News
The Boring Co. secures land in major LA corridor for upcoming Loop station
The Boring Company has secured a parcel of land in West Los Angeles for a future Loop station along its first LA-route. As could be seen in recent sale records and filings with the office of the Secretary of State of the State of California, Elon Musk’s tunneling startup under the entity name “TBC – The Boring Company” secured a commercial-zoned property located at 2352-2356 S Sepulveda Boulevard in April of this year.
The property lies along the path of the Boring Company’s proposed 6.5-mile long proof-of-concept tunnel that would run from northeast Westchester to Brentwood, one of the most traffic-congested sections in the West Los Angeles area. The tunnel system, a section of which seems to be nearing completion based on recent social media teasers from The Boring Company, would run under Sepulveda Blvd. and right across Culver City.
The location of the land purchased by the company was initially tipped off to us by Robert of the Talking Tesla podcast, who posted a photo of the site as a response to a tweet from the tunneling startup. The location, which could be seen on Google Maps, appears to have been used previously as a wood storage area. The land itself was sold through Marcus & Millichap, a commercial real estate brokerage firm. Marcus & Millichap was offering the land for $4.7 million, and as public records show, on February 1, 2018, it was purchased for a price of $4.6 million.
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- Note: “The Boring Company” logo added to the Google Maps Streetview for emphasis
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- The Boring Company’s conceptual map for its planned Los Angeles tunnel system. [Credit: The Boring Company]
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- A Tesla Model S inside a Boring Co. tunnel. [Credit: Elon Musk/Instagram]
Note: “The Boring Company” logo added to the Google Maps Streetview for emphasis
The Sepulveda Blvd. lots were purchased by Jadejams Property LLC, which was newly incorporated in January 2018. On February 1, Jadejams purchased the land from Marcus & Millichap. Filings submitted to the office of the Secretary of State of the State of CA reveal that Jadejams Property LLC is listed with a business address of 12200 Crenshaw Blvd., which is the street adjacent to SpaceX’s headquarters and right above the Boring Company’s test tunnel. Furthermore, Jadejams Property LLC’s filings also list The Boring Company as its sole manager. Jared Birchall, who is linked to Elon Musk through Neuralink, is listed as the person who completed Jadejams Property LLC’s filing.
The Boring Company’s Loop stations are designed to be small loading zones and exits where passengers could use for access to the company’s underground tunnel system. Passengers in the Loop system would be carried from one destination to another in an electric-powered pod, which would be manufactured by Tesla and be capable of transporting up to 16 passengers at a time. The Loop system will not use vacuum sealed tunnels and hence, will not support hyperloop transport. Nevertheless, the pods in the Loop would still be able to reach speeds of up to 150 mph, thanks to an eight-wheel design that would be fitted on the sides of the vehicle. The Loop system is set to be used by the Boring Company in the Chicago-O’Hare high-speed transport system, which is set to begin in the near future.
According to Elon Musk, The Boring Company would be offering free demo rides on the Hawthorne test tunnel soon. If the company’s recent social media uploads from the tunneling startup are any indication, test rides in the test tunnel would be both an exhilarating and colorful experience for passengers.
Elon Musk
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Lufthansa Group has announced a partnership with Starlink that will bring high-speed internet connectivity to every aircraft across all its carriers.
This means that aircraft across the group’s brands, from Lufthansa, SWISS, and Austrian Airlines to Brussels Airlines, would be able to enjoy high-speed internet access using the industry-leading satellite internet solution.
Starlink in-flight internet
Under the collaboration, Lufthansa Group will install Starlink technology on both its existing fleet and all newly delivered aircraft, as noted by the group in a press release.
Starlink’s low-Earth orbit satellites are expected to provide significantly higher bandwidth and lower latency than traditional in-flight Wi-Fi, which should enable streaming, online work, and other data-intensive applications for passengers during flights.
Starlink-powered internet is expected to be available on the first commercial flights as early as the second half of 2026. The rollout will continue through the decade, with the entire Lufthansa Group fleet scheduled to be fully equipped with Starlink by 2029. Once complete, no other European airline group will operate more Starlink-connected aircraft.
Free high-speed access
As part of the initiative, Lufthansa Group will offer the new high-speed internet free of charge to all status customers and Travel ID users, regardless of cabin class. Chief Commercial Officer Dieter Vranckx shared his expectations for the program.
“In our anniversary year, in which we are celebrating Lufthansa’s 100th birthday, we have decided to introduce a new high-speed internet solution from Starlink for all our airlines. The Lufthansa Group is taking the next step and setting an essential milestone for the premium travel experience of our customers.
“Connectivity on board plays an important role today, and with Starlink, we are not only investing in the best product on the market, but also in the satisfaction of our passengers,” Vranckx said.
Elon Musk
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla has granted Senior Vice President of Automotive Tom Zhu more than 520,000 stock options, tying a significant portion of his compensation to the company’s long-term performance.
The generous equity award was disclosed by the electric vehicle maker in a recent regulatory filing.
Tesla secures top talent
According to a Form 4 filing with the U.S. Securities and Exchange Commission, Tom Zhu received 520,021 stock options with an exercise price of $435.80 per share. Since the award will not fully vest until March 5, 2031, Zhu must remain at Tesla for more than five years to realize the award’s full benefit.
Considering that Tesla shares are currently trading at around the $445 to $450 per share level, Zhu will really only see gains in his equity award if Tesla’s stock price sees a notable rise over the years, as noted in a Sina Finance report.
Still, even at today’s prices, Zhu’s stock award is already worth over $230 million. If Tesla reaches the market cap targets set forth in Elon Musk’s 2025 CEO Performance Award, Zhu would become a billionaire from this equity award alone.
Tesla’s problem solver
Zhu joined Tesla in April 2014 and initially led the company’s Supercharger rollout in China. Later that year, he assumed the leadership of Tesla’s China business, where he played a central role in Tesla’s localization efforts, including expanding retail and service networks, and later, overseeing the development of Gigafactory Shanghai.
Zhu’s efforts helped transform China into one of Tesla’s most important markets and production hubs. In 2023, Tesla promoted Zhu to Senior Vice President of Automotive, placing him among the company’s core global executives and expanding his influence beyond China. He has since garnered a reputation as the company’s problem solver, being tapped by Elon Musk to help ramp Giga Texas’s vehicle production.
With this in mind, Tesla’s recent filing seems to suggest that the company is locking in its top talent as it enters its newest, most ambitious era to date. As could be seen in the targets of Elon Musk’s 2025 pay package, Tesla is now aiming to be the world’s largest company by market cap, and it is aiming to achieve production levels that are unheard of. Zhu’s talents would definitely be of use in this stage of the company’s growth.
News
Tesla counters Norway’s VAT hike with dedicated consumer bonus
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
Tesla has rolled out a price incentive in Norway, effectively offsetting a notable VAT increase that hit electric vehicle buyers at the start of 2026.
The move follows Tesla Norway’s stunning finish in 2025, where the company saw substantial sales during the final weeks of the year.
A “Tesla bonus”
Once the VAT increase kicked in at the start of 2026, Tesla Norway’s sales cooled almost immediately, as noted in a CarUp report. Tesla’s response was swift, with the electric vehicle maker rolling out what it calls a “Tesla bonus.”
This bonus effectively cuts prices by up to 50,000 kronor across eight model variants. All versions of the Tesla Model Y qualify for the incentive, along with most Tesla Model 3 trims, save for the base entry-level model.
This means that for Tesla Norway’s best-selling vehicles, the bonus effectively restores pricing to pre-VAT levels. This blunts the impact of the new tax and makes Tesla’s vehicle offerings competitive again in Europe’s most EV-saturated market.
Stabilizing demand
In addition to the “Tesla bonus,” the electric car maker is also offering a promotional interest rate for up to three years, with terms varying by model. The incentive applies to orders placed between January 9 and March 31, 2026, with delivery required by the end of the first quarter.
The stakes are high in Norway, where electric vehicles dominate new-car registrations. From the vehicles that were sold in 2025, 96% of new cars sold were fully electric. And from this number, Tesla and its Model Y made their dominance felt. This was highlighted by Geir Inge Stokke, director of OFV, who noted that Tesla was able to achieve its stellar results despite its small vehicle lineup.
“Taking almost 20% market share during a year with record-high new car sales is remarkable in itself. When a brand also achieves such volumes with so few models, it says a lot about both demand and Tesla’s impact on the Norwegian market,” Stokke stated.
Lufthansa Group to equip Starlink on its 850-aircraft fleet
Tesla locks in Elon Musk’s top problem solver as it enters its most ambitious era
