

Lifestyle
How Tesla’s new age marketing builds overall consumer EV awareness
2016 was a year in which the Tesla Model X was cited as the ‘most significant’ vehicle, by growth contribution to total electric and plug-in hybrid sales in the U.S. It was also a year in which a survey of 2500 consumers illuminated how many Americans still feel uniformed about electric vehicles (EV).
However, Tesla’s innovative marketing strategy has just the right elements to enhance consumer background knowledge about what electric EVs are and how they work. In doing so, Tesla marketing will work reciprocally to place the Tesla brand at the forefront of the electric car industry. And it has the capacity to do so very quickly, if 2016 Tesla production numbers are any indicator.
How do Tesla sales differ from traditional car sales?
For most shoppers, the process of buying a car is essentially the same as it was a generation ago. Since long-established state franchise laws largely prohibit direct sales by auto manufacturers, an intermediary called a franchised dealer works as liaison between the manufacturer and the consumer. “The internet has dramatically changed the car-buying experience, but not the role of the dealer,” Maryann Keller & Associates wrote in a 2014 study for the National Automobile Dealers Association.
The Tesla buying experience is quite different. According to Tesla CEO Elon Musk, “Existing franchise dealers have a fundamental conflict of interest between selling gasoline cars, which constitute the vast majority of their business, and selling the new technology of electric cars.” There are no Tesla dealers, commissioned sales people, or aggressive sales pitches. The price is non-negotiable, as the Tesla is built according to a series of customer self-select options. Tesla transactions are conducted online.
How do consumers learn about the Tesla brand if there is no traditional advertising?
Tesla offers a completely different marketing experience than does a traditional car dealership advertising campaign. With an emphasis on marketing over advertising, the Tesla brand is slowly becoming a household word. How does it do that?
It’s a movement, not just another car: Tesla Motors created a movement around its innovative products and its mission, and the brand is equally as inspiring with its marketing. With a disdain for paid advertising, Tesla Motors is leading the trend of reaching new customers through existing ones.
Media matters: Want to know the most recent Tesla profitability updates? Tune into a streamed invitation-only press conference. Care to learn about the newest features of Tesla engineering? Watch on YouTube as Tesla CEO Elon Musk’s vision for the future comes to life. Want to find reviews, and awards for Tesla cars? They’re all online, of course with corresponding Tesla media analysis and positioning. And throughout every single media event, regardless of its topic or source, the company’s primary message resonates: The folks at Tesla are trying to build the best car ever made, not just the best electric car, and revolutionize the energy industry. That message, in turn, is reproduced by the media and becomes part of a common public discourse.

(Source: Tesla)
Online information portal: Since people begin their journeys with Tesla on their website, Tesla has designed their online presence to be a balance of information, commerce, community, press releases, consumer updates, and connections to other business within the Tesla network.
Forums and user community: Central to the Tesla online experience is something as old as language itself: the story. Tesla brings to light the joy of belonging to the Tesla buying and ownership experience through giving its current clientele the tools to share their experiences. As it’s a public community, forums provide a lot of content and context about what it’s like to own and experience a Tesla, and prospective buyers can live vicariously through these storied Tesla experiences. These forums demonstrate how Tesla encourages owners to interact with the company, and such transparency is confidence-inspiring for the originally EV wary consumer.
Referral program: Tesla has one of the world’s most acclaimed refer-a-friend programs, which reflects the view that customers acquired through advocate referral programs spend more, are more loyal, and are more likely to refer their friends to the brand.
Distribution strategy: The Tesla retail outlet is distinct from any other car sales showroom. This is because, according to Tesla CEO Elon Musk, Our technology is different, our car is different, and, as a result, our stores are intentionally different.” The physical stores serve only as displays and sometimes only galleries, due in part because in several states Tesla is not allowed to sell vehicles through its stores. These stores are carefully curated and visually appealing channels to promote the Tesla EV vehicles and help to solidify the Tesla brand in the consumer mind.
Destination charging: Tesla partners with frequently visited places such as restaurants, resorts, and shopping malls so Tesla owners can recharge their vehicle while engaging in retail activities. These charging sites are centrally located, well-lit and signed, and placed strategically for high visibility. Individuals with no prior knowledge of the Tesla brand get to see one up close and personal while they grab their groceries, offering a personal glimpse into a once-rare EV charging session.
Supercharger network: Indeed, the Supercharger network is an ecosystem unto itself and of a proprietary nature that ensures its customers will always have a safe haven to alleviate range anxiety.
Conclusion
With so many constituents worldwide pursuing advanced vehicle technologies that aim to reduce the consumption of petroleum in the forms of gasoline and diesel, consumer awareness and comfort with EVs is essential. Tesla’s marketing approaches, which are so dissimilar from the distasteful traditional car dealership model, appeals to today’s 21st century IT populace and can assist to reduce barriers to and enhance opportunities for a broader acceptance of new technologies, such as EVs in general.
Lifestyle
Tesla Semi futuristic sci-fi acceleration sound will never get old
Videos that capture the Semi moving at speed are most notable due to their sheer cool factor.

The Tesla Semi is not yet in mass production, but the company has accumulated over 7.9 million miles across its test fleet. With Tesla using the Semi for its operations, it is no surprise that sightings of the Class 8 all-electric truck have been abounding.
These sightings from Tesla enthusiasts vary, but those that capture the the Class 8 all-electric truck moving at speed are most notable, possibly due to their sheer cool factor.
Tesla Semi’s Roar
There is something that just stands out with the Semi, particularly on the road. While the Semi does not have the Cybertruck’s brutalist, angular design, it is still very striking because it’s such a massive machine that moves far too quietly for its size. This is, of course, one of the reasons why the vehicle also becomes extra noteworthy when it fires up its electric motors and accelerates.
Take this video from Tesla Owners Silicon Valley, for example, which shows the all-electric hauler accelerating while pulling what appears to be a full load. In these situations, the Tesla Semi actually becomes audible, but unlike traditional diesel-powered truck, the Class 8 all-electric truck “roars” with its own, unique futuristic, sci-fi sound. In such situations, one could feel the Semi’s raw power, which comes from its three independent motors on its rear axles.
Tesla Semi Ramp
Tesla has been promoting the Semi quite a bit as of late, and recent reports have suggested that the company is putting in a lot of effort to prepare the vehicle for its production in Nevada. Tesla’s Careers website has gone live with over 80 Semi-related job openings recently as well, and a recent report has suggested that Tesla has ramped the Semi’s factory workers in Nevada to over 1,000 employees.
The company has even shared an update video of the Semi factory’s progress near Giga Nevada, as well as the design of the vehicle’s new logo. The Semi’s updated logo is quite interesting as it features elements from the Tesla Model 3’s first logo, which was unveiled way back in 2016.
Lifestyle
Elon Musk jokes he will join Mr Beast’s “100 Men vs 1 Gorilla” challenge
It’s a good sign, if any, that the overworked Musk is becoming a bit more lighthearted again.

Following the first quarter Tesla earnings call, CEO Elon Musk seems to have become a bit more relaxed—relaxed enough to joke about fighting a gorilla with 99 other people, at least.
It’s a good sign, if any, that the overworked Musk is becoming a bit more lighthearted again and not too busy picking fights with politicians on social media.
The Viral 100 Men vs 1 Gorilla Challenge
Over the weekend, a post on social media platform X went viral. The post itself was quite simple, with user @DreamChasnMike stating that he thinks 100 men could beat one gorilla. “Everybody just gotta be dedicated to the sh*t,” the X user joked. The post exploded on the platform, garnering 284 million impressions as of writing.
The silly question also triggered a massive debate about whether 100 men would really stand a chance against a literal gorilla. Some users even lamented that the premise was a sign of male hubris. Nevertheless, the question proved to be a fun topic on X, with some more dedicated users even posting simulated videos of what the “100 Men vs 1 Gorilla Challenge” could look like.
Mr. Beast and Elon Musk Join In
The premise is quite similar to other viral videos from noted YouTube creator Mr. Beast, so it was no surprise that edited images of Mr. Beast YouTube thumbnails with “100 Men vs a Gorilla” also started spreading on the social media platform. Mr. Beast, who tends to be game to such silly ideas, actually reposted the edited image, joking “Need 100 men to test this, any volunteers?”
In true Elon Musk fashion, the Tesla and SpaceX CEO noted that he would join the challenge. “Sure, what’s the worst that could happen” Musk wrote in his post on X. Musk’s reply triggered quite a few laughs on X, with some stating that the world probably still needs the CEO.
While silly, Musk’s comment and his recent, more frequent posts about his companies’ products like Starlink and Grok have been received well by his supporters. Over the past months, after all, Musk has been very political and quite confrontational on social media. With Musk soon taking a step back from the Department of Government Efficiency’s (DOGE) daily operations, however, it seems like X will soon get a more tempered and lighthearted Elon Musk once more.
Lifestyle
Possible first glimpse of Tesla “Model 2” affordable car in Fremont Factory
The models that Tesla will release in the coming months will resemble the company’s current lineup.

During the Q1 earnings call, Tesla VP of Vehicle Engineering Lars Moravy set expectations on the design of the affordable models that the company is expected to launch this 2025. As per the Tesla executive, the models that Tesla will release in the coming months will resemble the company’s current lineup.
Drone footage from the Fremont Factory earlier this month might have provided the EV community its first potential glimpse at Tesla’s affordable cars–fondly dubbed by EV fans and analysts as the “Model 2” or even “Model Q”–or at least their components and overall shape.
The Sighting
Tesla watcher and drone operator Met God in Wilderness, who has been posting aerial videos of the Fremont Factory for years now, recently shared some footage from his drone flyovers this month. While the Fremont Factory was abuzz with activity as usual, a couple of rather strange vehicles were quickly spotted by EV watchers on social media.
During the drone operator’s flyover on the 17th, for example, an unfinished vehicle could be seen parked next to what appeared to be fully-built Model S and Model Y units. What was especially interesting was the vehicle’s roof, which seemed to be slightly narrower than the Model Ys around it. Based on the video, at least, the vehicle seemed to be shaped like a crossover as well.
Footage from the 24th of April also proved quite interesting, with the drone operator capturing footage of another cryptic vehicle. Unlike the mysterious, unfinished, crossover-esque car spotted on the 17th, this particular unit seemed to have a more sloping rear, at least based on the shape of its covering.
What Lars Moravy Said
In Tesla’s Q1 2025 Update Letter, Tesla noted that “plans for new vehicles, including more affordable models, remain on track for start of production in the first half of 2025.” Tesla also noted that the new vehicles will utilize aspects of its next generation and its current platforms. They will also be produced on the same manufacturing lines as its present vehicle lineup, likely the Model Y and Model 3.
During the earnings call itself, Moravy specifically stated that the new models that would come out in the next months would resemble the company’s current vehicles. They will, however, be affordable. “Models that come out in next months will be built on our lines and will resemble, in form and shape, the cars we currently make. And the key is that they’ll be affordable, and you’ll be able to buy one,” Moravy stated.
Watch the drone operator’s footage from April 17 below.
The drone operator’s footage from April 24 can be viewed below.
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