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Volkswagen calls on ID.3 to boost struggling China EV sales
Volkswagen’s ID.3 all-electric vehicle will make its way to China in Q4 in hopes to harness the momentum from the growing Chinese EV market to boost VW’s lackluster sales in the region.
The German automaker has both the ID.4 crossover and the China-only ID.6 available for purchase currently, but Volkswagen is attempting to push things forward in alignment with their “ACCELERATE” strategy. The ID.3 has performed well in the European market, giving itself a reputation as one of the best-selling EVs in the region since its release in 2020. Now that the ID.3 is being set up for an eventual appearance in China that is currently planned for Q4 2021, Volkswagen is looking to harness more momentum that could help translate its non-impressive sales stats to be on par with region sales leaders Tesla and GM.
(Credit: Volkswagen)
Volkswagen sold 5,800 EVs in July, a drastic increase from its only 2,900 EV sales in June. Despite the relative doubling in sales from June to July, the company is still lagging behind Tesla considerably, which has been one of China’s top 2 EV manufacturers for over a year, sparring with the SAIC-Wuling-GM partnership responsible for the HongGuang Mini EV. The ID.3, with its smaller body style that is more compact and resembles the Golf, could be VW’s golden egg that surges sales and makes the company a competitor in the Chinese market once again.
“Volkswagen’s global electrification offensive is rapidly gaining further momentum. With the ID.3 we are already launching the third all-electric model series in China within a mere six months,” Volkswagen CEO Ralf Brandstätter said. “We are thus underscoring our ambition to occupy a leading position in the market for electric vehicles in China as well as Europe.”
The ID.3 will make its way to the Chengdu Motor Show this week, and customers in China will be able to reserve an ID.3 via a pre-booking system prior to the market launch in October, the company said in a press release. Expectations are outlined by VW as well, which forecasts between 80,000 and 100,000 vehicles from the ID. family will be delivered to customers. This is ultimately dependent on how the company can navigate through the global semiconductor shortage, which could derail delivery plans for several automakers.
“With the ID.4 and ID.6 we have successfully launched two strong model series in recent months. Feedback from our customers is promising, delivery figures meet our expectations,” Volkswagen China CEO Stephan Wöllenstein said. “With the ID.3, we are now offering our customers a product in the important compact segment and, in combination with the other ID. models, are able to cover a large share of the market.”
The expansion of Volkswagen’s EV lineup intends to increase the market share of its fully electric cars in Europe to over 70%. In North America and China, Volkswagen targets an EV share of over 50%.
Volkswagen has not struggled in other markets with its EVs. The company has still managed to deliver around 160,000 units globally this year. The first half of 2021 saw Volkswagen as the leader in European EV registrations with 15.4% of the market share.
What do you think? Let us know in the comments below, or be sure to email me at joey@teslarati.com or on Twitter @KlenderJoey.
News
Tesla FSD approved for testing in Nacka, Sweden, though municipality note reveals aggravating detail
Nacka, Sweden, a municipality just a few miles from Stockholm, has given its approval for FSD tests.
Tesla has secured approval for FSD testing in an urban environment in Sweden. As per recent reports from the Tesla community, Nacka, Sweden, a municipality just a few miles from Stockholm, has given its approval for FSD tests.
A look at the municipality’s note regarding FSD’s approval, however, reveals something quite aggravating.
FSD testing approval secured
As per Tesla watcher and longtime shareholder Alexander Kristensen, Nacka is governed by the Moderate Party. The shareholder also shared the municipality’s protocol notes regarding approval for FSD’s tests.
“It is good that Nacka can be a place for test-driving self-driving cars. This is future technology that can both facilitate mobility and make transportation cheaper and more environmentally friendly,” the note read.
The update was received positively by the Tesla community on social media, as it suggests that the electric vehicle maker is making some legitimate headway in releasing FSD into the region. Sweden has been particularly challenging as well, so securing approval in Nacka is a notable milestone for the company’s efforts.
Aggravating details
A look at the notes from Nacka shows that FSD’s proposed tests still met some opposition from some officials. But while some critics might typically point to safety issues as their reasons for rejecting FSD, those who opposed the system in Nacka openly cited Tesla’s conflict with trade union IF Metall in their arguments. Fortunately, Nacka officials ultimately decided in Tesla’s favor as the company’s issues with the country’s unions are a completely different matter.
“The left-wing opposition (S, Nackalistan, MP and V) voted no to this, referring to the fact that the applicant company Tesla is involved in a labor market conflict and does not want to sign a collective agreement. We believe that this is not an acceptable reason for the municipality to use its authority to interfere in a labor law conflict.
“Signing a collective agreement is not an obligation, and the company has not committed any crime. The municipality should contribute to technological development and progress, not work against the future,” the note read.
News
Tesla Model 3 and Model Y named top car buys in Norway
Despite growing competition from European and Korean brands, both models stood out for their balance of price, performance, and everyday usability.
Norway’s annual roundup of the best car purchases featured Tesla’s two main sellers this year, with the Model 3 and Model Y securing top positions in their respective segments.
Despite growing competition from European and Korean brands, both models stood out for their balance of price, performance, and everyday usability. The verdict comes as electric vehicle adoption remained above 95% of new vehicle sales in the country.
Tesla Model 3 strengthens its value position
Among compact EVs, the Tesla Model 3 maintained its position as the best overall buy thanks to its strong blend of performance, efficiency, and updated features. Reviewers noted that every trim offered compelling value, especially with the all-electric sedan’s improved cabin ergonomics and the return of the turn-signal stalk, which was one of the few previous complaints among drivers.
The Model 3’s mix of long-range capability, low operating costs, and responsive handling has continued to set the benchmark for compact EVs in Norway. While competitors from Hyundai, Volkswagen, and Peugeot have narrowed the gap, Tesla’s price-to-capability ratio has remained difficult to beat in this segment, Motor.no reported.
“The Model 3 clearly offers the best value for money in the compact class, no matter which version you choose. Now it also gets the turn signal lever back. This eliminates one of the few flaws in a driving environment that many believe is the best on the market,” the publication wrote.
Tesla Model Y claims its crown
The Tesla Model Y emerged as Norway’s top family-car purchase this year. The latest refresh introduced improvements in ride quality, styling, and interior materials, allowing the Model Y to deliver a more premium driving experience without a substantial price increase.
Reviewers praised its spacious cabin, strong safety profile, and practical range, all of which reinforced its appeal for families needing an all-purpose electric crossover. The Model Y remains especially notable given its continued popularity in Norway even as Tesla faces declining sales in other global markets.
“The Model Y is back as the winner in the family class. The upgrade in the new year was even more extensive than expected. It is a slightly more elegant and significantly more comfortable Model Y that solidifies its position as Norway’s best car purchase in the most important class,” the Norwegian motoring publication noted.
News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
