Volvo has unveiled its next electric vehicle offering, a full-sized 7-seater SUV, the Volvo EX90.
Volvo had three clear focuses with their newest electric vehicle; internal capacity, safety, and sustainability. The Volvo EX90 seats 7, uses a suite of new safety features, and employs a laundry list of recycled materials throughout the vehicle. With success on these fronts and in a market with low competition (7-seater electric vehicles), Volvo might have created an enticing offering at just the right time.
Volvo has tricked out the new EX90 with all the performance that has become expected in large luxury SUVs. With a dual motor all-wheel-drive system supplying 496 horsepower and 671 pound-feet of torque, the Volvo EX90 gets out of its own way. On top of that, the massive full-sized SUV will still travel 300 miles on a single charge via an enormous 111kWh battery. However, with that colossal battery, the SUV lags behind competitors such as Hyundai/Kia and Tesla in terms of charging, taking 30 minutes to charge from 10-80%.
- Credit: Volvo Cars
- Credit: Volvo
- Credit: Volvo
Photo Credit: Volvo Cars
The Swedish brand has maintained its elegant yet conservative Scandinavian design language with the EX90. In fact, besides its smoother exterior body panels, funny door handles, and smoothed-over front grill, the Volvo EX90 shares a lot of design elements with its gas counterpart, the XC90.
Moving to the interior is another story. Volvo has radically redesigned its interiors, beginning with user controls. Most interior controls have been centralized in the portrait center screen. Simultaneously, the rest of the interior panels have acquired a more muted design language overall.
Photo Credit: Volvo Cars
While the Tesla-esque center display system may win some consumers, it is unclear how usable the U/I is. Hopefully, a positive indication is that the brand has worked with Google on the car’s software, perhaps indicating a U/I experience similar to android auto. However, there will undoubtedly be detractors of the all-digital experience, lacking physical controls that some believe are superior.
The tech upgrades aren’t limited to U/I changes; Volvo proudly states that the “EX90 is the first Volvo that’s hardware-ready for unsupervised driving in the future.” This is possible through cameras, radar units, and lidar placed around the vehicle. However, at the time of launch, it is unclear what level of autonomous driving the SUV will come with at launch.
While each of these features is undoubtedly incentive enough for those looking to buy a luxury 7-seater EV, perhaps the price is the most interesting part of Volvo’s equation. Volvo is offering a “well-optioned” EX90 for under $80,000, placing the vehicle below the Tesla Model X and Mercedes EQS SUV in price but above the Cadillac Lyriq.
Volvo will likely benefit from its early entrance as the electric full-size SUV market continues to heat up. But it will need to continue software improvements if they hope to stay ahead of the competition and attempt to catch up with Tesla.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
Elon Musk
Tesla Optimus’ pilot line will already have an incredible annual output
And this would just be the beginning. In the future, Musk mused that Optimus’ production could literally be out of this world.
During the 2025 Tesla Annual Shareholder Meeting, Elon Musk provided a teaser of the company’s targets for Optimus’s annual production. As per the CEO, Optimus’ pilot line will be capable of producing up to one million units annually.
And this would just be the beginning. In the future, Musk mused that Optimus’ production could literally be out of this world.
Musk targets world’s fastest production ramp for Optimus robots
Tesla’s first Optimus line will be built in Fremont, California, and is projected to produce around one million robots per year. Other facilities like Gigafactory Texas could scale Optimus production to 10 million units annually. Musk even joked that a 100-million-unit line might one day be built “on Mars.” With Optimus, Musk stated that Tesla is looking to achieve a historic production ramp.
“So we’re going to launch on the fastest production ramp of any product of any large complex manufactured product ever, starting with building a one million unit production line in Fremont. And that’s Line One. And then a 10-million-unit-per-year production line here (at Giga Texas). I don’t know where we’re going to put the one hundred million unit production line, maybe on Mars. But I think it’s going to literally get to one hundred million a year, maybe even a billion a year,” Musk said.
Optimus and sustainable abundance
Tesla’s Master Plan Part IV is all about sustainable abundance, and Musk highlighted that the humanoid robot will play a huge role in his vision for the future. He noted that Optimus’ mass production could redefine economic and social systems worldwide and open up premium services for everyone across the globe.
“People often talk about eliminating poverty or giving everyone amazing medical care. There’s only one way to do that, and that’s with the Optimus robot,” Musk said. “With humanoid robots, you can actually give everyone amazing medical care. In terms of Optimus will be more precise. Optimus will ultimately be better than the best human surgeon with a level of precision that is beyond human… People always talked about eliminating poverty, but actually, Optimus will actually eliminate poverty,” Musk said.
News
Ford considers drastic move with F-150 Lightning: ‘The demand is just not there’
Ford is considering a drastic move with its F-150 Lightning, which was the best-selling EV pickup on the market last quarter, beating out Tesla’s Cybertruck.
Ford has had a tumultuous entrance into its more expanded electric vehicle strategy over the past several years. At one point, the company was widely considered to be the most invested legacy automaker in the transition to electrification, but as the company has seen some real backtracking in terms of its sales and demand, it is cooling down its commitment.
At the end of Q3, it seemed to already be considering making some moves to cool off its EV ambitions, especially as the $7,500 EV tax credit was removed and it appeared that consumers would be less attracted to its vehicles without this sizeable discount.
Now, according to a new report from the Wall Street Journal, Ford is considering scrapping the F-150 Lightning altogether, as one employee said “the demand is just not there.”
Despite it being the best-selling EV pickup in the U.S. last quarter, the sales simply do not match up with the pricing, and financially, it is not the time to try to dive further into a project that is not making a profit. Ford has been dwindling in its commitment to EVs over the past several quarters, and its profits are reflecting a slowing interest in its electric vehicles.
Simply put, Ford’s combustion engine lineup of pickups in the F-Series is, by far, the best-selling division of trucks globally. Ford brought an awesome product forth with the Lightning, a mirror of the gas-powered F-Series that had a variety of trim levels for whatever the truck would be used for by the consumer.
However, the demand and sales have caused Ford to take a loss on its electric truck: figures from early last year indicated it was losing between $100,000 and $132,000 per vehicle.
It is not an official announcement, as Ford has not publicly said anything regarding its plans for the Lightning at this time.
Elon Musk
Tesla schedules Roadster unveiling event, and you won’t believe when it is
Tesla has tentatively scheduled its unveiling event for the Roadster’s next-generation iteration, and you will not believe the date the company picked for it.
Tesla CEO Elon Musk said during the 2025 Annual Shareholders Meeting that the company is aiming for an April 1 demo event.
Yes, April Fools’ Day.
🚨 Tesla’s unveiling event for the Roadster Gen 2 is scheduled for April 1, 2026.
Yes, April Fools’ Day. pic.twitter.com/sw09GUYFPV
— TESLARATI (@Teslarati) November 6, 2025
Tesla originally aimed for its “most epic demo” to take place at the end of this year. However, the writing on the wall as 2025 winds down seemed to indicate the company was not quite ready to show off everything it plans to implement into the Roadster.
Its capabilities have been teased quite heavily throughout most of the year, but the biggest hints came last week when Musk appeared on the Joe Rogan Experience Podcast.
He said:
“Whether it’s good or bad, it will be unforgettable. My friend Peter Thiel once reflected that the future was supposed to have flying cars, but we don’t have flying cars. I think if Peter wants a flying car, he should be able to buy one…I think it has a shot at being the most memorable product unveil ever. [It will be unveiled] hopefully before the end of the year. You know, we need to make sure that it works. This is some crazy technology in this car. Let’s just put it this way: if you took all the James Bond cars and combined them, it’s crazier than that.”
The Roadster has been somewhat of a letdown, at least in its newest version, thus far. Tesla has routinely delayed the project, putting those who put lofty down payments on the car in a weird limbo, lost at what to do.
One notable pre-orderer cancelled his reservation last week and got in a spat with Musk about it.
Now that there is a definitive date for the Roadster unveiling, Musk and Co. should have a more definitive cutoff date for features and capabilities. Chief Designer Franz von Holzhausen said earlier this year that when they showed Musk what they had done with the Roadster, the CEO encouraged them to do even more with it.
This delayed things further.
Musk also said he believes production would begin between 12 and 18 months after the unveiling, putting it out sometime in 2027.
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