What better way to celebrate the launch of the world’s first ready to drink butter coffee than to transform a Tesla Model X into a flying cow? Grass Fed Coffee wrapped in a specially designed cow motif fueled by “762 cowpower”, the Model X will help introduce people to the this innovative new beverage. The product began with a highly successful Kickstarter campaign that exceeded its target by 500%. There are multiple “Where’s Waldo” figures embedded in the design for people to find.
The company says, “Grass Fed Coffee is a single serve, ready-to-drink butter coffee made from organic, fair trade coffee extract, medium chain triglyceride (MCT) oil, and sustainably-produced, grass fed butter high in vitamins, minerals, antioxidants, and healthy fats. Based on ancient Tibetan butter tea, Grass Fed Coffee works to deliver sustained energy, mental clarity, and a healthy metabolic state to support weight loss.”
The company selected the Model X to be its presentation vehicle because it has captured the attention of car enthusiasts and consumers alike, It is the first of its kind, just like Grass Fed Coffee, which has gotten lots of attention from coffee enthusiasts and fitness advocates.
“With the launch of both of these highly anticipated and innovative products, we thought this would be a great marriage to get our brand out there,” shared Co-Founder John “Sonic” Ban. “The Model X is already a head turner, but adding our Grass Fed Butter branding to it, we really hope to grab people’s attention.” After months of anticipation, consumers will be able to taste Grass Fed Coffee when it hits shelves in July!
Watch the Model X being wrapped in its cow patterned livery in this video. Holy cow.