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Volkswagen’s Diess wants 40 battery factories in Europe to handle EV overload
Volkswagen knows the future of the automobile industry is electric, and it is doing its best to transition its massive German stronghold into a series of large-scale electric vehicle production facilities. A company that is less than ten years out of a major scandal involving emissions cheat devices, VW is equipped with a new head since the Dieselgate scandal initially broke twelve years ago. Herbert Diess is likely the best man for the job: he’s charismatic, he’s driven, and he knows a thing or two about the auto industry. But most importantly, the man who runs Volkswagen knows that to keep up with the surge in electric vehicle popularity, his company will need more of everything, especially batteries, which he is preparing to produce in massive numbers if the European Union’s Green Deal is approved.
Ten years ago, Diess asked the head of China’s CATL, a battery supplier, if the company would ever transition away from smartphone batteries and toward EV cells. At the time, the answer was no. However, things often change, and CATL is now supplying some batteries for Tesla at Giga Shanghai. CATL’s ability to supply large volumes of batteries, paired with its tendency to innovate, makes it one of the industry’s powerhouses.
And while Diess, who has buddied up with Tesla frontman Elon Musk in the recent years, realizes that batteries are “typically supplier products,” he knows it doesn’t have to be like that. Tesla, which has already established itself as the global leader in electric vehicle development, is beginning to supply its own cells. This not only gives the company an advantage to control the way the batteries are made and the quality of the product itself, but it also reduces prices by a significant margin, 69% in Tesla’s eyes.
Diess realizes that if electric vehicles continue to surge in popularity, Volkswagen will need more, and it will likely have to take the route that Tesla is taking. If the Green Deal goes through, Volkswagen will need an estimated 40 large battery factories on the continent of Europe alone.
“If the EU’s Green Deal goes as it is, the battery factories announced so far in Europe will only cover around five to ten percent of demand. If the Green Deal comes, we will need 40 large battery factories in Europe,” Diess explained.
The Green Deal would maintain that the EU would have around 13 million EVs on the road by 2025. This will bring one million public charging stations to various European markets, solidifying the continent as the most friendly place to drive an electric vehicle globally. That all sounds great and wonderful, but Diess is right: companies are going to need cells.
(Credit: Herbert Diess/LinkedIn)
Volkswagen is in the process of building a battery factory in Salzgitter, Germany, together with Sweden’s Northvolt, Diess said. “This is an innovative, young, and still relatively small company,” and Volkswagen is still in the process of trying to solve the logistics of the whole operation. “That would be a manageable task for the large German suppliers,” Diess added in an interview with WirtschaftsWoche.
Diess’ approach for Volkswagen’s electric future is undoubtedly one that a company with the experience and dedication to automotive manufacturing can figure out. However, transitioning away from what legacy automakers have used for 100 years is proving to be a difficult task, and VW is no exception to the issues that come with building EVs. Although its ID.3 is due to roll out with fully functional software, it wasn’t always like that. Early buyers didn’t have simple functions like Apple CarPlay when they picked up their new EV from the German automaker.
But past the infotainment system, Volkswagen knows that batteries are really the bread and butter of this industry. Build a good cell, or source one, and you’re on your way, as long as you are committed to focusing purely on EVs for the future.
H/t: @Alex_Avoigt on Twitter
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Tesla Model 3 and Model Y dominates U.S. EV market in 2025
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Tesla’s Model 3 and Model Y continued to overwhelmingly dominate the United States’ electric vehicle market in 2025. New sales data showed that Tesla’s two mass market cars maintained a commanding segment share, with the Model 3 posting year-to-date growth and the Model Y remaining resilient despite factory shutdowns tied to its refresh.
The figures were detailed in Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report.
Model 3 and Model Y are still dominant
According to the report, Tesla delivered an estimated 192,440 Model 3 sedans in the United States in 2025, representing a 1.3% year-to-date increase compared to 2024. The Model 3 alone accounted for 15.9% of all U.S. EV sales, making it one of the highest-volume electric vehicles in the country.
The Model Y was even more dominant. U.S. deliveries of the all-electric crossover reached 357,528 units in 2025, a 4.0% year-to-date decline from the prior year. It should be noted, however, that the drop came during a year that included production shutdowns at Tesla’s Fremont Factory and Gigafactory Texas as the company transitioned to the new Model Y. Even with those disruptions, the Model Y captured an overwhelming 39.5% share of the market, far surpassing any single competitor.
Combined, the Model 3 and Model Y represented more than half of all EVs sold in the United States during 2025, highlighting Tesla’s iron grip on the country’s mass-market EV segment.
Tesla’s challenges in 2025
Tesla’s sustained performance came amid a year of elevated public and political controversy surrounding Elon Musk, whose political activities in the first half of the year ended up fueling a narrative that the CEO’s actions are damaging the automaker’s consumer appeal. However, U.S. sales data suggest that demand for Tesla’s core vehicles has remained remarkably resilient.
Based on Kelley Blue Book’s Q4 2025 U.S. Electric Vehicle Sales Report, Tesla’s most expensive offerings such as the Tesla Cybertruck, Model S, and Model X, all saw steep declines in 2025. This suggests that mainstream EV buyers might have had a price issue with Tesla’s more expensive offerings, not an Elon Musk issue.
Ultimately, despite broader EV market softness, with total U.S. EV sales slipping about 2% year-to-date, Tesla still accounted for 58.9% of all EV deliveries in 2025, according to the report. This means that out of every ten EVs sold in the United States in 2025, more than half of them were Teslas.
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Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Tesla won dual categories in the Euro NCAP Best in Class awards, with the Model 3 being named the safest Large Family Car and the Model Y being recognized as the safest Small SUV.
The feat was highlighted by Tesla Europe & Middle East in a post on its official account on social media platform X.
Model 3 and Model Y lead their respective segments
As per a press release from the Euro NCAP, the organization’s Best in Class designation is based on a weighted assessment of four key areas: Adult Occupant, Child Occupant, Vulnerable Road User, and Safety Assist. Only vehicles that achieved a 5-star Euro NCAP rating and were evaluated with standard safety equipment are eligible for the award.
Euro NCAP noted that the updated Tesla Model 3 performed particularly well in Child Occupant protection, while its Safety Assist score reflected Tesla’s ongoing improvements to driver-assistance systems. The Model Y similarly stood out in Child Occupant protection and Safety Assist, reinforcing Tesla’s dual-category win.
“The company’s best-selling Model Y proved the gold standard for small SUVs,” Euro NCAP noted.
Euro NCAP leadership shares insights
Euro NCAP Secretary General Dr. Michiel van Ratingen said the organization’s Best in Class awards are designed to help consumers identify the safest vehicles over the past year.
Van Ratingen noted that 2025 was Euro NCAP’s busiest year to date, with more vehicles tested than ever before, amid a growing variety of electric cars and increasingly sophisticated safety systems. While the Mercedes-Benz CLA ultimately earned the title of Best Performer of 2025, he emphasized that Tesla finished only fractionally behind in the overall rankings.
“It was a close-run competition,” van Ratingen said. “Tesla was only fractionally behind, and new entrants like firefly and Leapmotor show how global competition continues to grow, which can only be a good thing for consumers who value safety as much as style, practicality, driving performance, and running costs from their next car.”
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Tesla is shifting FSD to a subscription-only model, confirms Elon Musk
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
Tesla will be ending one-time purchases of its Full Self-Driving (FSD) system after Valentine’s Day, transitioning the feature to a monthly subscription-only model.
Tesla CEO Elon Musk confirmed the upcoming update in a post on social media platform X.
No more FSD one-time purchases
As per Elon Musk in his post on X, “Tesla will stop selling FSD after Feb 14. FSD will only be available as a monthly subscription thereafter.” This marks a shift in how Tesla monetizes its FSD system, which can now be purchased for a one-time fee or accessed through a monthly subscription.
FSD’s subscription model has been $99 per month in the United States, while its one-time purchase option is currently priced at $8,000. FSD’s one-time purchase price has swung wildly in recent years, reaching $15,000 in September 2022. At the time, FSD was proficient, but its performance was not on par with v14. This made its $15,000 upfront price a hard sell for consumers.
Tesla’s move to a subscription-only model could then streamline how the company sells FSD. It also lowers the entry price for the system, as even price-conscious drivers would likely be able to justify FSD’s $99 monthly subscription cost during periods when long-distance travel is prevalent, like the holidays.
Musk’s compensation plan and FSD subscription targets
Tesla’s shift to a subscription-only FSD model comes amidst Musk’s 2025 CEO Performance Award, which was approved by Tesla shareholders at the 2025 Annual Shareholders Meeting with roughly 75% support. Under the long-term compensation plan, Musk must achieve a series of ambitious operational milestones, including 10 million active FSD subscriptions, over the next decade for his stock awards to vest.
The 2025 CEO Performance Award’s structure ties Musk’s potential compensation to Tesla’s aggressive targets that span market capitalization, vehicle deliveries, robotics, and software adoption. Apart from his 10-million active FSD subscription target, Musk’s compensation is also tied to Tesla producing 20 million vehicles cumulatively, delivering 1 million Tesla bots, and having 1 million Robotaxis in operation. He must also lead Tesla to a market cap of $8.5 trillion.
If successful, Elon Musk’s 2025 CEO Performance Award could make him the world’s first trillionaire. It could also help Tesla become the world’s most valuable company by market cap by a notable margin.
Tesla Model 3 and Model Y dominates U.S. EV market in 2025
Tesla Model 3 and Model Y earn Euro NCAP Best in Class safety awards
