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Bob Lutz Is Right about Tesla’s Home Battery Solution

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Last week on CNBC, maximum Bob Lutz took aim at Tesla Motors and, specifically, the Powerwall product offering. Lutz says, “I think [the battery] is greatly overvalued because having batteries as backup storage has been around for hundreds of years. I can’t understand the fascination with this.”

Maximum Bob is right on the mark, the Powerwall is overvalued by the media. The two home products, 10kWh (the backup battery) and the 7kWh daily cycle, will make up a small portion of the revenue mix for Tesla.

Musk even said so at the annual shareholder meeting. In response to a question about the powerwall, Musk said,“Actually it’s probably worth also elaborating on the Powerpack which we expect most of our activities to be with the Powerpack, not the Powerwall.”

“So, it’s probably 80%, maybe more than that of our total energy sales likely to be at the Powerpack level to utilities and to large industrial customers.”

However, the only problem for maximum Bob is that he keeps on speaking without mentioning the powerpack potential or he doesn’t understand it. Or maybe it’s a narrative for CNBC to milk, since Bob is a CNBC contributor. I enjoy Uncle Bob, but he’s a one-trick pony, Automotive guy.

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Industrial and utilities are the big catch here and there’s no waiting for an energy market in this space. It’s here and Musk and JB Straubel are really smart, but how smart?

Musk on how the powerpack can assimilate in the utility space:

So, you can take our Powerpacks and they are compact enough to fit in an existing substation. This is a very big deal because it means that they do not have to create an new substation or expand the existing substation because in most neighborhoods in order for them to do that they would have to buy someone’s house and level it and put a new substation and then the neighbors do not like that.

I guess that’s why Tesla didn’t go for the bulky, lead acid batteries solution that Lutz advocated on the “Squawk Box” segment. To be fair, maximum Bob was talking about a home battery solution.

So, the utilities will have a plug-n-play product that will be able to put power on the grid quickly at the local level, without having to build out any new infrastructure. I wonder if the utilities will say thanks?

Plus, there will be a healthy supply of customers in the industrial manufacturing space, too. I’ve been writing for Automation World magazine since 2008 and energy management has been a growing issue for manufacturers and those companies love plug-n-play solutions.

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For example Cummins Inc., a manufacturer of truck engines, could be a candidate for the Powerpack. They just installed 7,200 solar panels and 2-megawatts of solar power at its Pennsylvania plant. Currently, Cummins sells it back to the utilities but a Powerpack solution could help them avoid large demand charges for heavy use in the afternoon, say during large production times.

Sure, Tesla Energy has to execute and utilities have to come on board. However, it’s getting there. Listen to a couple Energy Gang podcasts and you hear about utility infrastructure buildout costs, and utilities bemoaning that it will be selling less energy to retailers.

It looks like Elon has worked all this out for the utilities, first, the infrastructure and, secondly, the energy demand component. If Tesla produces 500,000 electric cars annually in, say, five or six years, then you have a big demand for energy and for the utilities. That’s a lot of juice.

Then, maybe maximum Bob will see the “fascination” with battery storage.

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"Grant Gerke wears his Model S on his sleeve and has been writing about Tesla for the last five years on numerous media sites. He has a bias towards plug-in vehicles and also writes about manufacturing software for Automation World magazine in Chicago. Find him at Teslarati

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Investor's Corner

Tesla could save $2.5B by replacing 10% of staff with Optimus: Morgan Stanley

Jonas assigned each robot a net present value (NPV) of $200,000.

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Credit: Tesla Optimus/X

Tesla’s (NASDAQ:TSLA) near-term outlook may be clouded by political controversies and regulatory headwinds, but Morgan Stanley analyst Adam Jonas sees a glimmer of opportunity for the electric vehicle maker. 

In a new note, the Morgan Stanley analyst estimated that Tesla could save $2.5 billion by replacing just 10% of its workforce with its Optimus robots, assigning each robot a net present value (NPV) of $200,000.

Morgan Stanley highlights Optimus’ savings potential

Jonas highlighted the potential savings on Tesla’s workforce of 125,665 employees in his note, suggesting that the utilization of Optimus robots could significantly reduce labor costs. The analyst’s note arrived shortly after Tesla reported Q2 2025 deliveries of 384,122 vehicles, which came close to Morgan Stanley’s estimate and slightly under the consensus of 385,086.

“Tesla has 125,665 employees worldwide (year-end 2024). On our calculations, a 10% substitution to humanoid at approximately ($200k NPV/humanoid) could be worth approximately $2.5bn,” Jonas wrote, as noted by Street Insider.

Jonas also issued some caution on Tesla Energy, whose battery storage deployments were flat year over year at 9.6 GWh. Morgan Stanley had expected Tesla Energy to post battery storage deployments of 14 GWh in the second quarter.

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Musk’s political ambitions

The backdrop to Jonas’ note included Elon Musk’s involvement in U.S. politics. The Tesla CEO recently floated the idea of launching a new political party, following a poll on X that showed support for the idea. Though a widely circulated FEC filing was labeled false by Musk, the CEO does seem intent on establishing a third political party in the United States. 

Jonas cautioned that Musk’s political efforts could divert attention and resources from Tesla’s core operations, adding near-term pressure on TSLA stock. “We believe investors should be prepared for further devotion of resources (financial, time/attention) in the direction of Mr. Musk’s political priorities which may add further near-term pressure to TSLA shares,” Jonas stated.

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Two Tesla bulls share differing insights on Elon Musk, the Board, and politics

Two noted Tesla bulls have shared differing views on the recent activities of CEO Elon Musk and the company’s leadership.

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Credit: Tesla

Two noted Tesla (NASDAQ:TSLA) bulls have shared differing views on the recent activities of CEO Elon Musk and the company’s leadership.

While Wedbush analyst Dan Ives called on Tesla’s board to take concrete steps to ensure Musk remains focused on the EV maker, longtime Tesla supporter Cathie Wood of Ark Invest reaffirmed her confidence in the CEO and the company’s leadership.

Ives warns of distraction risk amid crucial growth phase

In a recent note, Ives stated that Tesla is at a critical point in its history, as the company is transitioning from an EV maker towards an entity that is more focused on autonomous driving and robotics. He then noted that the Board of Directors should “act now” and establish formal boundaries around Musk’s political activities, which could be a headwind on TSLA stock. 

Ives laid out a three-point plan that he believes could ensure that the electric vehicle maker is led with proper leadership until the end of the decade. First off, the analyst noted that a new “incentive-driven pay package for Musk as CEO that increases his ownership of Tesla up to ~25% voting power” is necessary. He also stated that the Board should establish clear guidelines for how much time Musk must devote to Tesla operations in order to receive his compensation, and a dedicated oversight committee must be formed to monitor the CEO’s political activities.

Ives, however, highlighted that Tesla should move forward with Musk at its helm. “We urge the Board to act now and move the Tesla story forward with Musk as CEO,” he wrote, reiterating its Outperform rating on Tesla stock and $500 per share price target.

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Tesla CEO Elon Musk has responded to Ives’ suggestions with a brief comment on X. “Shut up, Dan,” Musk wrote.

Cathie Wood reiterates trust in Musk and Tesla board

Meanwhile, Ark Investment Management founder Cathie Wood expressed little concern over Musk’s latest controversies. In an interview with Bloomberg Television, Wood said, “We do trust the board and the board’s instincts here and we stay out of politics.” She also noted that Ark has navigated Musk-related headlines since it first invested in Tesla.

Wood also pointed to Musk’s recent move to oversee Tesla’s sales operations in the U.S. and Europe as evidence of his renewed focus in the electric vehicle maker. “When he puts his mind on something, he usually gets the job done,” she said. “So I think he’s much less distracted now than he was, let’s say, in the White House 24/7,” she said.

TSLA stock is down roughly 25% year-to-date but has gained about 19% over the past 12 months, as noted in a StocksTwits report.

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Cantor Fitzgerald maintains Tesla (TSLA) ‘Overweight’ rating amid Q2 2025 deliveries

Cantor Fitzgerald is holding firm on its bullish stance for the electric vehicle maker.

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Credit: Tesla China

Cantor Fitzgerald is holding firm on its bullish stance for Tesla (NASDAQ: TSLA), reiterating its “Overweight” rating and $355 price target amidst the company’s release of its Q2 2025 vehicle delivery and production report. 

Tesla delivered 384,122 vehicles in Q2 2025, falling below last year’s Q2 figure of 443,956 units. Despite softer demand in some countries in Europe and ongoing controversies surrounding CEO Elon Musk, the firm maintained its view that Tesla is a long-term growth story in the EV sector.

Tesla’s Q2 results

Among the 384,122 vehicles that Tesla delivered in the second quarter, 373,728 were Model 3 and Model Y. The remaining 10,394 units were attributed to the Model S, Model X, and Cybertruck. Production was largely flat year-over-year at 410,244 units.

In the energy division, Tesla deployed 9.6 GWh of energy storage in Q2, which was above last year’s 9.4 GWh. Overall, Tesla continues to hold a strong position with $95.7 billion in trailing twelve-month revenue and a 17.7% gross margin, as noted in a report from Investing.com.

Tesla’s stock is still volatile

Tesla’s market cap fell to $941 billion on Monday amid volatility that was likely caused in no small part by CEO Elon Musk’s political posts on X over the weekend. Musk has announced that he is forming the America Party to serve as a third option for voters in the United States, a decision that has earned the ire of U.S. President Donald Trump. 

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Despite Musk’s controversial nature, some analysts remain bullish on TSLA stock. Apart from Cantor Fitzgerald, Canaccord Genuity also reiterated its “Buy” rating on Tesla shares, with the firm highlighting the company’s positive Q2 vehicle deliveries, which exceeded its expectations by 24,000 units. Cannacord also noted that Tesla remains strong in several markets despite its year-over-year decline in deliveries.

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