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Elon Musk spoke with Consumer Reports following Tesla Model 3 test results

[Credit: Consumer Reports/YouTube]

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In a recent episode of Consumer Reports’ Talking Cars, Auto Test Director Jake Fisher recounted a conversation he had with Tesla CEO Elon Musk following the release of CR’s test results for the Model 3.

While the magazine stated that there was “plenty to like” about the electric car, such as its excellent range and handling, there were several aspects of the vehicle that left much to be desired. The most prominent of the Model 3’s shortcomings were the car’s brakes, which had an average stopping distance of 152 feet from 60-0 mph — longer than any vehicle in its class. Due to its shortcomings, Consumer Reports opted not to give the Model 3 a “Recommended” rating.

Musk promptly responded to the magazine’s findings on Twitter, stating that Tesla would address the Model 3’s braking issues in an over-the-air firmware update. Musk also pledged to continuously improve the Model 3’s brakes, saying that “Tesla won’t stop until Model 3 has better braking than any remotely comparable car.”

As revealed in Consumer Reports’ recent Talking Cars episode, Musk also reached out to Auto Test Director Jake Fisher after the magazine’s test results were published. During their conversation, Musk and Fisher discussed the Model 3 and possible improvements to the vehicle.  

“He was remarkably candid about things. Honestly, he actually thanked us for bringing these things to attention, and said that we’re helping him make the car better,” Fisher said.

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Fisher noted that he and Musk talked about several of the Model 3’s deficiencies, such as its controls, brakes, wind noise, rear seats, and its suspension. According to the CR Auto Test Director, Musk stated that Tesla has implemented improvements to the Model 3’s design over the past few months.

During the March-April timeframe, for one, Tesla rolled out changes to the Model 3’s glass to adjust wind noise in the cabin. Around the same time, Tesla also made modifications to the suspension, such as its shock absorbers, to make the ride more comfortable.

Musk discussed the controls of the Model 3 as well, a particular aspect of the vehicle that was considered as a weakness in Consumer Reports’ evaluation. According to Fisher, Musk threw out some ideas to make the car’s controls better.

“We talked about the vents, and he talked about ideas of, well, maybe as you move the seat, (the Model 3) would automatically adjust the vents and the mirrors to suit you,” Fisher said.

Consumer Reports recently published the results of its tests for the Model 3. [Credit: Consumer Reports/YouTube]

Musk also discussed another one of Consumer Reports’ complaints about the Model 3 — the car’s keycard. During its testing, the magazine noted that the phone key worked very well with the Model 3, but using the keycard proved cumbersome. Musk addressed this issue during his phone conversation with Fisher as well.

“He (Musk) admitted that yeah, this isn’t working too well, and we really should do something better. Again, I don’t know if they’re gonna do it or not, but he said we really need to provide a normal key to the customers of this car,” Fisher said.

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The Model 3’s keycard stands as one of its differences with its larger siblings, the Model S and the Model X, both of which use Tesla’s ubiquitous electric car-shaped key fobs. The keycard, which is credit card-sized for easy storing in a wallet, is embedded with a small chip that acts as a digital signature for the vehicle.

Since the Model 3 keycard uses near field communication (NFC) technology, the card has a limited transmission range of about 4 inches, requiring owners to tap the electric car’s B-pillar to unlock the door. The card is also placed between the front seats of the vehicle to start the car.

Consumer Reports has been mixed with Tesla’s vehicles so far. The magazine dubbed the Model S as the best car it ever tested. The Model X, on the other hand, was dubbed by CR “fast and flawed,” citing the overcomplicated Falcon Wing Doors of the all-electric luxury SUV. Despite its reservations with the Model X, however, Consumer Reports nevertheless ranked Tesla as the sole American automaker in its Top 10 list for 2018.

Watch Consumer Reports’ recent episode on the Tesla Model 3 in the video below.

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Simon is an experienced automotive reporter with a passion for electric cars and clean energy. Fascinated by the world envisioned by Elon Musk, he hopes to make it to Mars (at least as a tourist) someday. For stories or tips--or even to just say a simple hello--send a message to his email, simon@teslarati.com or his handle on X, @ResidentSponge.

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Tesla expands its branded ‘For Business’ Superchargers

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Credit: Francis Energy

Tesla has expanded its branded ‘For Business’ Supercharger program that it launched last year, as yet another company is using the platform to attract EV owners to its business and utilize a unique advertising opportunity.

Francis Energy of Oklahoma is launching four Superchargers in Norman, where the University of Oklahoma is located. The Superchargers, which are fitted with branding for Francis Energy, will officially open tomorrow.

It will not be the final Supercharger location that Francis Energy plans to open, the company confirmed to EVWire.

Back in early September, Tesla launched the new “Supercharger for Business” program in an effort to give businesses the ability to offer EV charging at custom rates. It would give their businesses visibility and would also cater to employees or customers.

“Purchase and install Superchargers at your business,” Tesla wrote on a page on its website for the new program. “Superchargers are compatible with all electric vehicles, bringing EV drivers to your business by offering convenient, reliable charging.”

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The first site opened in Land O’ Lakes, Florida, which is Northeast of Tampa, as a company called Suncoast launched the Superchargers for local EV owners.

Tesla launches its new branded Supercharger for Business with first active station

The program also does a great job at expanding infrastructure for EV owners, which is something that needs to be done to encourage more people to purchase Teslas and other electric cars.

Francis Energy operates at least 14 EV charging locations in Oklahoma, spanning from Durant to Oklahoma City and nearly everywhere in between. Filings from the company, listed by Supercharge.info, show the company’s plans to convert some of them to Tesla Superchargers, potentially utilizing the new Supercharger for Business program to advertise.

Moving forward, more companies will likely utilize Tesla’s Supercharger for Business program as it presents major advantages in a variety of ways, especially with advertising and creating a place for EV drivers to gain range in their cars.

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Tesla Cybercab ‘breakdown’ image likely is not what it seems

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Credit: TslaChan | X

Tesla Cybercab is perhaps the most highly-anticipated project that the company plans to roll out this year, and as it is undergoing its testing phase in pre-production currently, there are some things to work through with it.

Over the weekend, an image of the Cybercab being loaded onto a tow truck started circulating on the internet, and people began to speculate as to what the issue could be.

The Cybercab can clearly be seen with a Police Officer and perhaps the tow truck driver by its side, being loaded onto, or even potentially unloaded from, the truck.

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However, it seems unlikely it was being offloaded, as its operation would get it to this point for testing to begin with.

It appears, at first glance, that it needs assistance getting back to wherever it came from; likely Gigafactory Texas or potentially a Bay Area facility.

The Cybercab was also spotted in Buffalo, New York, last week, potentially undergoing cold-weather testing, but it doesn’t appear that’s where this incident took place.

It is important to remember that the Cybercab is currently undergoing some rigorous testing scenarios, which include range tests and routine public road operation. These things help Tesla assess any potential issue the vehicle could run into after it starts routine production and heads to customers, or for the Robotaxi platform operation.

This is not a one-off issue, either. Tesla had some instances with the Semi where it was seen broken down on the side of a highway three years ago. The all-electric Semi has gone on to be successful in its early pilot program, as companies like Frito-Lay and PepsiCo. have had very positive remarks.

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Tesla reveals its first Semi customer after launch

The Cybercab’s future is bright, and it is important to note that no vehicle model has ever gone its full life without a breakdown. It happens, it’s a car.

Nevertheless, it is important to note that there has been no official word on what happened with this particular Cybercab unit, but it is crucial to remember that this is the pre-production testing phase, and these things are more constructive than anything.

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Investor's Corner

Tesla analyst teases self-driving dominance in new note: ‘It’s not even close’

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Credit: Tesla

Tesla analyst Andrew Percoco of Morgan Stanley teased the company’s dominance in its self-driving initiative, stating that its lead over competitors is “not even close.”

Percoco recently overtook coverage of Tesla stock from Adam Jonas, who had covered the company at Morgan Stanley for years. Percoco is handling Tesla now that Jonas is covering embodied AI stocks and no longer automotive.

His first move after grabbing coverage was to adjust the price target from $410 to $425, as well as the rating from ‘Overweight’ to ‘Equal Weight.’

Percoco’s new note regarding Tesla highlights the company’s extensive lead in self-driving and autonomy projects, something that it has plenty of competition in, but has established its prowess over the past few years.

He writes:

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“It’s not even close. Tesla continues to lead in autonomous driving, even as Nvidia rolls out new technology aimed at helping other automakers build driverless systems.”

Percoco’s main point regarding Tesla’s advantage is the company’s ability to collect large amounts of training data through its massive fleet, as millions of cars are driving throughout the world and gathering millions of miles of vehicle behavior on the road.

This is the main point that Percoco makes regarding Tesla’s lead in the entire autonomy sector: data is King, and Tesla has the most of it.

One big story that has hit the news over the past week is that of NVIDIA and its own self-driving suite, called Alpamayo. NVIDIA launched this open-source AI program last week, but it differs from Tesla’s in a significant fashion, especially from a hardware perspective, as it plans to use a combination of LiDAR, Radar, and Vision (Cameras) to operate.

Percoco said that NVIDIA’s announcement does not impact Morgan Stanley’s long-term opinions on Tesla and its strength or prowess in self-driving.

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NVIDIA CEO Jensen Huang commends Tesla’s Elon Musk for early belief

And, for what it’s worth, NVIDIA CEO Jensen Huang even said some remarkable things about Tesla following the launch of Alpamayo:

“I think the Tesla stack is the most advanced autonomous vehicle stack in the world. I’m fairly certain they were already using end-to-end AI. Whether their AI did reasoning or not is somewhat secondary to that first part.”

Percoco reiterated both the $425 price target and the ‘Equal Weight’ rating on Tesla shares.

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