

News
Northvolt announces new €4 Billion Battery Gigafactory in Northern Germany
Swedish battery company Northvolt announced today that it will build a new €4 Billion battery Gigafactory in Northern Germany in the city of Heide. The plant, known as “Northvolt Drei,” will be the company’s third production facility of at least 60 gigawatts of annual capacity and its first outside of Sweden.
Northvolt CEO Peter Carlsson said the area offered everything a battery company would want: support from local authorities and plenty of talent to pick from. “In Heide, we really found a spot where we could combine all our requirements: attracting talent and feeling the support for our aspiration of building the world’s greenest batteries,” Carlsson said. “With the energy mix in Schleswig-Holstein, with the offshore wind coming in, but also with the linkage to Denmark and Norway in the energy feed, we saw that this is probably the best spot for us in Germany to build this set-up.”
In December, Northvolt became the first European company to design, develop, and build a lithium-ion battery cell entirely in Europe. The cell was prismatic and not cylindrical as many EV enthusiasts are familiar with, like in Tesla’s vehicles. Prismatic cells consist of large sheets of anodes, cathodes, and separators sandwiched, rolled up, and pressed to fit into a metallic or hard-plastic housing in cubic form, according to AllAboutCircuits.
Northvolt Ett’s first Prismatic Lithium-ion cell. (Credit: Northvolt)
Germany is Europe’s leading EV battery production location with 485 gigawatt hours of capacity in both existing and planned facilities, Northvolt said in a statement citing Handelsblatt. With big-name EV players like Tesla committing to a massive Gigafactory facility near Berlin, which is set to launch in just one week, other battery makers have flocked to the region. CATL, SVOLT, and PSA Group have all announced projects in the region. Tesla also plans to build its 4680 cells in Germany in the coming years.
German authorities, including the country’s Trade and Invest group, voiced their support for Northvolt’s new facility.
“We welcome Northvolt’s decision to come to Heide, which gives the company not only proximity to Europe’s largest automotive market but also access to Germany’s highly skilled workforce as well,” Germany Trade & Invest (GTAI) CEO Robert Hermann said. “Northvolt is a great addition to the growing battery production landscape here in the heart of Europe.”
Heide is located near Hamburg, a large metropolitan area that has several technical colleges and universities known for its expertise in engineering. Additionally, Hamburg had the reputation of a city but also has a rural feel, as plenty of surround towns offer considerable landmass, which is suitable for manufacturing projects. Northvolt said Heide offered “the space required to establish a battery plant of sufficient size to leverage the economies of scale in production.”
“Germany Trade & Invest has been working together closely with Northvolt since late 2019 to find a site for the company’s German production facility, and we encouraged them to investigate sites in the north of the country as well as other regions because of the availability of renewable energy on Germany’s coasts,” GTAI automotive expert Stefan di Bitonto said. “Northvolt’s planned gigafactory in Heide is a further indication that the automotive industry in Germany is expanding beyond its traditional strongholds, as mobility is rethought during Germany’s transition to clean energy.”
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Elon Musk
Tesla board reveals reasoning for CEO Elon Musk’s new $1 trillion pay package
“Yes, you read that correctly: in 2018, Elon had to grow Tesla by billions; in 2025, he has to grow Tesla by trillions — to be exact, he must create nearly $7.5 trillion in value for shareholders for him to receive the full award.”

Tesla’s Board of Directors has proposed a new pay package for company CEO Elon Musk that would result in $1 trillion in stock offerings if he is able to meet several lofty performance targets.
Musk, who has not been meaningfully compensated since 2017, completed his last pay package by delivering billions in shareholder value through a variety of performance-based “tranches,” which were met and resulted in the award of billions in stock.
Elon Musk’s new pay plan ties trillionaire status to Tesla’s $8.5 trillion valuation
However, Musk was unable to claim this award due to a ruling by the Delaware Chancery Court, which deemed the payout an “unfathomable sum.”
Now, the company is taking steps to ensure Musk gets paid, as the Board feels that it is crucial to retain its CEO, who has been responsible for much of the company’s success.
This is not a statement to undermine the work of all of Tesla’s terrific employees, but a ship needs to be captained by someone, and Musk has proven he is the right person for the job.
The Board also believes that, based on a statement made by the company in its proxy, various issues will be discussed during the upcoming Shareholder Meeting.
Robyn Denholm and Kathleen Wilson-Thompson recognized Musk’s contributions in a statement, which encouraged shareholders to vote to approve the payout:
“We’re asking you to approve the 2025 CEO Performance Award. In designing the new performance award, we explored numerous alternatives. Ultimately, the new award aims to build upon the success of the 2018 CEO Performance Award framework, which ensure that Elon was only paid for the performance delivered and incentivized to guide Tesla through a period of meteoric growth. The 2025 CEO Performance Award similarly challegnes Elon to again meet a series of even more aspirational goals, including operational milestones focused on reaching Adjusted EBITDA targets (thresholds that are up to 28 times higher than the 2108 CEO Performance Award’s top Adjusted EBITDA milestone) and rolling out new or expanded product offerings (including 1 million Robotaxis in commercial operation and delivery of 1 million AI Bots), all while growing the company’s market capitalization by trillions of dollars.
Yes, you read that correctly: in 2018, Elon had to grow Tesla by billions; in 2025, he has to grow Tesla by trillions — to be exact, he must create nearly $7.5 trillion in value for shareholders for him to receive the full award.
In addition to these unprecedented performance milestones, the 2025 CEO Performance Award also includes innovative structural features, born out of the special committee’s considered analysis and extensive shareholder feedback. These features include supercharged retention (at least seven and a half years and up to 10 years to vest in the full award), structural protections to minimize stock price volatility due to administration of this award and, thereafter, incentives for Elon to participate in the Board’s continued development of a framework for long-term CEO Succession. If Elon achieves all the performance milestones under this principle-based 2025 CEO Performance Award, his leadership will propel Tesla to become the most valuable company in history.”
Musk will have a lot of things to accomplish to receive the 423,743,904 shares, which are divided into 12 tranches.
However, the Board feels he is the right person for the job, and they want him to remain the CEO. This package should ensure that he stays with Tesla, as long as shareholders feel the same way.
News
Tesla Robotaxi app download rate demolishes Uber, Waymo all-time highs
After two and a half months of testing with a group of hand-picked Tesla influencers and some media, the company has officially launched Robotaxi rides in both Austin, Texas, and the California Bay Area to the public.

Tesla launched its Robotaxi app to the general public yesterday, and the number of downloads is a testament to the platform’s high demand for testing.
After two and a half months of testing with a group of hand-picked Tesla influencers and some media, the company has officially launched Robotaxi rides in both Austin, Texas, and the California Bay Area to the public.
Tesla Robotaxi makes major expansion with official public app launch
Downloading the app is available to iOS users, so if you have an iPhone, you can get it and join the waitlist. Tesla has not yet launched the Robotaxi app for the Android platform, but did hint that it would be coming soon.
The testing phase with the group Tesla selected has gone well. In Austin, the City has only listed one “Safety Concern” with Robotaxi during the testing phase. For the most part, things have gone extremely well, and riders have had good things to say.
Tesla is still operating with some safeguards in place, such as Safety Monitors and Safety Drivers, but these are precautionary and temporary; CEO Elon Musk has said they should be removed by the end of the year.
Elon Musk says Tesla will take Safety Drivers out of Robotaxi: here’s when
Even still, Tesla Robotaxi is something that many people want to experience, and the app downloads prove it.
The Tesla Robotaxi app was downloaded at a rate that exceeded all rolling 30-day periods of both Uber and Waymo, according to Brett Winton of ARK Invest. Tesla’s Robotaxi’s first day on the App Store exceeded Uber’s by 40 percent and Waymo’s best download day ever by six times:
Today’s Tesla Robotaxi App downloads outpaced Uber across all rolling 30 day periods by 40% and bested Waymo’s best download day ever by >6x pic.twitter.com/s9s1XTsUu2
— Brett Winton (@wintonARK) September 5, 2025
The surge in downloads is a good indication of how in demand the Robotaxi suite was, as many people within the community had vocalized their requests to try the platform, but Tesla was not ready to expand it beyond its handpicked group.
The expansion of the program will result in more rides, provided Tesla continues to expand its fleet of vehicles. It has already admitted many of those who were initially placed on the waitlist.
News
Elon Musk’s xAI expands to Seattle with salaries up to $440,000
The move was announced by the artificial intelligence startup and Elon Musk on social media platform X.

Elon Musk’s artificial intelligence startup xAI is opening a new office in Seattle as it accelerates its global expansion.
The move was announced by the artificial intelligence startup and Elon Musk on social media platform X. xAI is also hiring for its first positions in the new site.
New Seattle office
As could be seen on xAI’s Careers webpage, the Seattle office is currently hiring for three engineering roles. Each of the three technical roles tied to the new site carry salaries ranging from $180,000 to $440,000.
The new office adds to xAI’s growing presence, which now spans San Francisco, Austin, London, Dublin, New York, and Memphis. The Seattle-based roles focus on video and image generation systems, signaling Musk’s intent to challenge rivals like OpenAI and Meta in generative AI.
Pressures and challenges
Seattle also places xAI within reach of Microsoft’s headquarters in Redmond. Microsoft has emerged as a central player in the AI race through its multibillion-dollar partnership with OpenAI, making xAI’s move into the region notable. The competition for AI specialists has pushed salaries higher across the industry, with filings showing OpenAI staff earning up to $530,000 and Anthropic engineers as much as $690,000 annually, as noted by Insider.
The startup has also seen some high-profile departures in recent months, including cofounder Igor Babuschkin and general counsel Robert Keele. Still, xAI continues to grow aggressively, and its Grok large language model has been gaining momentum among mainstream users. Work also continues to be underway to further build out the company’s Colossus supercomputer cluster. Reports have also suggested that xAI has moved into San Francisco offices in the Mission District, a site Musk initially leased during OpenAI’s early years.
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