory, with the first shipment departing for Australia on Friday. This marks a key step in Tesla Energy’s expansion into the global energy storage industry, utilizing its new China-based Megafactory to supply several new markets.

Tesla Asia celebrated the Shanghai Megafactory’s first Megapack exports through its official social media account on X.

Tesla Megapacks in Focus

The Tesla Megapack is capable of storing 3.9 MWh of energy, and they are designed for grid use. As per Tesla in its official website, each Megapack battery has enough energy to power an average of 3,600 homes for one hour. The Megapack is designed to be infinitely scalable as well, making it a good fit for large-scale sustainable energy projects.

The Shanghai Megafactory

The Shanghai Megafactory began production in early 2025, a record eight months after its May 2024 groundbreaking. With an initial output of 10,000 units annually, equal to about 40 GWh, the Shanghai Megafactory has the potential to significantly boost Tesla’s battery storage deployments.

As per a report from Xinhua News Agency, Tesla is expecting its energy deployments to rise 50% year-over-year this 2025.

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Tesla Leaders on the Shanghai Megafactory

Mike Snyder, vice president of energy and charging at Tesla, previously outlined the potential of the Shanghai Megafactory. “Megafactory gives us the ability to scale production and efficiency. We can lower logistics costs as well as product costs, and grow the business to new markets,” he stated. 

The Shanghai Megafactory also seems to be part of Tesla’s efforts to grow its presence in China, which was highlighted by CEO Elon Musk during a meeting with Chinese Premier Li Qiang. During their meeting, Musk reportedly stated that “Tesla is willing to deepen cooperation with China and achieve more win-win results.”

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Shark Tank’s O’Leary roasts Tim Walz over Tesla stock hate session

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Shark Tank personality and legendary investor Kevin O’Leary roasted former Vice Presidential nominee Tim Walz over his comments regarding Tesla shares earlier this week.

Walz, a Minnesota Democrat, said that he recently added Tesla (NASDAQ: TSLA) to his Apple Stocks app so he could watch shares fall as they have encountered plenty of resistance in 2025 so far. He said that anytime he needs a boost, he looks at Tesla shares, which are down 36 percent so far this year:

Walz, among many others, has been critical of Tesla and Elon Musk, especially as the CEO has helped eliminate excess government spending through the Department of Government Efficiency (DOGE).

However, Kevin O’Leary, a legendary investor, showed up on CNN after Walz’s comments to give him a bit of a reality check. O’Leary essentially called Walz out of touch for what he said about Tesla shares, especially considering Tesla made up a good portion of the Minnesota Retirement Fund.

As of June 2024, the pension fund held 1.6 million shares of Tesla stock worth over $319.6 million:

O’Leary continued to slam Walz for his comments:

“That poor guy didn’t check his portfolio and his own pension plan for the state. It’s beyond stupid what he did. What’s the matter with that guy? He doesn’t check the well-being of his own constituents.”

He even called Walz “a bozo” for what he said.

Of course, Walz’s comments are expected considering Musk’s support for the Trump Administration, as the Tesla CEO was a major contributor to the 45th President’s campaign for his second term.

However, it seems extremely out of touch that Walz made these comments without realizing the drop was potentially hurting his fund. While we don’t know if the fund has sold its entire Tesla holdings since June, as a newer, more recent report has not been released yet, it seems unlikely the automaker’s shares are not still making up some portion of the fund.

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Tesla attackers face 5-20 years in prison if convicted, warns DOJ

Burning Tesla cars & Superchargers isn’t just a protest—it’s a federal offense. The DOJ warns Tesla attackers could get 5-20 years in prison.

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(Credit: One Tire Fire)

Alleged Tesla attackers could face between 5 to 20 years in prison if convicted, warns the Justice Department.

According to U.S. Attorney General Pamela Bondi, three people have been accused of using Molotov cocktails to set Tesla vehicles and charging stations on fire. Prosecutors recently announced the arrests of the three defendants.

“Let this be a warning: if you join this wave of domestic terrorism against Tesla properties, the Department of Justice will put you behind bars,” noted Bondi.

Bondi echoed the words of Special Agent Spencer Evans from the FBI’s Las Vegas Field Office. Evans emphasized to the public that setting Tesla vehicles and charging stations on fire is a federal crime.

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The first defendant in the Tesla arson cases is Lucy Grace Nelson who has pleaded not guilty and been released on bond. A criminal complaint states that Nelson was spotted at a Tesla dealership in Loveland, Colorado, a few times in January and February 2025. The 42-year-old was charged with possession of a destructive device and malicious destruction of property after police found a container of gasoline, a box of bottles, and wicks in Nelson’s car.

The second person arrested in Tesla’s arson cases is Adam Matthew Lansky, who has been accused of throwing eight Molotov cocktails at a Tesla dealership in Salem, Oregon. The 41-year-old is detained while awaiting trial and has not entered a plea.

The last alleged Tesla arsonist is Daniel Clarke-Pounder, who has been charged with throwing Molotov cocktails at Tesla charging stations in North Charleston, South Carolina. Witnesses reported seeing a man spray-paint a profane message about President Trump and the words “Long Live Ukraine,” in the Tesla parking lot. The 24-year-old was released on a $10,000 bond and has not yet entered a plea.

Attacks on Tesla cars, charging stations, and stores have spread throughout the United States recently as more people take their anger for Elon Musk out on the American car manufacturer. Luckily, no one has been injured or died from any of the attacks.

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