Amidst a major auto industry shift to electric vehicles (EVs) and software-driven mobility, a new survey shows that almost all drivers want to have ownership over their own vehicle data—though consumer awareness on data privacy and ownership are still lacking.
As part of a survey of over 1,300 adults who lease or own vehicles that they drive at least once a week, car insurance app Jerry reported last month that 96 percent of respondents said they should be able to own any data generated by their vehicles. Similarly, 78 percent of those surveyed reported that they were either uncomfortable or extremely uncomfortable with having their data collected by automakers already.
You can see a few insights from the survey below, or check out the full report here.
Credit: Jerry Credit: Jerry Credit: Jerry
“People were nearly unanimous” in “thinking that they should own the data that is generated by their cars,” said Henry Hoenig, Jerry data journalist, in a statement to Automotive News.
The results come as many companies plan to use vehicle data as a consistent revenue stream, including manufacturers, insurance providers, and data brokers. On the consumer side, many may not be fully aware of how their vehicles are being connected to the internet, nor how their data is being used.
Data Collection in Modern Cars and Consumer Awareness
Teslarati spoke with Andy Chatham, co-founder of the connected vehicle platform Digital Infrastructure for Moving Objects (DIMO), about vehicle data ownership and privacy. He notes that modern cars include substantial amounts of data collection, such as Tesla’s 360-degree camera view around the cars as just one example. However, he also says that consumers are less likely to be aware of their vehicles’ data collection practices than they are with their cell phones.
“Generally, your vehicle is the most expensive or the second most expensive asset that you own, and traditionally people are very aware that their phones and their computers are connected to the internet,” Chatham said. “But especially with modern cars, it’s not always obvious that the car is also connected to the internet.”
Chatham says that most automakers aren’t generally following best practices surrounding cybersecurity, noting that many let third-party sub-contractors make those decisions for them, alongside other companies in the supply chain.
“Generally, [automakers are] not following best practices when it comes to how the vehicles are networked and how cybersecurity practices are implemented,” Chatham adds.
“I see a pretty big transition from the world of buying a phone and understanding that this is a device that has a lot of data collection going on, and buying a car and maybe acknowledging that once at the beginning, but never really understanding what that actually means.”
Chatham also says companies should open up their APIs for other developers to create applications using that data, and let vehicle owners access their own vehicle data and toggle permissions directly from their cars—not unlike what Tesla is currently doing.
However, even Tesla’s approach to vehicle data may leave a few things to be desired, and the company is one of many automakers to have faced legal action over the matter. Still, the DIMO co-founder estimates that Tesla is roughly three to five years ahead of the industry, perhaps except for Rivian.
Chatham also notes that as applications for car data improve more and more, and perhaps even offer certain data monetization options for consumers, owners will become more aware of vehicle connectedness. Still, the transition to this new public paradigm could be tricky for both consumers and developers.
“In order for that to even exist in the first place, there’s a chicken and egg problem, because developers don’t want to go cut separate deals with 10 different OEMs and get them to like agree to certain terms and use different APIs. They just won’t,” Chatham adds. “They just want to build to one thing, which is what they’re used to with both. It’s honestly a big enough pain in the ass to get developers to build an iOS and Android app and deal with two separate terms of service.”
“In the car world, Toyota is the biggest automaker and they’re, what, like 15 percent of cars? So it’s not the same dynamic, and then choice is the biggest thing that allows people to protect their own privacy because a lot of consumers don’t care.”
Automakers and the Use of Vehicle Data
Earlier this year, General Motors (GM) reported ceasing a partnership with one data broker, after discovering that the company had been selling customer data to insurance companies without gaining their consent. Public backlash ensued, and affected consumers said they witnessed inexplicable increases for their monthly insurance premiums, which were ultimately traced back to the telemetry program that had shared their data.
Ford and Progressive Insurance were involved in a similar case that brought data ownership and privacy to light in 2022. Last year, Mozilla said that all 25 car companies it examined as part of a study on privacy collected more personal data than necessary, even calling them “privacy nightmares.”
Unlike some companies, Tesla doesn’t sell or rent consumer data to third-party companies, though it does collect driver information on a fleet scale for its own purposes, as the company explains on its website.
“We’re committed to protecting you anytime you get behind the wheel of a Tesla vehicle. That commitment extends to your data privacy,” Tesla writes on its web page dedicated to the topic of privacy. “Our privacy protections aim to go beyond industry standards, ensuring your personal data is never sold, tracked or shared without your permission or knowledge.”
Tesla Insurance data has driven changes to vehicle design: Elon Musk
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
News
Tesla begins Holiday Update rollout with some surprise features
On Monday, just a few days after Tesla first announced the Holiday Update, people started reporting that it was being deployed to owners.
Tesla has started the rollout of the 2025 Holiday Update, as several owners reported it had arrived in their cars via a software update.
Tesla’s Holiday Update is rolling out as Software Version 2025.44.25.1, and includes several new features. We did an extensive breakdown of what was included in another article, but we’ll list the new additions below:
- Grok with Navigation Commands (Beta) – Grok will now add and edit destinations.
- Tesla Photobooth – Take pictures inside your car using the cabin-facing camera
- Dog Mode Live Activity – Check on your four-legged friend on your phone through periodic snapshots taken of the cabin
- Dashcam Viewer Update – Includes new metrics, like steering wheel angle, speed, and more
- Santa Mode – New graphics, trees, and a lock chime
- Light Show Update – Addition of Jingle Rush light show
- Custom Wraps and License Plates – Colorizer now allows you to customize your vehicle even further, with custom patterns, license plates, and tint
- Navigation Improvements – Easier layout and setup
- Supercharger Site Map – Starting at 18 pilot locations, a 3D view of the Supercharger you’re visiting will be available
- Automatic Carpool Lane Routing – Navigation will utilize carpool lanes if enabled
- Phone Left Behind Chime – Your car will now tell you if you left a phone inside
- Charge Limit Per Location – Set a charge limit for each location
- ISS Docking Simulator – New game
- Additional Improvements – Turn off wireless charging pad, Spotify improvements, Rainbow Rave Cave, Lock Sound TRON addition
On Monday, just a few days after Tesla first announced the Holiday Update, people started reporting that it was being deployed to owners.
We noticed a new Tesla software update 2025.44.25.1 on a Model Y AWD LR (2022) in Florida, United States. View the rollout of this update here: https://t.co/rPqISQaNkM
— Teslascope (@teslascope) December 8, 2025
It seems the release is a bit of an apology to a particular group, as it has only made its way to Hardware 3 vehicles, particularly the ones using the AMD Ryzen chip.
Tesla has excluded FSD-purchased and subscribed vehicles that are utilizing Hardware 3, so it seems there is a strategy to this limited rollout.
Two Surprise Additions
Tesla has added two additional features with the Holiday Update, which include a new Storage Space for Dashcam feature that shows how much space you have used and remaining on your USB drive.
Additionally, Tesla gamified Supercharging with a new “Charging Passport” feature, which we reported on earlier today.
News
Tesla announces major milestone at Gigafactory Shanghai
First deliveries started in December 2019, with the first units being given to employees. By the end of 2020, the plant was building cars at a run rate of around 150,000 vehicles annually.
Tesla has announced a major milestone at its Chinese manufacturing facility, Gigafactory Shanghai, confirming on Monday that it had built its four millionth vehicle.
Tesla Gigafactory Shanghai first started building cars back in October 2019 with Model 3 assembly, just ten months after the company broke ground on the plant’s 86-hectare piece of land.
First deliveries started in December 2019, with the first units being given to employees. By the end of 2020, the plant was building cars at a run rate of around 150,000 vehicles annually. Production continued to ramp up, and by September 2023, less than three years after it started building Tesla’s EVs, it had built its two millionth vehicle.
Fast forward to December 2025, and Tesla has confirmed that four million cars have rolled off of production lines at the plant, a major milestone in the six short years it has been active:
Produced our 4 millionth vehicle at Gigafactory Shanghai🎉
Thanks to all our owners and supporters❤️ pic.twitter.com/DayVXUr220— Tesla Asia (@Tesla_Asia) December 8, 2025
The capacity at Giga Shanghai is exceeding 950,000 vehicles per year, and this year, the company has delivered 675,000 cars through the first three quarters. It is also the only plant to manufacture the Model Y L, a longer wheel-based configuration of the all-electric crossover that is exclusive to the Chinese market.
Gigafactory Shanghai’s four million cars have not all stayed within the domestic market, either. For a considerable period, the factory was exporting a significant portion of its monthly production to Europe, helping Gigafactory Berlin supplement some Model Y volume and all of its Model 3 deliveries. This is due to the Berlin plant’s exclusive production plans for the Model 3.
The site is one of the most crucial in the company’s global plans, and Gigafactory Shanghai’s incredible pace, which has led to four million production units in just about six years. It’s fair to say that it won’t be long until we’re seeing Tesla celebrate the plant’s five millionth vehicle produced, which should happen sometime late next year or in early 2027, based on its current manufacturing pace.
The company also builds the Megapack on the property in an adjacent Megafactory.
News
Tesla gamifies Supercharging with new ‘Charging Passport’
It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.
Tesla is gamifying its Supercharging experience by offering a new “Charging Passport,” hoping to add a new layer to the ownership experience.
While it is not part of the Holiday Update, it is rolling out around the same time and offers a handful of cool new features.
Tesla’s Charging Passport will be available within the smartphone app and will give a yearly summary of your charging experience, helping encapsulate your travel for that year.
It will also include things like badges for special charging spots, among other metrics that will show all of the different places people have traveled to plug in for range.
Tesla has just introduced “Charging Passport,” a new yearly summary of your charging.
• Charging badges: Iconic Charging badge (for visiting places like the Tesla Diner, Oasis Supercharger, etc), Explorer badge, green saver badge, etc.
• Total unique Superchargers visited
•… pic.twitter.com/c1DHTWXpj7— Sawyer Merritt (@SawyerMerritt) December 8, 2025
Tesla will include the following metrics within the new Charging Passport option within the Tesla app:
- Charging badges: Iconic charging badges for visiting places like the Tesla Diner, Oasis Supercharger, etc., Explorer Badge, and more
- Total Unique Superchargers Visited
- Total Charging Sessions
- Total Miles Added during Charging Sessions
- Top Charging Day
- Longest Trip
- Favorite Charging Locations
This will give people a unique way to see their travels throughout the year, and although it is not necessarily something that is needed or adds any genuine value, it is something that many owners will like to look back on. After all, things like Spotify Wrapped and Apple Music Replay have been a great way for people to see what music they listened to throughout the year.
This is essentially Tesla’s version of that.
With a handful of unique Superchargers already active, Tesla is also building some new ones, like a UFO-inspired location in New Mexico, near Roswell.
Tesla is building a new UFO-inspired Supercharger in the heart of Alien country
Tesla begins Holiday Update rollout with some surprise features
Tesla announces major milestone at Gigafactory Shanghai
