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Rivian CEO RJ Scaringe hints at initial production of 20k-40k vehicles in 2021

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Rivian CEO RJ Scaringe was recently profiled by The New York Times, and hidden among the stories about the all-electric car maker’s early design days was an inital production estimate for the R1T pickup truck and R1S SUV. In 2021, Rivian’s estimated first full year of rolling vehicles through the assembly line, Scaringe is anticipating 20,000 to 40,000 cars will be made.

The electric vehicle startup purchased its Normal, Illinois car factory from Misubishi in 2017. Since then, the Rivian team – which includes prior Mitsubishi plant workers – has been hard at work bringing the company up to a high-volume manufacturing level. Rivian’s progress is apparently going very well, and Scaringe has teased a few other projects underway for the facility such as an on-site food farm for employees.

Rivian CEO RJ Scaringe discusses the company’s psychology and micro-grid energy storage projects with Alex Honnold and Rich Roll. | Image: Rivian/YouTube

Residents local to Rivian’s facility also appear to be giving their nod of approval to the car maker’s efforts. Earlier this week, the Normal City Council decided to move ahead with a request to rename Mitsubishi Motorway, the stretch of highway leading to Rivian’s plant, to Rivian Motorway. Another street with access to the factory is also in line for a rename – Sakura Lane will become Electric Avenue.

In driving the progress of the company, Scaringe was described as having a few parallels with Tesla’s Elon Musk. “Fortunately, my personality is one that I never lost confidence I could do it,” he told the Times. “That doesn’t mean I always knew how I was going to do it.” Musk’s matra that was repeated often in the early days of Tesla and SpaceX was similar. “If something is important enough, you do it, even if the odds are not in your favor,” he told interviewers on several occasions. Musk even admitted to the low probability of success for both of his primary companies, 10% for SpaceX, and ‘very very low’ for Tesla, specifically. Scaringe seems to have a bit of a better head start with Rivian from Tesla’s spearheading the electric vehicle industry.

Rivian CEO RJ Scaringe unveils the RT1 Truck to Suppliers in Plymouth, MI.

A few interesting details about Rivian’s beginnings have made the rounds since the company unveiled its R1T and R1S flagship vehicles. For one, Scaringe set out to start a car company with the global environment in mind. He was a car person at heart, a Porsche fan in particular, but over time he realized there was a contradiction between what he loved and what his values were with regard to sustainability. Even the fuel-efficient sports car Rivian initially designed wasn’t good enough for what Scaringe wanted to achieve.

“In my heart and soul, I knew I wasn’t answering the fundamental question of why the world needs this company to be successful,” Scaringe is quoted as saying in the article.

He decided to start over with something else more aligned with his personal values after finishing the first car in 2011. From there, Rivian was born, built, developed, and now on the way to delivering its first all-electric adventure vehices by the end of next year. If there’s one thing that the Times piece made clear, it’s the level of dedication Scaringe and the Rivian team has put into making their R1T truck and R1S SUV a reality.

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Rivian is still taking preorders on its website and aims to have its first vehicles delivered by the end of 2020.

Accidental computer geek, fascinated by most history and the multiplanetary future on its way. Quite keen on the democratization of space. | It's pronounced day-sha, but I answer to almost any variation thereof.

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Tesla analysts believe Musk and Trump feud will pass

Tesla CEO Elon Musk and U.S. President Donald Trump’s feud shall pass, several bulls say.

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The White House, Public domain, via Wikimedia Commons
President Donald J. Trump purchases a Tesla on the South Lawn, Tuesday, March 11, 2025. (Official White House Photo by Molly Riley)

Tesla analysts are breaking down the current feud between CEO Elon Musk and U.S. President Donald Trump, as the two continue to disagree on the “Big Beautiful Bill” and its impact on the country’s national debt.

Musk, who headed the Department of Government Efficiency (DOGE) under the Trump Administration, left his post in May. Soon thereafter, he and President Trump entered a very public and verbal disagreement, where things turned sour. They reconciled to an extent, and things seemed to be in the past.

However, the second disagreement between the two started on Monday, as Musk continued to push back on the “Big Beautiful Bill” that the Trump administration is attempting to sign into law. It would, by Musk’s estimation, increase spending and reverse the work DOGE did to trim the deficit.

President Trump has hinted that DOGE could be “the monster” that “eats Elon,” threatening to end the subsidies that SpaceX and Tesla receive. Musk has not been opposed to ending government subsidies for companies, including his own, as long as they are all abolished.

How Tesla could benefit from the ‘Big Beautiful Bill’ that axes EV subsidies

Despite this contentious back-and-forth between the two, analysts are sharing their opinions now, and a few of the more bullish Tesla observers are convinced that this feud will pass, Trump and Musk will resolve their differences as they have before, and things will return to normal.

ARK Invest’s Cathie Wood said this morning that the feud between Musk and Trump is another example of “this too shall pass:”

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Additionally, Wedbush’s Dan Ives, in a note to investors this morning, said that the situation “will settle:”

“We believe this situation will settle and at the end of the day Musk needs Trump and Trump needs Musk given the AI Arms Race going on between the US and China. The jabs between Musk and Trump will continue as the Budget rolls through Congress but Tesla investors want Musk to focus on driving Tesla and stop this political angle…which has turned into a life of its own in a roller coaster ride since the November elections.”

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Tesla shares are down about 5 percent at 3:10 p.m. on the East Coast.

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Tesla scrambles after Musk sidekick exit, CEO takes over sales

Tesla CEO Elon Musk is reportedly overseeing sales in North America and Europe, Bloomberg reports.

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Credit: Tesla

Tesla scrambled its executives around following the exit of CEO Elon Musk’s sidekick last week, Omead Afshar. Afshar was relieved of his duties as Head of Sales for both North America and Europe.

Bloomberg is reporting that Musk is now overseeing both regions for sales, according to sources familiar with the matter. Afshar left the company last week, likely due to slow sales in both markets, ending a seven-year term with the electric automaker.

Tesla’s Omead Afshar, known as Elon Musk’s right-hand man, leaves company: reports

Afshar was promoted to the role late last year as Musk was becoming more involved in the road to the White House with President Donald Trump.

Afshar, whose LinkedIn account stated he was working within the “Office of the CEO,” was known as Musk’s right-hand man for years.

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Additionally, Tom Zhu, currently the Senior Vice President of Automotive at Tesla, will oversee sales in Asia, according to the report.

It is a scramble by Tesla to get the company’s proven executives over the pain points the automaker has found halfway through the year. Sales are looking to be close to the 1.8 million vehicles the company delivered in both of the past two years.

Tesla is pivoting to pay more attention to the struggling automotive sales that it has felt over the past six months. Although it is still performing well and is the best-selling EV maker by a long way, it is struggling to find growth despite redesigning its vehicles and launching new tech and improvements within them.

The company is also looking to focus more on its deployment of autonomous tech, especially as it recently launched its Robotaxi platform in Austin just over a week ago.

Tesla officially launches Robotaxi service with no driver

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However, while this is the long-term catalyst for Tesla, sales still need some work, and it appears the company’s strategy is to put its biggest guns on its biggest problems.

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Tesla upgrades Model 3 and Model Y in China, hikes price for long-range sedan

Tesla’s long-range Model 3 now comes with a higher CLTC-rated range of 753 km (468 miles).

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Credit: Tesla China

Tesla has rolled out a series of quiet upgrades to its Model 3 and Model Y in China, enhancing range and performance for long-range variants. The updates come with a price hike for the Model 3 Long Range All-Wheel Drive, which now costs RMB 285,500 (about $39,300), up RMB 10,000 ($1,400) from the previous price.

Model 3 gets acceleration boost, extended range

Tesla’s long-range Model 3 now comes with a higher CLTC-rated range of 753 km (468 miles), up from 713 km (443 miles), and a faster 0–100 km/h acceleration time of 3.8 seconds, down from 4.4 seconds. These changes suggest that Tesla has bundled the previously optional Acceleration Boost for the Model 3, once priced at RMB 14,100 ($1,968), as a standard feature.

Delivery wait times for the long-range Model 3 have also been shortened, from 3–5 weeks to just 1–3 weeks, as per CNEV Post. No changes were made to the entry-level RWD or Performance versions, which retain their RMB 235,500 and RMB 339,500 price points, respectively. Wait times for those trims also remain at 1–3 weeks and 8–10 weeks.

Model Y range increases, pricing holds steady

The Model Y Long Range has also seen its CLTC-rated range increase from 719 km (447 miles) to 750 km (466 miles), though its price remains unchanged at RMB 313,500 ($43,759). The model maintains a 0–100 km/h time of 4.3 seconds.

Tesla also updated delivery times for the Model Y lineup. The Long Range variant now shows a wait time of 1–3 weeks, an improvement from the previous 3–5 weeks. The entry-level RWD version maintained its starting price of RMB 263,500, though its delivery window is now shorter at 2–4 weeks.

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Tesla continues to offer several purchase incentives in China, including an RMB 8,000 discount for select paint options, an RMB 8,000 insurance subsidy, and five years of interest-free financing for eligible variants.

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