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BMW prepares Steyr plant for next-generation electric vehicles
Today, BMW has announced that it would be investing one billion euros (~$1,050,355,000) over the next three years into their Steyr, Austria power train plant in order to prep for electric vehicle production.
The Steyr plant has been a BMW power train manufacturing facility since 1973, and on the eve of the plant’s 50th anniversary, BMW will be investing 1 billion dollars into converting the plant to produce electric drive trains, what the brand calls its e-drive system. While the plant will still be producing gas and diesel power trains, they will have the goal of producing 600,000 e-drive systems by 2025. After 2025, the plant will be switching to produce BMW’s next generation of electric drive train there forward. The plant will complete its conversion by 2030 when it will be completely dedicated to producing electric drive trains.
This plant has developed and manufactured combustion engines for our BMW and MINI brands for more than 40 years. One out of every two BMW Group vehicles around the world today already has a ‘heart’ built in Steyr. From 2025, we will also develop and produce the next generation of e-drives here,” BMW AG Board of Management Member Milan Nedeljković said. “Years of experience and a wealth of drive train expertise make BMW Group Plant Steyr the ideal location for the sustainable mobility of the future.”
Much like the current internal combustion engine (ICE) drive trains produced in Steyr, all parts for the electric systems will be produced on site, including; battery, inverter, transmission, etc. While the conversion will account for most of the changes to the facility, the plant will also be expanding by 60,000 square meters (14.8 acres) in order to meet the demands of production. BMW stated that the plant will be a critical part of their production infrastructure as they attempt to build two million electric vehicles globally by 2025, including their new i4 and iX models.
Credit: BMW AG
This investment follows news that BMW would be working with Battery startup ONE Technologies on new battery chemistry technology, BMW’s partnership with CATL to produce batteries starting in 2025, and their iX ad from last year’s Super Bowl staring Arnold Schwarzenegger. This shows a different trend than what many expected after comments were made by CEO Oliver Zipse stating that premature phaseout of combustion engines could be detrimental.
It is no doubt that after the EU voted in favor of banning new ICE vehicles by 2035, the brand is now feeling the pressure to shift more quickly than they may have originally anticipated. Furthermore, other German brands have shown significantly faster dedication to electric mobility than their Bavarian counterparts, likely pushing BMW to act quickly to catch up.
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The Tesla Roadster unveiling could be coming “in a few weeks,” according to the company’s Chief Designer Franz von Holzhausen, who said at the Tesla Takeover Europe Event in Austria that the all-electric hypercar could finally make its way to the production line after years of anticipation.
Von Holzhausen delivered the news just days after The Information reported that Tesla planned to push the Roadster unveiling to August. It was slated for both April and May of this year, but now it seems the company is leaning toward a late Summer event to cap off the heat with perhaps its most anticipated vehicle of all-time.
🚨 Tesla Chief Designer Franz Von Holzhausen, speaking to the crowd at Tesla Takeover Europe, said at the event that the Roadster is coming “in a few weeks,”
Multiple attendees have confirmed this pic.twitter.com/B1v6yb2Geq
— TESLARATI (@Teslarati) June 6, 2026
Franz has been with Tesla since 2008, and has played a pivotal role in the iconic design language the company has utilized with its vehicles. Speaking to the crowd in Austria virtually, von Holzhausen’s comments injected fresh excitement into a project that has been plagued by delays for nine years.
The second-generation Roadster promises to redefine supercar standards. Tesla’s website still highlights ambitious targets: 0-60 mph in under 1.9 seconds (with optional SpaceX thruster pack potentially achieving 1.1 seconds or less), a top speed exceeding 250 mph, and a range of about 620 miles.
Equipped with a tri-motor all-wheel-drive setup delivering over 1,000 horsepower, the four-seater aims to blend blistering acceleration, everyday usability, and innovative features like cold gas thrusters for short-hop capabilities, technology that will combine the project with SpaceX.
But years after the company promised to start production, which was slated for 2020, the timeline for the Roadster has continued to shift.
Tesla has strung along those who have put $50,000 deposits down, as well as fans and enthusiasts of the company who have been long awaiting the company to bring forth a car truly designed for the human driver, and not autonomy. The Roadster is more than just a halo vehicle for Tesla; it showcases the company’s ability to push the boundaries while incorporating synergies from other Musk companies.
However, it has to make it to production, which is something Musk and Co. have pushed back repeatedly.
As Tesla navigates Robotaxi development and broader autonomy goals, the Roadster serves as a reminder of its performance roots. If von Holzhausen’s timeline holds, fans could witness this engineering marvel by late June or early July 2026. Whether a full unveiling, demo, or initial deliveries, it marks a milestone for electric supercars.
Tesla has reportedly pushed the unveiling of the Roadster once again, but there are also evidently new details about the event that the company plans to show off.
The Information reported this morning that Tesla will now unveil, for the second time, the next-generation Roadster in August, a further delay from the multiple timeline that the company had previously stated.
The report has not been confirmed or denied by Tesla at any capacity.
It also states the unveiling event will take place in Texas, the same place that Tesla executives revealed in May would be the place of manufacture for the company’s highly-anticipated supercar, which boasts a top speed of over 250 MPH and 650 miles of range, according to its website.
Tesla is also expected to showcase the SpaceX package, which will be used for faster acceleration and potentially hovering capabilities, at the unveiling event, the report states. Musk has always planned for this to happen, but now it seems it is more realistic than ever
The report also states the Roadster unveiling is planned for August pic.twitter.com/By26XZIJzU
— TESLARATI (@Teslarati) June 5, 2026
The Roadster has had its unveiling date and manufacturing date pushed back on many occasions. It was set to start production in 2020, but the COVID-19 pandemic crippled supply chain operations, forcing Tesla to push its timeline back considerably.
However, COVID has been over for some time, and Tesla has still not managed to successfully schedule and execute an unveiling event, which is something fans and enthusiasts, as well as those who have put down a $50,000 deposit, have been waiting for.
The vehicle was close to completion last year, but Musk truly wanted Lars Moravy and Franz von Holzhausen to push the limits of the Roadster. In July of last year, Moravy said:
“Roadster is definitely in development. We did talk about it last Sunday night. We are gearing up for a super cool demo. It’s going to be mind-blowing; We showed Elon some cool demos last week of the tech we’ve been working on, and he got a little excited.”
It is important to note two things: Tesla has not confirmed these details, and the company has regularly pushed these dates back. Until Tesla sends out formal invitations with a concrete date, taking any unveiling event reports with a grain of salt is a good idea.
Tesla is offering a tasty Supercharging incentive on certain Model 3 trims, but the company has officially put a concrete end date on it, so those interested should act fast.
Tesla is offering Free Supercharging for One Year on the Model 3 Premium and Performance trims, the top two offerings of the all-electric sedan. There are three trims of the Model 3 that will have the Free Supercharging offer attached:
- Premium Rear-Wheel-Drive – $42,490
- Premium All-Wheel-Drive – $47,490
- Performance – $54,990
Tesla has now announced that this offer will expire on June 15, giving potential buyers about ten days to take advantage of the incentive.
This could be an additional incentive for car buyers to transition to electric vehicles. Many states are showing gas prices well over $4 per gallon, with the national average currently sitting at $4.22, according to AAA.
A free year of Supercharging miles would allow people to charge and travel for free, other than routine maintenance, which is already incredibly cheap compared to a gas car.
🚨 Tesla is now showing that it’s Free Supercharging offer for Model 3 Premium and Performance trims ends June 15 pic.twitter.com/VCLeddNSj8
— TESLARATI (@Teslarati) June 5, 2026
At Tesla Superchargers, peak rates, meaning prices between 8 a.m. and 10 p.m., average between $0.45 and $0.60. One year of driving at an average of 12,000 miles would cost between $1,000 and $1,500 at $0.50 per kWh. It’s a pretty good deal.
Supercharging prices have also increased recently:
Many of the Superchargers in my area just had their peak rates increased from $0.44 per kWh to $0.49, $0.52, and $0.54 per kWh
If you’re looking to save on your commute/travel for the next year, this Model 3 Free Supercharging incentive might not be a bad idea https://t.co/YDwwl4xxHk pic.twitter.com/DleURW7eqa
— TESLARATI (@Teslarati) June 5, 2026
Tesla has used Free Supercharging to move units in the past, and it’s a great strategy for those who plan to use the car for longer commutes, cross-country drives, or do not have reliable access to home charging.
It should be noted that Tesla recommends that Supercharging be used at a minimum to preserve the life of the battery, as fast-charging is more stressful on the cells.
However, some people might not have an option, so the Free Supercharging incentive could truly be a great reason for many people to charge their cars.
The Supercharging incentive is short-term, and it is pretty rare that Tesla utilizes it, so once this offer is gone, we probably will not see it on the Model 3 for some time.
Tesla Roadster unveiling teased to be happening ‘in a few weeks’ by exec
Tesla Roadster unveiling gets pushed again, but new event details emerge
