BMW has announced that it will invest 800 million euros ($863 million) into its new production location in San Luis Potosí, Mexico, following numerous other manufacturers rushing to America’s Southern neighbor.
Following the introduction of the Inflation Reduction Act, which requires EVs to be assembled in North America to qualify for federal incentives, foreign automakers have rushed to establish new factories on the continent. While many of these facilities have been placed in the U.S. and Canada, automakers like BMW have also been attracted to Mexico as a cheaper alternative.
BMW announced that it would be spending a combined 800 million euros ($863 million) on its San Luis Potosí, Mexico facility as it transitions to produce both “Nueu Klasse” EVs and the batteries inside of them. The German performance brand had only begun production at the location 3 years ago, and with this new investment, it will be vastly expanding the plant’s footprint and starting new production lines. Specifically, BMW will be spending 500 million euros ($539 million) on battery production of its new cylindrical cells, with the remaining investment going to EV production.
BMW currently has 3 EVs in its lineup in North America, the i4, i7, and iX, though the Mexican facility will not produce any of these models. BMW’s current EV models are built on the “Cluster Architecture,” which is shared between hybrids, PHEVs, and EVs. The vehicles the San Luis Potosí facility will produce will be based on “Nueu Klasse,” BMW’s first 100% EV platform.
The first Nueu Klasse vehicles are expected to be from the brand’s most popular models, the 3 Series and the 3 Series SUVs, and they are expected to hit the market in 2025. In the meantime, BMW will be introducing yet another Cluster-based EV, the BMW i5.
While not much is known about BMW’s upcoming Nueu Klasse vehicles, its batteries alone are undoubtedly worth the German company’s investment. BMW states that the batteries will be 20% more energy dense, capable of 30% better range, achieve 30% faster charging, and reduce production emissions by 60 percent.
Without context, these battery improvements obviously sound impressive but can be hard to grasp, but they are truly monumental. For instance, if the upcoming upgrades were applied to the current generation BMW i4, the sport sedan would achieve a range of 475 miles and charge at a rate of 266kW, all while emitting less CO2 in the process of manufacturing.
BMW is facing an increasingly competitive EV market and a significant challenge to switch its massive manufacturing capabilities over the next few years. While it remains unclear if it succeeds in its endeavor in the long term, BMW’s first offerings have proven quite popular and remain the star of BMW’s sales sheet each quarter. If anything, consumers should be excited for the upgrades and increased availability of the world’s favorite performance-luxury brand.
What do you think of the article? Do you have any comments, questions, or concerns? Shoot me an email at william@teslarati.com. You can also reach me on Twitter @WilliamWritin. If you have news tips, email us at tips@teslarati.com!
News
Tesla has best month ever in Turkey with drastic spike in sales
Tesla managed to sell 8,730 Model Y vehicles in Turkey, outpacing almost every competitor by a substantial margin. Only one brand sold better than Tesla in August in Turkey, and it was Renault.
Tesla had its best monthly performance ever in Turkey in August, thanks to a drastic spike in sales.
Tesla saw an 86 percent bump in sales of the new Model Y in Turkey in August compared to July, dominating the market.
The performance was one of Tesla’s best in the market, and the company’s sales for the month accounted for half of all EV sales in Turkey for August, as it dominated and led BYD, which was the second-best-selling brand with just 1,639 units sold.
Tesla managed to sell 8,730 Model Y vehicles in Turkey, outpacing almost every competitor by a substantial margin. Only one brand sold better than Tesla in August in Turkey, and it was Renault.
Turkey reported 8,730 Tesla sales and 10.6% market share in August. BEV penetration is 21.3% and Tesla has 49.9% of this segment. 🇹🇷
• Market share is 558 basis points or 111% above the 3-month trailing average of 5.0%
• Tesla second best-selling brand
• Model Y best-selling… pic.twitter.com/qLhX7VQWXp— Roland Pircher (@piloly) September 2, 2025
Electric vehicles are, in some ways, more desirable than their gas counterparts in Turkey for several reasons. Most of the reasoning is financial.
First, EVs are subject to a lower Special Consumption Tax in Turkey. EVs can range from 25 percent to up to 170 percent, but this is less than the 70 to 220 percent rate that gas-powered vehicles can face. The tax is dependent on engine size.
Additionally, EVs are exempt from the annual Motor Vehicle Tax for the first ten years, providing consumers with a long-term ownership advantage. There are also credits that can amount to $30,000 in breaks, which makes them more accessible and brings down the cost of ownership.
Let’s not forget the other advantages that are felt regardless of country: cheaper fuel costs, reduced maintenance, and improved performance.
The base Model Y is the only configuration available in Turkey currently.
News
Tesla is upgrading airbag safety through a crazy software update
“This upgrade builds upon your vehicle’s superior crash protection by now using Tesla Vision to help offer some of the most cutting-edge airbag performance in the event of a frontal crash.”
Tesla is upgrading airbag safety through a crazy software update, which will utilize the company’s vision-first approach to enable better protection in the event of an accident.
Over the years, Tesla has gained an incredible reputation for prioritizing safety in its vehicles, with crash test ratings at the forefront of its engineers’ minds.
This has led to Tesla gaining numerous five-star safety ratings and awards related to safety. It is not just a statistical thing, either. In the real world, we’ve seen Teslas demonstrate some impressive examples of crash safety.
Everything from that glass roof not caving in when a tree falls on it to a Model Y surviving a drive off a cliff has been recorded.
However, Tesla is always looking to improve safety, and unlike most companies, it does not need a physical hardware update to do so. It can enhance features such as crash response and airbag performance through Over-the-Air software updates, which download automatically to the vehicle.
In Tesla’s 2025.32 Software Update, the company is rolling out a Frontal Airbag System Enhancement, which aims to use Tesla Vision, the company’s camera-based approach to self-driving, to keep occupants safe.
The release notes state (via NotaTeslaApp):
“This upgrade builds upon your vehicle’s superior crash protection by now using Tesla Vision to help offer some of the most cutting-edge airbag performance in the event of a frontal crash. Building on top of regulatory and industry crash testing, this release enables front airbags to begin to inflate and restrain occupants earlier, in a way that only Tesla’s integrated systems are capable of doing, making your car safer over time.”
The use of cameras to predict a better time to restrain occupants with seatbelts and inflate airbags prior to a collision is a fantastic way to prevent injuries and limit harm done to those in the vehicle.
The feature is currently limited to the Model Y.
Elon Musk
Elon Musk says this Tesla project will make up vast majority of company value
“~80% of Tesla’s value will be Optimus,” Musk said.
Tesla CEO Elon Musk has not shied away from the idea that the company’s value is not reliant on its performance as an automaker.
That idea is even more prudent in today’s landscape than ever, especially as Tesla leans more on its prowess as an AI, autonomy, and robotics company rather than one that just makes electric cars.
Musk solidified that point on Monday, as he revealed that he believes the vast majority of Tesla’s valuation will rely on a project that the company has been developing for several years.
The CEO has long discussed how robotics will revolutionize the labor landscape in factories, households, and other workplaces.
He believes Optimus, as it is rolled out in the coming years, will truly take over as the main contributor to Tesla’s valuation, being worth about 80 percent of the company’s total market cap:
Those are the biggest factors.
~80% of Tesla’s value will be Optimus.
— Elon Musk (@elonmusk) September 1, 2025
This is a point Musk has previously discussed, but he has never listed a specific number in terms of what Optimus could mean to Tesla. In the past, he’s mentioned Optimus’s ability to generate long-term revenue potential, its value to the company, and its impact on the market overall.
Musk has said Optimus has the potential to be worth over $10 trillion in revenue:
“It’s one of those things where I think long term, Optimus will be — Optimus has the potential to be north of $10 trillion in revenue, like it’s really bananas. So, that, you can obviously afford a lot of training compute in that situation. In fact, even $500 billion training compute in that situation would be quite a good deal.”
Optimus has been a main point of discussion amongst analysts who cover the company. Piper Sandler recently released a note that said “Optimus should be moving/staging parts within Tesla’s facilities” by this time next year.
Analysts also said that Optimus could be a major benefit for companies to bring in to handle tedious tasks in manufacturing settings. If it is able to work 18-hour shifts, the firm believes Tesla could price it at $100,000 per unit.
Tesla talks Semi ramp, Optimus, Robotaxi rollout, FSD with Wall Street firm
Other firms, like Morgan Stanley, have said Tesla could replace its own staff by 10 percent with Optimus, saving the company $2.5 billion.
Tesla has best month ever in Turkey with drastic spike in sales
Tesla is upgrading airbag safety through a crazy software update
Elon Musk says this Tesla project will make up vast majority of company value
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