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Twitter recaptures advertisers with new content deals for 2023

Credit: Yuri Samoilov [CC BY 2.0}

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Twitter is recapturing advertisers with new content deals for 2023.

When Elon Musk bought the social media platform in late 2022, many advertisers paused their ad campaigns for uncertainties and other reasons. General Motors CEO, Mary Barra, said that the automaker wanted to ensure that its advertising strategies were being kept confidential. The automaker is a competitor to one of the new Twitter CEO’s other companies, Tesla.

CBS News also left Twitter for two days. The media company’s Bay Area news affiliate took to Twitter to announce its pause citing “uncertainty” and “an abundance of caution.” CBS returned to the social media platform within less than 48 hours.

Puck News briefly paused its Twitter advertising but began buying ads after Elon Musk reinstated journalists that were temporarily suspended for posting his real-time location. Other companies that paused advertising include Volkswagen, General Mills, Pfizer, United Airlines, Chipotle, and Eli Lilly.

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Despite several advertisers pausing Twitter ad campaigns, several media companies ranging from news outlets to sports publishers are participating in content sponsorship deals with the social media platform in the first half of this year.

A schedule of events was shared with Axios, which noted that almost all of the major sports leagues plan to run content deals on the platform around regular season games and events such as the Super Bowl, NBA Playoffs, and March Madness.

Media outlets such as Axios, Reuters, Bloomberg, Forbes, and the Wall Street Journal are also expected to participate in Twitter content deals around events such as the ongoing World Economic Forum at Davos.

The publication added that although many advertisers fled due to Elon Musk’s leadership style, these organizations are “reaping too much revenue and marketing advantage to quit the platform.”

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CEO Elon Musk has made several changes to the platform and is focused on transparency as one of his key goals for the company.

Your feedback is welcome. If you have any comments or concerns or see a typo, you can email me at johnna@teslarati.com. You can also reach me on Twitter at @JohnnaCrider1.

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Johnna Crider is a Baton Rouge writer covering Tesla, Elon Musk, EVs, and clean energy & supports Tesla's mission. Johnna also interviewed Elon Musk and you can listen here

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Tesla Model Y L spotted on transport trucks in Australia

One of the sightings was reported along Victoria Parade in Melbourne, and it showed multiple Model Y L vehicles on a transport carrier. 

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Tesla’s upcoming Model Y L has been spotted on transport trucks in Australia. Sightings of the six-seat extended wheelbase Model Y variant have been reported on social media platform X by members of the Australian Tesla community.

One of the sightings was reported along Victoria Parade in Melbourne, and it showed multiple Model Y L vehicles on a transport carrier. 

The sighting follows earlier observations by Tesla enthusiasts in Sydney, where a covered vehicle believed to be a Model Y L was spotted at a Supercharger.

The Sydney sighting drew attention after observers noted that the vehicle’s tare weight appeared to match the ADR approval listing for the Model Y L, suggesting it could indeed be the extended wheelbase variant of the electric SUV.

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Tesla has previously confirmed that the Model Y L will launch in Australia and New Zealand in 2026. The confirmation was reported by techAU following a media release from Tesla Australia and New Zealand.

The Model Y L expands the existing Model Y lineup with seating for six passengers. The vehicle features a longer body compared with the standard Model Y in order to accommodate a spacious second and third row.

Tesla has opted for a 2-2-2 seating configuration instead of a traditional seven-seat layout for the Model Y L. The design includes two individual seats in the middle row to provide easier access to the third row and additional passenger space.

Tesla Australia and New Zealand has also stated that the Model Y L will be covered under the company’s updated warranty structure beginning in 2026.

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Tesla has not yet announced pricing or official range figures for the Model Y L in Australia.

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Elon Musk shares timeframe for X Money early public access rollout

X Money is expected to enable financial transactions within the app, expanding the platform’s capabilities beyond social media features.

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Credit: UK Government, CC BY 2.0 , via Wikimedia Commons

Elon Musk has stated that X Money, the digital payments system being developed for social media platform X, is expected to enter early public access next month. 

The update was shared by Musk in a post on X. “𝕏 Money early public access will launch next month,” Musk wrote in his post.

As noted in a Reuters report, X Money is being developed as a digital payment service that’s directly integrated into the X platform. 

The system is expected to enable financial transactions within the app, expanding the platform’s capabilities beyond social media features.

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Musk has previously discussed plans to introduce payments and financial services as part of X’s broader development.

Since acquiring the platform in 2022, Musk has discussed expanding X to include a range of services such as messaging, media, and financial tools.

Elon Musk has shared his goal of transforming X into an “everything app.” During a previous podcast interview with members of the Tesla community, Musk mused about turning X into something similar to China’s WeChat, which allows users to shop, pay, communicate, and perform a variety of other tasks.

“In China, you do everything in WeChat… it’s kickass… Outside of China, there’s nothing like it, people live on one app. My idea would be like how about if we just copy WeChat,” Musk joked at the time.

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To prepare for the rollout of X Money, X has partnered with payment company Visa to support the development of payment services for the platform’s users. The move could allow X to tap into the growing demand for digital and in-app financial transactions as the company builds additional services around its existing user base.

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Tesla Cybercab display highlights interior wizardry in the small two-seater

Photos and videos of the production Cybercab were shared in posts on social media platform X.

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Credit: Tesla Robotaxi/X

The Tesla Cybercab is currently on display at the U.S. Department of Transportation in Washington, D.C., and observations of the production vehicle are highlighting some of its notable design details. 

Photos and videos of the production Cybercab were shared in posts on social media platform X.

Observers of the Cybercab display unit noted that the two-seat Robotaxi provides unusually generous legroom for a vehicle of its size. Based on the vehicle’s video, the compact two-seater appears to offer more legroom than Tesla’s larger vehicles such as the Model Y, Model X, and Cybertruck.

The Cybercab’s layout allows Tesla to dedicate nearly the entire cabin to passengers. The vehicle is designed without a steering wheel or pedals, which helps maximize interior space.

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Footage from the display also highlights the Cybercab’s large center screen, which is positioned prominently in front of the passenger bench. The display appears intended to provide entertainment and ride information while the vehicle operates autonomously.

Images of the vehicle also show an additional camera integrated into the Cybercab’s C-pillar. The extra camera appears to expand the vehicle’s field of view, which would be useful as Tesla works toward fully unsupervised Full Self-Driving.

Tesla engineers have previously explained that the Cybercab was designed to be highly efficient both in manufacturing and in operation. Cybercab Lead Engineer Eric E. stated in 2024 that the Robotaxi would be built with roughly half the number of parts used in a Model 3 sedan.

“Two seats unlocks a lot of opportunity aerodynamically. It also means we cut the part count of Cybercab down by a substantial margin. We’re gonna be delivering a car that has roughly half the parts of Model 3 today,” the Tesla engineer said.

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The Tesla engineer also noted that the Cybercab’s cargo area can accommodate multiple golf bags, two carry-on suitcases, and two full-size checked bags. The trunk can also fit certain bicycles and a foldable wheelchair depending on size, which is quite impressive for a small car like the Cybercab.

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