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Tesla’s zero-cobalt battery goes beyond price parity, it’s a strike to gas cars’ jugular
It is no secret that Tesla is pursuing a million-mile battery. This battery will be so advanced, it would be able to stand the most stressful conditions for electric vehicles without compromising its quality and longevity; and when used for energy storage devices, it could last decades with regular use. If recent reports are any indication, it appears that Tesla’s million-mile battery could very well be the factor that would allow sustainable transportation to go for fossil fuels’ jugular.
One key factor that is still blocking the electric vehicle movement is the price of batteries. For the longest time, it has been widely speculated that reducing battery production costs to $100/kWh is the key to EVs reaching price parity with their petrol-powered counterparts. A recent report from Reuters, citing individuals familiar with Tesla’s battery efforts, has noted that the cost of Tesla’s batteries could fall even lower than $100/kWh.
Tesla is reportedly poised to start using batteries that it developed with China’s Contemporary Amperex Technology Ltd. (CATL) in the near future, with some reports speculating that the new cells could be rolled out to the Made-in-China Model 3 later this year. This battery, which will be cobalt-free, is reportedly a solid step towards a full rollout of Tesla’s million-mile battery. These batteries are still set to be improved as well, with the cells’ energy density and storage capacity being optimized over time.
Estimates indicate that CATL’s cobalt-free lithium iron phosphate battery packs for Tesla have fallen to $80/kWh, with the cost of the battery cells themselves dropping to about $60/kWh. Provided that these estimates are accurate, Tesla’s electric cars will not only be able to meet the $100/kWh target and meet price parity with gas powered cars, the company’s vehicles could actually become cheaper than their petrol-powered counterparts in the future.
Battery expert Shirley Meng, a professor at the University of California San Diego, noted that these costs, even for more expensive NMC cells, would drop even further when battery recycling comes into the picture. Fortunately for Tesla, there are signs that a serious effort to recycle batteries is underway. Reports indicate that the electric car maker is working steadily to recycle and recover key materials in its batteries, such as nickel, cobalt, and lithium.
Tesla’s efforts at recycling its batteries have been known for some time, considering the company’s focus on sustainability. These efforts are being pushed through Redwood Materials, a firm that’s focused on recovering vital battery components. Interestingly enough, Redwood Materials is headed by JB Straubel, a co-founder and longtime Chief Technology Officer of Tesla. Straubel is an authority in batteries, as evidenced by the fact that Elon Musk was already sponsoring his battery research even before both of them joined Tesla.
If Tesla can master battery recycling, and if it can reduce its battery costs to $80/kWh and below, the company’s electric vehicles could become even more competitive in the auto market. As it is, Teslas are still quite expensive compared to their gas-powered counterparts due to their batteries’ costs, and yet, some of the company’s vehicles like the Model 3 are already dominating established gas-powered cars like the BMW M3 on the market. One can only imagine how far Tesla could go with a vehicle like the Model Y, which caters to the hyper-popular crossover market, and a million-mile battery whose costs are down to less than $100/kWh.
With Teslas reaching or even exceeding price parity with gas powered rivals, there will be very little incentive for car buyers to purchase petrol-powered cars over electric vehicles. Premium EVs, after all, are cheaper to run, more powerful, and far cleaner. The million-mile battery may only be one of the things that Tesla is working on to optimize its vehicles, but it goes a long way towards the company’s fight for sustainability.
Tesla’s new Full Self-Driving pricing strategy will eliminate one recurring complaint that many owners have had in the past: FSD transfers.
In the past, if a Tesla owner purchased the Full Self-Driving suite outright, the company did not allow them to transfer the purchase to a new vehicle, essentially requiring them to buy it all over again, which could obviously get pretty pricey.
This was until Q3 2023, when Tesla allowed a one-time amnesty to transfer Full Self-Driving to a new vehicle, and then again last year.
Tesla is now allowing it to happen again ahead of the February 14th deadline.
The program has given people the opportunity to upgrade to new vehicles with newer Hardware and AI versions, especially those with Hardware 3 who wish to transfer to AI4, without feeling the drastic cost impact of having to buy the $8,000 suite outright on several occasions.
Now, that issue will never be presented again.
Last night, Tesla CEO Elon Musk announced on X that the Full Self-Driving suite would only be available in a subscription platform, which is the other purchase option it currently offers for FSD use, priced at just $99 per month.
Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Having it available in a subscription-only platform boasts several advantages, including the potential for a tiered system that would potentially offer less expensive options, a pay-per-mile platform, and even coupling the program with other benefits, like Supercharging and vehicle protection programs.
While none of that is confirmed and is purely speculative, the one thing that does appear to be a major advantage is that this will completely eliminate any questions about transferring the Full Self-Driving suite to a new vehicle. This has been a particular point of contention for owners, and it is now completely eliminated, as everyone, apart from those who have purchased the suite on their current vehicle.
Now, everyone will pay month-to-month, and it could make things much easier for those who want to try the suite, justifying it from a financial perspective.
The important thing to note is that Tesla would benefit from a higher take rate, as more drivers using it would result in more data, which would help the company reach its recently-revealed 10 billion-mile threshold to reach an Unsupervised level. It does not cost Tesla anything to run FSD, only to develop it. If it could slice the price significantly, more people would buy it, and more data would be made available.
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
Tesla Full Self-Driving pricing strategy eliminates one recurring complaint
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
