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The Boring Co. secures land in major LA corridor for upcoming Loop station
The Boring Company has secured a parcel of land in West Los Angeles for a future Loop station along its first LA-route. As could be seen in recent sale records and filings with the office of the Secretary of State of the State of California, Elon Musk’s tunneling startup under the entity name “TBC – The Boring Company” secured a commercial-zoned property located at 2352-2356 S Sepulveda Boulevard in April of this year.
The property lies along the path of the Boring Company’s proposed 6.5-mile long proof-of-concept tunnel that would run from northeast Westchester to Brentwood, one of the most traffic-congested sections in the West Los Angeles area. The tunnel system, a section of which seems to be nearing completion based on recent social media teasers from The Boring Company, would run under Sepulveda Blvd. and right across Culver City.
The location of the land purchased by the company was initially tipped off to us by Robert of the Talking Tesla podcast, who posted a photo of the site as a response to a tweet from the tunneling startup. The location, which could be seen on Google Maps, appears to have been used previously as a wood storage area. The land itself was sold through Marcus & Millichap, a commercial real estate brokerage firm. Marcus & Millichap was offering the land for $4.7 million, and as public records show, on February 1, 2018, it was purchased for a price of $4.6 million.
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- Note: “The Boring Company” logo added to the Google Maps Streetview for emphasis
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- The Boring Company’s conceptual map for its planned Los Angeles tunnel system. [Credit: The Boring Company]
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- A Tesla Model S inside a Boring Co. tunnel. [Credit: Elon Musk/Instagram]
Note: “The Boring Company” logo added to the Google Maps Streetview for emphasis
The Sepulveda Blvd. lots were purchased by Jadejams Property LLC, which was newly incorporated in January 2018. On February 1, Jadejams purchased the land from Marcus & Millichap. Filings submitted to the office of the Secretary of State of the State of CA reveal that Jadejams Property LLC is listed with a business address of 12200 Crenshaw Blvd., which is the street adjacent to SpaceX’s headquarters and right above the Boring Company’s test tunnel. Furthermore, Jadejams Property LLC’s filings also list The Boring Company as its sole manager. Jared Birchall, who is linked to Elon Musk through Neuralink, is listed as the person who completed Jadejams Property LLC’s filing.
The Boring Company’s Loop stations are designed to be small loading zones and exits where passengers could use for access to the company’s underground tunnel system. Passengers in the Loop system would be carried from one destination to another in an electric-powered pod, which would be manufactured by Tesla and be capable of transporting up to 16 passengers at a time. The Loop system will not use vacuum sealed tunnels and hence, will not support hyperloop transport. Nevertheless, the pods in the Loop would still be able to reach speeds of up to 150 mph, thanks to an eight-wheel design that would be fitted on the sides of the vehicle. The Loop system is set to be used by the Boring Company in the Chicago-O’Hare high-speed transport system, which is set to begin in the near future.
According to Elon Musk, The Boring Company would be offering free demo rides on the Hawthorne test tunnel soon. If the company’s recent social media uploads from the tunneling startup are any indication, test rides in the test tunnel would be both an exhilarating and colorful experience for passengers.
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
News
Tesla Robotaxi fleet gets a brain upgrade ahead of Cybercab launch event
Tesla’s Robotaxi service now runs longer hours nationwide as its unsupervised fleet quietly grows larger.
Tesla’s Robotaxi service just got easier to catch, with the company’s official Robotaxi account noting that rides are now available from 6 a.m. to 10 p.m., seven days a week, across its operating footprint. The account also said its unsupervised fleet is “a lot bigger” than before, though without specifics. The bigger change is what Tesla says upgraded intelligence in vehicle distribution and routing is what’s actually cutting wait times, not a new Full Self-Driving version.
While Tesla did not name the team behind the upgrade, the language points to its AI and fleet software group rather than the driving stack itself. Vehicle distribution and routing in Robotaxi has functioned mostly as a dispatch problem with the software deciding which idle car goes to which rider, and how far it has to travel to get there. “Upgraded intelligence” suggests a smarter version of that dispatch logic, likely using demand forecasting to position idle cars near where riders are about to request them rather than reacting once a request comes in. Tesla’s AI division has built similar prediction systems for other parts of the business, including the neural networks that power FSD itself, so applying that same approach to fleet logistics would be a natural extension rather than a new discipline for the team.
Robotaxi now runs 6am to 10pm, 7 days/week
Unsupervised fleet is a lot bigger
Also, upgraded intelligence in vehicle distribution & routing means you wait less pic.twitter.com/UFZ4bqg2dZ
— Tesla Robotaxi (@robotaxi) August 26, 2026
Tesla is also about a week away from a separate robotaxi milestone. The company plans to launch Cybercab, its purpose built two seat robotaxi with no steering wheel or pedals, in Austin on September 3. Cybercab has been giving employees rides on public and private roads for weeks, and the September event is expected to fold those vehicles into the existing Robotaxi fleet within days of the launch.
Thank you so much @Tesla for inviting us to the Cybercab launch in Austin! 🤠 pic.twitter.com/F1rAR8zd5O
— TESLARATI (@Teslarati) August 22, 2026
Austin previously ran Robotaxi from 6 a.m. to 2 a.m. as of last September, a schedule set before the service expanded into Dallas, Houston, Miami, Tampa, Orlando and the Bay Area. Wednesday’s post did not specify whether that extended overnight window still applies in Austin specifically or whether 6 a.m. to 10 p.m. is now the standard across every market. Tesla’s post, visible on its official Robotaxi account, framed the change simply as fewer riders waiting around for a car.
Whether the wider hours hold once Cybercab enters the fleet next week is the next thing worth watching. Tesla has tended to expand Robotaxi in increments, first geofence, then hours, then fleet size, and each step so far has arrived without much advance notice.
Police sergeant recounts his Neuralink journey with Elon Musk’s brain chip
Tesla Cybercab uses a unique strategy for picking up the right rider
