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Twitter Blue to have an ad-free subscription option

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Twitter will have a higher-priced version of its opt-in Twitter Blue subscription service that allows zero ads, Elon Musk said on Saturday. When he purchased the platform, Elon Musk made several changes to it, including merging the verification system with its paid subscription option that allows users to edit tweets and organize bookmarks into folders.

Although Twitter Blue has never had a fully ad-free experience, one of the key features was access to ad-free articles, which cost the platform when readers used it. Subscribers would read articles without ads from participating publishers, and the platform would give a portion of Twitter Blue’s revenue to those sites. This was discontinued when the platform changed ownership.

On its website, the social media website currently says that it is working on a feature that will reduce the number of ads Blue subscribers see. The company noted that the initial features were designed for a specific segment of its users, and its goal is to provide enough value that people feel that it is worth the price.

“And we hope to offer fewer ads for Twitter Blue subscribers in the future,” it also said in the FAQ section.

Advertising is a key source of revenue for the platform, which has been working to recapture the interest of companies that use it for advertising.

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Twitter recently launched several new content deals with several news outlets, sports publishers, and other media companies for 2023. In 2022 when Elon Musk bought the platform, several advertisers paused their ad campaigns, citing uncertainties.

When he initially purchased the platform, Elon Musk told advertisers that he wanted advertising to be as relevant as possible for Twitter’s users.

“I also very much believe that advertising, when done right, can delight, entertain and inform you; it can show you a service or product or medical treatment that you never knew existed but is right for you,” he said while emphasizing that low relevancy ads are spam, but highly relevant ads are content.

That said, Elon Musk wants to make Twitter a valuable tool for both companies and their individual users. For the latter, he plans to implement more changes, including the frequency of ads on Twitter and its size. In a response to Allesandro Perilli, Elon Musk confirmed the plan was to make ads less intrusive while offering features that appeal to visual communities.

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Tesla benefits from new incentive program that’s active after tax credit loss

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(Credit: Tesla)

Tesla benefits from an incentive program in Texas that has become active following the loss of the $7,500 EV tax credit, which was a significant advantage for EV drivers.

In Texas, the State Commission on Environmental Quality has a grant program for light-duty motor vehicles that are either purchased or leased by consumers.

Referred to as the Light-Duty Motor Vehicle Purchase or Lease Incentive Program (LDPLIP), the program opened on October 13 and provides grants for consumers who want to buy new energy vehicles.

Will Tesla thrive without the EV tax credit? Five reasons why they might

The program allows for grants of up to $2,500 for electric or hydrogen fuel cell vehicles.

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These are the eligibility criteria:

  • Individuals or entities who purchase or lease an eligible vehicle on or after September 1, 2025, and who apply for or acquire title and registration of the vehicle in Texas
  • Applicants must have taken possession of the vehicle before applying
  • Applicants must commit to operating and registering the vehicle in Texas for at least one year

Additionally, the car must:

  • Be included on the TCEQ Eligible Vehicle List
  • Be new and must not have been the subject of any prior retail sale or lease
  • Have a gross vehicle weight rating of 10,000 pounds or less

They are awarded on a first-come, first-served basis.

The good news is that Tesla’s entire vehicle lineup, as of October 7, qualifies. Here is what the LDPLIP’s list of qualifying vehicles shows for Tesla:

  • Tesla Cybertruck AWD
  • Tesla Cybertruck Beast
  • Tesla Model S AWD
  • Tesla Model S Plaid
  • Tesla Model X AWD
  • Tesla Model X Plaid
  • Tesla Model Y Long Range RWD
  • Tesla Model Y Long Range AWD
  • Tesla Model Y Performance
  • Tesla Model 3 Long Range RWD
  • Tesla Model 3 Long Range AWD
  • Tesla Model 3 Performance

This list was published during the day of October 7, which is coincidentally the same day Tesla launched its Tesla Model 3 ‘Standard’ and Tesla Model Y ‘Standard.’

We reached out to the program to confirm that these vehicles qualify for that grant, and we will update when we hear back.

With the loss of the Federal EV Tax Credit, local programs are still available to help with the cost of an EV. Although electric cars are affordable, there are benefits to choosing one, especially as these grant programs continue to become available.

The full list of vehicles that qualify for the grant is available here.

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Tesla’s pay package saga with Elon Musk enters its final chapter

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Tesla has made a last-ditch effort to secure the $56 billion pay package for CEO Elon Musk, which was approved twice by company shareholders, after a Delaware Chancery Court denied the frontman the payday.

Perhaps one of the biggest issues from a standpoint of being fluent in Tesla-related events has been Musk’s pay package.

It was approved by shareholders once in 2018, and required Musk to oversee various growth tranches that would bring investors value. He completed each of the tranches and was entitled to the pay package.

However, the Delaware Chancery Court decided in January 2024 to rescind the pay package, which Musk had earned, based on a suit filed by a shareholder.

Chancellor Kathaleen McCormick ruled that Tesla’s board lacked independence from Musk when the pay package was approved in 2018, and that it should not be granted.

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She called it “an unfathomable sum.”

In response to the pay package’s rejection by Chancellor McCormick, Tesla held a second shareholder vote last year, which once again showed investors were willing to support Musk’s payday. It was approved by shareholders, but it was once again denied by the court.

Today, Tesla attorneys argued to the Delaware Supreme Court that the pay package should be restored because of last year’s vote by shareholders.

Jeffrey Wall, an attorney for Tesla, said (via Reuters):

“This was the most informed stockholder vote in Delaware history. Reaffirming that would resolve this case. Shareholders in 2024 knew exactly what they were voting.”

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In a response to the decision by the Delaware courts last year, Tesla proposed a new pay package for Musk in September, which would give him a potentially $1 trillion compensation plan. It would require Musk to help Tesla reach several performance-based growth milestones, including achieving an $8.5 trillion market cap.

Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation

Musk is currently worth $483 billion, making him the richest person in the world. If he were to achieve his pay package tranches, granted the new pay package is passed at the Shareholder Meeting in November, he would easily be the first trillionaire.

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Tesla makes big move with its Insurance program

Tesla Insurance launched back in late 2019, and it was massive because it was the first time a company aimed to cover its vehicle owners in-house without the need for third-party companies.

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Credit: Tesla

Tesla Insurance is heading to a new state for the first time in years, as the company is aiming to launch its in-house coverage platform in Florida.

Tesla Insurance launched back in late 2019, and it was massive because it was the first time a company aimed to cover its vehicle owners in-house without the need for third-party companies.

Tesla Insurance goes live with claims of lower rates by 20-30%

However, it has struggled to expand and only offers insurance in twelve states currently.

Tesla Insurance is available in:

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  • Arizona
  • California
  • Colorado
  • Illinois
  • Maryland
  • Minnesota
  • Nevada
  • Ohio
  • Oregon
  • Texas
  • Utah
  • Virginia

In California, Tesla cannot offer real-time insurance or telematics due to regulatory rules.

The company uses a Safety Score to adjust rates based on driving behaviors. The current version, which is called Safety Score Beta v2.2, tracks Hard Braking, Aggressive Turning, Unsafe Following, Excessive Speeding, Late-Night Driving, Forced Autopilot Engagement, and Unbuckled Driving to determine the rate it should charge.

Tesla is working to expand into new markets and has filed applications to launch the program into new U.S. states. Back in 2022, it filed to offer insurance to Florida drivers, but it did not launch.

However, the company just filed to update its Private Passenger Auto program in Florida, according to the insurance site CoverageR.

It would be the first new state to obtain Tesla Insurance since Utah and Maryland launched over three years ago.

Tesla Insurance is now in Utah and Maryland

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Tesla has its eyes on other states, including Georgia, New Jersey, Oregon, and Virginia.

It has also tried to expand to Europe, as it opened an office specifically for Insurance. It was also hiring for Legal Counsel specializing in Insurance on the continent, but nothing ever expanded to an actual offering of vehicle coverage.

Tesla Insurance is an advantage for owners specifically because the company is familiar with its vehicles, the parts, and the repair processes that are required to get a car back on the road.

This was a big reason some drivers switched from the previous providers to the in-house Insurance Tesla was able to offer.

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