When Elon Musk told advertisers who were pulling out their ads from X to “Go f**k yourself,” it appeared that X would never see ads from companies like Disney again. Yet as per recent reports, it appears that some of the advertisers that boycotted X after Musk’s controversial posts are now returning to the social media platform.
As per data from MediaRadar that was obtained by The Wrap, Disney, Comcast, Lionsgate Entertainment and Warner Bros. Discovery have all started advertising on X again. The companies have reportedly spent $3.3 million on ad buys on the social media platform this year, with Comcast spending almost $1.5 million on X ads from January to September.
In the same period, Warner Bros. Discovery spent about $1.1 million, Disney spent less than $550,000, and Lionsgate spent almost $230,000, as per a report from the New York Post. It should be noted, however, that while this could be seen as a symbolic victory for Musk and his efforts to position X as a legitimate platform for free speech, the $3.3 million spent by the companies is extremely small compared to the $170 million worth of ads that they purchased in 2023.
Still, the fact that companies like Disney returned to X says a lot about the social media platform’s increasing relevance. It takes a lot for Disney to spend on X again, after all, since Musk specifically named Disney CEO Bob Iger when he told advertisers that are allegedly “blackmailing” him with money to “Go f**k yourself.”
A warm welcome back! Very grateful to the hardest working team across the globe @X and especially for @elonmusk support always. https://t.co/t01y4weZxa— Linda Yaccarino (@lindayaX) November 15, 2024
“If somebody’s gonna try to blackmail me with advertising, blackmail me with money? Go f**k yourself. Go. F**k. Yourself. Is that clear? I hope it is. Hey, Bob, if you’re in the audience,” Musk said during an interview with journalist Andrew Sorkin at The New York Times’ annual DealBook Summit.
X executives Elon Musk and Linda Yaccarino welcomed the news of advertisers returning to the social media platform. “Just want to say that we super appreciate major brands resuming advertising on our platform! Thanks Linda Yaccarino and the whole ? team for your hard work in restoring confidence in our platform and ensuring that advertising content only appears where advertisers want it shown,” Musk wrote in a post.
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These automakers are pushing to overturn California’s gas car ban
This lobbying group represents Detroit’s Big Three automakers, as well as several others selling vehicles in the U.S.

A lobbying group made up of several automakers is pushing Congress to ban California’s plan to phase out and ban new gas car sales altogether by 2035, ahead of a vote that could also affect the 11 other states that have followed with similar plans.
The Alliance for Automotive Innovation (AAI), an organization representing the interests of Ford, General Motors (GM), Stellantis, Toyota, Volkswagen, Hyundai, and several others, recently sent a letter to Congress requesting that it overturn a waiver granted to California letting it set its own emissions rules.
Later this week, the U.S. House of Representatives will vote on overturning the waiver granted to California under the 1968 Clean Air Act to impose the tightened standards, according to Reuters. In the previous letter, the AAI argued to Congress that automakers would be “forced to substantially reduce the number of overall vehicles for sale to inflate their proportion of electric vehicle sales,” adding that it would also boost prices and reduce competition in the market.
The waiver, enacted under the Biden administration’s Environmental Protection Agency (EPA), allows California to mandate at least 80 percent electric vehicle sales by 2035 under the Clean Air Act. The passage of disapproval of the waiver is being ushered under the Congressional Review Act, and an initial vote in the House of Representatives is set to take place on Wednesday.
READ MORE ON STATE EMISSIONS RULES: Tesla could face emissions credit tax in Washington
The U.S. Court of Appeals for the District of Columbia backed the EPA’s decision to grant the waiver last April, following a challenge from 17 Republican-run states. The group claimed that California was being given unconstitutional regulatory power in the decision, adding that other states didn’t have those same powers.
In December, the U.S. Supreme Court agreed to hear out bids from Valero, the AAI, and other groups to oppose the 2035 California gas car sales ban, which would begin phasing them out in 2026 if the waiver remains in place.
You can see the full list of members of the AAI below, including automakers and a handful of other tech companies.
Companies represented by the Alliance for Automotive Innovation (AAI)
Here’s the full list of AAI members, according to the lobbying group’s website:
- AESC
- AISIN
- Aptiv
- Autoliv
- BMW Group
- Bosch
- Denso
- Emergency Safety Solutions
- Ferrari
- Ford
- GM
- Harman
- Honda
- Hyundai
- InEos Automotive
- Infineon
- Isuzu
- Jaguar-Land Rover
- Kia
- LG
- Luminar
- Magna
- Mazda
- McLaren
- Mercedes-Benz
- Mitsubishi Motors
- Nissan
- Nuro
- Panasonic
- Porsche
- Qualcomm
- RV Industry Association
- Samsung
- SiriusXM
- SK On
- Stellantis
- Subaru
- Texas Instruments
- Toyota
- Uber
- VinFast
- Volkswagen
- Volvo
- Zoox
California proposal to allow self-driving tests for heavy-duty trucks
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Neuralink’s third brain chip patient shares first video edited with BCI
The third Neuralink brain chip patient is the trial’s first patient with ALS and its first non-verbal patient, and he has detailed his experience regaining speech and more.

Elon Musk’s Neuralink has officially installed its brain-chip interface (BCI) into a third human patient, and the individual shared a video this week detailing his experiences gaining control of external devices and regaining the ability to talk through the use of AI.
On Monday, X user Bradford G Smith shared a video detailing his experience as the third person in the world to receive the Neuralink BCI, and as the first non-verbal patient and the first with Amyotrophic Lateral Sclerosis (ALS) to receive the implant. In the video, Smith details how the BCI works, how it’s less limiting than his previous eye tracker technology, and how it has literally helped him regain his voice through AI.
“I am typing this with my brain,” Smith wrote. “It is my primary communication.”
The video, which he says is the first edited directly with a BCI, is narrated by an AI-generated version of his old voice. Prior to the BCI, he was also unable to leave the house using his eye tracker, as it made it difficult to communicate unless he was in dark or low-light settings.
The video also shows how he’s able to connect with external devices using the BCI, with a live shots of him controlling his computer using a cursor.
You can see the full update below, which runs a little under 10 minutes.
READ MORE ON NEURALINK: Elon Musk: over 1,000 humans with Neuralink implants in 2026 is feasible
The news follows Neuralink’s initial update with Brad and other initial BCI patients, as was shared in a post on the company’s website in February. In it, Brad also explained how groundbreaking it was to be able to communicate outside and see his son win a robotics award, along with being able to consider leaving the city area for the first time in half a decade:
The most significant thing that happened this week will sound strange to you: I got to use the computer on the porch, and it worked!!
I went to [my child’s] soccer game, and the referee thought I was sleeping. I was actually able to talk outside. I [am] actually thinking about traveling outside the [city] metro [for] the first time in 5 years.
Both of Neuralink’s studies focus on restoring autonomy to people who are paraplegic through the use of external devices. The company gained initial approval from the U.S. Food and Drug Administration (FDA) to install the first BCI in a human patient in May 2023, with Noland Arbaugh being the first, a patient named Alex being the second, and Brad being the third.
Neuralink opened its Patient Registry worldwide earlier this month, allowing participants to submit to take part in the company’s initial PRIME and CONVOY studies. The firm also announced plans to operate the PRIME study out of a second location in Miami, Florida in January, after an initial location was launched in Phoenix, Arizona.
Last week, it was reported by Bloomberg that Neuralink is currently targeting a $500 million funding round at a valuation of $8.5 billion. Meanwhile, Neuralink has also been constructing office buildings near Austin, Texas, which initially aimed to be completed in May 2025.
Elon Musk
Tesla fends off new attack that will hurt consumers more than anyone else
Consumers stand to be hurt the most by a new bill that aims to take away Tesla’s Direct-to-Consumer licensing

Tesla is likely going to be forced to fend off a new attack that is much different than the petty vandalism, arson, and domestic terrorism it has faced from those who oppose the company and its CEO Elon Musk. It would hurt consumers more than anyone else.
Over the past several months, we have reported numerous instances of vandalism against Tesla. No victim is too big or too small to be a potential target, as everything from keying vehicles to having Molotov cocktails thrown at showrooms is sufficient in the eyes of perpetrators.
However, the latest attack appears to be politically motivated and could hurt Tesla, its consumers, and even other automakers, and it seems to be some form of retaliation against Musk due to his affiliation with President Trump.

President Donald J. Trump purchases a Tesla on the South Lawn, Tuesday, March 11, 2025. (Official White House Photo by Molly Riley)
Lawmakers in New York state are now attempting to shut down Tesla showrooms in a move that would force the company to sell through dealer franchises, complicating the sales process and making the direct-to-consumer platform the company has used for years obsolete.
The New York Times reported that New York State Sen. Patricia Fahy is one of several lawmakers that is looking to hit Tesla where it hurts the most: its accessible and stress-free showrooms.
The problem is that this will hurt consumers more than Tesla.
Sen. Fahy said in March that the ease-of-sales platform Tesla uses has to be taken “from Elon Musk,” because “he’s part of an effort to go backwards.”
The licenses Tesla uses in the state allow it to sell cars directly to consumers instead of going through the traditional dealership model. These licenses, in Sen. Fahy’s perfect world, would be revoked from Tesla and given to other EV manufacturers. At one time, she was a proponent of Tesla and supported the company operating its D2C sales, stating it would cut emissions.
Now, Sen. Fahy believes Musk’s association with the Trump Administration is counterintuitive, as she says it is “killing all the grant funding for electric vehicle infrastructure, killing wind energy, killing anything that might address climate change.”
She continued by stating:
“The bottom line is, Tesla has lost their right to promote these when they’re part of an administration that wants to go backwards. Elon Musk was handed a privilege here.”
The bill is with the Senate and Assembly Finance committees.
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