Connect with us

News

Ford Europe CEO trolls Tesla’s 7,000 vehicles/week production milestone

[Credit: Jason Zhang/Facebook]

Published

on

Ford Europe CEO Steven Armstrong took to Twitter recently to pour some cold water on Tesla’s production milestone for Q2 2018. Responding to Elon Musk’s tweet congratulating the Tesla team for producing 7,000 vehicles (comprised of 5000 Model 3 and 2,000 Model S & X) in a single week, Armstrong issued a sharp retort, mocking the electric car and energy company by stating that Ford could accomplish the same manufacturing feat in just 4 hours.

Armstrong’s trolling of Elon Musk’s announcement comes as the latest development in Ford and Tesla’s ongoing Twitter feud. Just recently, Elon Musk incited another sharp retort from the American legacy automaker after he likened Ford’s energy to a “morgue” in a statement to the Wall Street Journal. Considering that Musk expressed his criticism of Ford’s energy during a time when it was uncertain if Tesla could achieve its 5,000/week target for the Model 3, Ford’s VP of Communications Mark Turby quipped back at the serial tech entrepreneur, citing Ford’s capability to roll off a new F-150 truck every 53 seconds from its production line.

Ford’s latest response to Tesla’s production milestone received a notable reaction from thousands of Twitter users. While some found the tweet to be humorous, others noted that Armstrong’s statement might prove to be Ford’s Steve Ballmer moment. Steve Ballmer is a former CEO of Microsoft who infamously laughed off the potential of the Apple iPhone when it was unveiled back in 2007. Just like Armstrong’s response to Musk’s tweet, Ballmer noted in a now-meme-worthy interview in 2007 that Apple was selling zero devices (the iPhone was not yet available for purchase during the interview) while Microsoft was already selling millions of phones every year. As tech history would ultimately prove, however, it would take Apple a very short time before the iPhone helped the Cupertino-based tech company overtake Microsoft in market capitalization. Considering that the Model 3 has been dubbed the “iPhone of cars,” Armstrong’s most recent diss at Tesla’s capability to produce the compact electric car does invoke a lot of Ballmer’s reaction from his interview 11 years ago.

Advertisement

While the Ford Europe CEO’s comment seems to be designed to incite a strong reaction from the Tesla community (it did), the legacy automaker’s retort does come from a place of authority. Ford, after all, is the company that literally started the utilization of an automobile assembly line, with founder Henry Ford introducing it for the Model T back in December 1913. As history would later prove, the assembly line would be Ford’s magic bullet in the automotive industry, allowing the company to dominate American car sales with sheer production numbers and accessibility to the masses alone. This expertise has carried over to the company’s current operations, as reflected by Turby’s mention of the F-150 line rolling off trucks every 53 seconds.

With Tesla attaining a pace of 7,000 Model 3, Model S, and Model X per week, however, Ford would be wise to not underestimate the upstart electric car maker. Tesla, after all, has proven that it is unafraid to innovate outside the industry norm, as demonstrated by the company setting up GA4 in the Fremont factory’s grounds and air-freighting six airplanes worth of robots from Europe to the United States. On top of this, Ford is also dealing with a number of challenges as well, including its recent decision to stop the production of all its cars except the Mustang and the upcoming Focus Active Crossover, which is set to be released next year. Ford is also lagging in terms of EV adoption, with the company yet to release an electric car comparable to offerings from fellow legacy automakers such as GM and Nissan.

Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

Advertisement
Comments

Elon Musk

Tesla to launch in India in July with vehicles already arriving: report

Tesla is finally making serious moves toward launching in India, with showrooms opening in July, a report claims.

Published

on

Credit: Tesla

Tesla is finally bringing its business to India, a new report indicates, as the company is already shipping vehicles from China to the market where it has attempted to launch business for several years.

We first heard of Tesla planning to launch in India about a decade ago when CEO Elon Musk and Indian Prime Minister Narendra Modi met in California at the Fremont Factory in 2015.

Tesla-india-import-tax-incentive-investment

Over the years, the two have hinted that the automaker would eventually land in India, but issues with import duties have delayed Tesla’s attempts.

Now, there seems to be some serious movement in Tesla’s plans, as it has reportedly shipped the first batch of vehicles from China to India, according to Bloomberg. The outlet says these are Model Y Rear-Wheel-Drive configurations.

Tesla is also planning for other parts of the launch, like preparing for Supercharging, aftermarket parts and merchandise purchasing for vehicle owners and fans, and spare parts from various regions, including the United States, China, and the Netherlands.

Advertisement

The company and the Indian government must have come to some sort of agreement that was catalyzed by Musk and Modi’s meeting in February in the U.S.

It is a long time coming, and it now gives Tesla access to an incredibly vast market in India, where a very small percentage of 2024’s total automotive sales were comprised of electric vehicles.

Another interesting tidbit about the launch is that the vehicles will be coming from Gigafactory Shanghai and not Gigafactory Berlin as previously thought. Reports from other publications, like Reuters, indicated the German production facility was building vehicles for India early last year.

India has a very strict policy that favors domestic manufacturing, which is why the import duties were so high for foreign automakers looking to bring their product into the market. These duties were reduced from 110 percent to just 15 percent, as long as companies aim to invest in India and meet certain investment and sales targets.

Advertisement
Continue Reading

News

SpaceX and Elon Musk share insights on Starship Ship 36’s RUD

Starship Ship 36 experienced a Rapid Unscheduled Disassembly during a static fire attempt.

Published

on

Elon Musk and SpaceX provided an explanation for the Rapid Unscheduled Disassembly (RUD) of Starship Ship 36 on Wednesday. As per Musk, preliminary data suggests that a nitrogen composite overwrapped pressure vessel (COPV) in the vehicle’s payload bay failed below its proof pressure.

On Wednesday evening, Ship 36 experienced a RUD during a static fire attempt. Videos of the incident that were shared online showed Starship Ship 36 exploding into a massive fireball at its launchpad in Starbase, Texas. Images taken in the aftermath of the explosion showed significant damage to the plumbing in the area. The site’s pad structure was also destroyed.

Elon Musk shared some information immediately after the incident. In a response to a post from space enthusiast @Erdayastronaut, Musk stated that “Preliminary data suggests that a nitrogen COPV in the payload bay failed below its proof pressure.”

Musk also noted that, “If further investigation confirms that this is what happened, it is the first time ever for this design.”

SpaceX provided more insight into the incident in a post on its official website.

Advertisement

“After completing a single-engine static fire earlier this week, the vehicle was in the process of loading cryogenic propellant for a six-engine static fire when a sudden energetic event resulted in the complete loss of Starship and damage to the immediate area surrounding the stand.

“The explosion ignited several fires at the test site, which remains clear of personnel and will be assessed once it has been determined to be safe to approach. Individuals should not attempt to approach the area while safing operations continue,” SpaceX wrote in its post.

SpaceX highlighted that despite Starship Ship 36’s RUD, the incident will not result in any hazards to the surrounding communities in the Rio Grande Valley. And in a post on X, SpaceX also confirmed that everyone in the Starship team was safe and accounted for after Ship 36’s explosion.

While Ship 36’s RUD is a speed bump for the Starship program, SpaceX is a company that is known to grow stronger with every adversity. Thus, it would not be surprising if SpaceX implemented numerous improvements to Starship after this incident–improvements that would make the vehicle more reliable and safer than before.

Advertisement
Continue Reading

News

Tesla has started rolling out initial round of Robotaxi invites

Tesla is putting safety above all in its initial Robotaxi rollout.

Published

on

Credit: @BLKMDL3/X

Tesla has started rolling out an initial round of invites for its upcoming Robotaxi service in Austin, Texas.

Screenshots shared by several Tesla community members who received the invites provided a quick overview of the autonomous ride-hailing service.

As noted in a techAU report, the initial round of Robotaxi service invites has gone to longtime Tesla owners and active members of the EV community. These include owners such as @SawyerMerritt, @BLKMDL3, @WholeMarsBlog, @ItsKimJava, and @HerbertOng, all of whom shared screenshots of the invitation that Tesla has sent about the upcoming service.

You’re Invited to Early Access of Tesla Robotaxi!

The Future is Now! You’re invited to Early Access of Tesla’s Robotaxi service in Austin, TX!

Advertisement

As an Early Access rider, you can be among the first to use our new Robotaxi App and experience an autonomous ride within our geofenced area in Austin. Through this exclusive preview, you’ll have the opportunity to provide valuable feedback on our Robotaxi service.

Based on Tesla’s message, it appears that participation in the service would be strictly invite-only for now. Participants must also download Tesla’s dedicated Robotaxi App to hail a ride. Rides can also be requested and initiated to and from any location within a geofenced area of Austin.

The robotaxi service will be available from 6:00 AM to 12:00 AM, seven days a week, though these hours may change depending on factors such as inclement weather. Interestingly enough, Tesla is inviting the first participants of the Robotaxi program to share photos and videos of their experience with the service.

While the vehicles themselves are autonomous and would operate without human input, the Robotaxis would still be accompanied by a Tesla staff member to monitor the vehicle. This strategy suggests that Tesla is really putting safety above all in its initial Robotaxi rollout.

Advertisement
Continue Reading

Trending