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Tesla China shrugs off rumors of Model 3 Highland trial production in Shanghai

Image Credit: u/ffiarpg/Reddit

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2 years ago

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Tesla China has shrugged off rumors that its Model 3 Highland project will be subjected to a trial run at the company’s production facility in Shanghai.

However, there is more to this than meets the eye.

For the past 11 months, Tesla has been developing the Project Highland Model 3. While reports about the new Model 3 design first surfaced in late 2022, Teslarati found filings from the electric automaker that hinted the company was putting effort toward “Project Highland” since last Summer.

Tesla’s ‘Project Highland’ has been in motion for six months

Rumors about the improvements to the Model 3 that would culminate from Project Highland were plentiful, but actual confirmation was never received. Tesla was reportedly working on a slightly new design, but more of the focus was on improving infotainment and working toward the development of its self-driving project, which CEO Elon Musk said will finally be finished this year.

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Last month, photos of what was rumored to be the new Model 3 surfaced on Reddit and showed an entirely different front-end design for the all-electric sedan. Despite the silence from Tesla, it does appear that this could be the new Model 3 design, and while it was the only angle we were able to view, there were many differences.

Alleged Tesla Model 3 Project Highland photo leaks online

The vehicle was essentially confirmed to be a rework of the Model 3’s current design, as Teslascope spoke to those familiar with the project. They were able to confirm the new design seen in the photo was an early Alpha build of the Project Highland Model 3.

However, rumors surfaced last week that Tesla would begin building the Highland Model 3 in Shanghai with a trial production run that could assess the automaker’s readiness to transition away from its current design.

However, Tesla has denied these rumors officially, according to Yicai Global, a Chinese media outlet.

There is more than meets the eye with this, however, as Tesla has denied some developments at one time, only for them to later be true, as pointed out by Sawyer Merritt.

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The most recent example of this was a report from Reuters in late 2022 that claimed Tesla would ship vehicles from China to North America to help with demand. CEO Elon Musk stated this story was “false,” only for the automaker to begin shipping vehicles from Shanghai to a port in Washington State earlier this year.

Tesla does not want to tip its hand in terms of its competitive strategy. It could begin developing the Highland Model 3 project with a trial production run soon. However, we have to take the company at its word, at least for now.

I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.

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Joey has been a journalist covering electric mobility at TESLARATI since August 2019. In his spare time, Joey is playing golf, watching MMA, or cheering on any of his favorite sports teams, including the Baltimore Ravens and Orioles, Miami Heat, Washington Capitals, and Penn State Nittany Lions. You can get in touch with joey at joey@teslarati.com. He is also on X @KlenderJoey. If you're looking for great Tesla accessories, check out shop.teslarati.com

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Tesla (TSLA) Q3 2025 earnings results

Tesla’s Q3 earnings come on the heels of a quarter where the company produced over 447,000 vehicles, delivered over 497,000 vehicles, and deployed 12.5 GWh of energy storage products.

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11 minutes ago

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October 22, 2025

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Credit: Tesla Asia/X

Tesla (NASDAQ:TSLA) has released its Q3 2025 earnings results in an update letter. The document was posted on the electric vehicle maker’s official Investor Relations website after markets closed today, October 22, 2025. 

Tesla’s Q3 earnings come on the heels of a quarter where the company produced over 447,000 vehicles, delivered over 497,000 vehicles, and deployed 12.5 GWh of energy storage products. 

Tesla’s Q3 2025 results

As could be seen in Tesla’s Q3 2025 Update Letter, the company posted GAAP EPS of $0.39 and non-GAAP EPS of $0.50 per share. Tesla also posted total revenues of $28.095 billion. GAAP net income is also listed at $1.37 billion.

In comparison, FactSet consensus expects Tesla to post earnings per share of around $0.56, down 22% from Q3 2024’s $0.72 per share. Tesla’s revenue is forecasted to rise 5.4% to $26.54 billion, as noted in an Investor.com report.

On the other hand, Sharp consensus, which tracks analyst revision trends, predicts Tesla to post earnings of $0.57 per share and revenue totaling $28.31 billion.

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Other key results

Tesla highlighted the following Q3 results in its Update Letter.

As per Tesla, it is stil profitable with $1.6 billion GAAP operating income, $1.4 billion GAAP net income, and $1.8 billion non-GAAP net income. By the end of the third quarter, Tesla had an operating cash flow of $6.2 billion and record free cash flow of nearly $4.0 billion.

Tesla’s total revenue increased 12% YoY to $28.1 billion, while operating income decreased 40% YoY to $1.6 billion. This means that for Q3 2025, Tesla’s had a 5.8% operating margin. Tesla’s quarter-end cash, cash equivalents and investments was $41.6 by the end of the third quarter.

Tesla’s Q3 2025 Update Letter

TSLA-Q3-2025-Update by Simon Alvarez

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Tesla’s new Safety Report shows Autopilot is nine times safer than humans

Tesla released its Vehicle Safety Report for Q3 2025, and it showed that one crash was recorded every 6.36 million miles drive in which drivers were using Autopilot technology.

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2 hours ago

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October 22, 2025

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Credit: Tesla

Tesla’s new Safety Report for Q3 shows Autopilot technology contributed to accident frequency that was nine times lower than the national average.

Tesla released its Vehicle Safety Report for Q3 2025, and it showed that one crash was recorded every 6.36 million miles drive in which drivers were using Autopilot technology.

This is a stark contrast from the most recent data made available by the National Highway Traffic Safety Administration (NHTSA) and Federal Highway Administration (FHWA), which shows there is an automobile crash approximately every 702,000 miles.

The figure for Q3 2025 is slightly lower than the one that Tesla released in Q3 2024, which eclipsed 7 million miles between accidents for drivers using Autopilot technology.

Over the past seven quarters, Q1 has been Tesla’s strongest showing with the Vehicle Safety Report, with Q4 being the weakest. This is usually attributed to weather and driving conditions deteriorating toward the end of the year.

Q1 2024 was Tesla’s best performance so far, with one crash every 7.63 million miles.

Tesla releases Vehicle Safety Report for Q1 2024

Autopilot and Full Self-Driving have been a major focus of Tesla over the past few years, and recent versions have improved on what has already proven to be an extremely safe way to travel, as long as it is used correctly.

Tesla’s Full Self-Driving (Supervised) suite is a suitable way to allow the vehicle to navigate through any traffic setting and has been widely effective for day-to-day travel. With the data Tesla gets from its use across its vehicle fleet, it gets more refined and more accurate with every passing mile.

The company has teased the potential for completely unsupervised Full Self-Driving releases in the future, but Tesla has to solve autonomy before it can offer anything like that to the public.

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Tesla looks to enter a new continent, new job posting shows

Tesla is present on five of the seven continents: North America, Europe, Asia, South America, and Australia. In South America, Tesla currently operates only in one country, Chile, but is looking to expand to more areas.

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3 hours ago

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October 22, 2025

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Credit: Tesla

Tesla is looking to enter Africa for the first time, launching operations on a new continent and expanding its vehicle business operations.

Tesla is present on five of the seven continents: North America, Europe, Asia, South America, and Australia. In South America, Tesla currently operates only in one country, Chile, but is looking to expand to more areas.

First Tesla Model Y Performance Spotted In Africa

Although the company has not launched anything in Africa, a new job posting indicates that Tesla is looking to launch there for the first time.

According to a new posting on Tesla’s Careers website, it is looking for a full-time Country Sales & Delivery Leader in Casablanca, Morocco:

“The Country Sales & Delivery Leader is responsible for driving the sales and delivery strategy and daily operations across the country. They will hire and develop the best people leaders and ensure the development of the highest performing teams. The Field Sales & Delivery Leader will take accountability for achieving ambitious sales and delivery targets and ensure the business performs on key success criteria, including but not excluded to market growth, customer satisfaction, operational excellence, and employee deployment and retention. In addition to driving business performance across sales & delivery, the Field Sales & Delivery is expected to act as an ambassador for Tesla in the market, as well as provide critical perspective and guidance on decisions impacting outcomes within their market to increase Tesla’s market share.”

Back in July, Tesla officially registered its presence in the Moroccan market with the $2.75 million initial capital investment, according to The Habari Network.

The move marked a formal attempt at market entry for the EV maker, and it could signal even more opportunities through its other business operations, like energy.

Morocco is looked at as one of the countries in Africa that is most prone to transition toward EVs, as its government has focused on renewable energy and strategic investments in transportation.

It also has local production advantages, as Renault operates a plant in Morocco.

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