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Apple scraps self-driving car project as Tesla announces new Autopilot

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9 years ago

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Elon Musk says the fact that Apple is working on an electric car is the “worst kept secret in the world.” That may be so, as Apple has aggressively poached top engineers from Tesla and other major auto manufacturers over the past two years. There have been rumors of Apple searching around Silicon Valley for 800,000 square-foot of new space to support a secretive testing facility north of San Francisco for its self driving technology.

But then suddenly this summer, project head Steven Zadesky left the company. Apple said it was for “personal reasons,” but that is often code for someone being pushed out, with or without a golden parachute. Apple then brought Bob Mansfield out of semi-retirement to head up Project Titan. Mansfield has headed many important programs during his time at Apple and was once a close confidant to Steve Jobs himself.

Now that Mansfield has had a month or so to look around and get a handle on Project Titan, rumors from inside Apple have shifted. We now hear reports that dozens of senior members of the team have been laid off as part of what is being described as a complete “reboot” of the program. Those rumors suggest that Apple has given up on the idea of actually building a car and will content itself with developing autonomous driving systems that it will market to automakers.

The automotive world is in a frenzy to bring autonomous cars to market. While the major players have the money, time, and manpower to develop their own systems, many of the lesser companies do not and may welcome assistance from someone like Apple. In addition, new start-up electric car companies are coming out of the woodwork every day. They can’t all have the skill and competence to create their own self-driving technology.

Eventually, autonomous driving systems may become just another component future cars will need, like brakes, motors, and batteries. Apple could be thinking of positioning itself as a leader in the field. MobilEye is another company targeting that market.

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Of course, all of this is just rumor and speculation. Apple is more tight lipped than the NSA and the people who know what’s going on inside aren’t talking. The rumor mill suggests that whatever Apple is up to, it won’t have a marketable product until 2021 at the earliest.

With Tesla announcing this week that the company’s new Version 8 of Autopilot will allow radar to scan under a vehicle driving ahead and see what is in front of it, Apple had better have some special tricks up its sleeve. Given its current pace of development, in 5 years time, Tesla will have some truly astonishing technology available.

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Elon Musk

Elon Musk reveals SpaceX’s target for Starship’s 10th launch

Elon Musk has revealed SpaceX’s target timeline for the next Starship launch, which will be the tenth in program history.

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10 hours ago

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July 16, 2025

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Credit: SpaceX

Elon Musk has revealed SpaceX’s target timeline for the next Starship launch, which will be the tenth in program history.

Musk says SpaceX is aiming for a timeline of roughly three weeks from now, which would come about ten weeks after the previous launch.

Coincidentally, it would bring the two launches 69 days apart, and if you know anything about Elon Musk, that would be an ideal timeline between two launches.

SpaceX is coming off a test flight in which it lost both the Super Heavy Booster and the Upper Stage in the previous launch. The Super Heavy Booster was lost six minutes and sixteen seconds into the flight, while SpaceX lost communication with the Ship at 46 minutes and 48 seconds.

Musk is aiming for the tenth test flight to take place in early August, he revealed on X:

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This will be SpaceX’s fourth test flight of the Starship program in 2025, with each of the previous three flights bringing varying results.

IFT-7 in January brought SpaceX its second successful catch of the Super Heavy Booster in the chopstick arms of the launch tower. The ship was lost after exploding during its ascent over the Turks and Caicos Islands.

IFT-8 was on March 6, and SpaceX caught the booster once again, but the Upper Stage was once again lost.

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The most recent flight, IFT-9, took place on May 27 and featured the first reused Super Heavy Booster. However, both the Booster and Upper Stage were lost.

The Federal Aviation Administration (FAA) hit SpaceX with a mishap investigation for Flight 9 on May 30.

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Elon Musk confirms Tesla is already rolling out a new feature for in-car Grok

Tesla is already making in-car Grok more robust with a simple but effective feature that CEO Elon Musk says is “coming.”

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17 hours ago

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July 16, 2025

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Credit: Tesla

Tesla CEO Elon Musk has confirmed that the company will roll out a new feature for in-car Grok as it is rolling out to vehicles for the first time.

Grok was just recently added as a feature to Tesla vehicles within the past week, but owners are already requesting some small changes to make it more convenient to use.

Tesla debuts hands-free Grok AI with update 2025.26: What you need to know

The first is already on the way, Musk confirmed, as WholeMarsBlog requested a simple, but useful feature for Grok as it is used within Tesla vehicles.

Whole Mars requested that “Hey Grok” be used as a wake word, automatically activating the AI assistant without having to touch any buttons. Musk confirmed it is already in development and on the way to vehicles:

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This feature is incredibly similar to that of “Hey Siri” with iPhones and other iOS devices. The phone will recognize your voice and hear that prompt, automatically activating Siri. Apple’s assistant will then perform whatever task it is asked to perform. It’s a simple but effective performance feature.

Grok is already getting its first reviews from owners as it rolls out to owners for the first time. It is a long time coming, too. Tesla has been hinting that Grok would be enabled in the vehicles for a while now, and it just started its initial rollout last week.

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Grok is available in vehicles with the AMD chip and requires Premium Connectivity or a WiFi connection to use.

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Tesla reveals key detail of Supercharger Diner, but it’s bigger than you think

Tesla has finally released one key detail about the Supercharger Diner, and it is bigger than what it appears at face-value.

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18 hours ago

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July 16, 2025

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Credit: Tesla

Tesla has revealed a key detail of its Supercharger Diner as its launch date appears to be nearing, based on what we are seeing at the site currently.

The Supercharger Diner is located on Santa Monica Boulevard in Los Angeles and was first proposed as an idea by CEO Elon Musk back in 2018. Musk envisioned a drive-in movie-style 1950s-inspired diner that would feature elements such as servers on roller skates, large movie screens, and a menu inspired by classic treats from several decades ago.

A project that first broke ground in 2023, the Supercharger Diner has been in development for over two years, as Tesla performed demolition work at the site back in February of that year.

It has slowly moved forward, and drone footage shot this week seems to show things are nearly up and running. Musk even mentioned that he had eaten at the Diner Supercharger this week.

There are still details that Tesla has yet to announce and confirm. The most important thing is regarding the menu that will be served at the diner.

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Tesla has not hinted at what it will be making for patrons at the restaurant, but Musk commended the food and said the diner would be one of the coolest spots in LA.

However, we now have details on another important thing about the restaurant: the hours.

Images taken by Aaron Cash of ABetterTheater.com show the diner will be open 24/7, as it appears on the front doors of the diner:

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At first thought, it seems this will operate like any other diner, as many are open for 24 hours a day. Diners typically serve large menus with numerous options, catering to the tastes and moods of anyone who walks in.

People of all walks of life eat at diners, as the food is typically affordable, tasty, and available at any hour to serve those who are night owls or those who work non-typical schedules.

However, Tesla is a bit different, and it seems that this new venture into food service could eventually transition from human servers and cooks to robots, most notably the company’s in-house project of Optimus.

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It is something straight out of a Star Wars movie. I can think of Obi-Wan Kenobi visiting Dex in his diner in Attack of the Clones to figure out where a poison dart was sourced from:

Eventually, Optimus will likely be working as an employee in the Tesla Diner, and 24/7 operation will be performed by the humanoid robot that aims to eliminate trivial tasks from humans.

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