Volkswagen recently announced that it would slash the price of its flagship ID.3 electric hatchback by €3,000, putting it in direct competition with Tesla.
The German automaker is expected to lower the price of the ID.3 under €40,000 ($42,000). Many reports speculate that slashing the VW ID. 3’s price would put it in direct competition with the Tesla Model Y. Industry analyst Ferdinand Dudenhoeffer believes that Volkswagen sees Tesla as its toughest competition in the EV markets, especially in China.
“Volkswagen sees how big the threat is from Tesla,” Dudenhoeffer told AFP–a German news agency.
The ID. 3’s expected price drop makes it more affordable than the Tesla Model Y Long Range and Performance in the United States and Europe. The Long Range Model Y in the U.S. starts at $54,990, while the Performance starts at $58,990. In Europe, Tesla sells the RWD Model Y at €44,890 before options, the Long Range starts at €54,990, and the Performance costs €64,990.
The ID. 3’s price drop would put it on par with the cost of the base Model Y in China. Gigafactory Shanghai’s RWD Model Y starts at RMB 261,900 ($38,080). Tesla China sells the Long Range Model Y for RMB 311,900 ($45,350), and the Performance costs RMB 361,900 ($52,620) before options.
VW vs. Tesla’s Market Share in China
According to a local German report, Volkswagen holds 16% market share in China thanks to its internal combustion engine (ICE) vehicle sales. China accounts for 40% of Volkswagen’s group sales.
“The times when traditional German carmakers could take their market shares [in China] for granted are gone,” said Gregor Sebastian, an analyst at the Mercator Institute for China Studies.
“In Germany, driving performance remains a key factor [when customers choose a new car.] But in China, where many people spend a lot of their driving time stuck in traffic jams and highly value new technologies, the car’s interaction with the smartphone and overall connectivity is more important,” Sebastian added.
With their advanced technology and fun features, Tesla vehicles cater to drivers’ needs in China. The Elon Musk-led company holds 7.8% of China’s EV segment, behind China’s BYD automaker, which holds 16% of the segment. Meanwhile, Volkswagen holds 2.4% market share in the EV segment, lagging behind Tesla, BYD, and other Chinese automakers. VW’s new price of the ID. 3’s and the vehicle’s upgrades may help the German automaker make bigger waves in the Chinese auto market and other markets as well.
VW teased the debut of an upgraded ID.3 in December 2022. The company noted upgrading the new ID. 3’s technology, recognizing the value customers put on tech in specific markets. The German automaker unveiled its new ID.3 design earlier this month.
“Part of our mission at Volkswagen is to offer state-of-the-art technologies and innovations across all models, including compact vehicles, and the ID.3 exemplifies this – for example when it comes to new convenience and assist systems: we are taking the next step forward on the way to highly automated driving with the use of swarm data in the latest Travel Assist”, explains Kai Grünitz, Member of the Volkswagen Brand Board of Management responsible for Development.
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Tesla ramps production of its ‘new’ models at Giga Texas
The vehicles are being built at Tesla Gigafactory Texas in Austin, and there are plenty of units being built at the factory, based on a recent flyover by drone operator and plant observer Joe Tegtmeyer.
Tesla is ramping up production of its ‘new’ Model Y Standard at Gigafactory Texas just over a week after it first announced the vehicle on October 7.
Earlier this month, Tesla launched the Tesla Model 3 and Model Y “Standard,” their release of what it calls its affordable models. They are priced under $40,000, and although there was some noise surrounding the skepticism that they’re actually “affordable,” it appears things have been moving in the right direction.
The vehicles are being built at Tesla Gigafactory Texas in Austin, and there are plenty of units being built at the factory, based on a recent flyover by drone operator and plant observer Joe Tegtmeyer:
News: the @Tesla Model Y Standard production is well underway at Giga Texas today!
This consistent with what I was told to expect during the unveiling day last week!
The outbound lot had many Premium Model Y’s and @cybertruck too!
More coming soon! pic.twitter.com/WU489QKPLB
— Joe Tegtmeyer 🚀 🤠🛸😎 (@JoeTegtmeyer) October 16, 2025
The new Standard Tesla models are technically the company’s response to losing the $7,500 EV tax credit, which significantly impacts any company manufacturing electric vehicles.
However, it seems the loss of the credit is impacting others much more than it is Tesla.
As General Motors and Ford are scaling back their EV efforts because it is beginning to hurt their checkbooks, Tesla is moving forward with its roadmap to catalyze annual growth from a delivery perspective. While GM, Ford, and Stellantis are all known for their vehicles, Tesla is known for its prowess as a car company, an AI company, and a Robotics entity.
Elon Musk was right all along about Tesla’s rivals and EV subsidies
Tesla should have other vehicles coming in the next few years, especially as the Cybercab is evidently moving along with its preliminary processes, like crash testing and overall operational assessment.
It has been spotted at the Fremont Factory several times over the past couple of weeks, hinting that the vehicle could begin production sometime next year.
Tesla could be greatly impacted in one of its strongest markets as the government is ready to eliminate a main subsidy for electric vehicles over the next two years.
In Norway, EV concentrations are among the strongest in the world, with over 98 percent of all new cars sold in September being electric powertrains. This has been a long-standing trend in the Nordic region, as countries like Iceland and Sweden are also highly inclined to buy EVs.
However, the Norwegian government is ready to abandon a subsidy program it has in place, as it has effectively achieved what it set out to do: turn consumers to sustainability.
This week, Norway’s Finance Minister, Jens Stoltenberg, said it is time to consider phasing out the benefits that are given to those consumers who choose to buy an EV.
Stoltenberg said this week (via Reuters):
“We have had a goal that all new passenger cars should be electric by 2025, and … we can say that the goal has been achieved. Therefore, the time is ripe to phase out the benefits.”
EV subsidies in Norway include reduced value-added tax (VAT) on cheaper models, lower road and toll fees, and even free parking in some areas.
The government also launched programs that would reduce taxes for companies and fleets. Individuals are also exempt from the annual circulation tax and fuel-related taxes.
In 2026, changes will already be made. Norway will lower its EV tax exemption to any vehicle priced at over 300,000 crowns ($29,789.40), down from the current 500,000, which equates to about $49,500.
This would eliminate each of the Tesla Model Y’s trim levels from tax exemption status. In 2027, the VAT exemptions will be completely removed. Not a single EV on the market will be able to help owners escape from tax-exempt status.
There is some pushback on the potential loss of subsidies and benefits, and some groups believe that the loss of the programs will regress the progress EVs have made.
Christina Bu, head of the Norwegian EV Association, said:
“I worry that sudden and major changes will make more people choose fossil-fuel cars again, and I think everyone agrees that we don’t want to go back there.”
With the loss of the $7,500 Electric Vehicle Tax Credit, it looks as if Tesla CEO Elon Musk was right all along.
As the tax credit’s loss starts to take effect, car companies that have long relied on the $7,500 credit to create sales for themselves are starting to adjust their strategies for sales and their overall transition to electrification.
On Tuesday, General Motors announced it would include a $1.6 billion charge in its upcoming quarterly earnings results from its EV investments.
Ford said in late September that it expects demand for its EVs to be cut in half. Stellantis is abandoning its plan to have only EVs being produced in Europe by 2030, and Chrysler, a brand under the Stellantis umbrella, is bailing on lofty EV sales targets here in the U.S.
How Tesla could benefit from the ‘Big Beautiful Bill’ that axes EV subsidies
The tax credit and EV subsidies have achieved what many of us believed they were doing: masking car companies from the truth about their EV demand. Simply put, their products are not priced attractively enough for what they offer, and there is no true advantage to buying EVs developed by legacy companies.
These tax credits have helped companies simply compete with Tesla, nothing more and nothing less. Without them, their products likely would not have done as well as they have. That’s why these companies are now suddenly backtracking.
It’s something Elon Musk has said all along.
Back in January, during the Q4 and Full Year 2024 Earnings Call, Musk said:
“I think it would be devastating for our competitors and for Tesla slightly. But, long term, it probably actually helps Tesla, that would be my guess.”
In July of last year, Musk said on X:
“Take away all the subsidies. It will only help Tesla.”
Take away the subsidies. It will only help Tesla.
Also, remove subsidies from all industries!
— Elon Musk (@elonmusk) July 16, 2024
Over the past few years, Tesla has started to lose its market share in the U.S., mostly because more companies have entered the EV manufacturing market and more models are being offered.
Nobody has been able to make a sizeable dent in what Tesla has done, and although its market share has gotten smaller, it still holds nearly half of all EV sales in the U.S.
Tesla’s EV Market Share in the U.S. By Year
-
- 2020 – 79%
- 2021 – 72%
- 2022 – 62%
- 2023 – 55%
- 2024 – 49%
As others are adjusting to what they believe will be tempered demand for their EVs, Tesla has just reported its strongest quarter in company history, with just shy of half a million deliveries.
Will Tesla thrive without the EV tax credit? Five reasons why they might
Although Tesla benefited from the EV tax credit, particularly last quarter, some believe it will have a small impact since it has been lost. The company has many other focuses, with its main priority appearing to be autonomy and AI.
One thing is for sure: Musk was right.
Tesla ramps production of its ‘new’ models at Giga Texas
Tesla set to be impacted greatly in one of its strongest markets
Elon Musk was right all along about Tesla’s rivals and EV subsidies
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