Tesla CEO Elon Musk has stated that the Cybertruck would likely be Tesla’s best vehicle to date, and the all-electric pickup truck would be so impressive that its four-year wait would be worth it. But as the specs and price of the production Cybertruck were released on Thursday, a number of longtime EV watchers were quick to voice their disappointment.
In a way, it is unsurprising that many were disappointed by the production Cybertruck. The vehicle, after all, was smaller, had less range, and was significantly more expensive than the hulking steel beast that was unveiled in 2019. Even the production Cybertruck’s Armor Glass demonstration featured a baseball, which was far less impressive than the steel ball that was used four years ago.
This does not mean to say that the production Cybertruck is a complete miss, however. Far from it. A look at the production Cybertruck’s details would show that the vehicle, despite losing some size and range, gained a number of key features that make it a pretty stellar truck in its own right. Perhaps Elon Musk was right — maybe the Cybertruck is really destined to become Tesla’s magnum opus.
Here then are five features that we love about the production Tesla Cybertruck.
Steer-by-Wire
The production Cybertruck does not have a regular steering wheel. Instead, it has a rounded yoke that seems like a cross between the Model S and Model X Plaid’s yoke and a regular steering wheel. As it turns out, the Cybertruck is the first Tesla that is being shipped with a steer-by-wire system. This makes the vehicle very nimble and easy to maneuver. Tesla showed off some videos showcasing this feature, and they were quite impressive.
CONFIRMED: Cybertruck uses steer-by-wire. #DriveStainless @cybertruck @Tesla pic.twitter.com/znhO9y1tqG— Ryan McCaffrey (@DMC_Ryan) November 30, 2023
Critics of the original steering yoke in the Model S Plaid noted that the system would have worked if it used steer-by-wire. Well, the Cybertruck has it, and so far, reviewers of the vehicle seem to appreciate the feature.
Powergate
Despite being smaller than its original prototype, the Cybertruck is still a fairly large vehicle. It’s also made of stainless steel. With this in mind, consumers might find the Cybertruck’s frunk heavy and cumbersome if it was manually operated. Fortunately, this won’t be the case, as the production Cybertruck comes with a powered frunk system called the Powergate.
Tesla’s first powered frunk called Powergate.
It has one of the longest LES lighting elements on any passenger vehicle and reveals a hidden bench for two. pic.twitter.com/QrxS0q0JVa— Sawyer Merritt (@SawyerMerritt) November 30, 2023
As noted by Tesla, the Powergate features one of the longest LED lighting elements on any passenger vehicle in the world. It also reveals a hidden bench for two, plus over seven cubic feet of storage. These features, together with its powered nature, make the Cybertruck’s frunk the best in Tesla’s lineup today.
Beast Mode
The Cybertruck could be considered a flagship vehicle from Tesla. Its price certainly commands such a designation in the company’s lineup. It is then unsurprising that the electric vehicle maker gave the Cybertruck a dedicated high-performance mode called “Beast Mode.” Tesla explained Beast Mode as follows: “Cyberbeast features a rear drive unit with dual induction machines, active torque vectoring, and an electro-mechanical, front-locking differential producing a combined 845 HP.”
Beast mode Cybertruck will have 845 horsepower pic.twitter.com/TVZr097EMP— Rob Maurer (@TeslaPodcast) November 30, 2023
With Beast Mode, the Cybertruck would be able to achieve a 0-60 mph time of 2.6 seconds, a metric that actually exceeds that of the original Cybertruck prototype in 2019, which was listed with a 0-60 mph time of 2.9 seconds.
Rear-Wheel Steering
Together with its steer-by-wire system, the Cybertruck also features rear-wheel steering. Demonstrations of the Cybetruck in action show how the vehicle’s rear wheels help with maneuverability, allowing the stainless steel all-electric pickup truck to achieve a turning radius that is better than the Model S sedan. That’s pretty insane considering the physical size of the Cybertruck.
NEW VIDEO – 40 minutes of every single detail you need to know from my time driving the Tesla Cybertruck, from the stainless steel to hidden storage to the rear wheel steering to the range extender. Enjoy! Full video: https://t.co/5OaHnzpbNL pic.twitter.com/6eWstORrPr— Marques Brownlee (@MKBHD) December 1, 2023
Interestingly enough, rear steering is also a feature that is an improvement over the Cybertruck’s 2019 prototype. The hulking vehicle, when it was unveiled four years ago, did not feature a rear-wheel steering system at all, despite Elon Musk seemingly confirming the feature on Twitter prior to the 2019 unveiling.
Range Extender
While it is true that the production Cybertruck’s range is disappointing compared to the announced range of the original Cybertruck prototype from 2019, one could argue that a range extender actually makes sense. Tesla, after all, is not looking to become a niche automaker. The company wants to be a mass-market carmaker, and to do that, it must be able to produce as many vehicles as it can with the resources it has.
EXTEND
YOUR ADVENTURE
BEHOLD: The Range Extender®https://t.co/cqtl5Mi2sj pic.twitter.com/IMFvOhYPU0— Jose del Corral (@J0se) November 30, 2023
Being a large vehicle, the Cybertruck would have to eat a lot of batteries to achieve its target range from 2019. Thus, it is quite reasonable for Tesla to offer a range extender that adds about 130 miles to the Cybertruck Dual Motor (around 120 extra miles for the Cyberbeast) only to those who actually need the extra battery. Tesla could then produce the Cybertruck Dual Motor and Cyberbeast with 123 kWh battery packs, which is a pretty fair size for such a large vehicle.
Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
