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BYD to duel with Tesla in Japan’s growing EV market

Credit: BYD

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BYD has officially begun selling EVs in Japan, joining the likes of Tesla and Nissan in selling a lineup of electric vehicles in the country.

While Japan has continually proven a challenging market for EVs to enter, this hasn’t stopped major brands like Tesla from jumping into the mix to attempt to change that. Following Tesla’s success in growing that market, BYD has now also decided to join.

BYD it is entering the Japanese market with its small electric crossover, the Atto 3, with deliveries beginning as soon as next month. Vehicles are available at BYD showrooms, with the first showroom opening in Yokohama and 19 more planned to open throughout the rest of 2023. In total, BYD plans to open 100 showrooms over the next 2 years in an effort to catch the wave of demand for EVs that has yet to reach the island nation.

While many have seen this move as forward-thinking and a great move for BYD, Tesla has shown time and time again that conquering the Japanese market is a near-herculean task.

As pointed out by Nikkei Asia, Japan’s total EV sales in 2022, while nearly triple the previous year, only amounted to just over 59,000 units. And in a country of over 125 million people, this is a drop in the bucket. EVs now total only 1.7% of the car market, and while this is the first time EVs have crossed the 1% mark in Japan, the segment still has significant growth to do.

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But BYD itself also faces a set of challenges as it enters the world’s third-largest economy. Perhaps foremost, as an unknown brand in what can be a very insular economy, BYD will likely face a steep climb as it battles with legacy brands. Secondly, while BYD’s first offering, coming in at an affordable 4.4 million yen ($33,800), certainly used to be leading Tesla and even Nissan in pricing, that is no longer the case.

Currently, the Japanese government’s incentive of 650,000 yen ($5,029) brings the price of the Tesla Model 3 down to 4.7 million yen ($36,369) and the price of the Tesla Model Y to 5.15 million yen ($39,841), a price that is a stone’s throw away from the BYD offering.

At the same time, Nissan has also made strides in making its EV offerings significantly more affordable. The incredibly popular Nissan Sakura now starts at 2.5 million yen ($19,330), the Nissan Leaf starts at 4.3 million yen ($33,246), and the top-of-the-line Nissan Ariya starts at a fairly competitive 5.4 million yen ($41,750).

It remains unclear if BYD’s venture into Japan will be a successful one, but it is clear that the market there is not as uncompetitive as it used to be. But with plenty of market share still available for EVs to pick up in the meantime, the Chinese brand is at least well positioned to “catch the wave.”

What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!

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Will is an auto enthusiast, a gear head, and an EV enthusiast above all. From racing, to industry data, to the most advanced EV tech on earth, he now covers it at Teslarati.

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Tesla explains why Robotaxis now have safety monitors in the driver’s seat

The update to Austin’s safety monitors became a point of interest among Tesla watchers on social media.

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Credit: Tesla

Tesla has provided an explanation about the presence of safety monitors in the driver’s seat of its autonomous Robotaxi units.

The autonomous ride-hailing service is currently being deployed in Austin and the Bay Area, with more cities across the United States expected to gain access to the service later this year.

Safety Monitors

When Tesla launched its initial Robotaxi program in Austin, the company made headlines for operating vehicles without a human in the driver’s seat. Even with this setup, however, Tesla still had safety monitors in the passenger seat of the Robotaxis. The safety monitors, which do not interact with passengers, have been observed to report issues and other behaviors from the autonomous vehicles in real time. 

Safety monitors on the driver’s seat were also employed in the service’s Bay Area rollout, though numerous members of the EV community speculated that this was likely done to meet regulations in California. However, with the expansion of the Austin geofence, riders in Tesla’s Robotaxis observed that the safety monitors in the city have been moved to the driver’s seat as well.

Tesla’s explanation

The update to Austin’s safety monitors became a point of interest among Tesla watchers on social media. Longtime FSD tester Whole Mars Catalog, for one, speculated that the move might be due to Texas’ new regulations for autonomous vehicles, which took effect recently. Interestingly enough, the official Tesla Robotaxi account on X responded to the FSD tester, providing an explanation behind the safety monitor’s move to the driver’s seat. 

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“Safety monitors are only in the driver’s seat for trips that involve highway driving, as a self-imposed cautious first step toward expanding to highways,” the Tesla Robotaxi account noted.

Tesla has been extremely cautious with its autonomous driving program, particularly with the rollout of its Robotaxi service, which use Unsupervised FSD. This is quite understandable considering the negative media slant that Tesla is consistently subjected to, which could very well result in minute incidents or mistakes by Robotaxis being blown out of proportion.

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The Boring Company begins hiring for Nashville’s Music City Loop

Tennessee Gov. Bill Lee expressed strong support for the project.

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Credit: The Boring Company/X

Elon Musk’s The Boring Company has started recruitment efforts for the Music City Loop, an underground tunnel system designed to link downtown Nashville with Nashville International Airport. 

Tennessee Gov. Bill Lee expressed strong support for the project, describing it as a cost-free alternative to traditional mass transit systems that could ease traffic congestion in the city. Initial digging began in mid-August, with visible progress reported by September 1, as noted in a WKRN report.

Job creation and project scope

The Boring Company is currently seeking engineers, electricians, mechanics, and operations coordinators as part of its hiring drive for the Music City Loop in Nashville. Gov. Lee emphasized that unlike large-scale transit projects that typically cost billions, the tunnel system will not burden taxpayers.

“We’ve been trying to find ways, Metro Nashville has in particular, to develop transit in the city for a long time. It costs billions and billions of dollars to build out transit systems. We now have an opportunity to have a transit system that costs the taxpayers nothing,” Lee said, calling the effort the fast lane to the city’s future.

The Music City Loop aims to provide a quick and efficient link between the city center and the airport, similar to The Boring Company’s other tunnel projects like the Las Vegas Convention Center Loop. Officials have praised the company for cooperating with state permitting and regulatory requirements, suggesting that the Nashville Loop project is advancing in line with established processes.

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Community reactions and concerns

While officials are optimistic, community response has been mixed. Some residents have raised concerns about the speed of approval and a lack of public discussion before construction began.

Nashville resident Taylor John cited environmental impacts and worries that the tunnel could primarily serve tourists rather than local commuters. “I have a lot of concerns, first of all, by how fast this decision was made, I don’t think there was a lot of discussion from the members of the community before this decision was made. It’s going to impact us,” the resident stated.

Others, however, see the project as an innovative leap forward. “There’s a whole untapped potential underneath our feet,” resident Nathaniel Lehrer stated. “Anything that can save time when picking up family or friends or you need to catch a flight, it’d be an awesome option to have.”

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Miami Beach Mayor considering Elon Musk’s Boring Company tunnels

Miami Beach faces unique constraints, including chronic flooding, porous limestone foundations, and its low elevation near sea level.

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(Credit: The Boring Company

Miami Beach Mayor Steven Meiner has asked city commissioners to consider whether underground transit tunnels could be a feasible solution to the city’s worsening traffic. 

The proposal reflects growing interest in exploring unconventional transit options, especially after city leaders rejected plans to extend the downtown Miami Metromover to South Beach.

New transit alternatives

In a memo, Meiner noted that his request is not tied to a single project but is intended to open a broader discussion on engineering challenges, environmental impacts, potential funding, and integration with existing transit systems. Miami Beach faces unique constraints, including chronic flooding, porous limestone foundations, and its low elevation near sea level, according to Axios.

The tunnel idea is not entirely new. In 2022, Meiner suggested reaching out to Elon Musk’s The Boring Company to discuss potential projects, citing the firm’s work on the Vegas Loop in Las Vegas. At the time, the city passed a resolution to study tunnels further, though it remains unclear whether any formal discussions with the tunneling startup actually took place.

Previous proposals

The Boring Company has shown interest in South Florida before. In 2021 and 2022, it submitted plans for Tesla-powered tunnel systems in Fort Lauderdale and North Miami Beach. While the Fort Lauderdale project was later suspended, reports suggest the North Miami Beach proposal remained active into 2023. Musk also met with Miami Mayor Francis Suarez in 2021 to discuss tunnel systems, though no progress has been reported since.

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The Boring Company has garnered some experience with consumer tunnels over the years, thanks in no small part to the Las Vegas Convention Center and Vegas Loops, which use Tesla vehicles. The greater Vegas Loop is still being expanded today, and efforts are underway to transition the Teslas being used in the tunnels to use Unsupervised FSD.

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