Rivian is planning to open an “Experience Center” in Laguna Beach, transforming a landmark movie theater into a full-fledged EV community facility.
An application to transform the Laguna Theater into the company’s introductory Experience Center was submitted last Summer. Initially, the Laguna Theater has the appearance of a 1930’s era cinema, giving some nostalgia of an evening at the movies. Rivian plans to add some features to the historic Laguna Theatre that will likely complement the automaker’s massive push that is planned for later this year when its R1T pickup hits the market.
Laguna Theater (cinematreasures.org)
Closing in 2015, the Laguna Theater was built in 1934 but began operating in 1935. Rivian looks to maintain the overall design and personality of the building, without disrupting the essence of the building’s historic charm.
In documents acquired by JimmyEV of the RivianOwnersForum, Rivian’s proposal plans to:
‘Transform the historic theater into a community-focused hub that will include retail space, food and beverage, and a restored theater for public programming. Rivian sees this project as an opportunity to invest into the community of Laguna Beach by restoring the historic façade, modernizing the theater interior, and introducing new public programming to make it an activated development year-round.”
The automaker states in other areas of the document that it plans to hold Live Events and Screenings, along with Art Showings, Lectures, Classes, a Theater, and Retail and Cafe spaces in the facility after it does a renovation of the building. It plans to keep the overall footprint of the Laguna Theater the same and only wishes to restore some of the interior and exterior elements to “match existing and historical conditions.” Rivian says that it plans to follow Genera Plan policies like the Encouraged Preservation of Historic Structures and Adaptive Reuse of Buildings as it protects the character-defining components of the Laguna Beach area.
The concept art for Rivian’s planned “Experience Center”
An apartment unit is also located above the Theater, and Rivian plans to take possession of it to house guest speakers, lecturers, Rivian shareholders, and customers, when applicable.
Rivian’s proposed restoration and re-use of the Theater will only require slight restorations with some floorplan reconfigurations, the company’s conclusion on the application says. The overall goal is to preserve the Laguna Theater as a community landmark while using the historic space to promote Rivian’s new, state-of-the-art electric vehicles. The company plans to begin deliveries of the R1T later this Summer and is coming off of its most robust Investment Round yet, where the automaker raised over $2.65 billion in funding. The Experience Center has already been given the go-ahead by local authorities, according to the Laguna Beach Independent. It will open in late 2021.
“I’m really excited about the project,” Laguna Beach Planning Commissioner Jorg Dubin said. “I’m happy that the theater is finally going to have something going on there instead of it being empty. I’m fully in favor of the project moving forward.”
Rivian’s application for the Experience Center is available below. Let us know what you think in the comments, or you can Tweet or e-mail me directly.
Rivian Experience Center Laguna Beach by Joey Klender on Scribd
Elon Musk
SpaceX issues statement on Starship V3 Booster 18 anomaly
The incident unfolded during gas-system pressure testing at the company’s Massey facility in Starbase, Texas.
SpaceX has issued an initial statement about Starship Booster 18’s anomaly early Friday. The incident unfolded during gas-system pressure testing at the company’s Massey facility in Starbase, Texas.
SpaceX’s initial comment
As per SpaceX in a post on its official account on social media platform X, Booster 18 was undergoing gas system pressure tests when the anomaly happened. Despite the nature of the incident, the company emphasized that no propellant was loaded, no engines were installed, and personnel were kept at a safe distance from the booster, resulting in zero injuries.
“Booster 18 suffered an anomaly during gas system pressure testing that we were conducting in advance of structural proof testing. No propellant was on the vehicle, and engines were not yet installed. The teams need time to investigate before we are confident of the cause. No one was injured as we maintain a safe distance for personnel during this type of testing. The site remains clear and we are working plans to safely reenter the site,” SpaceX wrote in its post on X.
Incident and aftermath
Livestream footage from LabPadre showed Booster 18’s lower half crumpling around the liquid oxygen tank area at approximately 4:04 a.m. CT. Subsequent images posted by on-site observers revealed extensive deformation across the booster’s lower structure. Needless to say, spaceflight observers have noted that Booster 18 would likely be a complete loss due to its anomaly.
Booster 18 had rolled out only a day earlier and was one of the first vehicles in the Starship V3 program. The V3 series incorporates structural reinforcements and reliability upgrades intended to prepare Starship for rapid-reuse testing and eventual tower-catch operations. Elon Musk has been optimistic about Starship V3, previously noting on X that the spacecraft might be able to complete initial missions to Mars.
Investor's Corner
Tesla analyst maintains $500 PT, says FSD drives better than humans now
The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.
Tesla (NASDAQ:TSLA) received fresh support from Piper Sandler this week after analysts toured the Fremont Factory and tested the company’s latest Full Self-Driving software. The firm reaffirmed its $500 price target, stating that FSD V14 delivered a notably smooth robotaxi demonstration and may already perform at levels comparable to, if not better than, average human drivers.
The team also met with Tesla leaders for more than an hour to discuss autonomy, chip development, and upcoming deployment plans.
Analysts highlight autonomy progress
During more than 75 minutes of focused discussions, analysts reportedly focused on FSD v14’s updates. Piper Sandler’s team pointed to meaningful strides in perception, object handling, and overall ride smoothness during the robotaxi demo.
The visit also included discussions on updates to Tesla’s in-house chip initiatives, its Optimus program, and the growth of the company’s battery storage business. Analysts noted that Tesla continues refining cost structures and capital expenditure expectations, which are key elements in future margin recovery, as noted in a Yahoo Finance report.
Analyst Alexander Potter noted that “we think FSD is a truly impressive product that is (probably) already better at driving than the average American.” This conclusion was strengthened by what he described as a “flawless robotaxi ride to the hotel.”
Street targets diverge on TSLA
While Piper Sandler stands by its $500 target, it is not the highest estimate on the Street. Wedbush, for one, has a $600 per share price target for TSLA stock.
Other institutions have also weighed in on TSLA stock as of late. HSBC reiterated a Reduce rating with a $131 target, citing a gap between earnings fundamentals and the company’s market value. By contrast, TD Cowen maintained a Buy rating and a $509 target, pointing to strong autonomous driving demonstrations in Austin and the pace of software-driven improvements.
Stifel analysts also lifted their price target for Tesla to $508 per share over the company’s ongoing robotaxi and FSD programs.
Elon Musk
SpaceX Starship Version 3 booster crumples in early testing
Photos of the incident’s aftermath suggest that Booster 18 will likely be retired.
SpaceX’s new Starship first-stage booster, Booster 18, suffered major damage early Friday during its first round of testing in Starbase, Texas, just one day after rolling out of the factory.
Based on videos of the incident, the lower section of the rocket booster appeared to crumple during a pressurization test. Photos of the incident’s aftermath suggest that Booster 18 will likely be retired.
Booster test failure
SpaceX began structural and propellant-system verification tests on Booster 18 Thursday night at the Massey’s Test Site, only a few miles from Starbase’s production facilities, as noted in an Ars Technica report. At 4:04 a.m. CT on Friday, a livestream from LabPadre Space captured the booster’s lower half experiencing a sudden destructive event around its liquid oxygen tank section. Post-incident images, shared on X by @StarshipGazer, showed notable deformation in the booster’s lower structure.
Neither SpaceX nor Elon Musk had commented as of Friday morning, but the vehicle’s condition suggests it is likely a complete loss. This is quite unfortunate, as Booster 18 is already part of the Starship V3 program, which includes design fixes and upgrades intended to improve reliability. While SpaceX maintains a rather rapid Starship production line in Starbase, Booster 18 was generally expected to validate the improvements implemented in the V3 program.
Tight deadlines
SpaceX needs Starship boosters and upper stages to begin demonstrating rapid reuse, tower catches, and early operational Starlink missions over the next two years. More critically, NASA’s Artemis program depends on an on-orbit refueling test in the second half of 2026, a requirement for the vehicle’s expected crewed lunar landing around 2028.
While SpaceX is known for diagnosing failures quickly and returning to testing at unmatched speed, losing the newest-generation booster at the very start of its campaign highlights the immense challenge involved in scaling Starship into a reliable, high-cadence launch system. SpaceX, however, is known for getting things done quickly, so it would not be a surprise if the company manages to figure out what happened to Booster 18 in the near future.
SpaceX issues statement on Starship V3 Booster 18 anomaly
Tesla analyst maintains $500 PT, says FSD drives better than humans now
