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Cruise forced to boost settlement offer in California accident hearing

Credit: Cruise

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A California judge has forced General Motors’ (GM) self-driving unit Cruise to increase its settlement offer to the maximum amount, after one of the company’s robotaxis pinned and seriously injured a pedestrian in October.

On October 2, a driverless Cruise vehicle dragged and pinned a pedestrian in San Francisco, and the company’s license to operate self-driving cars was immediately revoked by the California Department of Motor Vehicles (DMV). The DMV later said that Cruise “misrepresented” and “omitted” crucial details about its response to the accident, and the California Public Utilities Commission (CPUC) in December ordered the company to appear before a judge this month.

During the hearing, which was held on Tuesday, California Administrative Law Judge (ALJ) Robert Mason III suggested that Cruise revise its $75,000 settlement offer to the maximum penalty of $112,500, after calling the company’s proposed amount “low,” and even suggesting the company was seeking a “discount.”

While Judge Mason III said he appreciated Cruise attempting to take “corrective action” in its crash response procedures, he added that the company should “take a hint” following his multiple questions about the offer amount, suggesting directly that Cruise change its settlement offer to the full penalty.

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“Point taken, your Honor,” responded Craig Glidden, Cruise President and Chief Administrative Officer. “We immediately revise our offer to the amount requested.”

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The hearing discussed findings from an investigation conducted by the law firm Quinn Emanuel, which Cruise hired, including that internet connectivity hampered the company’s sharing of video footage from the accident with regulators in meetings that followed.

In response to the motion for approval to settle at $75,000, the commission can adopt, adopt with revisions, or reject Cruise’s filing. Following the hearing, the next step is for Judge Mason to write a proposed decision on the case for the commissioner’s consideration, with the general timeframe falling within about 60 days, as a CPUC spokesperson clarified to Teslarati.

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Cruise said it was eager to resolve the case and move past the incident, adding that it wanted to continue to “advance the mission of bringing driverless cars that are safer to the public and also greater accessibility to the public to the market.”

However, Mason didn’t make it sound like the commission was eager to set the case aside:

“While the commission does fall on the side of getting its cases resolved, I don’t know that this is one of those protracted pieces of litigation that we’re usually most anxious to put aside and then move forward with the regulatory process,” Mason added.

In the original motion, filed on January 30, Cruise outlines the key requirements it would have to follow as part of the settlement:

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1. Cruise will adopt voluntarily several new data reporting enhancements that will provide additional data to the Commission concerning California collisions and AVs operating in California under a deployment permit that enter a minimal risk condition (“MRC”) state and result in conditions described in Attachment A;

2. Cruise will provide the Commission with Cruise’s responses to the permit reinstatement questions from the California Department of Motor Vehicles (“DMV”) at the same time Cruise provides those responses to the DMV;

3. Cruise will make a payment of $75,000 to the State General Fund within ten (10) days of the Commission’s approval of the Settlement Agreement without modification; and

4. Upon the Commission’s approval of the Settlement Agreement, the OSC proceeding will be closed.

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“We are committed to working in partnership with the CPUC, other regulators and government agencies to improve transportation safety in support of a shared goal –– providing better, safer and more accessible transportation to the public in our communities,” a Cruise spokesperson wrote in an email to Teslarati. “Over the past several months, we have taken important steps to improve our leadership, processes and culture, and we are committed to resolving matters to the Commission’s satisfaction as we work to restore regulatory and public trust.”

Cruise also noted that the accident, which occurred after the pedestrian had already been hit by a human driver, was partially caused by the driverless ride-hailing vehicle falsely identifying the situation as a side-impact collision rather than a frontal collision, causing the Minimal Risk Condition (MRC) response that forces the vehicle to pull over.

In addition, Cruise said it is currently expecting a new Chief Safety Officer in the “not too distant future,” after two co-founders resigned immediately following the accident, and after the company fired nine executives and laid off nearly a quarter of its staff on the same day in December.

GM recently announced plans to cut spending on Cruise in half this year, though it said it also hoped to “refocus and relaunch” the company’s operations. GM CEO Mary Barra highlighted significant changes at Cruise, which the company began implementing following the Quinn Emanuel investigation.

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“At Cruise, we are committed to earning back the trust of regulators and the public through our commitments and our actions,” Barra said following GM’s 2023 earnings call.

You can see the full January 30 filing from Cruise below, including the findings from the Quinn Emanuel investigation, which Cruise made public last month.

What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send your tips to us at tips@teslarati.com.

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Zach is a renewable energy reporter who has been covering electric vehicles since 2020. He grew up in Fremont, California, and he currently lives in Colorado. His work has appeared in the Chicago Tribune, KRON4 San Francisco, FOX31 Denver, InsideEVs, CleanTechnica, and many other publications. When he isn't covering Tesla or other EV companies, you can find him writing and performing music, drinking a good cup of coffee, or hanging out with his cats, Banks and Freddie. Reach out at zach@teslarati.com, find him on X at @zacharyvisconti, or send us tips at tips@teslarati.com.

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Tesla engineers deflected calls from this tech giant’s now-defunct EV project

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Image Created by Grok

Tesla engineers deflected calls from Apple on a daily basis while the tech giant was developing its now-defunct electric vehicle program, which was known as “Project Titan.”

Back in 2022 and 2023, Apple was developing an EV in a top-secret internal fashion, hoping to launch it by 2028 with a fully autonomous driving suite.

However, Apple bailed on the project in early 2024, as Project Titan abandoned the project in an email to over 2,000 employees. The company had backtracked its expectations for the vehicle on several occasions, initially hoping to launch it with no human driving controls and only with an autonomous driving suite.

Apple canceling its EV has drawn a wide array of reactions across tech

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It then planned for a 2028 launch with “limited autonomous driving.” But it seemed to be a bit of a concession at that point; Apple was not prepared to take on industry giants like Tesla.

Wedbush’s Dan Ives noted in a communication to investors that, “The writing was on the wall for Apple with a much different EV landscape forming that would have made this an uphill battle. Most of these Project Titan engineers are now all focused on AI at Apple, which is the right move.”

Apple did all it could to develop a competitive EV that would attract car buyers, including attempting to poach top talent from Tesla.

In a new podcast interview with Tesla CEO Elon Musk, it was revealed that Apple had been calling Tesla engineers nonstop during its development of the now-defunct project. Musk said the engineers “just unplugged their phones.”

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Musk said in full:

“They were carpet bombing Tesla with recruiting calls. Engineers just unplugged their phones. Their opening offer without any interview would be double the compensation at Tesla.”

Interestingly, Apple had acquired some ex-Tesla employees for its project, like Senior Director of Engineering Dr. Michael Schwekutsch, who eventually left for Archer Aviation.

Tesla took no legal action against Apple for attempting to poach its employees, as it has with other companies. It came after EV rival Rivian in mid-2020, after stating an “alarming pattern” of poaching employees was noticed.

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Tesla to a $100T market cap? Elon Musk’s response may shock you

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There are a lot of Tesla bulls out there who have astronomical expectations for the company, especially as its arm of reach has gone well past automotive and energy and entered artificial intelligence and robotics.

However, some of the most bullish Tesla investors believe the company could become worth $100 trillion, and CEO Elon Musk does not believe that number is completely out of the question, even if it sounds almost ridiculous.

To put that number into perspective, the top ten most valuable companies in the world — NVIDIA, Apple, Alphabet, Microsoft, Amazon, TSMC, Meta, Saudi Aramco, Broadcom, and Tesla — are worth roughly $26 trillion.

Will Tesla join the fold? Predicting a triple merger with SpaceX and xAI

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Cathie Wood of ARK Invest believes the number is reasonable considering Tesla’s long-reaching industry ambitions:

“…in the world of AI, what do you have to have to win? You have to have proprietary data, and think about all the proprietary data he has, different kinds of proprietary data. Tesla, the language of the road; Neuralink, multiomics data; nobody else has that data. X, nobody else has that data either. I could see $100 trillion. I think it’s going to happen because of convergence. I think Tesla is the leading candidate [for $100 trillion] for the reason I just said.”

Musk said late last year that all of his companies seem to be “heading toward convergence,” and it’s started to come to fruition. Tesla invested in xAI, as revealed in its Q4 Earnings Shareholder Deck, and SpaceX recently acquired xAI, marking the first step in the potential for a massive umbrella of companies under Musk’s watch.

SpaceX officially acquires xAI, merging rockets with AI expertise

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Now that it is happening, it seems Musk is even more enthusiastic about a massive valuation that would swell to nearly four-times the value of the top ten most valuable companies in the world currently, as he said on X, the idea of a $100 trillion valuation is “not impossible.”

Tesla is not just a car company. With its many projects, including the launch of Robotaxi, the progress of the Optimus robot, and its AI ambitions, it has the potential to continue gaining value at an accelerating rate.

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Musk’s comments show his confidence in Tesla’s numerous projects, especially as some begin to mature and some head toward their initial stages.

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Celebrating SpaceX’s Falcon Heavy Tesla Roadster launch, seven years later (Op-Ed)

Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”

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SpaceX's first Falcon Heavy launch also happened to be a strategic and successful test of Falcon upper stage coast capabilities. (SpaceX)

When Falcon Heavy lifted off in February 2018 with Elon Musk’s personal Tesla Roadster as its payload, SpaceX was at a much different place. So was Tesla. It was unclear whether Falcon Heavy was feasible at all, and Tesla was in the depths of Model 3 production hell.

At the time, Tesla’s market capitalization hovered around $55–60 billion, an amount critics argued was already grossly overvalued. SpaceX, on the other hand, was an aggressive private launch provider known for taking risks that traditional aerospace companies avoided.

The Roadster launch was bold by design. Falcon Heavy’s maiden mission carried no paying payload, no government satellite, just a car drifting past Earth with David Bowie playing in the background. To many, it looked like a stunt. For Elon Musk and the SpaceX team, it was a bold statement: there should be some things in the world that simply inspire people.

Inspire it did, and seven years later, SpaceX and Tesla’s results speak for themselves.

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Credit: SpaceX

Today, Tesla is the world’s most valuable automaker, with a market capitalization of roughly $1.54 trillion. The Model Y has become the best-selling car in the world by volume for three consecutive years, a scenario that would have sounded insane in 2018. Tesla has also pushed autonomy to a point where its vehicles can navigate complex real-world environments using vision alone.

And then there is Optimus. What began as a literal man in a suit has evolved into a humanoid robot program that Musk now describes as potential Von Neumann machines: systems capable of building civilizations beyond Earth. Whether that vision takes decades or less, one thing is evident: Tesla is no longer just a car company. It is positioning itself at the intersection of AI, robotics, and manufacturing.

SpaceX’s trajectory has been just as dramatic.

The Falcon 9 has become the undisputed workhorse of the global launch industry, having completed more than 600 missions to date. Of those, SpaceX has successfully landed a Falcon booster more than 560 times. The Falcon 9 flies more often than all other active launch vehicles combined, routinely lifting off multiple times per week.

Falcon Heavy successfully clears the tower after its maiden launch, February 6, 2018. (Tom Cross)

Falcon 9 has ferried astronauts to and from the International Space Station via Crew Dragon, restored U.S. human spaceflight capability, and even stepped in to safely return NASA astronauts Butch Wilmore and Suni Williams when circumstances demanded it.

Starlink, once a controversial idea, now dominates the satellite communications industry, providing broadband connectivity across the globe and reshaping how space-based networks are deployed. SpaceX itself, following its merger with xAI, is now valued at roughly $1.25 trillion and is widely expected to pursue what could become the largest IPO in history.

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And then there is Starship, Elon Musk’s fully reusable launch system designed not just to reach orbit, but to make humans multiplanetary. In 2018, the idea was still aspirational. Today, it is under active development, flight-tested in public view, and central to NASA’s future lunar plans.

In hindsight, Falcon Heavy’s maiden flight with Elon Musk’s personal Tesla Roadster was never really about a car in space. It was a signal that SpaceX and Tesla were willing to think bigger, move faster, and accept risks others wouldn’t.

The Roadster is still out there, orbiting the Sun. Seven years later, the question is no longer “What if this works?” It’s “How far does this go?”

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