Investor's Corner
Is the trucking industry ready for Tesla? Experts weigh in
When Tesla CEO Elon Musk tweeted that Tesla will unveil an electric semi-truck in September, many in the trucking industry, and even Wall Street, took notice.
Electric vehicles will make up just 1 percent of the entire trucking market by 2020, but the EV trucking industry will grow to 10 percent just a decade later, according IHS Markit, an industry research firm. The percentages of all-electric trucks abroad will be slightly higher, with markets like the European Union, Japan, and China taking the lead.
“There is a certain amount of hype to Tesla’s announcement,” said Antti Lindstrom, an analyst at IHS Markit. “It doesn’t seem that long-distance trucking is ready for electrification right now.”
What will Tesla need to do to create a viable long-haul all-electric trucking industry?
Obstacles that Tesla will need to overcome for all-electric trucking success
Of all the freight transported in America, 70% is transported by the trucking industry, according to Apex Capital. Yet, if Tesla is to break into the trucking industry with all-electric vehicles, it will need to overcome a number of barriers.
Price is probably the number one factor of concern for all-electric long-haul trucks, as an all-electric semi- compared with a diesel truck will likely be much more expensive. “Tesla cars don’t need to prove an economic case to their buyers; Tesla trucks will,” Michael Baudendistel, a Stifel Financial Corp. analyst, wrote in a recent investor report. Yes, Teslas have been targeted thus far to a wealthy segment of the population, but, just as that will change with the introduction of the Model 3, so, too, can Tesla design a reasonably priced big rig when fuel versus charging costs are taken into consideration.
Tesla would have to create a marketplace for electric trucks. “Given the happily consolidated nature of the domestic truck manufacturing market, the prospect of a new competitive threat, from a company with previous success in disrupting established industries nonetheless, is undoubtedly unwelcomed news,” states Baudendistel. This year, however, Mercedes-Benz Trucks is bringing the world´s first all-electric heavy-duty truck to market in a small release. Moreover, Piper Jaffray analyst, Alex Potter, released a note this week revealing that he was downgrading the engine and truck manufacturers Cummins and Paccar — partly as a response to Tesla’s impending semi truck reveal. With Tesla’s proven history, the trucking sector can’t be that far behind for the company. Indeed, as early as 2011, Tesla was invited to testify at the Congressional hearing titled, “The American Energy Initiative.” Tesla spoke then about the need and timing for alternative energy vehicles, especially those powered by electricity. Tesla demonstrated how an entrenched culture like that of the U.S. automaker could be disrupted; trucking manufacturers today have every right to be paying attention.
“We have intentionally departed from the traditional automotive industry model by both focusing exclusively on electric powertrain technology and owning our vehicle sales and service network… If, however, you believe in the power of American innovation to fundamentally change and improve our individual lives and our larger societal interests, then there is no question the time is right to step up and support the development of a viable EV market in the U.S. and to encourage in word and deed the American companies fighting to establish EVs in the marketplace.”
Where would all-electric trucks go for service and repair? “This has been an inconvenience for Tesla cars,” Baudendistel told Trucks.com. “For trucks, though, if the wheels ain’t turnin’, you ain’t earnin’.” Tesla has demonstrated its ability to respond to current owner needs as they became apparent. As early as 2015, the company won an automotive repair satisfaction survey. It launched a Mobile Tire Service program to better serve owners who end up on the side of the road with a flat tire. In anticipation of the Model 3 release, Tesla will be expanding its mobile service capability to include sending technicians to an owner’s home or office for minor repairs. Tesla has the capacity to create a comparable response service and repair program for long-haul all-electric trucks.
The highway charging network for heavy-duty vehicles does not exist; there is no place to charge a long-haul electric truck. “You can’t put the cart before the horse,” Baudendistel said. “Widespread adoption hinges on the availability of fueling stations, and the infrastructure built for Tesla autos was not designed for Class 8 trucks.” Electric trucks currently in use for redistributing cargo require a far smaller range than a long-haul big rig and can be recharged at a central facility. They don’t require a network of charging stations along the nation’s highways. But with the vast Supercharger network that Tesla already has in place, it seems sensible to assume that Tesla would provide adequate comparable charging for fleets of all-electric trucks.
Yes, at this time, recharging electric vehicles is time consuming. “Battery swapping and refueling overnight are both options which would require significant additional investment in infrastructure and logistics,” Baudendistel said. Tesla considered but then discarded the idea of battery swapping with its electric cars. However, with the Electrify America initiative that Volkswagen is spearheading as a result of its diesel malfeasance court settlement, recharging times may drop considerably and quickly as R&D expands. Additionally, unlike an all-electric bus, with its long wheelbase and battery storage underneath, wouldn’t the height and breadth of a semi-truck be the right design for a battery pack that is replaced at a convenient stopping point? Tesla may reconsider battery swapping if the contextual conditions are right.
The trucking industry has expressed concern that batteries needed to power a semi- would be heavy, take up cargo room, and compromise range. Daniel Murray, vice president of research for the American Trucking Research Institute, told Trucks.com, “No one has clarified for us how much extra battery weight will accrue, which, of course, decreases revenue weight.” Baudendistel added, “We believe at least 600-800 miles of range is needed for the truck to be competitive in the line-haul market. We have heard indications that the Tesla semi’s range will be 200-300 miles, which would limit its addressable market.” Just this month, however, Panasonic’s President Kazuhiro Tsuga admitted the battery trade-off between energy density and safety is prodding his company, which partners with Tesla, to look at alternative battery power sources. And this year’s Battery Symposium in Japan, once a showcase for fuel cells and LIB cathode materials, saw a shift to discussions about solid-state, lithium-air, and non-Li-ion batteries. Thus, the current state of batteries for all-electric vehicles may look entirely different in a decade and may fit the needs of Tesla all-electric long haul transportation.
Diesel fuel is inexpensive these days, which limits the costs associated with current big rig transport. “The very low fuel prices we see now and will for a long time are making most alternative-fuel vehicles appear to be very expensive,” Murray said. That perspective may be a bit short-sighted, however, as, in August 2016, the EPA and NHTSA jointly finalized standards for medium- and heavy-duty vehicles through model year 2027. They are intended to improve fuel efficiency, cut carbon pollution, reduce the impacts of climate change, bolster energy security, and spur manufacturing innovation. Clearly, these are comparable goals to Tesla’s as outlined in the 2016 Master Plan Part Deux. Evolution toward all-electric long-haul transportation as spearheaded by Tesla may fulfill many of the upcoming standards so that fossil fuel costs become irrelevant.
Elon Musk as the world’s biggest advocate of electric-powered transportation
Yes, there are many reasons why an all-electric Tesla long-haul truck will be difficult to integrate into the current transportation sector. Then again, as Baudendistel concedes, “If nothing else, Elon Musk—and by extension, Tesla—is a great disrupter.” Tesla’s innovations, from company-owned stores, over-the-air vehicle updates, and autonomous driving features, to name just three, have forced the automotive and technology industries to new levels. So, although many in the trucking industry are skeptical, it has rarely been wise to bet against Elon Musk.
“We are keeping a watchful eye on Tesla as a new entrant,” Baudendistel admits. Even with obstacles to be overcome, he says, “Still, we wouldn’t count Tesla out long-term.”
Elon Musk
Tesla Supercharger for Business exposes jaw-dropping ROI gap between best and worst locations
Tesla’s new Supercharger for Business calculator reveals an eye-opening all-in cost and location-based ROI projections.
Tesla has launched an online calculator for its Supercharger for Business program, giving property owners their first transparent look at what it really costs to install Superchargers on site and what kind of return they can expect.
The program itself launched in September 2025, allowing businesses to purchase and operate Supercharger hardware on their own property while Tesla handles installation, maintenance, software, and 24/7 driver support. As Teslarati reported at launch, hosts also get their logo placed on the chargers and their location integrated into Tesla’s in-car navigation, meaning drivers are actively routed there. The stalls are open to all EVs, not just Teslas.
We launched Supercharger for Business in 2025 to help companies get charging right. We found simplicity and transparency to be a problem in this industry.
We’re now sharing pricing and a financial calculator to help make informed decisions. The goal is to accelerate investments,…
— Tesla Charging (@TeslaCharging) April 8, 2026
The new online calculator, announced by Tesla on Wednesday with the note that “simplicity and transparency” have been a problem in the industry, lets any business enter a U.S. address and get a real cost and revenue model. A standard 8-stall V4 Supercharger site runs approximately $500,000 in hardware and $55,000 per post for installation, bringing an all-in price just shy of $1 million. Tesla charges a flat $0.10 per kWh fee to cover software, billing, and network operations. Businesses set their own retail price and keep the margin above that fee.
Taking a look at Tesla’s Supercharger for Business online calculator, we can see that ROI is not uniform, and the gap between a strong location and a poor one can stretch the breakeven point by several years.
The biggest driver is foot traffic and how long people stay. A busy rest station, hotel, or outlet mall brings in repeat visitors who need to charge while they’re already stopped, pushing utilization numbers higher and shortening payback time.
Tesla Supercharger for Business ROI calculator
Local electricity rates matter just as much on the cost side. Markets like California carry some of the highest commercial electricity rates in the country, which eats into the margin between what a host pays per kWh and what they charge drivers. At the same time, dense urban areas with high EV adoption tend to support higher retail charging prices, which can offset that cost if demand is strong enough. Weather also plays a role. Cold climates reduce battery efficiency and increase charging frequency, but they can also suppress utilization in winter months if drivers avoid stopping in exposed outdoor locations. Suburban and rural sites face a different problem: lower baseline EV traffic, which means a site with cheaper power and lower operating costs can still take longer to pay back simply because the stalls sit idle more often. Tesla’s calculator uses real fleet data to pre-fill utilization estimates by ZIP code, so businesses can run their specific address against these variables rather than relying on averages.
The program has seen real adoption. Wawa, already the largest host of Tesla Superchargers with over 2,100 stalls across 223 locations, opened its first fully owned and branded site in Alachua, Florida earlier this year. Francis Energy of Oklahoma and the city of Alpharetta, Georgia have also deployed branded stations through the program, as Teslarati covered in January.
Tesla now exceeds 80,000 Supercharger stalls worldwide, and the calculator makes the economic case for accelerating that number through private investment rather than company-owned sites alone.
Investor's Corner
Tesla stock gets hit with shock move from Wall Street analysts
Despite Tesla not being an automotive company exclusively, the Wall Street firms and analysts covering its shares are widely dialed in on its performance regarding quarterly deliveries. While it holds some importance, Tesla, from an internal perspective, is more focused on end-to-end AI, Robotaxi, self-driving, and its Optimus robot.
Tesla price targets (NASDAQ: TSLA) have received several cuts over the past few days as Wall Street firms are adjusting their forecast for the company’s stock following a miss in quarterly delivery figures for the first quarter.
Despite Tesla not being an automotive company exclusively, the Wall Street firms and analysts covering its shares are widely dialed in on its performance regarding quarterly deliveries. While it holds some importance, Tesla, from an internal perspective, is more focused on end-to-end AI, Robotaxi, self-driving, and its Optimus robot.
In a notable shift underscoring mounting caution on Wall Street, three prominent investment banks slashed their price targets on Tesla Inc. shares over the past two weeks following the electric-vehicle giant’s disappointing first-quarter 2026 delivery numbers. The revisions highlight softening EV sales figures and, according to some, execution challenges.
Tesla delivered 358,023 vehicles in the January-to-March period, a 14 percent sequential decline and a miss versus consensus forecasts of roughly 365,000 to 370,000 units.
Production hit 408,000 vehicles, yet the delivery shortfall, paired with limited updates on autonomous-driving progress and new-model timelines, rattled investors. Shares fell about 8.7 percent since April 1.
Wall Street analysts are now adjusting their forecasts accordingly, as several firms have made adjustments to price targets.
Goldman Sachs
Goldman Sachs cut its target from $405 to $375 while maintaining a Hold rating. Analyst Mark Delaney pointed to soft EV sales trends and margin pressures.
Truist Financial followed on April 2, lowering its target from $438 to $400 (Hold unchanged), with analyst William Stein citing misses in both auto deliveries and energy-storage deployments, plus a lack of fresh details on AI initiatives and upcoming vehicles.
It is a strange drop if using AI initiatives and upcoming vehicles as a justification is the primary focus here. Tesla has one of the most optimistic outlooks in terms of AI, and CEO Elon Musk recently hinted that the company is developing something for the U.S. market that will be good for families.
Baird
Baird’s Ben Kallo made a very modest trim, reducing its target from $548 to $538, keeping and maintaining the ‘Outperform’ rating it holds on shares. Kallo said the price target adjustment was a prudent recalibration tied to near-term risks.
Truist
Truist analyst William Stein pointed to deliveries and energy storage missing expectations, and cut his price target to $400 from $438. He maintained the ‘Hold’ rating the firm held on the stock previously.
JPMorgan
Adding to the bearish tone on Monday, April 6, JPMorgan’s Ryan Brinkman reiterated an Underweight (Sell) rating and $145 price target, implying roughly 60 percent downside from recent levels.
Brinkman highlighted a “record surge in unsold vehicles” that adds to free-cash-flow woes, with inventory swelling to an estimated 164,000 units.
Tesla’s comfort level taking risks makes the stock a ‘must own,’ firm says
He lowered his Q1 2026 EPS estimate to $0.30 from $0.43 and full-year 2026 EPS to $1.80 from $2.00, both below consensus. Brinkman noted that expectations for Tesla’s performance have “collapsed” across financial and operating metrics through the end of the decade, yet the stock has risen 50 percent, and average price targets have increased 32 percent.
This disconnect, he argued, prices in an unrealistic sharp pivot to stronger results beyond the decade, while near-term realities remain materially weaker.
He advised investors to approach TSLA shares with a “high degree of caution,” citing elevated execution risk, competition, and valuation concerns in lower-price, higher-volume segments.
The revisions have pulled the overall consensus lower. Aggregators show the average 12-month price target now ranging from approximately $394 to $416 across roughly 32 analysts, with a prevailing Hold rating and a mixed split of Buy, Hold, and Sell recommendations.
Brinkman’s $145 target stands as a notable outlier on the bearish side.
Not Everyone Has Turned Bearish on Tesla Shares
Not all firms turned more pessimistic. Wedbush Securities held its bullish $600 target, stressing that AI and full self-driving technology represent the core value drivers, with current delivery softness viewed as temporary.
These moves reflect a broader Wall Street recalibration: near-term EV demand faces pressure from high interest rates, intensifying competition, especially from lower-cost Chinese rivals, and slower adoption.
At the same time, many analysts continue to see Tesla’s technology leadership in software-defined vehicles, autonomy, robotaxis, and energy storage as pathways to outsized long-term gains once macro conditions ease and new models launch.
With Tesla’s first-quarter earnings report due later this month, upcoming details on cost discipline, Cybertruck ramp-up, and AI roadmaps will likely shape whether these target adjustments prove prescient or overly cautious. Investors remain divided between immediate delivery realities and the company’s ambitious vision.
Tesla shares are trading at $348.82 at the time of publishing.
Elon Musk
SpaceX to launch military missile tracking satellites through new Space Force contract
SpaceX wins a $178.5M Space Force contract to launch missile tracking satellites starting in 2027.
The U.S. Space Force awarded SpaceX a $178.5 million task order on April 1, 2026 to launch missile tracking satellites for the Space Development Agency. The contract, designated SDA-4, covers two Falcon 9 launches beginning in Q3 2027, one from Cape Canaveral Space Force Station in Florida and one from Vandenberg Space Force Base in California. The satellites, built by Sierra Space, are designed to bolster the nation’s ability to detect and track missile threats from orbit.
The award falls under the National Security Space Launch Phase 3 Lane 1 program, which Space Force uses to move payloads to orbit on faster timelines and at more competitive prices. “Our Lane 1 contract affords us the flexibility to deliver satellites for our customers, like SDA, more easily and faster than ever before to all the orbits our satellites need to reach,” said Col. Matt Flahive, SSC’s system program director for Launch Acquisition, in the official press release.
SpaceX is quietly becoming the U.S. Military’s only reliable rocket
The SDA-4 contract is the latest in a long string of national security wins for SpaceX. As Teslarati reported last month, the Space Force recently shifted a GPS III satellite launch from ULA’s Vulcan rocket to SpaceX’s Falcon 9 after a significant Vulcan booster anomaly grounded ULA’s military missions indefinitely. That move made it four consecutive GPS III satellites transferred to SpaceX after contracts were originally awarded to its competitor.
This didn’t come without a fight and dates back years. SpaceX originally had to sue the Air Force in 2014 for the right to compete for national security launches, at a time when United Launch Alliance held a near monopoly on the market. Since then, the company has steadily displaced ULA as the dominant provider, and last year the Space Force confirmed SpaceX would handle approximately 60 percent of all Phase 3 launches through 2032, worth close to $6 billion.
With missile defense satellites now part of its launch manifest alongside GPS, communications, and reconnaissance payloads, SpaceX is giving hungry investors something to chew on before its imminent IPO.
SpaceX is keeping the Space Station alive again this weekend
Tesla hits FSD hackers with surprise move
