News
DeepSpace: China tests SpaceX-reminiscent grid fins after iSpace snags orbital milestone
Eric Ralph · August 1st, 2019
Welcome to the latest edition of DeepSpace! Each week, Teslarati space reporter Eric Ralph hand-crafts this newsletter to give you a breakdown of what’s happening in the space industry and what you need to know.
Although the accomplishments aren’t quite as flashy as a launch to the Moon, the last week has featured a number of interesting developments and significant milestones from both the state-run and quasi-commercial wings of Chinese spaceflight.
In the commercial realm, Chinese startup iSpace became the country’s first commercial entity to successfully reach orbit, achieving the feat with a three-stage solid rocket called Hyperbola 1.
One day later, state-owned Chinese company China Aerospace Science and Technology Corporation (CASC) completed its 50th successful Long March 2 rocket launch on a relatively routine government spy satellite mission. Unique was the fact that the rocket marked the first flight test of grid fins – extremely similar to those used on SpaceX’s Falcon 9 – on a Long March rocket.
The march to orbit
- In 2019 alone, three Chinese spaceflight startups have made their first orbital launch attempts and more tries are planned in the second half of the year. OneSpace and LandSpace both got close but ended up suffering partial failures that cut their attempts short before safely reaching orbit.
- Enter iSpace: one of dozens of startups in a burgeoning Chinese commercial spaceflight industry, the company’s three-stage solid rocket – named Hyperbola 1 – became the first Chinese startup-launched rocket to successfully reach orbit on July 25th.
- Although a large amount of the hardware may well have been procured (or licensed) wholesale from CASC, the success still signifies the start of a new alternative to government launches for companies (and perhaps government agencies) seeking to launch smaller satellites.
- Hyperbola 1 stands about 21m (68 ft) tall, is 1.4m (4.6 ft) in diameter at its widest point, and weighs about 31 tons (68,000 lb) when fully fueled. Three solid rocket stages are followed by an extremely small fourth stage meant to circularize the payload(s) in low Earth orbit (LEO).
- The rocket is capable of launching as much as 260 kg (570 lb) to a 500 km (310 mi) sun-synchronous orbit (SSO).
- For iSpace, Hyperbola 1 is more of a stopgap measure as the company works to develop Hyperbola 2, a significantly larger launch vehicle meant to feature a reusable booster and internally-developed liquid rocket engines.
- Ultimately, Hyperbola 1 reaching orbit is an exciting milestone, but it will be far more significant when a Chinese startup reaches orbit with a launch vehicle it has truly designed and built itself. A number of companies aim to do just that next year (2020).
The sincerest form of flattery…
- A day later (July 26th) and approximately 1000 miles (1600 km) to the southeast, state-run corporation CASC was preparing for a routine launch of its Long March 2C rocket, carrying a trio of relatively small spacecraft for a government spy satellite constellation.
- Technically known as YW-30 Group-5, the launch was a routine success that just so happened to be the Long March 2 family’s 50th successful launch in more than 35 years. The family has only suffered one in-flight failure.
- Long March 2C is a two-stage rocket that stands 42m (138 ft) tall (shorter than Falcon 9’s first stage), 3.35m (11 ft) wide, and weighs ~233 tons (514,000 lb) fully fueled. The 2C variant is capable of launching ~3850 kg (8500 lb) into LEO and more than 1250 kg (2750 lb) into geostationary transfer orbit (GTO).
- Although the rocket’s 50th launch success milestone is worth recognizing, this particular launch wound up drawing a significantly greater amount of attention for an entirely different reason: attached to the outside of the Long March 2C’s booster interstage was a quartet of immediately familiar grid fins.
- SpaceX has grown famous in the last five or so years for its spectacularly successful Falcon 9 recovery and reusability, aided in no small part by grid fins used by the booster to retain aerodynamic control authority during its hypersonic jaunts through the atmosphere.
- The appearance of grid fins on a Chinese rocket – looking undeniably similar to SpaceX’s first-generation aluminum fins – raised some (moderately xenophobic) ire in the space community, with people falling back on the stereotype of the perceived willingness of Chinese people to flagrantly ‘copy’ ideas.
- Both the stereotype and the grid fin-stoked ire are arguably undeserved. SpaceX did not invent grid fins, nor did it invent the concept of using grid fins to guide suborbital projectiles.
- In fact, CEO Elon Musk would almost certainly be happy to see someone – anyone! – blatantly copy SpaceX’s approach to reusability. A blatant copy, while not exactly worthy of pride, is still a major improvement over companies sticking their heads in the sand and tacitly choosing insolvency and commercial irrelevance rather than admit that they were wrong and SpaceX was right.
-
- (Pauline Acalin – Teslarati)
- According to CASC, this mission’s grid fins were included to flight-test their ability to more carefully guide the booster’s return to Earth. China infamously takes a… lax… approach to range safety, allowing spent boosters and fairings to haphazardly crash into inhabited areas, often containing remnants of their sometimes toxic propellant.
- Indeed, this particular booster did appear to crash in an uninhabited valley, be it thanks to those experimental grid fins or pure chance
- However, aside from not crashing large objects in populated areas, CASC and China have plans to develop a Long March 6 rocket with a reusable booster that will use the same recovery methods as Falcon 9. That rocket could fly as early as 2021 and July 26th’s grid fin test is an obvious sign that work is ongoing.
- If China manages to develop and launch a partially reusable rocket by 2021, they will be miles (and years) ahead of its space agency peers (NASA, ESA, CNES) and companies like ULA and Arianespace.
Thanks for being a Teslarati Reader! Stay tuned for next week’s issue of DeepSpace.
– Eric
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
News
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
