

News
Tesla China shrugs off rumors of Model 3 Highland trial production in Shanghai
Tesla China has shrugged off rumors that its Model 3 Highland project will be subjected to a trial run at the company’s production facility in Shanghai.
However, there is more to this than meets the eye.
For the past 11 months, Tesla has been developing the Project Highland Model 3. While reports about the new Model 3 design first surfaced in late 2022, Teslarati found filings from the electric automaker that hinted the company was putting effort toward “Project Highland” since last Summer.
Tesla’s ‘Project Highland’ has been in motion for six months
Rumors about the improvements to the Model 3 that would culminate from Project Highland were plentiful, but actual confirmation was never received. Tesla was reportedly working on a slightly new design, but more of the focus was on improving infotainment and working toward the development of its self-driving project, which CEO Elon Musk said will finally be finished this year.
Last month, photos of what was rumored to be the new Model 3 surfaced on Reddit and showed an entirely different front-end design for the all-electric sedan. Despite the silence from Tesla, it does appear that this could be the new Model 3 design, and while it was the only angle we were able to view, there were many differences.
The vehicle was essentially confirmed to be a rework of the Model 3’s current design, as Teslascope spoke to those familiar with the project. They were able to confirm the new design seen in the photo was an early Alpha build of the Project Highland Model 3.
However, rumors surfaced last week that Tesla would begin building the Highland Model 3 in Shanghai with a trial production run that could assess the automaker’s readiness to transition away from its current design.
Rumor: Starting June 1, Tesla’s Shanghai factory will not allow workers to bring their cell phones into the workshop, and Model 3 Highland will begin trial production.
— Yan Chang (@cyfoxcat) May 8, 2023
However, Tesla has denied these rumors officially, according to Yicai Global, a Chinese media outlet.
Tesla Denies Rumor About Producing New #Model3 in #Shanghai #tesla @Tesla @Tesla_Asia https://t.co/ZQ9FHaJYV2
— Yicai Global 第一财经 (@yicaichina) May 9, 2023
There is more than meets the eye with this, however, as Tesla has denied some developments at one time, only for them to later be true, as pointed out by Sawyer Merritt.
The most recent example of this was a report from Reuters in late 2022 that claimed Tesla would ship vehicles from China to North America to help with demand. CEO Elon Musk stated this story was “false,” only for the automaker to begin shipping vehicles from Shanghai to a port in Washington State earlier this year.
Tesla does not want to tip its hand in terms of its competitive strategy. It could begin developing the Highland Model 3 project with a trial production run soon. However, we have to take the company at its word, at least for now.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
Investor's Corner
Tesla delivers 384,000 vehicles in Q2 2025, deploys 9.6 GWh in energy storage
The quarter’s 9.6 GWh energy storage deployment marks one of Tesla’s highest to date.

Tesla (NASDAQ: TSLA) has released its Q2 2025 vehicle delivery and production report. As per the report, the company delivered over 384,000 vehicles in the second quarter of 2025, while deploying 9.6 GWh in energy storage. Vehicle production also reached 410,244 units for the quarter.
Model 3/Y dominates output, ahead of earnings call
Of the 410,244 vehicles produced during the quarter, 396,835 were Model 3 and Model Y units, while 13,409 were attributed to Tesla’s other models, which includes the Cybertruck and Model S/X variants. Deliveries followed a similar pattern, with 373,728 Model 3/Ys delivered and 10,394 from other models, totaling 384,122.
The quarter’s 9.6 GWh energy storage deployment marks one of Tesla’s highest to date, signaling continued strength in the Megapack and Powerwall segments.
Year-on-year deliveries edge down, but energy shows resilience
Tesla will share its full Q2 2025 earnings results after the market closes on Wednesday, July 23, 2025, with a live earnings call scheduled for 4:30 p.m. CT / 5:30 p.m. ET. The company will publish its quarterly update at ir.tesla.com, followed by a Q&A webcast featuring company leadership. Executives such as CEO Elon Musk are expected to be in attendance.
Tesla investors are expected to inquire about several of the company’s ongoing projects in the upcoming Q2 2025 earnings call. Expected topics include the new Model Y ramp across the United States, China, and Germany, as well as the ramp of FSD in territories outside the US and China. Questions about the company’s Robotaxi business, as well as the long-referenced but yet to be announced affordable models are also expected.
News
Tesla China breaks 8-month slump by selling 71,599 vehicles wholesale in June
Tesla China’s June numbers were released by the China Passenger Car Association (CPCA) on Tuesday.

Tesla China was able to sell 71,599 vehicles wholesale in June 2025, reversing eight consecutive months of year-over-year declines. The figure marks a 0.83% increase from the 71,599 vehicles sold wholesale in June 2024 and a 16.1% jump compared to the 61,662 vehicles sold wholesale in May.
Tesla China’s June numbers were released by the China Passenger Car Association (CPCA) on Tuesday.
Tesla China’s June results in focus
Tesla produces both the Model 3 and Model Y at its Shanghai Gigafactory, which serves as the company’s primary vehicle export hub. Earlier this year, Tesla initiated a changeover for its best-selling vehicle, the Model Y, resulting in a drop in vehicle sales during the first and second quarters.
Tesla’s second-quarter China sales totaled 191,720 units including exports. While these numbers represent a 6.8% year-over-year decline for Tesla China, Q2 did show sequential improvement, rising about 11% from Q1 2025, as noted in a CNEV Post report.
For the first half of the year, Tesla sold 364,474 vehicles wholesale. This represents a 14.6% drop compared to the 426,623 units sold wholesale in the first half of 2024.
China’s competitive local EV market
Tesla’s position in China is notable, especially as the new Model Y is gaining ground in the country’s BEV segment. That being said, Tesla is also facing competition from impressive local brands such as Xiaomi, whose new YU7 electric SUV is larger and more affordable than the Model Y.
The momentum of the YU7 is impressive, as the vehicle was able to secure 200,000 firm orders within three minutes and over 240,000 locked-in orders within 18 hours. Xiaomi’s previous model, the SU7 electric sedan, which is aimed at the Tesla Model 3, also remains popular, with June deliveries surpassing 25,000 units for the ninth straight month.
While China’s EV market is getting more competitive, Tesla’s new Model Y is also ramping its production and deliveries. Needless to say, Tesla China’s results for the remaining two quarters of 2025 will be very interesting.
Elon Musk
Tesla reveals it is using AI to make factories more sustainable: here’s how
Tesla is using AI in its Gigafactory Nevada factory to improve HVAC efficiency.

Tesla has revealed in its Extended Impact Report for 2024 that it is using Artificial Intelligence (AI) to enable its factories to be more sustainable. One example it used was its achievement of managing “the majority of the HVAC infrastructure at Gigafactory Nevada is now AI-controlled” last year.
In a commitment to becoming more efficient and making its production as eco-friendly as possible, Tesla has been working for years to find solutions to reduce energy consumption in its factories.
For example, in 2023, Tesla implemented optimization controls in the plastics and paint shops located at Gigafactory Texas, which increased the efficiency of natural gas consumption. Tesla plans to phase out natural gas use across its factories eventually, but for now, it prioritizes work to reduce emissions from that energy source specifically.
It also uses Hygrometric Control Logic for Air Handling Units at Giafactory Berlin, resulting in 17,000 MWh in energy savings each year. At Gigafactory Nevada, Tesla saves 9.5 GWh of energy through the use of N-Methylpyrrolidone refineries when extracting critical raw material.
Perhaps the most interesting way Tesla is conserving energy is through the use of AI at Gigafactory Nevada, as it describes its use of AI to reduce energy demand:
“In 2023, AI Control for HVAC was expanded from Nevada and Texas to now include our Berlin-Brandenburg and Fremont factories. AI Control policy enables HVAC systems within each factory to work together to process sensor data, model factory dynamics, and apply control actions that safely minimize the energy required to support production. In 2024, this system achieved two milestones: the majority of HVAC infrastructure at Gigafactory Nevada is now AI-controlled, reducing fan and thermal energy demand; and the AI algorithm was extended to manage entire chiller plants, creating a closed-loop control system that optimizes both chilled water consumption and the energy required for its generation, all while maintaining factory conditions.”
Tesla utilizes AI Control “primarily on systems that heat or cool critical factory production spaces and equipment.” AI Control communicates with the preexisting standard control logic of each system, and any issues can be resolved by quickly reverting back to standard control. There were none in 2024.
Tesla says that it is utilizing AI to drive impact at its factories, and it has proven to be a valuable tool in reducing energy consumption at one of its facilities.
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