Amidst a major auto industry shift to electric vehicles (EVs) and software-driven mobility, a new survey shows that almost all drivers want to have ownership over their own vehicle data—though consumer awareness on data privacy and ownership are still lacking.
As part of a survey of over 1,300 adults who lease or own vehicles that they drive at least once a week, car insurance app Jerry reported last month that 96 percent of respondents said they should be able to own any data generated by their vehicles. Similarly, 78 percent of those surveyed reported that they were either uncomfortable or extremely uncomfortable with having their data collected by automakers already.
You can see a few insights from the survey below, or check out the full report here.
Credit: Jerry Credit: Jerry Credit: Jerry
“People were nearly unanimous” in “thinking that they should own the data that is generated by their cars,” said Henry Hoenig, Jerry data journalist, in a statement to Automotive News.
The results come as many companies plan to use vehicle data as a consistent revenue stream, including manufacturers, insurance providers, and data brokers. On the consumer side, many may not be fully aware of how their vehicles are being connected to the internet, nor how their data is being used.
Data Collection in Modern Cars and Consumer Awareness
Teslarati spoke with Andy Chatham, co-founder of the connected vehicle platform Digital Infrastructure for Moving Objects (DIMO), about vehicle data ownership and privacy. He notes that modern cars include substantial amounts of data collection, such as Tesla’s 360-degree camera view around the cars as just one example. However, he also says that consumers are less likely to be aware of their vehicles’ data collection practices than they are with their cell phones.
“Generally, your vehicle is the most expensive or the second most expensive asset that you own, and traditionally people are very aware that their phones and their computers are connected to the internet,” Chatham said. “But especially with modern cars, it’s not always obvious that the car is also connected to the internet.”
Chatham says that most automakers aren’t generally following best practices surrounding cybersecurity, noting that many let third-party sub-contractors make those decisions for them, alongside other companies in the supply chain.
“Generally, [automakers are] not following best practices when it comes to how the vehicles are networked and how cybersecurity practices are implemented,” Chatham adds.
“I see a pretty big transition from the world of buying a phone and understanding that this is a device that has a lot of data collection going on, and buying a car and maybe acknowledging that once at the beginning, but never really understanding what that actually means.”
Chatham also says companies should open up their APIs for other developers to create applications using that data, and let vehicle owners access their own vehicle data and toggle permissions directly from their cars—not unlike what Tesla is currently doing.
However, even Tesla’s approach to vehicle data may leave a few things to be desired, and the company is one of many automakers to have faced legal action over the matter. Still, the DIMO co-founder estimates that Tesla is roughly three to five years ahead of the industry, perhaps except for Rivian.
Chatham also notes that as applications for car data improve more and more, and perhaps even offer certain data monetization options for consumers, owners will become more aware of vehicle connectedness. Still, the transition to this new public paradigm could be tricky for both consumers and developers.
“In order for that to even exist in the first place, there’s a chicken and egg problem, because developers don’t want to go cut separate deals with 10 different OEMs and get them to like agree to certain terms and use different APIs. They just won’t,” Chatham adds. “They just want to build to one thing, which is what they’re used to with both. It’s honestly a big enough pain in the ass to get developers to build an iOS and Android app and deal with two separate terms of service.”
“In the car world, Toyota is the biggest automaker and they’re, what, like 15 percent of cars? So it’s not the same dynamic, and then choice is the biggest thing that allows people to protect their own privacy because a lot of consumers don’t care.”
Automakers and the Use of Vehicle Data
Earlier this year, General Motors (GM) reported ceasing a partnership with one data broker, after discovering that the company had been selling customer data to insurance companies without gaining their consent. Public backlash ensued, and affected consumers said they witnessed inexplicable increases for their monthly insurance premiums, which were ultimately traced back to the telemetry program that had shared their data.
Ford and Progressive Insurance were involved in a similar case that brought data ownership and privacy to light in 2022. Last year, Mozilla said that all 25 car companies it examined as part of a study on privacy collected more personal data than necessary, even calling them “privacy nightmares.”
Unlike some companies, Tesla doesn’t sell or rent consumer data to third-party companies, though it does collect driver information on a fleet scale for its own purposes, as the company explains on its website.
“We’re committed to protecting you anytime you get behind the wheel of a Tesla vehicle. That commitment extends to your data privacy,” Tesla writes on its web page dedicated to the topic of privacy. “Our privacy protections aim to go beyond industry standards, ensuring your personal data is never sold, tracked or shared without your permission or knowledge.”
Tesla Insurance data has driven changes to vehicle design: Elon Musk
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News
Tesla patent aims to make massive change to common automotive part
Detailed in US 2026/0110320 A1 and published on April 23, the patent re-engineers the humble trim clip—the small plastic fastener that secures interior panels to the vehicle’s body structure. Traditional clips are single-piece plastic parts designed for one-time installation.
A new Tesla patent aims to fix a common automotive item for a more peaceful ride, revolutionizing its design to remove vibrations and noise during normal operation.
Detailed in US 2026/0110320 A1 and published on April 23, the patent re-engineers the humble trim clip—the small plastic fastener that secures interior panels to the vehicle’s body structure. Traditional clips are single-piece plastic parts designed for one-time installation.
Over time, they loosen, rattle, and transmit road noise, suspension vibrations, and minor panel buzz directly into the passenger compartment. Tesla’s new design turns that ordinary item into a reusable, two-material vibration-damping system built for long-term silence.
A TESLA PATENT DETAILS THE TWO MATERIALS AND FOUR FORCES THAT MAKE A TRIM CLIP REUSABLE
Tesla published a single patent application on April 23 that describes how to make an interior trim clip reusable across multiple service cycles.
US 2026/0110320 A1 was filed in October 2024… https://t.co/02yOUKkar2 pic.twitter.com/pEJUCw46yc
— SETI Park (@seti_park) May 3, 2026
The clip consists of four components drawn from just two material families. The pin and grommet are molded from rigid glass-fiber-reinforced nylon, giving them the strength needed to hold panels firmly in place.
Not a Tesla App reported on the patent.
A soft thermoplastic elastomer (TPE) is then overmolded onto the assembly in a distinctive mushroom shape that flares outward beyond the pin shaft. This soft layer does the heavy lifting for comfort: it spreads mechanical loads over a wider area and actively damps oscillations before they can reach the interior trim.
The result is a measurable reduction in noise, vibration, and harshness (NVH)—the very factors that separate a merely quiet electric vehicle from one that feels genuinely serene.
Engineers used finite-element analysis to dial in four precise forces that make the system both secure and serviceable. It takes 31 newtons to insert the grommet into the body panel and 243 newtons to pull it back out, ensuring it stays anchored during normal driving. The pin, however, slides in with only 7 newtons and releases at 152 newtons, the patent says.
Because the grommet grips the sheet metal far more tightly than the pin grips the grommet, technicians can pop the trim panel off, service wiring or components behind it, and snap everything back together without disturbing the grommet or degrading the soft overmold.
The clip survives repeated service cycles with no measurable loss of damping performance.
For drivers, the payoff is a noticeably more peaceful ride. Road rumble, panel flutter, and high-frequency buzz that often sneak into luxury cabins are absorbed at the source rather than conducted through rigid plastic. Over the life of the vehicle, the reusable design also prevents the gradual loosening that causes rattles in conventional clips. Fewer replacements mean less cabin noise from degraded parts and lower long-term maintenance costs.
Tesla’s patent shows how even the smallest hardware decisions affect the overall driving experience. By giving a mundane trim clip two distinct personalities—rigid where strength is needed, soft where silence matters—the company is quietly engineering away one more source of distraction.
If the design reaches production, future Tesla owners could enjoy an even calmer, more refined interior without ever noticing the clever little clips holding it all together.
News
SpaceX and Google mull massive partnership on Musk’s orbital data dream: report
The two companies are currently in talks for a rocket launch deal to support the placement of data centers in orbit as part of their push into space-based computing.
SpaceX and Google are in the process of ironing out the details of a potential partnership, a new report from the Wall Street Journal says. The two companies are currently in talks for a rocket launch deal to support the placement of data centers in orbit as part of their push into space-based computing.
In a move that blends cutting-edge AI demands with the final frontier of space exploration, Google is in exclusive talks with Elon Musk’s SpaceX for a rocket launch deal to deploy data centers in orbit. The Wall Street Journal is now reporting today, May 12, that the discussions mark Google’s aggressive expansion into space-based computing, addressing the exploding energy needs of artificial intelligence that terrestrial infrastructure can no longer sustain.
Exclusive: Google is in talks with SpaceX for a rocket launch deal as the search giant expands its own efforts to put orbital data centers in space https://t.co/QUCD3cPjxi
— The Wall Street Journal (@WSJ) May 12, 2026
SpaceX, nor Google, have commented on the report.
The catalyst for a potential deal is clear: AI’s voracious appetite for electricity. Global data centers consumed about 415 terawatt-hours (TWh) of electricity in 2024—roughly 1.5 percent of worldwide usage—according to the International Energy Agency. That figure is projected to more than double to around 945 TWh by 2030, with AI-focused servers growing at 30 percent annually, outpacing overall electricity demand growth by more than four times.
Some forecasts peg data center consumption exceeding 1,000 TWh by 2026, equivalent to Japan’s entire national electricity use. A single large AI training facility can draw as much power as 100,000 homes. On Earth, this translates to grid overloads, skyrocketing costs, land shortages, and massive water demands for cooling—constraints that threaten to throttle AI progress.
Orbital data centers promise a radical workaround. In space, satellites can harness constant, unobstructed sunlight for power—solar panels generate roughly five times more energy in orbit than on the ground, with no night cycle or atmospheric interference.
Excess heat radiates harmlessly into the vacuum of space, eliminating energy-intensive cooling systems and water usage. No terrestrial land or power grid is required, freeing operations from regulatory and environmental bottlenecks.
Musk has long championed the concept, framing it as inevitable. “Space-based AI is obviously the only way to scale,” he wrote on SpaceX’s site following the xAI merger. “Global electricity demand for AI simply cannot be met with terrestrial solutions… In the long term, space-based AI is obviously the only way to scale.”
He has repeatedly highlighted solar advantages: “Space has the advantage that it’s always sunny,” and “any given solar panel is going to give you about five times more power in space than on the ground.”
Musk predicted in early 2026 that “in 36 months but probably closer to 30 months, the most economically compelling place to put AI will be space,” adding that within five years, annual space-launched AI compute could surpass Earth’s cumulative total. “SpaceX will be doing this,” he declared when discussing scaled-up Starlink satellites with high-speed laser links for orbital data transfer.
Meanwhile, Google has been quietly advancing a similar vision under Project Suncatcher, its internal “moonshot” initiative. CEO Sundar Pichai has described plans to launch two prototype satellites equipped with Tensor Processing Units (TPUs) by early 2027 for testing thermal management and reliability in orbit. In interviews, Pichai has called orbital computing a potential “normal way to build data centers” within a decade, enabled by launch cost reductions.
SpaceX is uniquely positioned to make this reality. The company recently filed with the FCC to launch up to one million satellites dedicated to orbital data centers at altitudes between 500 and 2,000 kilometers, projecting capacity for 100 gigawatts of AI compute.
These talks align with SpaceX’s broader ambitions, including a potential IPO where orbital infrastructure features prominently in investor pitches.
FCC accepts SpaceX filing for 1 million orbital data center plan
Challenges remain formidable, as is expected with a project with expectations so lofty. Radiation-hardened hardware, laser-based inter-satellite and Earth-downlink communications, launch economics, and orbital debris management are key hurdles.
Yet early movers like Starcloud (which trained the first large language model in orbit in late 2025) and Google’s prototypes signal accelerating momentum. Rivals, including Amazon and Blue Origin, are exploring similar paths, but SpaceX’s Starship and Starlink heritage give it a launch cadence edge.
This partnership could redefine AI infrastructure, turning the skies into the next data center frontier. As Earth’s power limits loom, Musk’s vision, combined with Google’s ambition, could position space not as sci-fi, but as the scalable solution for humanity’s computational future.
Investor's Corner
Legendary investor Ron Baron says Tesla and SpaceX stock buys will continue
In a wide-ranging appearance on CNBC’s Squawk Box on May 12, legendary investor Ron Baron, founder, CEO, and portfolio manager of Baron Capital, reaffirmed his deep conviction in Elon Musk’s two flagship companies.
Legendary investor Ron Baron says he will continue buying stock of both Tesla and SpaceX, as he continues his support behind CEO Elon Musk, who he says is a special person and “brilliant.”
In a wide-ranging appearance on CNBC’s Squawk Box on May 12, legendary investor Ron Baron, founder, CEO, and portfolio manager of Baron Capital, reaffirmed his deep conviction in Elon Musk’s two flagship companies.
With assets under management approaching $55–56 billion, Baron detailed his firm’s substantial holdings, outlined plans for the anticipated SpaceX IPO, and painted an exceptionally optimistic picture for both Tesla (NASDAQ: TSLA) and SpaceX, framing them as generational opportunities that will reshape industries and deliver extraordinary long-term returns.
Baron Capital’s position in SpaceX has grown dramatically since the firm began investing around 2017. What started as roughly $1.7 billion has ballooned to more than $15 billion, making it the firm’s largest holding.
Tesla ranks second, valued at approximately $5 billion in the portfolio. Together with stakes in xAI and related Musk-led ventures, these investments account for roughly one-third of Baron Capital’s $60 billion in lifetime profits since 1992. Baron emphasized that the growth stems from Musk’s singular ability to execute ambitious visions—from reusable rockets to global satellite internet and beyond.
The centerpiece of the discussion was SpaceX’s expected initial public offering, targeted for mid-2026 following a confidential S-1 filing. Baron announced plans to purchase an additional $1 billion in shares at the IPO.
Ron Baron said today that he plans on buying an additional $1 billion of SpaceX stock during the upcoming IPO:
“At the IPO price, I’ve got an order for $1 billion. I want to buy more stock at the IPO. I don’t know if we’re going to get filled, but we’re going to try. I believe… pic.twitter.com/KOv1HvYcZ0
— Sawyer Merritt (@SawyerMerritt) May 12, 2026
He described the company’s trajectory in sweeping terms: “This is going to become the largest company on the planet.”
He highlighted Starlink’s expansion of high-speed internet to every corner of the globe, the revolutionary economics of reusable rockets, and Starship’s potential to enable massive space-based data centers and interplanetary infrastructure.
Baron sees SpaceX not merely as a rocket company but as a platform poised for exponential scaling once it goes public, with post-IPO appreciation potentially reaching 10- to 20- or even 30-times current levels over the next decade or more.
On Tesla, Baron struck an equally enthusiastic note, declaring that “now is Tesla’s moment.” He projected the stock could reach $2,000 to $2,500 per share within 10 years—implying a market capitalization near $8.3 trillion and roughly 5–6 times upside from recent levels. While Tesla remains a major holding, Baron’s optimism centers on its evolution beyond electric vehicles into an AI, robotics, autonomous-driving, and energy platform.
He pointed to robotaxis, Full Self-Driving (FSD) technology, Optimus humanoid robots, energy storage, and the vast real-world data advantage from Tesla’s global fleet as catalysts that will fundamentally alter the company’s revenue model and valuation multiples. Baron views these developments as transformative, shifting Tesla from a traditional automaker to a high-margin technology and infrastructure powerhouse.
Throughout the interview, Baron’s admiration for Musk was unmistakable. He has likened the entrepreneur to a modern Leonardo da Vinci for his artistic, multidisciplinary approach to solving humanity’s biggest challenges.
Baron’s personal commitment mirrors this confidence: he has repeatedly stated he does not expect to sell a single share of his own Tesla or SpaceX holdings in his lifetime, positioning himself as the “last one out” after his clients. This stance underscores a philosophy of patient, long-term ownership rather than short-term trading.
Baron’s comments arrive at a time of heightened anticipation around SpaceX’s public debut, which could rank among the largest IPOs in history and potentially value the company at $1.5–2 trillion or more at listing.
For investors, his message is clear: the Musk ecosystem—spanning electric vehicles, autonomy, robotics, satellite communications, and space exploration—represents one of the most compelling secular growth stories of the era. While short-term volatility in tech and EV stocks may persist, Baron sees these as buying opportunities for those who share his multi-decade horizon.
In summarizing his outlook, Baron reinforced that the combination of technological breakthroughs, massive addressable markets, and Musk’s leadership creates asymmetric upside that few other investments can match.
For Baron Capital’s clients and long-term Tesla and SpaceX shareholders alike, the investor’s latest CNBC remarks serve as both validation and a call to remain patient through the inevitable ups and downs. As Baron sees it, the best days for both companies—and the returns they can deliver—are still ahead.
Tesla patent aims to make massive change to common automotive part
SpaceX and Google mull massive partnership on Musk’s orbital data dream: report
