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Panasonic looks beyond Tesla, signs Toyota partnership on electric car battery venture in 2020

Photo: REUTERS

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Toyota Motor Corporation and Panasonic are combining resources in a joint venture to produce electric vehicle batteries that will begin in 2020, according to a report published by Nikkei Asian Review. To compete with Chinese players rapidly growing into the EV arena, five Panasonic battery manufacturing facilities in Japan and China will be made part of the new partnership to boost their production to reach 50 times the current capacity. The pooling of resources could provide both companies with much-needed network resources to increase their EV market presence.

The two Japanese manufacturing giants already have experience in collaboration with one another – Primearth EV Energy is their venture producing batteries for Toyota and Honda hybrid vehicles. This new collaboration will first aim to ramp up production and triple Toyota’s annual EV sales to 5.5 million by 2030, but it will also work to develop next-generation high-capacity solid-state lithium batteries, a goal needing plenty of capital and access to top talent. The company’s electric vehicle partner Mazda Motor and subsidiaries Daihatsu Motor and Subaru may be initial recipients of the newly produced batteries, with Panasonic-supplied Honda Motor on the wish list for product adoption.

A partnership deal between Panasonic and Toyota was first reached in 2017. An official announcement may take place later this week according to Nikkei’s source.

Panasonic establishes a global battery cell production facility in 2017 at Dalian, China for electric vehicles

As of 2017, about 60% of world’s lithium-ion batteries are made in China, and the government there is taking aggressive steps to expand on that number. Tesla’s red carpet treatment with its Gigafactory 3 is a testament to this, with limited land bids in their favor and even “green card” residency being offered to CEO Elon Musk. Toyota has not kept up with its Chinese and Volkswagen EV rivals in the market, thus a partnership enabling a widened resource network and customer reach opportunities seems to be part of a competitive strategy. The carmaker will reportedly own 51 percent in the new venture with Panasonic.

In addition to a quickly expanding presence in China, adding to Toyota’s EV woes in the country, Tesla has its own partnership history with both of the venturing companies in the battery and electric vehicle manufacturing arena. In 2010, Toyota purchased $50 million of Tesla stock as part of a vehicle-cooperation agreement which also included the development of a version of the Japanese automaker’s RAV4 model with a Tesla electric powertrain. Company culture clashes first sunk that part of the deal in 2014, and the full relationship drifted apart and ended in 2017 as a result of Tesla’s eventual emergence as a full-fledged Toyota competitor in the green car market, while the Japanese automaker focused on hydrogen cars.

Panasonic, on the other hand, continues to have a battery production agreement with Tesla, and may even be intending to double down on that partnership by bringing operations to a US-based location this year. Some US production – Model 3 2170 cells – is already done inside Gigafactory 1 by Panasonic, but the Model S and Model X cells are still made in the company’s Japanese factories. According to the Nikkei report, the new joint venture between the Japanese manufacturers will not include any of Panasonic’s Tesla cell producing factories.

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Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Tesla Model Y demand in China is through the roof, new delivery dates show

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Credit: Tesla China

Tesla Model Y demand in China is through the roof, and new delivery dates show the company has already sold out its allocation of the all-electric crossover for 2025.

The Model Y has been the most popular vehicle in the world in both of the last two years, outpacing incredibly popular vehicles like the Toyota RAV 4. In China, the EV market is substantially more saturated, with more competitors than in any other market.

However, Tesla has been kind to the Chinese market, as it has launched trim levels for the Model Y in the country that are not available anywhere else. Demand has been strong for the Model Y in China; it ranks in the top 5 of all EVs in the country, trailing the BYD Seagull, Wuling Hongguang Mini EV, and the Geely Galaxy Xingyuan.

The other three models ahead of the Model Y are priced substantially lower.

Tesla is still dealing with strong demand for the Model Y, and the company is now pushing delivery dates to early 2026, meaning the vehicle is sold out for the year:

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Tesla experienced a 9.9 percent year-over-year rise in its China-made EV sales for November, meaning there is some serious potential for the automaker moving into next year despite increased competition.

There have been a lot of questions surrounding how Tesla would perform globally with more competition, but it seems to have a good grasp of various markets because of its vehicles, its charging infrastructure, and its Full Self-Driving (FSD) suite, which has been expanding to more countries as of late.

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Tesla Model Y is still China’s best-selling premium EV through October

Tesla holds a dominating lead in the United States with EV registrations, and performs incredibly well in several European countries.

With demand in China looking strong, it will be interesting to see how the company ends the year in terms of global deliveries.

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Tesla Europe rolls out FSD ride-alongs in the Netherlands’ holiday campaign

The festive event series comes amid Tesla’s ongoing push for regulatory approval of FSD across Europe.

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Credit: Tesla

Tesla Europe has announced that its “Future Holidays” campaign will feature Full Self-Driving (Supervised) ride-along experiences in the Netherlands. 

The festive event series comes amid Tesla’s ongoing push for regulatory approval of FSD across Europe.

The Holiday program was announced by Tesla Europe & Middle East in a post on X. “Come get in the spirit with us. Featuring Caraoke, FSD Supervised ride-along experiences, holiday light shows with our S3XY lineup & more,” the company wrote in its post on X.

Per the program’s official website, fun activities will include Caraoke sessions and light shows with the S3XY vehicle lineup. It appears that Optimus will also be making an appearance at the events. Tesla even noted that the humanoid robot will be in “full party spirit,” so things might indeed be quite fun. 

“This season, we’re introducing you to the fun of the future. Register for our holiday events to meet our robots, see if you can spot the Bot to win prizes, and check out our selection of exclusive merchandise and limited-edition gifts. Discover Tesla activities near you and discover what makes the future so festive,” Tesla wrote on its official website. 

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This announcement aligns with Tesla’s accelerating FSD efforts in Europe, where supervised ride-alongs could help demonstrate the tech to regulators and customers. The Netherlands, with its urban traffic and progressive EV policies, could serve as an ideal and valuable testing ground for FSD.

Tesla is currently hard at work pushing for the rollout of FSD to several European countries. Tesla has received approval to operate 19 FSD test vehicles on Spain’s roads, though this number could increase as the program develops. As per the Dirección General de Tráfico (DGT), Tesla would be able to operate its FSD fleet on any national route across Spain. Recent job openings also hint at Tesla starting FSD tests in Austria. Apart from this, the company is also holding FSD demonstrations in Germany, France, and Italy.

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Tesla sees sharp November rebound in China as Model Y demand surges

New data from the China Passenger Car Association (CPCA) shows a 9.95% year-on-year increase and a 40.98% jump month-over-month.

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Credit: Tesla China

Tesla’s sales momentum in China strengthened in November, with wholesale volumes rising to 86,700 units, reversing a slowdown seen in October. 

New data from the China Passenger Car Association (CPCA) shows a 9.95% year-on-year increase and a 40.98% jump month-over-month. This was partly driven by tightened delivery windows, targeted marketing, and buyers moving to secure vehicles before changes to national purchase tax incentives take effect.

Tesla’s November rebound coincided with a noticeable spike in Model Y interest across China. Delivery wait times extended multiple times over the month, jumping from an initial 2–5 weeks to estimated handovers in January and February 2026 for most five-seat variants. Only the six-seat Model Y L kept its 4–8 week estimated delivery timeframe.

The company amplified these delivery updates across its Chinese social media channels, urging buyers to lock in orders early to secure 2025 delivery slots and preserve eligibility for current purchase tax incentives, as noted in a CNEV Post report. Tesla also highlighted that new inventory-built Model Y units were available for customers seeking guaranteed handovers before December 31.

This combination of urgency marketing and genuine supply-demand pressure seemed to have helped boost November’s volumes, stabilizing what had been a year marked by several months of year-over-year declines.

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For the January–November period, Tesla China recorded 754,561 wholesale units, an 8.30% decline compared to the same period last year. The company’s Shanghai Gigafactory continues to operate as both a domestic production base and a major global export hub, building the Model 3 and Model Y for markets across Asia, Europe, and the Middle East, among other territories.

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